Best Ecommerce Website Builders

The 9 Best Ecommerce Website Builders

So, you want to start an online store? That’s great! We’re here to help you succeed – and the first step is to find you the perfect ecommerce website builder. We carry out hours of in-depth research and user testing, examining everything from ease of use to value for money, all so we can bring you the very best recommendations.

We won’t keep you in suspense – our testing revealed nine top ecommerce builders. Here’s a quick look…

9 Best Ecommerce Builders of 2020

  1. Wix – Best overall ecommerce website builder.
  2. Shopify – Best ecommerce builder for large stores.
  3. BigCommerce – Best for fast-growing businesses.
  4. Squarespace – Best for brand-focused stores.
  5. Square Online – Best for sellers on a budget.
  6. Weebly – Best for entrepreneurs.
  7. Volusion – Best for tracking performance.
  8. 3dcart – Best for payment options.
  9. Big Cartel – Best for hobby stores.

Wix, Shopify, and BigCommerce took the top three spots in our list. But just how good are they? Check out how they scored in our research below before jumping into the full review:

Best All-Round Ecommerce Platform

4.7out of 5

Top Choice
Ease of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4.5 out of 5 stars

Best Ecommerce Platform for Large Stores, Selling 10+ Products

4.7out of 5

Ease of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

5 out of 5 stars

Best Inbuilt Features

4.2out of 5

Ease of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

3.5 out of 5 stars

Wix combines creative freedom with plenty of selling tools, while Shopify wows with an incredible range of apps and inventory management. BigCommerce has more built-in features than any other ecommerce builder, making it perfect for ambitious, fast-growing businesses. Ready to find your perfect ecommerce builder? Let’s go!

We’re glad you asked! We’re pretty proud of our research here at Website Builder Expert, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Ecommerce Website Builder Research for a more detailed explanation.

Best Ecommerce Builders Comparison Chart

In a rush? Here’s a quick look at how our top ecommerce builders compare on key areas:

Starting Price Free Trial Transaction Fees
Wix $23
✔️
Shopify $29
✔️ 0.5% - 2%
BigCommerce $29.95
✔️

Squarespace $18
✔️
0% - 3%
Square Online $0
✔️
2.9% + $0.30
Weebly $0
✔️
0% - 3%
Volusion $29
✔️

3DCart $9.50
✔️

Big Cartel $0
✔️

Find out more

  • Do you like our comparison chart? We’ve got an even bigger and better Online Store Comparison Chart if you want a more in-depth side-by-side look at the top builders.

Wix

Best overall ecommerce website builder

Best all-around ecommerce platform

4.7out of 5

Top Choice
Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4.5 out of 5 stars

Wix Pros and Cons

Wix Pros Wix Cons
Easy to use – Wix’s drag-and-drop builder is super beginner-friendly No stock management alerts – you need to manually keep track of your stock levels
Excellent customization – easily control your branding with Wix’s editing tools Can’t change templates once live – rebranding can be tricky as you can’t switch templates
Plenty of selling tools – including abandoned cart recovery and multichannel selling Not best for extremely large businesses – Wix’s features may struggle to support a huge store
best ecommerce website builders wix ecommerce
Wix is our top-rated ecommerce website builder.

Wix Features

Wix is known for being an easy to use, drag-and-drop website builder – but it’s also a powerful ecommerce option. It offers the full package – tons of creative freedom so you can control your branding, plus plenty of selling tools to make your store a roaring success.

You can sell all sorts of product types, from bookings and services to digital goods, and there are no transaction fees to worry about either. If you choose Wix’s cheapest ecommerce plan, you’ll get a good range of basic selling tools, including:

  • Abandoned cart recovery to recapture lost customers
  • Multichannel selling across social channels like Facebook and Instagram
  • Online bookings so you can connect with clients through your site
  • Reservation management to make your life easier
  • Product zoom built into ecommerce templates
  • 15+ payment options so you can choose your best fit

Wix’s features focus on convenience to help you set up your online store as easily as possible. If you upgrade, other features such as subscriptions, selling in multiple currencies, automated sales tax, and selling across other marketplaces become available too.

Wix Pricing

Wix has three ecommerce plans that let you sell online, ranging from $23 to $49 per month, plus a custom plan for enterprise-level businesses:

  • Business Basic: $23/month, billed annually
  • Business Unlimited: $27/month, billed annually
  • Business VIP: $49/month, billed annually
  • Enterprise: custom pricing

There’s also a free plan so you can build your store without paying anything – but to accept payments and launch your store you’ll need to choose one of the ecommerce plans above.

