Wix vs WordPress | 5 Differences For You To Know (Chart)

Last updated on November 8, 2018

Here are the 5 items you should consider when evaluating Wix vs WordPress:


1) Flexibility

Since Wix is not an open source website builder, you cannot freely modify the platform or tools. Only their own in-house developers can create tools and adjust the platform.

You still have really good creative control over the design of your Wix website (more below), and you won’t have to worry about any tools not functioning, or your website breaking.

All the tools provided to you by Wix are closely monitored and tested within its own operating environment. This means that you won’t have to worry about any technical aspects of your website as this is all taken care of by Wix.

However, this also means that if you want to insert non-Wix widgets, it won’t be easy (or possible in some instances, depending on the tool). But Wix does have an App Market where you can find extra tools that have been configured specifically to work with your Wix site, with simple 1-click installations.

If any issues arise, Wix has a dedicated, 24/7 support team to fix them for you (more details below).

WordPress is an open source platform so you can pretty much modify your website however you want to as you have full access to the codes (assuming you are a decent coder, or if you are working with one).

A lot of people like WordPress as the community offers you thousands of free plugins so you can add more tools to your WordPress site. However, not all plugins are built well, so installing poorly built plugins can expose you to security hazards, or can conflict with / break your website.

The free plugin developers may or may not help you when such issues arise since the plugins are free, or the developer may blame other plugins for the conflict (more about support below).

Purchasing premium plugins will entitle you to support, but does not guarantee that they will fix all issues for you as the conflicts may be caused by other plugins (which is beyond the premium plugin developers’ control).

Having said that, there are some really well built WordPress plugins out there, but you should exercise caution and test them thoroughly with your website before using them. Picking the right plugin will improve your website’s functionality, but a bad plugin may be harmful to your website’s performance.

2) Ease of Use

Wix is one of the easiest website builders available today, and is a much easier platform to use compared to WordPress.

It is a pure drag & drop website builder, so you can insert content literally anywhere you want to, move your content around, all without touching a line of code.

If you are not a technical person or have no interest, time or money to learn a bit of code, then Wix can be a good choice for you to build your website.

Wix provides you with a very comprehensive help center fully of user guides (in both text & video formats). This makes it pretty easy for you to find out more about how to use various tools.

Learning how to use WordPress proficiently is a lot more challenging than Wix.

The main reason being that WordPress is not a drag & drop website builder, so the placement of your content really depends on how the template you are using is set up.

If you want to move an image gallery (for example) from the top right corner of your page to the lower left corner, you can’t just drag it down there. You will have to modify the codes to the template to do so (or hire a coder to help you with that).

Essentially, although WordPress is a very powerful platform, to be able to use it effectively, you will have to modify codes to achieve what you want.

If you are proficient with code, or working with a good coder, WordPress can deliver a much more functional site than Wix.

3) User Support

As mentioned, Wix has a very comprehensive library of guides to help you understand how all their tools work together.

If you want more direct support, they provide you with 24/7 email support, or you can speak to a support representative on the phone. Wix also offers you a forum where you can post questions and interact with other users.

As mentioned above, since all the tools are built by Wix themselves, they will be able to take ownership of any issues and troubleshoot them (instead of shifting this responsibility to other tool creators).

Since Wix has a dedicated support team for you, all of your questions are answered, and it does not matter how many times the same questions were asked by others before (unlike the WordPress forum).

WordPress has a gigantic community forumwhere users have posted millions of questions in search of answers.

While a lot of questions are answered (but not necessarily effectively resolved), a lot of questions are not answered at all. Also, getting an answer might take days as a lot of the moderators are volunteers, so they are under no obligations to answer your questions right away.

The main issue is that there are huge volumes of questions being posted, and a lot of the questions have been discussed before in other threads. So if you post a question, it might be ignored as it has been asked in the past. You may have to dig through volumes of forum postings to find some sort of answer to your question.

