Best Website Builder 2022: We’ve Reviewed the 11 Best

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We’ve researched and tested a lot of website builders over the years, which is why we feel confident saying that Wix is the best overall website builder out there.

Wix combines ease of use with total creative freedom, making it easy for beginners to create professional-looking websites. Squarespace isn’t far behind though, delivering the best template designs on the market, making it perfect for creatives. GoDaddy sits comfortably in third place, thanks to its time efficiency and its excellent array of design functionalities.

Take a look below to see our full list of the 11 best website builders, and compare them against each other.

11 Best Website Builders of 2022

  1. Wix Best overall
  2. Squarespace Best template designs
  3. GoDaddy Fastest way to build a website
  4. Shopify Best for selling 10+ products online
  5. Weebly Fantastic free plan
  6. Zyro Best for those on a limited budget
  7. Jimdo Creator Best value for money
  8. Duda Best for pure, polished web design
  9. Best for blogs and content-heavy sites
  10. Strikingly Easy to use
  11. 1&1 IONOS Best for its cheapest pricing plan

We’ve used our own independent and unique research process to create this list. This means that all of our ratings are backed up by hours of hard work, so you can be sure that our recommendations are accurate and reliable. We always aim to be as honest and transparent as possible – after all, our primary aim is to find you a website builder that’s going to help you fulfill your goals.

That’s why we’ve rigorously combed through the 100+ website builder options out there on the market, picking out the 50 biggest hitters and measuring them up against our high standards. In this way, we’ve been able to narrow it down to a list of the best 11, each of which we felt answered our readers’ needs. Because of this, we’re confident that you’ll be able to find the ideal website builder to suit you and your website-building aims.

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.

Compare the 11 Best Website Builders

Before we jump into reviews of each website builder, take a look at the summary table below to get an idea of which builder might be your perfect match. Use the arrow at the top of the chart to compare different platforms. We’ve started you off with our top three: Wix, Squarespace, and GoDaddy.

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Overall Rating
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Free plan or free trial
Domain renewal cost/year
Number of templates
Free custom domain





















Free plan

14-day free trial

1 month free trial

Free trial

Free plan


Free plan

14-day free trial

Free plan

Free plan

























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#1. Wix

Best Overall Website Builder

Pricing range: free – $59 per month 

Editor's Choice


Best all-round website builder



out of 5
  • Easiest to use
  • 800+ template designs
  • Most popular in testing

Free plan available

Paid Plans: $16 - $59 / month


  • Free plan (ideal for smaller projects)
  • Beginner-friendly and really easy to use
  • Personalized SEO support for your site


  • Can’t switch template once site is live
  • Slow server response time
  • Range of options can feel overwhelming
Read Review

Wix Overview

Wix is an extremely beginner-friendly website builder that gives you total creative control over your site. Unlike some other builders, it doesn’t sacrifice power or customizability for ease – instead, it combines simple drag-and-drop editing tools with a huge range of features.

With an 18% increase in its ‘Features’ score in our pre-2021 research – driven largely by improvements to its blogging, and internationalization – Wix has proven itself to be the platform that, quite literally, does it all. Not only is it a fantastic website builder, but it’s also an excellent choice if you’re looking to open an online store, offering three ecommerce-specific plans, and a score of features to boost your sales. But that doesn’t mean it’ll be right for everyone – particularly because of its higher price point and cluttered visual editor.

It has a free plan, and eight premium plans starting at $16 per month. You get over 800 templates to choose from, but choose carefully – you can’t switch your template once your site goes live.

In our testing, Wix received the highest “likely to recommend” score from our users – so our advice is, if you’re unsure about which website builder to use, give Wix a spin for free and see how you get on.


Wix has a pretty generous free plan, which includes:

  • SEO tools (Search Engine Optimization) to help your site get found on Google
  • Social sharing, so you can promote your site
  • A mobile editor, so you can make your site look great for mobile devices

Wix also comes with a huge app store, so if you need extra features, you can easily add them to your site.


Wix comes with over 800 templates for you to choose from – that’s an impressive number, especially as they’re all professionally designed. Split into different industries such as “Events” and “Photography”, Wix’s templates are easy to filter until you find the perfect one.