The $23 per month Business Basic plan is best for new stores, and gives you the basic selling tools you need to start your store. Business Unlimited is best for growing your business, while Business VIP is for established stores that need priority support, more generous features, and better discounts.

Find out more

  • Read our Wix Ecommerce Review for a full look at Wix’s selling features, pros, and cons
  • Check out our Wix Pricing Review if you want more details on Wix’s pricing plans, and to find out which plan is best for you

Shopify

Best ecommerce builder for large stores

Best for large stores

4.7out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Sales Features

5 out of 5 stars

Website Features

4.5 out of 5 stars

Customer Score

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Shopify Pros and Cons

Shopify Pros Shopify Cons
Powerful selling tools – we were especially impressed by its awesome inventory system Transaction fees – Shopify charges a transaction fee unless you use its own payments gateway, Shopify Pay
Performed well in testing – in fact, Shopify received the highest score for both features and customer satisfaction in our research Reliance on apps – the cost of apps can quickly add up
Very customizable – Shopify comes with a huge app store so you can add any features you need Expensive for small stores – Shopify comes packed with features, but can seem pricey for new stores on tight budgets
best ecommerce website builders shopify
Shopify is the ecommerce website builder we most recommend for large businesses. Check it out if you're selling more than 10 products!

Shopify Features

Shopify is a dedicated ecommerce builder, meaning its sole purpose is to help people build online stores. It’s no surprise, then, that its templates, features, and apps are all geared towards ecommerce success.

Here’s a quick look at just some of the features you get on Shopify’s cheapest plan:

  • Sell an unlimited number of products
  • Multichannel selling across social media and marketplaces
  • Abandoned cart recovery to re-engage customers
  • Print shipping labels from home
  • Shipping discounts up to 64% from DHL Express, UPS, or USPS
  • Gift card and discount code creation
  • Assign inventory to where you store your products – up to four locations

These features are all designed to help you create a professional store and deliver the best service possible to your customers. If you upgrade to a more expensive plan, you can also unlock more advanced features such as professional reports and third-party calculated shipping rates.

Shopify Pricing

Shopify has three main pricing plans, ranging from $29 to $299 per month:

  • Basic Shopify: $29/month
  • Shopify: $79/month
  • Advanced Shopify: $299/month

The Basic Shopify plan comes with all the core features you need to run a store, so we recommend starting out on this plan and upgrading as you grow. You can start off with Shopify’s 14-day free trial to see if it’s right for you.

The main appeal of the Shopify plan is that it increases your plan limits (for example, you can have up to five staff accounts rather than two), and unlocks professional reports. The Advanced Shopify plan unlocks even more professional tools, such as third-party calculated shipping rates.

Shopify also has a $9 per month Lite plan for adding products to an existing, non-ecommerce website, and a Shopify Plus plan, which is a custom priced solution for very large businesses.

Find out more

BigCommerce

Best for fast-growing businesses

Best for fast-growing businesses

4.2out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Customer Score

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

BigCommerce Pros and Cons

BigCommerce Pros BigCommerce Cons
Super scalable – BigCommerce is one of the best ecommerce website builders for growing businesses Not the most beginner-friendly option – some complex terminology can make BigCommerce a little tricky to navigate
Feature-rich – BigCommerce has more built-in features than any other ecommerce builder Can be a bit clunky – because BigCommerce is so powerful, it can be “heavier” to use; like driving a truck instead of a car
Strong SEO – you’ll find great tools for helping your store rank with Google Not a top choice for small startups – if you’re selling less than 10 products BigCommerce might have more than you need
best ecommerce website builders bigcommerce
BigCommerce has the most built-in features of any ecommerce builder, making it perfect for growing your store.

BigCommerce Features

BigCommerce is one of the most powerful and scalable ecommerce website builders on the market, thanks to its impressive range of built-in sales tools. It’s got a strong focus on fuelling growth for businesses, so if you’re ambitious and looking to power up your store, BigCommerce has the features to support you.

Some of BigCommerce’s best features include:

  • 0% transaction fees – unlike Shopify, BigCommerce doesn’t take a cut of your sales
  • Generous allowances, such as unlimited products, storage, and bandwidth
  • Unlimited staff accounts
  • Multi-currency
  • Professional reporting tools
  • Real-time shipping quotes
  • Multi-channel selling across platforms like Facebook, Instagram, Amazon, and eBay
  • BigCommerce mobile app
  • Product ratings and reviews

All of these features (and more) are included on BigCommerce’s cheapest plan – that’s a fair few features that aren’t on Wix or Shopify’s cheapest plans. That said, it’s worth noting BigCommerce doesn’t include abandoned cart recovery on its cheapest plan.