As mentioned above, no one is really obligated to answer your question unless you pay for it. And given WordPress.org and a lot of its plugins are free, getting someone to address your concerns can be difficult (unless you hire a good WordPress developer to help you).

4) Ongoing Maintenance

As discussed, Wix is a “closed” system so they handle and manage all the performance and security updates for you, so you don’t have to worry about the technical aspects of building websites.

All this is managed by Wix in the background, so you don’t have to click any update buttons, or worry if the updates of certain tools may cause conflicts with other tools.

Having all this managed for you frees up your time to focus on other things that are more important to you.

Similar to Wix, WordPress is continually updating its platform to fix bugs and improve security. When updates need to be deployed, you will receive an alert on your WordPress dashboard. You simply have to click the update button.

That is the easy part. The challenging part is that when WordPress updates, your theme and plugins will also need to be updated as well, so they remain compatible with the latest version of WordPress.

While a lot of theme and plugin builders will also update to remain compatible, a lot won’t (especially for free themes & plugins). This can expose your website to user, performance or security issues.

So with WordPress,
you will need to be aware of ongoing maintenance work as it is not uncommon for certain functions to “break” when WordPress have updates.

5) Pricing & Ongoing Financial Commitments

Wix offers you 7 premium plans, ranging from $5 to $35 per month. The higher the plan, the more tools you get. Just note that you can still use Wix for free, but it will display a Wix advertisement on your website.This will be removed when you upgrade to the $11 a month Combo paid plan.

The premium plans include the drag & drop website building interface (no coding required), over 500 templates for you to choose from, hosting services, and dedicated support team (note that if you sign up to either of their VIP plans, you get dedicated support services from their VIP support team).

Wix is pretty much like an all-inclusive package where all your website building needs are provided and serviced by Wix. You won’t have to piece together bits and pieces like you would have to with WordPress.

If you sign up for an annual plan, Wix gives you a free domain for the first year ($10 – $15 value).

The ongoing cost of using Wix can range from
$60 per year (Connect Domain plan)
to $420 per year (Business VIP plan).

I think that just the 24/7 dedicated support, phone support, as well as having all the technology managed for you to free up your time, is already well worth the monthly plans (getting good help on the internet nowadays is difficult and rare).

For WordPress.org, you will have to pay for your own hosting service which can cost about $7 per month (being very general here, as the price range varies depending on the quality of the hosting service provider. Bluehost is a popular WordPress hosting service ).

If you purchase a premium theme, this can cost you anywhere from $30 – $175 per theme (depending on how reputable the theme developer is).

While most plugins are free, some of them are paid as well (ranging from $15 – $50 per plugin), depending on what you need and if you want support (as mentioned above).

You will also need to purchase your own domain name ($10 – $15 per year).

Your initial investment if using WordPress can range from $139 to over $200, depending how many premium plugins you end up using.

If you hire a developer to help you create your site, make customizations or for troubleshooting, your cost will increase substantially on an ongoing basis, and can be a challenge to budget for.

Keep in mind that the learning curve of using WordPress proficiently is also pretty high. So you should factor in the cost of your own time as well.

See our Detailed Review Wix Review WordPress Review


Wix – Much easier to use (no coding required, just drag & drop content around), no backend maintenance required from you, lower cost and ongoing commitments over the long run.  Your costs are very predictable.  But your website will be a lot less customizable when compared to using WordPress, as you can’t modify the codes to your website.

WordPress – More flexibility and highly customizable (if you know a bit of coding).  Requires hands-on the ongoing maintenance, higher initial learning curve and most likely higher financial commitment over the long run.  Costs are less predictable, depending on whether you need to hire a coder to help you, the frequency of hiring, and the quality / caliber of the coder.

Website Builder (Wix) vs WordPress SEO Guide – see our opinion about SEO with website builders such as Wix and how it compares to WordPress.

Considering other website builders?

Take a look at our Website Builder Comparison Chart, or take a Free Quiz to see which website builder matches your needs.

