Compare the 8 Best Ecommerce Website Builders
Compare the best ecommerce platforms side by side in the comparison chart below. We designed this to help you find the best option for you – compare features, pricing, star ratings, and more. We’ve started you off with our top three ecommerce builders below – simply use the arrows at the top to compare different platforms.
Wix Shopify Squarespace Square Online BigCommerce Volusion Big Cartel Shift4Shop None 0% – 2% 0% – 3% None None None None None Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited 5 Unlimited 20GB – 50GB Unlimited Unlimited Unlimited Unlimited Unlimited Unspecified Unspecified Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unspecified Unlimited 11 including: PayPal, Wix Payments, Stripe, Square 100+ including: Shopify Payments, PayPal, Klarna 3: Stripe, PayPal, Square 4: Credit cards, Apple Pay, Google Pay, Square 36 including: PayPal, Square, Stripe, Klarna 25 including: Authorize.net, PayPal, Stripe 5 including: Venmo, Apple Pay, Stripe 100+ including: PayPal, Square, Stripe YES YES YES YES YES YES NO YES
0% – 2%
0% – 3%
20GB – 50GB
11 including: PayPal, Wix Payments, Stripe, Square
100+ including: Shopify Payments, PayPal, Klarna
3: Stripe, PayPal, Square
4: Credit cards, Apple Pay, Google Pay, Square
36 including: PayPal, Square, Stripe, Klarna
25 including: Authorize.net, PayPal, Stripe
5 including: Venmo, Apple Pay, Stripe
100+ including: PayPal, Square, Stripe
So, you want to start an online store? That’s great! We’re here to help you succeed – and the first step is to find you the perfect ecommerce website builder. We carry out hours of in-depth research and user testing, examining everything from ease of use to value for money, all so we can bring you the very best recommendations.
We won’t keep you in suspense – our testing revealed eight top ecommerce builders. Here’s a quick look…
8 Best Ecommerce Builders of 2021
- Wix – Best for small online stores.
- Shopify – Best for larger businesses.
- Squarespace – Best value for money.
- Square Online – Best way to sell for free.
- BigCommerce – Best for a purely online business.
- Volusion – Okay all-around, but best at nothing.
- Big Cartel – Best for independent artists.
- Shift4Shop – Others do it better.
Wix combines creative freedom with plenty of selling tools, while Shopify wows with an incredible range of apps and inventory management. Squarespace offers incredible value for money with its top-tier template designs and quality in-house features. Ready to find your perfect ecommerce builder? Let’s go!
We’re glad you asked! We’re pretty proud of our research here at Website Builder Expert, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.
Every single builder goes through our thorough research process. We investigate important areas such as:
- Ease of use
- Design flexibility
- Value for money
- Feature quality
- Help and support
- Customer satisfaction
This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.
We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:
- understand exactly how easy (or difficult) beginners find the builder
- uncover any issues within the builder
- judge customer satisfaction
We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!
Still got questions? Read our report on How We Conduct Our Ecommerce Website Builder Research for a more detailed explanation.
Do you wish there was a quicker way to find out which ecommerce website builder you should use? You’re in luck! Our quick and easy quiz gives you a personalized recommendation, so you’ll know exactly which one is best for your needs. Click below to get started…
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- Do you like our comparison chart? We’ve got an even bigger and better Online Store Comparison Chart if you want a more in-depth side-by-side look at the top builders
Now you know the eight best ecommerce builders on the market today! But which one will you choose? Wix is the best builder for small stores, combining easy customization with a great set of sales tools. Shopify is best if you’re running a large store – we recommend its free trial if you’re selling more than 10 products.
Let’s have a quick recap of the top ecommerce builders and what sets them apart!
8 Best Ecommerce Website Builders: Quick Refresh
- Wix – Awesome customization combined with scalable sales tools.
- Shopify – Impressive ecommerce features, plus a huge app store.
- Squarespace – Beautiful templates, perfect for creating a stylish brand, with excellent value.
- Square Online – Great way to sell for free, and great for sellers already using Square POS.
- BigCommerce – The most built-in features of any ecommerce builder.
- Volusion – Best for sellers who prefer data over design.
- Big Cartel – Not the most powerful, but great for a small product range.
- Shift4Shop – Plenty of payment gateways and affordable pricing.
We set out to help you find the perfect ecommerce builder for you, and now you’re ready to take the next step in your journey. Every ecommerce builder in our list comes with either a free plan or a free trial, so your next step is simple: try your favorite builder for yourself for free!
Yes! On our list of the best ecommerce builders, there are three that let you sell for free: Square Online, Weebly, and Big Cartel. Out of those, we rated Square Online the best in our research – just be aware that you’ll have adverts displayed on your store if you choose a free plan.
We would recommend Wix – it’s our top rated ecommerce builder and is suitable for small stores. Its customization tools mean you can have a beautifully branded store, even if you’re just selling a few products!
Alternatively, check out Square Online – it’s another good choice for small stores because it provides great value for money, and even has a free plan to help you get started.
We highly recommend Shopify for large stores, because it has an impressive range of features to help support your store. Its app store means you can add any extra features you might need, making it easy to scale up and support your business’ growth.
BigCommerce is another top choice for large businesses – check out its free trial if you have big, ambitious plans for your online store.
An ecommerce website builder is designed to help you create your store. It gives you your own professional website, which is much better for creating a brand than simply selling through social media, for example. You can also sell across multiple channels, using your store as a “hub” to maximize your online presence.
We’re glad you asked! WordPress is an immensely powerful building tool – but it’s not a website builder, which is why it doesn’t appear on this list. You can still use it to create an online store, though – it’s best for sellers who want a powerful, flexible, and highly customized store. It can be a lot more hands-on and technical than the builders on this list. If this appeals, check out our guide on How to Make a WordPress Ecommerce Website!