The full list of BigCommerce’s features is frankly staggering – there are far too many to list here. It’s clear, even from the small selection we’ve mentioned above, that BigCommerce has a strong focus on supercharging the stores using its platform.

If you’re a small startup or entrepreneur, BigCommerce might actually have too much to offer – make sure you have use for plenty of its features in order to get value for your money.

BigCommerce Pricing

BigCommerce has three main ecommerce plans, ranging from $29.95 to $299.95 per month, plus a custom-priced Enterprise plan for big businesses:

  • Standard: $29.95/month
  • Plus: $79.95/month
  • Pro: $299.95/month
  • Enterprise: custom pricing

BigCommerce has a 15-day free trial so you can try it out before committing to a paid plan. As we’ve already mentioned, the cheapest Standard plan comes with a huge range of features – perfect for a new but ambitious store.

As your sales grow, BigCommerce will automatically inform and upgrade you based on your yearly revenue. So, if you were on the Standard plan but started getting over $50,000 in online sales per year, then BigCommerce would automatically move you up to the Plus plan.

Although this model removes a lot of choice, it does mean your store always has enough features to sustain its level of performance and growth. You can see how many online sales each plan is designed for below:

Standard Plus Pro Enterprise
Online sales per year Up to $50k Up to $180k Up to $400k Custom

It’s worth noting that BigCommerce will never move you down a plan, though, as that would mean you lose features. Downgrading your plan is totally in your own control.

The Plus plan provides a better customer experience – it adds abandoned cart recovery, customer groups, stored credit cards, and persistent cart (where a customer’s cart gets saved to their account so they can shop across multiple devices). The $299.95 Pro plan is aimed at scaling up an already growing store with tools such as product filtering and Google customer reviews.

Find out more

Squarespace

Best for brand-focused stores

Best for brand-focused stores

4.2out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4 out of 5 stars

Squarespace Pros and Cons

Squarespace Pros Squarespace Cons
Beautiful templates – Squarespace’s award-winning designs will make your storefront wow Transaction fees on cheapest plan – you’ll need to upgrade to remove the 3% transaction fee
High quality website features – some builders lack power in their features, but not Squarespace Modern editor can take some time to get used to – it’s not so easy as Wix, where you can just jump straight in
Strong selling suite – we were particularly impressed by Squarespace’s inventory and analytics tools Limited app store – Squarespace's app store doesn't have as many options as Shopify's
best ecommerce website builders squarespace ecommerce
Squarespace combines style with power - we recommend it if branding is most important to you.

Squarespace Features

Like Wix, Squarespace is a website builder that comes with ecommerce functionality – unlike Shopify and BigCommerce, which are platforms fully dedicated to ecommerce. Some website builders struggle to provide powerful ecommerce tools, but not Squarespace. Its ecommerce features include:

  • Beautifully designed ecommerce templates, perfect for showing off product photos
  • Limited availability labels to encourage customers to click buy
  • Sell digital and physical products, services, and subscriptions
  • Customizable checkout on your own domain so you can keep everything on-brand
  • Inventory and order management through your Squarespace dashboard

Squarespace does a great job of combining customization with a strong ecommerce focus. Features such as customizing your checkout page and customer emails allow you to create strong, consistent branding across the whole customer journey.

Squarespace Pricing

Squarespace has three ecommerce plans, ranging from $18 to $40 per month, billed annually:

  • Business: $18/month, billed annually
  • Basic Commerce: $26/month, billed annually
  • Advanced Commerce: $40/month, billed annually

The Business plan is aimed at business websites that aren’t primarily online stores, but want to sell a few products on the side. This plan comes with a 3% transaction fee. If you’re setting up an actual online store, then you’ll want at least the Basic Commerce plan, which doesn’t charge any transaction fees.

Squarespace starts all users off on a 14-day free trial, so you’ll always get to try it out before choosing a plan.

Although Squarespace’s prices are much cheaper than both Wix and Shopify, it’s also less generous with its ecommerce features on its starter plans. For example, to unlock abandoned cart recovery, selling subscriptions, and advanced shipping, you’ll need the $40 per month Advanced Commerce plan.