Additionally, see our recommendations for what we think are the 3 Best Website Builders and 9 simple questions you should ask yourself to ensure you choose the right one.

Also see our Comparison Chart of Website Builders for more detailed differences

Not sure which website builder works best for you? Try our Website Builder Matching Quiz

Click here to see our full, comprehensive discussion comparing Wix and WordPress


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About Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.



About Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.

Leave a Reply

43 Responses to Wix vs WordPress | 5 Differences For You To Know (Chart)

  1. #

    Hi Jeremy
    I am another newcomer to website building.
    It seems that WIX is the one for me to go for, but there is one requirement that I must have.

    I need the ability to have an automatic email sent to my fulfilment company outlining my customer’s requests when an order is placed.

    Can this be done through WIX? If not is there an easy to use website or must I use the more complex WORDPRESS?

    Great comparison. Thank you

    • Lucy Carney

      Hi Ken,
      Thanks for your comment! Unfortunately you can’t connect your Wix store to a fulfilment service, so until they introduce that function it sounds like it’s not your best choice, which is a real shame! Instead, I would recommend taking a look at Shopify and BigCommerce – they’re easier to use than WordPress, but have more specific sales tools than Wix (including those automatic email to your fulfilment company). You can take a look at Shopify’s guide to fulfilment services here if you want to find out more.
      Hope that helps, and sorry Wix didn’t quite meet your specific needs!
      Thanks so much for reading, Lucy

  2. #

    Thanks for this lovely article!
    Keep on the good work.

  3. #

    Hi, I know it has been awhile, so I am not sure if you are aware, but Wix now provides Wix Code. You can code your website to your liking which provides so much more flexibility now.

    • Tom Watts

      Hi Terry,

      You can read about our thoughts on this exciting new development in our Wix Code Overview.

      Thanks for reading,
      – Tom

  4. #

    Hi Jeremy,

    I have purchased the Bluehost package to build a website using WordPress 1-click install, however I have extreme difficulty understanding and using the WordPress formatting. I have used the free version of Wix in the past and loved the ease of use. What would you recommend for an artist wishing to create an artist website? Can I switch over to the Wix application and will that suite my needs? I basically want to promote my art and set up a blog, plus, perhaps a store to sell my work. Any suggestions would be much appreciated.


    • Tom Watts

      Hi Symone,

      I agree with your point that WordPress can a bit difficult to pick up and grasp if you’re not a techy-person (I know it took me ages to fully feel comfortable on it!).

      So if ease of use is important then Wix is definitely worth considering, especially if you’ve had a positive experience with it in the past.

      I would recommend considering a paid premium plan for Wix as it expands your options vastly – no adverts, custom domain name (good for a memorable first impression), as well as increased storage which is vital if you are uploading high-resolution images of your artwork.

      Wix has over 500 templates with many focused on portfolio style websites, so you should have no trouble finding a design that you like and that can help put your artwork front and centre (the ‘urban photography’ template has a very nice gallery option FYI), and you can add a blog with a single click.

      If you want to sell artwork further down the line then this is achievable on Wix, but you’ll need to subscribe to a more expensive ecommerce plan to do this. I’ve linked to our Wix Ecommerce guide, which should help you out.

      Thanks for reading,
      – Tom

  5. #


    Nice article with well laid out point by point comparison between Wix and WordPress, very informative for a small business owner like myself. No mention of which platform would best allow for one-click integration of either Apple’s Facetime or PC’s Skype, or better yet, both! Any recommendations?


    • Tom Watts

      Hi Richard,

      Great to hear you found the discussion useful.

      In answer to your question, you can add a Skype button to your Wix website in the Editor. You find out how to do so here.

      Hope that helps,
      – Tom

  6. #

    hi Jeremy,
    I left a comment the last time, but did not see response yet… it was related to wix and wp.
    If you start up with using wix, can you move to wp later on with all your domain and content?