You can’t change templates once your site is live, however, so take your time in choosing.

It’s easy to make your site unique – simply drag elements like text boxes and images to exactly where you want them, add pages, and delete anything you don’t want. Wix gives you total creative freedom!

best website builders wix editor


Although this article focuses mainly on the best website builders, we thought it was important to mention ecommerce when it came to Wix. Although Wix has supported online stores for a long time, it’s only recently that we’ve seen this builder really come into its own in this area. In fact, its ecommerce score has increased by a whole 9% in the new round of research we conducted.  This is a result of all the improvements it’s made to its ecommerce offering. It now delivers quality ecommerce functionality for those who want to sell online, making it a truly multi-talented platform.


Wix has a free plan that you can stay on as long as you like, which is great for getting started. However, it has its limitations, so for a truly professional site, you’ll want to look at its paid plans.

There are eight premium plans in total, starting at $16 per month (billed annually). This removes Wix adverts and lets you use a personalized domain name, as well as increasing your storage allowances. Out of the eight, Wix also offers three dedicated ecommerce plans, starting from $27 per month (billed annually). As we touched on earlier, Wix is a little pricier than some alternatives, but – considering it supports so many more features and functionalities than the competition – we reckon that price tag is fully justified.

News and Updates

What’s new this month with Wix?

  • When making changes to your URL slugs, Wix will now automatically create a redirect for visitors, taking them from the old URL to the new one, so you don’t lose any traffic.
Ksenia Ponka is a PR and marketing practitioner. Her passion is to help companies uncover their growth potential and identify solutions to their problems, turning them into growth opportunities. Her professional strength lies in effectively promoting companies and projects through omnichannel communication, combining PR, marketing, CRM, advertising, ecommerce, and social media marketing.

When I announced the launch of my website, more than 20 people wrote to me, asking for contact details for the agency that did the design. And when they heard that it was only me, using Wix, they couldn't believe it.

I started to work on my website, Ksenia Ponka, in March 2022. I had no experience in web design, so it was a challenge because I wanted a professional-looking site with multiple pages.
Firstly, I tried to use the Tilda website builder, but the number of free templates and the interface weren’t a good fit for my needs. So although it was a great choice to create a portfolio, a resume, or a personal blog, it didn’t work for me. I needed a more complicated design but with easy-to-understand layouts and tools to adjust it. I didn’t watch any guides and how-tos to start a website. I just opened the Wix manager and went on. It was intuitive and user-friendly with plenty of possibilities, including online bookings, request forms, galleries, and sub-pages. Moreover, I got a free voucher for a website domain upgrading to a business account, which helps avoid the service’s ad on your page. Nice touch!
Some in-built and third-party plugins cost extra, even if you’ve already paid for a business account. For example, you can choose a template with an online booking service, but if you want it to work, you need to pay, which is a bit frustrating if you already have a professional subscription. Also, even though Wix is a simple website builder for total beginners, some editor options can be intimidating at first.
When I announced the launch of my website, more than 20 people wrote to me, asking for contact from an agency that did the design. When they heard that it was only me, using Wix, they couldn’t believe it. So that’s why I would recommend this website builder to other users.
Ksenia Ponka Homepage

Ksenia’s homepage makes a big statement. The color scheme is bold and striking against the stylish white background, and visitors immediately know what it is she offers.

vergleich website baukasten wix logo

Like the Sound of Wix So Far?

Explore Wix’s website to get a closer look at its features, templates, and more.

More Information:

  • Read our in-depth Wix Review for a full look at Wix’s features, ease of use, and more
  • Just what makes Wix the best value for money? Read our Wix Pricing Review for a breakdown of its pricing plans and what you get with each premium package
  • Want to sell online? Our Wix Ecommerce Review tells you all you need to know about creating an online store with Wix
  • Wix might be our top choice, but how can you know it’s the best choice for you? Take our four-question website builder quiz to find out!

