Wix SEO Review: How to Rank with Wix

Last updated on October 11, 2018

Wix SEOSearch Engine Optimization (SEO) is essential for succeeding online. There are nearly 200 million active websites out there (and counting), and only so many of them can stand out. The most beautiful site in the world isn’t terribly valuable if no-one can find it. Wix has you covered on beautiful sites, but is it any good for SEO?

The short answer is, “Yes”.

Wix has worked hard to catch up to rivals WordPress and Weebly in the last couple of years. Today it boasts a wide range of SEO features that are practical and easy to use.

Websites using Wix have no trouble getting to the top of search engine results.

Although there are other builders with stronger advanced features, Wix is a neat fit for for small businesses, blogs, and personal websites.

We’ve tested its features to see how they match up against other website builders, and tracked down the best tips for success with Wix SEO. We have all the information you need to decide for yourself whether Wix is right for you and your site.

Check out our snapshot of Wix in this summary table below to get a quick feel for how we rate it.

Best All-Around Website Builder
Top Choice

4.7 out of 5

Ease Of Use

4.5 out of 5 stars

Help And Support

5 out of 5 stars

Design Flexibility

4 out of 5 stars

Value For Money

4.5 out of 5 stars

We’ve outlined the pros and cons for those of you in a hurry, with a more thorough breakdown below. If you already have Wix and are looking for information on how to improve your rankings, we’ve also put together our top tips.

Further Information:

Wix Review – our in-depth review of Wix

Wix eCommerce Review – we look at Wix’s online store building capabilities

At a Glance: Pros and Cons of Wix SEO

One of Wix’s main selling points as a website builder is its ease of use, and the same applies to its SEO functionality. Wix has all the basic SEO features built in, and most of the advanced ones too.

Pros

  • No coding required. You don’t need any coding skills to use Wix SEO, which is marvelous. SEO can be a bit daunting to newcomers, but Wix keeps it simple and intuitive.
  • SEO is built-in. There’s no need to mess about with plugins and widgets. SEO functionality is built into the Wix dashboard, which means you can focus on the content.
  • Google integration. Connecting Wix websites to Google Analytics and Google Search Console (both of which are super useful for SEO) is very, very easy.
Wix SEO 301 redirect interface
Wix keeps potentially tricky SEO work like 301 redirects simple

Cons

  • Advanced SEO is trickier. Wix is excellent for core SEO, but it isn’t great for the fancier stuff. The margins can be pretty fine when it comes to search results, and Wix doesn’t excel beyond the basics.

Wix’s SEO is an excellent fit for small businesses and bloggers. It covers all the basics, with an ease of use that allows you to focus on content. SEO isn’t just for techies any more. With Wix, anyone can do it.

Further Information:

Website Builder SEO vs. WordPress SEO – we discuss which is better

Wix SEO Features Checklist

Feature What is it? Is it included?
Meta title Tells search engines and users what the page is about. Yes… Each page and post has its own SEO section. There you can fill in essential info and preview how the page will appear in search results.
Meta description A chance to expand on the content in the title, summarizing what users can expect and why they should click on your page. Yes
Custom URLs Allows you to make urls that reflect the content, rather than a random jumble of numbers and letters. example.com/article/wix-seo-guide is much more informative than website.com/hds73tgha Yes
Headings Subheadings which show search engines (and readers) how you’ve structured your content. Yes
Image alt text Google is smart, but it’s not (yet) smart enough to know for sure what an image is showing or why it’s relevant. Alt text describes the images on your site. Yes… Click an image, go to its settings, and it’s one of the sections for you to fill in.
Good speed & uptime Sites are quick to load and are reliably ‘live’ more than 99% of the time. Yes
Mobile friendly Sites are easy to use on mobile and easily crawled (understood) by search engines. Yes… The drag-and-drop editor  lets you edit your site in mobile as well as desktop. Its ‘Page Layout Optimizer’ makes pages mobile-friendly with one click.
301 redirects If you change a pages URL from X to Y, 301 redirects mean people will be directed to the new page even if they use the old address. Yes… This is built straight into the dashboard. You put the old URL in one box, and the new URL in another. Simple.
SSL encryption (HTTPS) SSL (Secure Sockets Layer) establishes a secure, encrypted link between a web server and a browser. Search engines are beginning to punish sites without SSL, so this is essential. Plus it’s just good practice. Yes… All Wix sites have HTTPS and are provided with SSL certificates.
Sitemap A complete list of pages on your site which tells search engines how it’s structured. Try adding ‘/sitemap.xml’ to the end of a site’s URL to see for yourself! Not quite… Your Wix site will have a sitemap, but you’ll need to go to Google Search Console to manage it.
Google Analytics A freemium Google tool which allows you to view data about your site, from page-specific traffic to user demographics. Yes… You simply click ‘+ New Tool’ in the Wix Site Manager and enter your Google Analytics code.
Google Search Console A free Google tool which shows how your site is performing in search results. Yes… Connecting to Google Search Console is one of the steps in the Wix SEO Wiz tool.
Social media integration Built-in functionality for users to share your content on social media. Yes
Search engine instructions Sometimes a site needs to ‘speak’ to search engines, asking them not to index certain pages. Yes… Every page has its own SEO settings. If you don’t want a page to show up in search results, you just tick the ‘Hide’ option.
Canonical tags If you have multiple versions of the same page, canonical tags allow you to choose which one search engines should focus on. This stops them from competing with each other. Yes
Structured data A way of giving search engines more information about your pages. You know the star ratings you see on search results? That’s structured data. And that’s just one type of thousands. Search engines love structured data because it helps match users with relevant information. Kind of… Structured data isn’t built into Wix as slickly as you might expect. You can add it yourself, but it can be tricky. With the right plugins it’s actually easier to add structured data in something like WordPress.

7 Tips for Getting the Most Out of Wix

Every website builder has strengths and weaknesses… and quirks. A Ferrari’s not much good if you don’t know how to get it out of first gear. With that in mind, here are our tips for getting the most out of Wix SEO.

  1. Take advantage of Wix SEO Wiz. It will set up a custom SEO plan for you based on just a couple of questions. It’s not the most thorough plan, but it’s an excellent introduction if you’re new to SEO. It even gives you achievements as you meet your goals. We’re not sure we’d ever call SEO fun, but Wix gives it an admirable go.
  2. Get the basics right. You’d be amazed by how many sites don’t even do core SEO properly. Look at the results on page two next time you search for something, you’ll see what we mean. Wix gives you everything you need to talk to search engines. Don’t cut corners. Sometimes all it takes to top the rankings is consistency.
  3. Focus on mobile. Wix is excellent for making mobile friendly sites, and Google rewards mobile-friendly sites. Lesson? Take the extra time to make your site as good as it can be on mobile. Search engines will love it and, just as importantly, so will your users.
  4. Make full use of your meta descriptions. The recommended character limit to is 160 (130 for mobile) — use it. It’s your one opportunity to explain why searchers should click on you. Use it. Tests suggest longer descriptions improve user engagement.
  5. Submit a sitemap. Sitemaps are essential for SEO. They tell search engines what’s on your site, how it’s structured, and where to find it. Sitemaps is one of the few things Wix won’t take care of for you, so it’s extra important that you set up a Google Search Console account and make sure everything’s in order.
  6. Connect to Google Analytics. No website builder can provide the traffic insights Google can. Google Analytics is the gold standard of web analytics, and it’s free! Connect your Wix account to Google Analytics and you’ll open a whole new world of useful data on how you can improve your website.
  7. Keep learning about SEO. Wix is great for ‘jump-starting’ your search engine performance, but for long-term success it pays to learn about SEO in more depth. There are plenty of great resources out there, but we recommend The Beginner’s Guide to SEO by Moz for getting started.