    • Tom Watts

      Hi Carl,

      I think your comment + answer should be a short scroll down the page…

      But just in case it’s not – it would be quite difficult to move from Wix to WordPress as Wix doesn’t really allow you to export too much. There’s nothing stopping you from downloading your images and text, then recreating the pages in WordPress, but this seems very time-consuming.

      There are also fixes about connecting WordPress to your Wix site’s RSS feed (so it auto-posts content you’ve posted to Wix), but again this is a fix rather than a solution.

      It’s worth considering what you want to achieve with your website and whether WordPress is a necessity to achieving this goal. Wix is more capable than you may think and subscribing to a premium plan should ensure you have enough space to grow your website for the foreseeable.

      Hope that helps,
      – Tom

  7. #

    Hi Jeremy,

    Thanks for providing the differences of wix & wordpress. It helped me to decide that I should go for wix as I know nuts about coding and the drag and drop menus made is easy for me to start my own blog. I’ve yet to publish my blog but your article reassured me that I went with the right platform. My next headache is to find a witty & memorable domain name.

    • Tom Watts

      Hey Janice,

      Glad the discussion helped you with your decision.

      Wix is always a good place to start and there’s no harm in progressing to bigger and more complicated platforms when you’ve built your skills up.

      I’m sure your website will be great – and good luck with your domain name hunting!

      – Tom

  8. #

    I couldn’t agree with you more. While Wix has a more easier way around it, WordPress has more utility. I have a similar point that choosing either of the platforms is a matter of need. If you are a small group or an individual looking for a simple website builder to build a small scale website, then Wix is for you. If you’re operating on a large scale and want to build a brand through your website, then you should go for WordPress.

    • Tom Watts

      Hey MOeez,

      Thanks for joining the discussion and sharing your insights.

      Definitely agree that there is a time and place for both Wix and WordPress depending on your needs and future website plans.

      – Tom

  9. #


    I have to create a website for an NGO and that must have a Payment Gateway for “Donate Now”. Not sure which one would be better Wix or WordPress as i have no idea how much wix additional plugins for payment gateways are gonna cost. Any inputs would be really helpful

    • Tom Watts

      Hey Nandh,

      I’d say choosing a platform comes down to your own ability level. WordPress can be quite overwhelming for non-technical users, whereas Wix is much more intuitive and easy-to-use (plus, being able to create beautiful websites without needing to know how to code is always a positive in my book!)

      From my experience, it’s pretty easy to set up a ‘Donate Now’ button on Wix – their Support Center has an easy to follow guide – but you’ll need a PayPal business or Premier account.

      Fortunately there are a fair few Wix plugins in the App Market that cater to payment gateways and merchant needs, such as Online Payments, which is free to use. If you give it a go, it would be great to hear how you get on with it. We also take a closer look at the Wix App Market in this review.


  10. #

    Thank you for taking the time to do this research and comparison. I’m currently using WIX for my business and am looking to do a blog (totally separate project) and have been trying to find the best site to have a blog. (or monetized blog) You are the third site I’ve come across that says WIX is the best overall pick. Thank you!

    • Jeremy

      Hello Veronica,

      I think both options can be viable for you. WordPress is probably the best and most flexible blogging platform in the world. So if you want flexibility and a comprehensive set of blogging related tools, WordPress is an awesome option.

      Having said that, Wix’s blogging functions, while not as comprehensive as WordPress, is “okay” as well. The benefit here is that you’re already quite familiar with Wix and so you won’t have much learning curve. With WordPress, while comprehensive, has a much steeper learning curve and you might need to hire help at some point.

      So some pros and cons here.


  11. #

    Darn! Jeremy you are a hell wonderful writer. Excellent work. i am your fan.

    • Jeremy

      Thank you, Mozzam. Thanks for reading this comparison guide!