Find out more

Square Online

Best for sellers on a budget

Best for sellers on a budget

4.2out of 5

Ease Of Use

4.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

3.5 out of 5 stars

Sales Features

4 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

2.5 out of 5 stars

Square Online Pros and Cons

Square Online Pros Square Online Cons
Best value for money – not only can you sell for free, but Square Online also provides great features at great prices Poor customization – it’s pretty limited compared to the other ecommerce builders we’ve covered so far
Helps you manage your store – you can track everything from a single dashboard Limited payment gateways – to reduce transaction fees you’ll need to use Square’s payment gateway
Makes it easy to promote your store – say hello to built-in marketing features that support your marketing efforts Takes a little while to get the hang of – there’s a small learning curve when you first start out
best ecommerce website builders square online
Square Online lets you sell for free, and its affordable price plans offer great value for money too.

Square Online Features

Square Online aims to make it quick and easy for anyone to start their online store. In fact, you can sell for free and still get access to some pretty neat sales features, including:

  • Ability to sell unlimited products – physical and digital goods, services, events tickets, and also to accept donations
  • Automatic inventory, order, and item syncing with Square POS
  • Shipping, curbside pickup, or delivery
  • Instagram integration
  • Send order update texts to customers
  • Customer order customization

These features reflect a strong focus on customer satisfaction as well as convenience for sellers. Square Online charges a 2.9% + 30¢ transaction fee on all but its most expensive plan.

Besides reduced transaction fees, other advanced features include abandoned cart recovery, customer reviews, and a real-time shipping calculator.

Square Online Pricing

The first thing to say about Square Online’s pricing is that it has a free plan. Yep, you can actually sell for free with this ecommerce website builder, which is pretty rare! Its paid plans range from $12 to $72 per month, billed annually:

  • Free: $0/month – 2.9% + 30¢ transaction fee
  • Professional: $12/month, billed annually – 2.9% + 30¢ transaction fee
  • Performance: $26/month, billed annually – 2.9% + 30¢ transaction fee
  • Premium: $72/month, billed annually – 2.6% + 30¢ transaction fee

To remove adverts from your site and use your own custom domain, go for the $12 per month Professional plan. To unlock abandoned cart emails you’ll need the $26 per month Performance plan. To reduce transaction fees and make use of the real-time shipping calculator, among other advanced features, opt for the $72 per month Premium plan.

Although it’s perhaps not as generous with its features as other ecommerce builders, Square Online offers incredible value for money, and its super affordable starting prices make it a top choice for new sellers on a tight budget.

Find out more

  • You can sell with Square Online for free! But what else does i have to offer? Get the full lowdown in our Square Online Review

Weebly

Best for entrepreneurs

Best for entrepreneurs

4.1out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Sales Features

3 out of 5 stars

Website Features

4 out of 5 stars

Customer Score

4 out of 5 stars

Help and Support

3 out of 5 stars

Value For Money

4.5 out of 5 stars

Weebly Pros and Cons

Weebly Pros Weebly Cons
Great additional tools – perfect for running a blog alongside your online store Limited customization options – Weebly has fairly structured templates, and you can’t customize the checkout page either
You can sell for free – this makes Weebly great for new sellers on a budget Not ideal for big businesses – it lacks big data tools like powerful inventory management
Nice and simple – if BigCommerce was too complicated for your liking, try Weebly (it’s much more beginner-friendly!) Lack of multichannel features – you can’t sell across other channels without installing an app
best ecommerce website builders weebly online store
Weebly's low prices and generous ecommerce features make it ideal for entrepreneurs.

Weebly Features

Weebly received a big ecommerce boost when it was acquired by Square Online back in 2018, and you can see the effects in the sales features it provides for its users today. You’ll notice a few similarities across the two builders – for example, they both let you sell for free!

Some of our favorite Weebly ecommerce features include:

  • The ability to embed third party code into your store
  • In-store pickup for customers
  • Automatic tax calculator, so the right tax is always added to your orders
  • A ‘quick shop’ function, offering a more streamlined user journey for customers

These features are all available on Weebly’s free plan. While this is pretty generous, some features that come as standard with other ecommerce builders – such as abandoned cart emails, and the ability to accept payments through PayPal – are reserved for Weebly’s most expensive plan.

