BigCommerce Pricing Review
BigCommerce’s pricing plans come with impressive ecommerce features as standard. Even on BigCommerce’s cheapest plan, you can sell unlimited products and get unlimited bandwidth.
Whichever BigCommerce plan you choose, you can build a very powerful ecommerce store. And BigCommerce won’t charge ANY transaction fees!
Review by Fred Isaac
Last Updated on March 28, 2018
BigCommerce pricing should be one of the first things you consider when building a website on BigCommerce.
After all, money makes the world go round right?
If you’re going to create a website on BigCommerce, you’ll want to know:
- How much does BigCommerce cost?
- Is BigCommerce worth the money?
- Are there any hidden fees with BigCommerce?
- How does BigCommerce’s pricing compare to rivals like Shopify?
This review will answer these questions and more. After ten minutes reading, you’ll be an expert on BigCommerce’s pricing.
BigCommerce is one of our top-rated ecommerce website builders. With BigCommerce, you can launch an ecommerce store without hiring coders or designers. You won’t have to spend cash on expensive technical or design help.
Something to think about when weighing up BigCommerce pricing.
BigCommerce is a specialist ecommerce website builder. They will host your website free of charge (give it somewhere to live online). And they will let you design a stylish store without design ability.
We recommend signing up to a free trial with BigCommerce. You can test the builder first to see if it’s worth the investment.
This review will deal with BigCommerce pricing: how much BigCommerce costs and whether it’s right for you.
For a general assessment of BigCommerce head over to our BigCommerce Review.
Click on the following links to read the specific sections:
- BigCommerce Pricing Plans – What It Costs Per Month
- How Does BigCommerce’s Pricing Compare To Rivals?
- How Much Do BigCommerce Domain Names Cost?
- Does BigCommerce Charge Transaction Fees?
- BigCommerce Credit Card Rates
- BigCommerce Customer Support
- BigCommerce Pricing FAQs
- Conclusion: Is BigCommerce’s Pricing Worth It?
BigCommerce Pricing Plans – What It Costs Per Month
The first question is: how much does BigCommerce cost?
BigCommerce’s prices start from $29.95 a month for the Standard plan. As we’ve explained, you can sign up for a 15-day free trial to try before you buy. This is a longer trial than you get from most website builders.
Think of it as viewing a house before you decide to complete. You can check and make sure everything is working. You can see if you like the feel and look of the house. All before you hand over your dollars.
The four plans BigCommerce offers are:
If you pay monthly, this works out at an annual cost of:
- $359 for the Standard plan
- $959 for the Plus
- $2,999 for Pro
BigCommerce pricing is unique in that you must upgrade if your store grows to a certain size (measured in sales). We’ve got more on this later.
On any BigCommerce plan, you save up to 10% when you pay for the whole year instead of month-on-month.
To get a quote for BigCommerce’s Enterprise plan, you have to speak to an advisor. The Enterprise plan is for big online stores generating significant revenue. Like Shopify Plus, it’s a high-end ecommerce solution. Prices are bespoke and depend on several factors.
You can try BigCommerce without paying a dime using the button below.
In the rest of this section we’ll focus on:
- What you get on each BigCommerce plan
- BigCommerce’s upgrade policy
- Downgrading your BigCommerce plan
1. What do you get on BigCommerce’s plans?
BigCommerce pricing may seem expensive, especially if you’re moving on from an all-rounder like Wix. But as you know, it’s not just about how much things cost, but what you get for your money.
We like the impressive features available on BigCommerce’s simplest plan.
No matter how much you pay, you get:
- Unlimited products, file storage and bandwidth. Sell as many products as you want, without worrying about your store exceeding its limits.
- Real-time shipping quotes. Offer the lowest shipping price possible to your customers.
- Responsive website. Looks great on both mobile and desktop.
- Single-page checkout. Ensure the checkout process is quick and smooth. The smoother it is, the more sales you make.
- No transaction fees. Keep all the money you make on sales.
- 24/7 live customer support. Expert help to answer any technical or business questions.
Here are the key features each BigCommerce pricing plan gets you:
|Features||BigCommerce Standard||BigCommerce Plus||BigCommerce Pro|
|No. of Products||Unlimited||Unlimited||Unlimited|
|Coupons, Discounts And Gift Cards||Yes||Yes||Yes|
|Abandoned Cart Saver||No||Yes||Yes|
|Google Customer Reviews||No||No||Yes|
|Features||BigCommerce Standard||BigCommerce Pro||BigCommerce Plus|
BigCommerce’s offering is comprehensive. If you’re creating your first ecommerce store, the Standard plan is perfect. It has enough features and functionality to cater for most stores.