  12. #

    i have a question related to teh flexibility of design.:i like wix because it permits me to place graphic elements everywhere i want in the pages ,and no other websidebuilder gives you all this freedom.
    Will this be possible on the same level(or more) whit wordpress also?
    I have food and lifestyle blog project(many pictures, graphic elements and also videos ),and i want start from little,but whit the option to have one day a professional page whit a better performance.
    What is better for my goals:Wix or WordPress?
    Or wix to start and then later change to WordPress?

    • Jeremy

      Hello John,

      You won’t have this level of flexibility with WordPress, unless you customize your design through altering codes. So it’s possible, but will be quite a bit more work compared to Wix.

      I think both Wix or WordPress will work just fine. WordPress is a lot more powerful as you can customize your website to your heart’s content if you know how to code (or if you hire a capable developer). There are probably a good number of lifestyle and food related themes that you can use, but just be aware that you won’t be able to customize or alter its design without modifying the codes.

      With Wix, you’ll have more control over your website from the perspective that you can manage it from the beginning to the end without hiring help.

      So there are different pros and cons here.

      You can certainly start with Wix, and change platforms to WordPress later if you want to. But know that Wix and WordPress are not compatible with each other so you won’t be able to export your pages from Wix and import them into WordPress. You’ll have to re-create your pages when you change platforms.

      Another website builder to consider is Squarespace. They do allow you to export blog posts from Squarepace and import them into WordPress. So that makes things a bit easier. Here is our review of Squarespace, and a comparison guide between Squarespace and WordPress.


  13. #

    if i get a free domain through wix and decide i am unhappy with the way it works and want to switch to wordpress, is there a way to unregister the domain so that I can purchase the domain through another site. I would hate to loose my domain name.

    • Jeremy

      Hi Amanda,

      You can definitely transfer the domain name you got from Wix out of Wix, to another domain name registrar (such as GoDaddy).

      However, be aware that due to ICANN rules, you cannot transfer a domain name within the first 60 days of registering for a domain name. This rule is applied equally across the board, no mater where you get your domain name (so it is not a limitation imposed by Wix).

      So if you get a domain name from Wix, the domain name must be kept with Wix for 60 days before you can transfer it out.

      Another approach is to register for a domain name outside of Wix. You can connect the domain name to Wix, and disconnect it and re-connect it to another website builder as often as you want to. The upside is that your domain name is much easier to manage (transferring domain names could be administrative). The downside is that you won’t get the domain name from Wix for free.

      We have more discussions about the pros and cons of this approach in our domain names guide here (also includes other helpful information about domain names). I think you’ll find the guide helpful!


  14. #

    Is it possible to create a classified or a job posting website using wix ?

    Thank you

    • Jeremy

      Hi Ben,

      Yes you sure can mimic a classified / job posting site. However, if you want people to freely post and share their content on your site, then Wix doesn’t have this capability (yet). You might be able to find some plugin for WordPress – which means you’ll have to build a site using WordPress.


  15. #

    Another great article Jeremy, thx…somebody mentioned to me the importance of mobile scrolling, mentioning Parrallex?…Can this be used within Wix?

    Thx again


  16. #

    Thank you for a great article. Answered all my questions. I already started using Wix, but kept reading suggestions to rather use WordPress. This clinched it for me. I was on the right track anyway:)

    • Jeremy

      Thanks for sharing your feedback with us, Ingrid.

      There are a lot of pros and cons for each of Wix and WordPress. At the end of the day, test both of them and use the one you’re most comfortable with. It’s important not to let technology stop you. I’ve spoken with people who stopped building a website because the specific website builder was too challenging to use.

      Glad you’re moving forward!


  17. #

    hi Jeremy,
    Great article! Was wondering what the SEO comparisons were on Wix vs. WordPress? I’d like to keep it simple with Wix, but if the SEO isn’t there, it won’t be worth it to me.

    • Jeremy

      Hey Andrea,

      WordPress is quite good with Search Engine Optimization in that they allow you much more options to configure things. So it’s good for fine-tuning aspects that you feel is productive for SEO.