Weebly Pricing

Weebly has a free plan, and three paid plans ranging from $6 to $26 per month, billed annually. All Weebly’s plans support ecommerce:

  • Free: $0
  • Personal: $6/month, billed annually
  • Professional: $12/month, billed annually
  • Performance: $26/month, billed annually

To remove Square Online adverts from your store, you’ll need the $12 per month Professional planthis is the plan we most recommend for building your store on Weebly. 

Find out more

Volusion

Best for tracking performance

Best for tracking performance

3.9out of 5

Ease Of Use

3 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Customer Score

2.5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

4 out of 5 stars

Website Features

3.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Volusion Pros and Cons

Volusion Pros Volusion Cons
Fantastic analytics tools – Volusion is really a builder for lovers of data rather than design Little design control – Volusion struggles when it comes to design and customization; its power is in the backend instead
Plenty of payment methods – if Weebly’s limited choice of patent options bugged you, Volusion is a better choice No blogging tools – Volusion doesn’t provide any blogging features
Strong backend management – Volusion does well with its inventory, mobile app, and shipping Pricey for what it is – with pricing identical to Shopify, it’s hard not to compare Volusion’s performance against its competitor
best ecommerce website builders volusion
Volusion's main strength is in its sales features. We recommend it for lovers of data rather than design.

Volusion Features

Volusion is an ecommerce builder with definite strengths and weaknesses. It made our best list, so it certainly has some standout features, but overall it came out in our research as okay, scoring 3.9 stars out of 5.

Its key strengths lie in its backend features – in our testing it scored most highly for its sales features, which include:

  • Great stock inventory with low stock alerts, product status and more
  • Recommended product feature
  • Store management mobile app
  • Barcode generator so you can create custom barcodes for your products

That said, Volusion’s features aren’t as generous as Shopify’s. On its cheapest $29 per month plan, Volusion only gives you one staff account, and lets you sell up to 100 products. You don’t get abandoned cart recovery or Amazon and eBay integrations unless you upgrade to a more expensive plan.

Volusion Pricing

Volusion has three ecommerce plans ranging from $29 to $299 per month, plus a custom priced plan that’s based on GMV (gross merchandise value):

  • Personal: $29/month
  • Professional: $79/month
  • Business: $299/month
  • Prime: custom pricing

Although Volusion has the same pricing points as Shopify, it doesn’t offer the same value.

Find out more

  • Check out our Volusion Review for more information on this data-driven ecommerce builder

3dcart

Best for payment options

Best for payment options

3.7out of 5

Ease Of Use

3 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Customer Score

2 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

3.5 out of 5 stars

Website Features

3 out of 5 stars

Sales Features

4.5 out of 5 stars

3dcart Pros and Cons

3dcart Pros 3dcart Cons
Helpful features – such as useful SEO prompts Unpopular in our user testing – 3dcart was the ecommerce builder users were least likely to recommend
Flexible templates – you can change your template any time you like No mobile app – so you can’t run your store on the go
Tons of payment methods – 3dcart has over 200 payment options to choose from Expensive for what it is – you can get much more for your money elsewhere
best ecommerce website builders 3dcart
3dcart didn't wow us in our testing, but it did impress us with the huge range of payment options it provides - over 200!

3dcart Features

3dcart gives you plenty of useful sales tools to power your store, including:

  • Over 200 fully integrated payment providers
  • Customer accounts and guest checkout options for customers
  • Real-time shipping rates
  • Saved carts for customer convenience

However, it’s also worth noting that in testing, our users found 3dcart difficult to use – because of this, 3dcart received the unfortunate title of the ecommerce builder least likely to be recommended.

3dcart Pricing

3dcart has a 15-day free trial, and five price plans ranging from $19 to $229 per month:

  • Startup: $19/month
  • Basic: $29/month
  • Plus: $79/month
  • Power: $129/month
  • Pro: $229/month

The cheapest Startup plan for $19 per month comes with a pretty long list of features, making it a good choice for a new store. More serious sellers should look at the $79 per month Plus plan – this is the cheapest plan to unlock abandoned cart recovery.

In truth, though, you can get more for your money from an ecommerce builder higher up this list. 

