WPEngine Pricing Review | Is It Worth Your Money?

1 How Much Are WPEngine’s Plans?

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WPEngine has four price plans, ranging from $35 per month to a custom pricing plan. Unlike the prices offered by most hosting providers, WPEngine doesn’t run promotional offers – its prices may look expensive, but at the very least, what you see is what you get.

You can compare these plans and their key features in the table below.

An important thing to know is that WPEngine has a 60-day money back guarantee on its Startup, Growth, and Scale plans, meaning you can sign up totally risk-free. If you’re not happy, you can get your money back as long as it’s within that 60 day period.

You’ll notice we’ve included both the monthly and annual prices – although the annual prices do look a little eye-watering, it’s worth knowing that you effectively get two months free by signing up to the yearly plan.

2 Startup Plan

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$35 per month, or $350 per year

The Startup plan is the cheapest of WPEngine’s price plans, and is designed to support a small website or blog. It comes with basic features, including 10GB storage and a single website, but also has some fancy tools thrown in for free.

This plan can’t support a large website, so we recommend it for small businesses, or those just starting out. WPEngine recommends this plan for blogs, but in reality, it’s not an ideal choice – $35 per month is pretty steep, especially if you’re not making money from your site.

You can get an idea of how pricey WPEngine actually is compared to other providers in our review of the Best Small Business Hosts.

Features

Aside from the basic storage and bandwidth features, the Startup plan also comes with a range of technical and advanced features to help your small site succeed. Here’s a sneak peek at the features you get when you sign up to the Startup plan:

• One website included
• 10GB storage
• 50GB bandwidth per month
• Automated SSL certificates
• 35+ StudioPress themes
• Transferable sites
• Genesis framework
• Development, staging, and production environments
• PHP 7.3 ready
• LargeFS
• Global CDN
• Page performance

Some of these features will have beginners scratching their heads, and we can’t blame them – if you just want the basics, you’ll get better bang for your buck elsewhere. However, if you have some technical know-how, then these tools will give you greater control over running your site.

Help and Support

All plans give you access to the WPEngine Support Center – in fact, you don’t even need to sign up to browse though its articles, videos, and instructions. With the Startup plan, you also get access to WPEngine’s 24/7 live chat support, which is a handy help feature to have.

When we tested out the live chat support, we got pretty speedy responses – Carly read and responded to our query almost instantly.

3 Growth Plan

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$115 per month, or $1,150 per year

The Growth plan is more generous than the Startup plan, with larger allowances on features such as bandwidth and storage space. It has the resources to fuel your site’s growth, without swamping you in features you don’t yet need.

As you can guess from the name, this plan is suitable for business sites experiencing growth. It offers double the storage and over double the bandwidth of the Startup plan, making it a better starting point for most existing websites.

Features

For an extra $80 per month, the Growth plan lifts the limits from the Startup plan, giving your site more room to breathe – and, well, grow! Upgrading to the Growth plan unlocks the following features, on top of those found in the Startup Plan:

• Five websites included
• 20GB storage
• 200GB bandwidth per month
• Imported SSL certificates

These features give you the tools to run a more professional website, and set your sights on more ambitious goals for your business. The Growth plan supports up to 100,000 visits per month! Your site can handle this increased traffic because of the hike in bandwidth, which is essential for a growing website.

Help and Support

While you still have access to the live chat and Support Center, with the Growth plan, you also get 24/7 phone support. This is especially useful if you have more complex or unique issues that you need to resolve or discuss with a support agent.

4 Scale Plan

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$290 per month, or $2,900 per year

The Scale plan is advertised as WPEngine’s best value price plan, with even more capacity for growth and improvement than the Growth plan.

This plan is best for large and fast-growing sites – you don’t get any extra fancy features included, so you’re upgrading mostly for the extra storage, bandwidth, and site allowances.

Features

The Scale plan does what it says on the tin – it lifts your limits, and gives you the resources to boost your site as you scale up. On this plan, your site can handle up to 400,000 visits per month – if you’re that popular, we applaud you!

Here’s what you get with the Scale plan, alongside the same features as the Growth plan:

• 15 sites included
• 30GB storage
• 400GB bandwidth per month

You don’t unlock any more “technical” features on the Scale plan – things like imported SSL certificates and StudioPress themes stay the same – but you do get an increase in your resources, with double the bandwidth of the Growth plan. This means you have the power and room to really scale up your operation, and push your site to the next level!