      Having said that, that’s not a guarantee whatsoever that you will rank well in search results. A lot of work has to be put into SEO over long term, and if you put in the same effort into a Wix site, I think it can do well as well.

      Take a look at our FAQ page which we do have some discussions about SEO for website builders.

      At the end of the day, it’s hard to say how your website will rank regardless of which website builder you end up using. It’s really up to the likes of Google to determine that based on their algorithm!


  18. #

    Great info for making right decision!

    One quick question?

    Does Wix support mySQL for on line books related information without much coding?

    • Jeremy

      Hi Khush,

      Thanks for your comment. I’m not sure if I entirely understand your question?

      Generally speaking, you don’t need to know any code to build a site with Wix. However, if you want to integrate a lot of external functions into a website built with Wix, you may or may not be able to do it (depending on the external widget you are trying to integrate).

      With WordPress, you can almost integrate any tools you want to, but it does require you to be proficient with codes.


  19. #

    Hi Jeremy,
    Great articles, really helpful.
    I own a pharmacy and I want to build a site for online ordering of medicine and with a feature whereby customers can upload their medical records and prescriptions and other medical info.
    What is the best way to do it? i did not find any website builder or app builder that can support clients being able to upload their documents and store them.

    • Jeremy

      Hi Richard,

      Unfortunately we don’t know of any platform that can do that “out of the box”. I think you’ll have to custom build this sort of application / website. With medical information, the security / privacy will also have to be strong as well.


  20. #

    This is extremely helpful. I’ve been like umm. Word press or wix for a while and now that I have seen this it is an obvious wix. I never knew WordPress needed so much coding. If it wasn’t for this I would’ve used WordPress and that might not have gone down too well.

    • Jeremy

      Hi Jane,

      Wix is code free so if you don’t want to touch any codes, it is definitely the better option here. But if you do know how to code proficiently, WordPress is a very powerful option as being able to code well opens up a lot of flexibility with this platform.

      I’m glad our discussions here have been helpful to you!


  21. #

    This is a great Comparison Chart !

    Thank you so much for making it.
    It helped me a lot to be more confident at my choice of using Wix.
    As i am a new website builder.

    The only problem so far with Wix is that i can not find a way to pay may wix bills with PayPal.
    So i have the website published with the free domain,but hopefully i will find the way to purchase a premium plan with my PayPal.

    • Jeremy

      Hi Sissy,

      Glad you’re enjoying Wix! Yeah I’m not sure why Wix doesn’t accept PayPal payments, and only major credit cards. I know that Squarespace also accept major credit cards only. If being able to pay with PayPal is a major requirement for you, and you no longer want to continue with Wix’s free plan, then take a look at Weebly as they do accept payments via PayPal.

      Thanks for your comment!


  22. #

    Hey there. Thank you for the comparison chart. It really helped me to have a better understanding of the pros and cons between Wix and WP. I just have one doubt and would appreciate any feedback.

    Which website builder is best for a digital magazine?

    I have noticed that some of the most amazing websites are powered by WordPress. I checked the free trial of Wix and, even though it is easy and practical, is not very flexible when it comes to designing and tools.

    • Jeremy

      Hi Jacque,

      Thanks for your comment. I think both WordPress and Wix can help you build good looking websites.

      One important consideration is whether you have the technical skills to use WordPress proficiently. To make customizations or design tweaks, you will need to be able to edit codes, or hire someone to do that for you.

      With Wix, you can do it yourself using their drag and drop tools – so in a way I personally find this very flexible and effective use of my time.

      For sure, WordPress is a much more flexible and powerful platform, as you can do almost anything with it. But the catch is that you’ll have to be pretty technical and know how to code.

      So if you don’t know code, or don’t have an interest in learning it, I’d suggest you give Wix another test run. If you really don’t like them, there are other drag and drop website builders you can try out as well!