Find out more

  • Okay, so 3dcart isn’t the best builder on this list. But it’s still one of the best ecommerce builders on the market. See if it’s right for you in our 3dcart Review

Big Cartel

Best for hobby stores

Best for hobby stores

2.9out of 5

Ease Of Use

3 out of 5 stars

Ease Of Use

3 out of 5 stars

Ease Of Use

3 out of 5 stars

Ease Of Use

3 out of 5 stars

Ease Of Use

3 out of 5 stars

Website Features

1.5 out of 5 stars

Sales Features

3 out of 5 stars

Big Cartel Pros and Cons

Big Cartel Pros Big Cartel Cons
Sell for free – like Square Online and Weebly, you can sell for free with Big Cartel Designs fail to impress – especially when compared to Wix, Shopify, or Squarespace!
Ideal for artists and hobby sellers – Big Cartel is best for selling individual products rather than bulk inventories Not truly beginner-friendly – Big Cartel seems easy at first, but you’ll need coding to get the most out of it
Good onboarding – with clean navigation and helpful prompts Lack of depth – its features are simple but not powerful, and customization is very limited
best ecommerce website builders big cartel
Big Cartel is another ecommerce website builder that lets you sell for free. It's perfect for hobby sellers!

Big Cartel Features

Big Cartel has a decent range of features, but none of them really knocked our socks off. On the free plan you get basic sales tools such as:

  • Shipment tracking
  • Discounts and promotions
  • Product option groups
  • Real-time stats
  • Sales tax autopilot

There are some nice perks thrown in, such as the sales tax autopilot, but on the whole it’s fairly standard stuff. For this reason, we recommend Big Cartel for hobby sellers who just want to enjoy selling a small number of items.

Big Cartel Pricing

Big Cartel has a free plan, and three paid plans ranging from $9.99 to $29.99 per month:

  • Gold: $0 – sell up to five products
  • Platinum: $9.99/month – sell up to 50 products
  • Diamond: $19.99/month – sell up to 250 products
  • Titanium: $29.99/month – sell up to 500 products

The main reason for upgrading your Big Cartel plan is to increase your product limits. You unlock a few more features as you move up through the plans, but the main difference is the number of products you can sell on each one.

Find out more

  • Big Cartel is a great option if you want to sell a few products for free. Find out more about what makes Big cartel tick in our Big Cartel Review

Best Ecommerce Website Builders: Recap

Now you know the nine best ecommerce builders on the market today! But which one will you choose? Wix is the best overall builder, combining easy customization with a great set of sales tools. Shopify is best for you if you’re running a large store – we recommend its free trial if you’re selling more than 10 products.

Let’s have a quick recap of the top ecommerce builders and what sets them apart!

9 Best Ecommerce Website Builders: Quick Refresh

  1. Wix – Awesome customization combined with scalable sales tools.
  2. Shopify – Impressive ecommerce features, plus a huge app store.
  3. BigCommerce – The most built-in features of any ecommerce builder.
  4. Squarespace – Beautiful templates, perfect for creating a stylish brand.
  5. Square Online – Great value for money, and for sellers already using Square POS.
  6. Weebly – Generous free plan with helpful tools for entrepreneurs.
  7. Volusion – Best for sellers who prefer data over design.
  8. 3dcart – Plenty of payment gateways and affordable pricing.
  9. Big Cartel – Not the most powerful, but great for a small product range.

We set out to help you find the perfect ecommerce builder for you, and now you’re ready to take the next step in your journey. Every ecommerce builder in our list comes with either a free plan or a free trial, so your next step is simple: try your favorite builder for yourself for free! 

FAQs

Yes! On our list of the best ecommerce builders, there are three that let you sell for free: Square Online, Weebly, and Big Cartel. Out of those, we rated Square Online the best in our research – just be aware that you’ll have adverts displayed on your store if you choose a free plan.

We would recommend Wix – it’s our top rated ecommerce builder and is suitable for small stores. Its customization tools mean you can have a beautifully branded store, even if you’re just selling a few products!

Alternatively, check out Square Online – it’s another good choice for small stores because it provides great value for money, and even has a free plan to help you get started.

We highly recommend Shopify for large stores, because it has an impressive range of features to help support your store. Its app store means you can add any extra features you might need, making it easy to scale up and support your business’ growth.

BigCommerce is another top choice for large businesses – check out its free trial if you have big, ambitious plans for your online store.

An ecommerce website builder is designed to help you create your store. It gives you your own professional website, which is much better for creating a brand than simply selling through social media, for example. You can also sell across multiple channels, using your store as a “hub” to maximize your online presence.

We’re glad you asked! WordPress is an immensely powerful building tool – but it’s not a website builder, which is why it doesn’t appear on this list. You can still use it to create an online store, though – it’s best for sellers who want a powerful, flexible, and highly customized store. It can be a lot more hands-on and technical than the builders on this list. If this appeals, check out our guide on How to Make a WordPress Ecommerce Website!

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