Visit BigCommerce’s pricing page for a full list of the features available on each plan.
As with most things, the more you pay, the more you get.
Abandoned Cart Saver
The most important feature you can’t get on the Standard plan is Abandoned Cart Saver.
Abandoned Cart Saver is a game-changer.
It emails any of your shoppers who have reached the checkout page but didn’t complete the sale. BigCommerce says this helps you recover 15% of lost sales.
Shoppers might abandon their order for tons of reasons. They could have received an urgent phone call. Their computer could have broken down.
Abandoned Cart Saver makes sure they didn’t ditch the order because they didn’t want to. It reminds them of the product that interests them, and gives you another chance to make a sale.
It’s like having another shot after you’ve already missed a penalty in a soccer match. You might not have scored first time round, but you can target the goal again and have another chance to convert.
Depending on your store’s sales figures, Abandoned Cart Saver is the kind of tool that might make upgrading to a more expensive BigCommerce pricing plan worthwhile.
15% of your sales is a HUGE amount. Let’s say you’re generating $2,000 of sales each month. According to BigCommerce, Abandoned Cart could recover 15% of that $2,000. That comes to $300.
The $50 price difference between Standard (no Abandoned Cart) and Plus (Abandoned Cart), becomes insignificant.
Do the math first to see if it’s worth the upgrade. What’s important is figuring out what’s important to your store.
2. Why does BigCommerce make you upgrade?
BigCommerce pricing is unique because you have to upgrade as you grow. When you hit a certain sales cap per year, BigCommerce will move you onto a more advanced plan.
Here’s the yearly sales limit for each plan:
- Standard – $50k. Right for smaller ecommerce stores.
- Plus – $150k. Good option for medium-sized stores or fast-growing stores.
- Pro – $400k (beyond $400k, you pay an extra $150 per month for each extra £200k in online sales, up to $1m). Great for thriving stores generating between $150k and $1m in revenue.
For example, say you’re on BigCommerce’s Standard plan and your store is generating over $50k in revenue a year. You have no choice: you must upgrade to the Plus plan.
You’re now thinking: But isn’t that punishing me for success? How is hitting my profit margins good for me or BigCommerce?
It’s easy to see why you might think this. You’re putting in a lot of graft to grow your online store. Your running marketing campaigns on social media. Adding new and exciting products. Writing great content. Why should they punish you for doing well?
This view is understandable, but comes at it from the wrong angle.
The idea behind BigCommerce’s pricing structure is that as your store grows, they will grow with you. It’s a long-term view of growth and aligns your success with BigCommerce’s.
It encourages BigCommerce to provide the services you need to keep your store growing.
When picking a website builder for your store, cheapest doesn’t always mean best. Small merchants may want to keep prices low at all cost. But if you’re looking to grow your ecommerce business into a solid income, your needs are different. A pricing model that develops with you might be exactly what you need.
BigCommerce’s pricing strategy is a recent introduction. So why did BigCommerce pricing change?
Once upon a time, merchants would stick on less expensive plans despite generating large revenues. BigCommerce’s pricing strategy makes sure merchants are paying the appropriate amount.
Upgrades don’t happen out of the blue.
BigCommerce told us dashboard notifications and emails alert customers of any upgrades. You will have plenty of warning your plan (and bills) are about to change.
BigCommerce’s pricing policy is fair for two reasons:
- Transparency: BigCommerce displays your monthly fee on their website. You’re contacted on multiple channels about your upgrade before it happens.
- Growth: Upgrades mean you will have the right functionality for a store of your size. BigCommerce are experts and know what bells and whistles your store needs to grow. Transitioning through the plans only happens when you’re making more money, and so are more able to pay. Plus, bigger stores (more traffic, more sales) need more resource to operate. As your volume increases, so do BigCommerce’s costs. It’s only fair that BigCommerce asks successful merchants to pay a little extra.
If you’re a merchant selling a high volume of low margin products, BigCommerce pricing may not be worth it. You may hit the threshold for revenue, but still be struggling to make decent profits.
3. Can you downgrade your BigCommerce pricing plan?
You might be worrying: what if my sales dip and I can no longer afford my BigCommerce plan? Do plan changes only work one way?
If your sales are dropping and the monthly fee is affecting your profit margins, don’t worry.
You can switch back to a cheaper BigCommerce plan.