Help and Support

You get the same level of help and support on the Scale plan as you do on the Growth plan, meaning you have access to the Support Center, live chat, and 24/7 phone support.

5 Custom Plan

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Custom quote

The Custom plan is the most advanced of WPEngine’s price plans, and has the features to support very large businesses. This plan doesn’t have set pricing – instead, you contact a sales specialist to receive a custom quote.

This plan is built for large businesses and mission-critical sites. So if you’re earning big bucks or totally rely on your website for the survival of your business, then the Custom plan is for you.

Features

You can say hello to an impressive range of features when you sign up to the Custom plan. As well as getting all the tools from the lower tier plans, you also gain access to some even fancier features to give your site the premium treatment:

• 25 sites included
• 100GB to 1TB storage
• 400GB+ bandwidth
• WordPress multisite
• GeoTarget
• Content performance
• SSH gateway

Not only do these features mean you get a higher quality service for your website, but it also means visitors on your site also get a better level of interaction. For example, GeoTarget allows you to identify where someone is visiting from, and show them content that’s relevant to their location.

This means you can offer a more personalized and relevant service through your website, which is especially valuable for large businesses.

Help and Support

When you’re sailing a bigger ship, you need more hands on deck, and definitely more lifeboats in case anything goes wrong. That’s why the Custom plan has multiple help and support options available to its clients.

You have access to WPEngine’s usual support resources, but you also get consultative onboarding and a launch readiness assessment, to make sure everything is shipshape and ready to go before you hit publish.

If you want extra security, you can pay for add-ons such as customer success management and 27/7 ticket support, which aren’t available to buy on any other plans.

Do you have an idea of which plan sounds right for you? Click the button below to go straight to WPEngine’s pricing page and start your hosting journey.

Pick Your Perfect Plan

6 Additional WPEngine Costs

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All of WPEngine’s plans come with a range of features included for free, which are built-in to your plan automatically. However, for each plan, there are also a selection of add-ons which are available for you to purchase for an additional cost.

These add-ons are entirely optional, so it’s up to you if you want to pay a bit extra for them. We’ve taken a look through them and at how much they cost, so you know exactly what you’re signing up for.

Additional Sites

There are limits on the number of sites included in your plan – the Startup plan automatically allows one site, for example – but what if you need more? Do you have to upgrade to the next plan up?

The answer is, no! You can add additional sites to your plan, meaning you’re not stuck with your plan’s limit until you’re ready to upgrade. These extra sites cost $20 per month each – you can add up to 24 on the Startup plan, while the number you’re allowed to add goes up on more advanced plans.

Content Performance

Adding ‘Content Performance’ to your plan gives you WordPress-specific Google Analytics data to analyze straight from your admin dashboard. This can give you valuable insight into your site’s performance, and make improvements to your content based on those results.

Don’t worry – you don’t need to be a Google Analytics expert to benefit from this!

Adding content performance to your plan costs $25 per month on top of your regular subscription.

GeoTarget

This is included for free on the Custom plan, but if you want GeoTarget for your own site, then you’re in luck – you can easily buy it for your site. With GeoTarget, you can detect where a visitor is located, and deliver tailored content to them.

Whether it’s displaying their local currency, or relevant adverts for their area, GeoTarget lets you create more personalized content for your users.

The good news is, it’s not too pricey, either – GeoTarget will set you back just $15 per month, making it the cheapest add-on you can choose.

Global Edge Security

Global Edge security includes a host of security features, including Cloudflare CDN, a web application firewall (WAF), and Distributed Denial of Service (DDoS) protection.

Basically, adding this feature enhances your site’s security with these technical tools, and saves you a few headaches along the way!

Protection doesn’t come cheap at $30 per month, but depending on the size of your business, you’ll likely save more than you could lose if your site went down from a nasty attack.

WordPress Multisite

WordPress Multisite is a handy add-on that lets you run multiple WordPress sites from a single installation. This lets you create a network of sites that all share the same themes and plugins.

This can make your life easier if you’re managing lots of websites – it’s efficient, and can be a lot easier than installing WordPress again and again and managing all your sites in separate places.

It’s not for everyone, but if you decide that WordPress Multisite would suit your needs, then you’ll need a spare $20 per month to enable it through WPEngine.