A major strength of Wix is it lets you build your site around your content. Regardless of the website builder you’re using, the best way to perform well in search results is to be interesting and/or useful. Google isn’t interested in sites trying to game the system. Focus on your site, conduct smart SEO, and the results will come.

Want more SEO tips? Look no further…

Anchor Text Guide – a really helpful tip to boost your SEO

Backlink Guide – how to work wonders with backlinks

Website Architecture Guide – another great way of optimizing your site

Wix Success Stories

You may have heard that Wix isn’t good for SEO. That used to be the case, but it certainly isn’t now. The proof is in the pudding. It’s all well and good talking about SEO theory, but what matters is results. Here are some examples of Wix websites outperforming their competitors in search results.

The Cuts & Bruises Barbershop in London. Type ‘barbers stoke newington’ and there they are right at the top. They even feature in Google Maps! Cuts & Bruises is an excellent example of ranking for the right keywords, rather than the most popular.

rank top on google with wix seo
Top spot on Google is invaluable

Marine Corps Aviation Association. This website was put together in two days! It now ranks for over 190 keywords, ensuring those looking for the site can find it easily. Depending on what your website is for, sometimes it’s just a case of dotting the i’s and crossing the t’s.

Long John Silver’s runs on Wix, appearing whenever people in the US search for a local fish takeaway. Looks great, too, which doesn’t hurt.

These are all very different sites, and there’s thousands more where they came from. Wix provide all the tools you needs for successful SEO. Focus on your content/service, do SEO best practice, and the rankings will come.

Need help getting your site up and running? Check out our handy guides below:

How to Build a Website – for all you need to know about getting online

How to Build an Online Store – to find out how to start selling online

Final Verdict: Is Wix for You?

Wix is excellent if you’re not completely comfortable with SEO. Its built-in support and advice makes it a fantastic way of learning the basics, and advanced techniques can still be used once you feel more comfortable with the process.

If you consider yourself a bit of an SEO whizz, Wix’s constant hand-holding might get on your nerves after a while. For more control through a slightly clunkier interface, providers like Squarespace or WordPress may be a better fit for you.

Rest assured you can rank with Wix, and rank well.

The real question is whether you feel comfortable with its tools, and the only way to know for sure is to try it yourself.

Wix’s free trial includes most of its SEO features, so you can get a feel for its features without handing over a cent. Give it a spin.

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About Fred O'Brien

I know from experience that building a website is only as hard as you make it. The internet is more accessible than it’s ever been, with all the resources you need to join in and stand out. Anyone can get online. I’m here to help you do that.

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About Fred O'Brien

I know from experience that building a website is only as hard as you make it. The internet is more accessible than it’s ever been, with all the resources you need to join in and stand out. Anyone can get online. I’m here to help you do that.

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2 Responses to Wix SEO Review: How to Rank with Wix

  1. #

    Fred,
    Great article! As a Professional SEO, I was looking for a current article on Wix Search Engine Optimization (SEO) – to help a friend who created and manages a new Wix site for a healthcare practice in Nashville TN. Her next step is to start basic SEO – and your advice is just what I was looking for! Please consider updating with one important tweak… You state, “Make full use of your meta descriptions. Google recently increased the character limit to 320, double what it was before.” Yes, Google did increase that limit early in December 2017, BUT in May 2018 they reversed it again – apparently with little to no notice to the public. Barry Schwartz of Search Engine Land covered it nicely in his May 14th article, “Google confirms it shortened search results snippets after expanding them last December” http://cutt.us/NewMeta. The article cites RankRanger’s Tracker Tool putting the new average length of the description snippet field on DESKTOP at around 160 characters, and on MOBILE at around 130 characters. As a professional SEO (www.lionheartseo.com ) it’s critical that I stay tuned to Google’s latest whims and spread the word when I can. Thanks for a great guide on Wix SEO! – Lisa Chapman

    • #

      Hi Lisa,

      Good spot! One loses track of Google’s whims sometimes. I have tweaked accordingly. Glad the piece was useful otherwise, and hope your friend’s site starts topping SERPs soon!

      All best,

      Fred