We asked BigCommerce and they told us merchants are not automatically downgraded. If you want the cheaper plan, and you’re within the sales limit, you have to ask.
BigCommerce says: because “a downgrade will result in the loss of features, we want the client to be the driving force for that action”.
How Does BigCommerce’s Pricing Compare To Rivals?
BigCommerce’s pricing is almost exactly the same as their closest rival, Shopify.
Both BigCommerce and Shopify are ecommerce store builders. They specialize in helping merchants build stores (not only websites).
Shopify’s pricing plans range from $29 a month for the Basic plan to $299 a month for Advanced. This is almost identical to BigCommerce’s pricing. In fact, there’s only 95 cents between the two most comparable plans:
- BigCommerce Standard – $29.95/month
- Shopify Basic – $29/month
(Based on Annual Plans)
BigCommerce’s plans offer impressive out-of-the-box features and functionality. This includes features such as shipping rates, which you can’t get on the Shopify plan.
The next nearest competitor to BigCommerce and Shopify is Wix.
Wix is an easy-to-use drag and drop builder that helps users launch online stores with their eCommerce plan.
At $17 a month, Wix’s eCommerce plan is cheaper than anything on offer from BigCommerce. It doesn’t include as many features though.
If you use Wix and want the features included as standard with BigCommerce, you need to use the Wix App Store. This costs both time and money.
The way to see your monthly subscription is as an investment in your business.
Yes, Wix eCommerce is cheaper, but BigCommerce gives you specialist ecommerce features. If you want to build a long-term ecommerce store, BigCommerce is worth considering.
BigCommerce pricing offers terrific value for money.
Each website builder, of course, will offer a different experience. Some are cheaper but offer fewer features. Others are more expensive, but give you greater functionality.
The important thing is to find the builder that is right for your needs .
When it comes down to pricing, BigCommerce’s fees are average. They’re neither much cheaper or more expensive than their nearest competitors Shopify.
For more in-depth comparisons of our top-rated ecommerce store builders, see below.
BigCommerce Pricing: Domain Names Cost
Now we’ve dealt with BigCommerce’s pricing and plans, let’s look at other costs you should take into account.
One of those is purchasing a domain name from BigCommerce.
A domain name is like a store’s street sign. It tells visitors to your site who you are and what your website is about.
Buying a domain name from BigCommerce for one year will cost you from $12.27. This is the same as Shopify on price (Shopify domain names start at $13). Wix will give you a domain name free for a year if you sign up to a Premium plan, like Wix eCommerce.
BigCommerce Pricing: Transaction Fees
Along with a domain name, transaction fees are a common cost of using a website builder.
BigCommerce, however, does NOT charge ANY transaction fees.
You can get zero transaction fees with Shopify, but will need to be on Shopify Payments. With BigCommerce pricing, it’s zero transaction fees no matter what.
This means you keep all your profits, which you can reinvest in marketing to grow your store even further.
Website builders usually charge transaction fees to cover the cost of processing sales. More sales means more visitors and shoppers. More visitors and shoppers means your store needs more resources to maintain.
BigCommerce is able to waive transaction fees because of their forced upgrade policy.
Rather than charging you a percentage for each sale, BigCommerce will get you on a pricier plan. They only do this if you’re generating a lot of sales. It’s a different way of levying money from your sales.
They’re still covering their costs, but it’s a different model.
Still, no transaction fees is an attractive option (especially if you sell in high volume). Factor in any savings when working out which BigCommerce plan to sign up to.
Make sure you have at least a rough idea of how many products you want to sell each month. It’s also worth working out the total value of those sales.
The best way to find out if BigCommerce is right for you is by signing up to a free trial.
BigCommerce Pricing: Credit Card Rates
We’ve covered transaction fees, what about their natural brother, credit card rates?
Whenever a shopper places an order on your store using a credit or debit card, you will have to pay a fee. This charge goes to the payment processor (a bank, for example). The charge is for helping you collect the money from your customer and transfer it into your account.
Think of it as the charge a courier company levies for moving your parcel from the warehouse to your front door.
It’s a fee ALL merchants have to pay. That’s how the world of ecommerce works.
What you can control is how much you pay. You do this by choosing the payment processor you want to use.
BigCommerce processing fees for debit and credit cards start at 2.9% + $0.30 per order.
The better your BigCommerce pricing plan, the lower your credit card fees.
BigCommerce’s credit card fees are a little higher than Shopify’s. But merchants selling in modest volumes are unlikely to notice the difference.
