BUILD AN ECOMMERCE WEBSITE
Start selling immediately. Grow without limits.
Get everything you need to build, run and scale your business—on one unified platform.
eCommerce website templates built for success
Discover over 900 free and fully customizable website templates, including eCommerce templates tailored specially for high-converting mobile and web stores.
Category
Sell your own products, or find products to sell
Physical products
Add an extensive catalog of products to your online store with up to 1,000 variants each. Import and export CSV files with products or seamlessly migrate your catalog with the Cart2Cart app.
Dropshipping
Add ready-to-sell products from Wix’s dropshipping platform, or third-party apps, and let suppliers take care of fulfillment.
Print on demand
Add your designs to hundreds of high-quality products, from t-shirts to headphones and let suppliers ship your custom merchandise directly to customers.
Digital products
Sell digital products, such as music files, ebooks, online courses, images or gift cards.
Subscriptions
Easily create and manage recurring products and sell subscriptions to generate a steady revenue stream.
Powering the eCommerce dreams of over 1M sites
Sell everywhere your customers are
Sell your products in more places with ease—in store, on the go, on your eCommerce website and on leading marketplaces—all synced to one dashboard.
Sell in-person
Offer products in-store with Wix Retail POS or on-the-go with Wix Mobile POS and sync all your inventory and orders.
Sell on marketplaces
Reach shoppers on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok and Wish, and manage it all from your Wix dashboard.
Sell internationally
Take your eCommerce website to international markets with Wix Multilingual, currency converter and 80+ trusted payment providers around the world.
Boost traffic and revenue with a full marketing suite
Attract new customers and keep existing clientele coming back for more with built-in tools to expand your reach and increase sales.
SEO
24%
increase in monthly revenue for stores using Wix SEO tools
Optimize your store for search engines with Wix's built-in SEO tools
PAID ADVERTISING
30%
more revenue on average for Wix sites using paid ad features
Run precise ad campaigns on Google and Facebook without technical expertise
EMAIL MARKETING
45%
higher revenues on average for Wix stores using automated emails
Bring in returning customers with email marketing templates and AI-generated emails
GIFT CARDS
65%
increase in average order value for Wix sites accepting gift cards
Improve sales and bring in new shoppers with your own digital gift cards
SOCIAL MEDIA MARKETING
6X
more revenue from social media activity for sites using Wix tools
Promote your store with social media templates and AI-powered captions and hashtags
BLOG
71%
more organic traffic on average for stores using Wix blog tools
Create a blog to attract online shoppers and boost your brand’s authority
Process orders at scale
Accept payments and manage all fulfillment logistics—for all your sales channels—from start to finish.
Ship easier with native solutions
Buy and print discounted shipping labels from a variety of carriers directly from your Wix dashboard.
Automate your business
Sync inventory for all channels, monitor stock levels, track top products and easily set up triggered actions like abandoned cart emails.
Access the right data to drive sales
Understand your data at a glance with customized reports, real-time analytics and AI-powered benchmarks.
Infrastructure built for scale
Industry-leading speed
Our powerful, performance-first infrastructure ensures fast page loading to deliver an enhanced online shopping experience for your customers.
Scalable and resilient
Your eCommerce website includes free hosting that handles record traffic, high-volume sales, and up to 750 simultaneous transactions per second.
Top-tier security
Your site security is fully managed by our experts, using threat prevention and real-time detection, coupled with PCI DSS Level 1 compliance for maximum protection.
How to create an eCommerce website
Follow these 7 steps to start creating an eCommerce website:
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Sign up to a free eCommerce website builder. Choose a platform with built-in tools to grow your business.
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Build your eCommerce website. Pick a template or use our AI website builder to create your custom store.
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Add products to your site. Sell your own products or add products from dropshipping or print-on-demand suppliers.
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Set up payments and shipping. Add a variety of payment options and shipping methods to cater to customers.
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Choose a domain name. Pick a name for your store and domain that represents your brand.
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Publish your site. Go live and start attracting customers with built-in marketing tools.
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Manage your online store. Use Wix’s built-in tools to manage orders, shipping and every aspect of your business site.
eCommerce site builder FAQ
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