LinkedIn’s New Post Analytics Have Dropped: Here’s How To Use Them

As announced by LinkedIn’s Gyanda Sachdeva, the social platform has introduced new analytics for individual posts.

With immediate effect, all LinkedIn users will be able to see when a post triggers a user to view your profile or follow you. And if you’re a Premium business subscriber, you’ll also be able to see when a user clicks to a Premium custom button, such as a link to your newsletter, website, or portfolio.

These can be found by entering an individual post and clicking “View analytics” – the same area as your regular post analytics.

As shown in the above screenshot, the metrics appear in two new sections of your analytics:

• Profile Activity: Followers and profile views gained
• Link Engagement: Custom link clicks on posts

The three new post analytics might seem like small changes, yet they offer an array of benefits for refining your social media strategy.

Grow Your Audience

The “Followers gained” post metric is a goldmine for LinkedIn users looking to grow their following. By monitoring the types of posts that bring in new followers, you’ll be able to adjust your strategy to double down on the areas that see results.

Keep Your Followers Engaged

While seeing what drives an account’s “Follows” is a great way to identify the posts that hook new followers, the “Profile visits” metric demystifies the content that keeps your existing followers coming back for more.

The “Profile views” signal is useful for building brand authority and customer loyalty, since it’ll help you to focus on the types of posts that make users want to find out more about your offering.

Know What Drives Action

For LinkedIn Premium subscribers who have access to custom button click insights, you’ll be able to monitor which posts drive action to the areas that matter most.

You can monitor clicks on all custom button options, which unlocks the opportunity to track users’ interest in your:

• Online store or website
• Portfolio
• Blog
• Appointment booking area
• LinkedIn newsletter
• Available services

Engagement analytics are helpful, but when they are seen as singular to individual posts, they can only go so far in instructing the decisions that achieve your social media goals.

LinkedIn’s latest insight tools take this to the next level by showing a clearer picture of the wider impact that individual posts are having – whether they are to draw attention to your portfolio or ecommerce store, or build your presence.

Using these analytics, you’ll be able to create a mixture of LinkedIn posts that targets both new and existing audiences. The more you understand the posts that drive specific impacts, the more confidently you can make strategy changes as your social media goals shift.