BigCommerce Pricing & Customer Support
Have you ever tried building your own store? Or have you tried picking up a new online skill?
We have been there and got the tee-shirt.
If you’re anything like us, you’ll know that you can get stuck. You feel frustrated. You may even feel like giving up.
Any help you can get can make a real difference. That’s why BigCommerce’s support is worth a mention.
You might wonder, why are we discussing support in a BigCommerce pricing review? Because a website builder’s value is about more than money. When working out whether a website builder is value for money, you need to look beyond the price.
Good service saves you time. And the more time you have free, the more you can focus on marketing, which brings in customers, who bring in money.
BigCommerce gives you access to 24/7 live agent support no matter what plan you sign up to.
Think of it as like hiring business advisors and computer experts to work for your store. You might have a technical problem with your store. Or you might need some help promoting your store to find new customers. Whatever your issue, having 24/7 support gives you expert help on tap.
You can contact BigCommerce over the phone, LiveChat and email. The support is accessible from your store’s admin page – checkout our example in the image above. We’ve used BigCommerce’s LiveChat and have always found responses quick and helpful.
BigCommerce does not leave you on your own when building and running your online store.
Sounds good right?
It’s very difficult to quantify this kind of support in dollars. Think about the level of support you need. It should play a part when you decide if a website builder like BigCommerce is worth the money.
You also get access to the BigCommerce community. This is a network of ecommerce store builders like you. They come together to share problems (and solutions) and help each other succeed.
Here’s how you can conduct your own review.
Sign up for a free trial and contact BigCommerce’s customer support. Ask how they can help you create your perfect online store and see if they impress you.
BigCommerce Pricing: FAQs
In this review, we’ve covered the key aspects of BigCommerce’s pricing.
You might still have questions about BigCommerce’s cost. Let’s run through some BigCommerce pricing FAQs we haven’t answered already.
Q: Can you upgrade if you don’t hit the sales threshold?
A: Yes. You don’t need to hit the sales threshold to upgrade to a more advanced BigCommerce pricing plan.
Q: How does BigCommerce work out whether I’ve hit my sales cap?
A: BigCommerce bases their sales figure on a mix of product sales, taxes and shipping. Transactions through marketing channels like Facebook count as sales / orders.
Q: What if I have more than one store on BigCommerce?
A: BigCommerce places individual stores on the plan appropriate for their sales volume.
Q: Why is it calculated on a 12-month trailing volume basis?
A: So that BigCommerce’s pricing eliminates seasonal spikes. This makes your pricing plan more predictable.
Q: Can I cancel my BigCommerce plan without paying any exit fees?
A: Yes. We asked BigCommerce and as long as you cancel at least 5 days before your billing date you won’t be charged again. Unless you have a contract with BigCommerce that states otherwise. But this is only likely to happen if you’re on an Enterprise plan.
Q: What if I don’t sell in US Dollars?
A: BigCommerce converts sales into dollars using exchange rates in place at the time of order. We recommend you contact BigCommerce and check what these rates are if this applies to you.
Q: How do I find out what my trailing 12-month sales number is?
A: Head to your BigCommerce Control Panel and select ‘Billing’ > ‘Purchase History’.
If there are any questions we haven’t covered in this review, post them in the comments section at the bottom.
Conclusion: Is BigCommerce Pricing Right For You?
We hope this review has given you an insight into BigCommerce’s pricing. You should know:
- How much it costs to use BigCommerce.
- How BigCommerce’s pricing compares to competitors
- Whether BigCommerce’s pricing strategy is right for your ecommerce store.
In our opinion, BigCommerce’s pricing is distinctive and attractive.
Prices start from $29.95 a month. While this may seem a lot, if you’re able to generate, for example, $500 a month in sales, it seems pretty small.
BigCommerce includes an impressive number of features as standard.
As an ecommerce specialist, you can be sure BigCommerce is giving you the best tools to grow an online store.
Before this review you may have been unsure about BigCommerce’s forced upgrade policy.
We hope we’ve explained how BigCommerce’s pricing model is all about growing with your business.
It makes sure your store has the appropriate tools and features to keep on growing. You’re notified about your upgrade in advance and charges are transparent. Plus, BigCommerce doesn’t charge transaction fees. So you won’t find fees eating into your profit margins no matter how many products you sell.
Price is important, but it’s not everything. Picking a website builder based only on price is short-term thinking.
Take advantage of the 15-day free trial to find out if BigCommerce is the right store builder for you. You’ll only know if BigCommerce is worth the financial investment after you’ve invested time testing it.