#2. Squarespace

Best for Creatives and Quality Designs

Pricing range: $16 – $49 per month 


Best for creatives and quality designs



out of 5
  • Best website designs
  • Great blogging features
  • Ideal for creatives

Free trial available

Paid Plans: $16 - $49 / month


  • Excellent in-built features and UX
  • Curated selection of modern designs
  • Ideal for creative portfolios


  • Site speed needs improvement
  • Customization is more limited
  • Limited third-party integrations
Read Review

Squarespace Overview

Squarespace is a sophisticated website builder that has a lot to offer creatives and businesses alike. It’s not the easiest to use builder on the market, but it still won’t take long to get used to – it just needs a little more time and patience than Wix.

Where Squarespace really shines is its template designs – they’re the best on the market, and are perfect for creatives who want a visually impressive website (and standing out is important, since as of January 2021 there are over 1.8 billion websites on the internet!). It’s not a case of style over substance, however – Squarespace also has a huge range of features to give your site the power it needs.

Better still, Squarespace sports the best knowledge center on the market. There, you’ll find a range of text, image, and video guidance, as well as a seamless onboarding experience and clear navigational signposts and guidance.

Squarespace also has a 14-day free trial. If you love the trial and want to sign up, there are four premium plans to choose from, starting from $16 per month.


Squarespace isn’t just a pretty face: it has the best quality features of any builder, too. For example, with Squarespace you can:

  • Install multiple templates to work on at once
  • Use video backgrounds
  • Add custom codes
  • Upload and share music
  • Link your social accounts

Squarespace’s huge range of features are all developed in-house. This means you’re guaranteed a high level of quality and security, and can enjoy having everything you need right at your fingertips.

If you want to optimize and expand your site, you can use Squarespace Extensions to integrate with a range of third-parties such as Printful, Quickbooks, or ShipStation. Squarespace’s third-party extensions are a great way of growing your site without upgrading your plan.

It’s also crystal clear that Squarespace is committed to improving the breadth of its features. Wholesale improvements in this area supported Squarespace’s 4/5 rating in our research’s ‘Value for Money’ category (that’s up 1.4 stars from the old rankings), while vast developments in Squarespace’s UX boosted both the builder’s ‘Ease of Use’ and UX ‘Quality’ scores accordingly.


Squarespace has the best quality designs of any website builder on the market. With sleek, sophisticated, modern templates, it creates truly stunning websites. Ideal for creatives and those in search of real customization, Squarespace knows how to make your site look good.

You can easily switch your template, even once you’ve published your site, and can even work on more than one template at the same time.

squarespace editor

Plus, Squarespace doesn’t just look nice, but is easy to use, too. Here’s what one of the users we tested had to say:

“I found this way easier to use than Wix and much less overwhelming. There’s so much less reliance on apps which makes it all feel more streamlined”.

Ultimately, Squarespace does keep you in your lane when it comes to design and customization. But, when it comes to providing all the right attributes to help you build a stunning online presence that you can be proud of, it’s still unparalleled in the website building space.


Squarespace provides a 14-day free trial, so you can try its builder out totally risk-free. After that, it has four premium plans to choose from, ranging from $16 to $49 per month (billed annually). The highest two plans unlock advanced ecommerce functions.

As we touched on above, pricing was another area that Squarespace grew in as a result of our revised 2021 website builder ratings. It’s still not the cheapest of builders, but given the features that it offers, we think that, like Wix, the price point is justified.

News and Updates

What’s new this month with Squarespace?

  • Squarespace has added a ton of new fonts to help you get your website’s branding just right.
  • You can now add scrolling text elements to your website, giving your design an interesting and dynamic edge.
Iyana Anderson is the Founder and CEO of Well Together LLC, a wellness company dedicated to providing all the truth and tools needed to invest in the wellbeing of both the individual and the collective. She is a licensed social worker, motivational speaker, innovative wellness strategist, and though leader. Iyana holds a BA degree in Psychology and an MA in Social Work.

Squarespace is user-friendly, and it is easy to access support if you need it.

I first used Squarespace to build my website, Wellness Together, about a year and a half ago.
I like that Squarespace is user-friendly. This was really helpful when I initially started my business and had to create my own website, due to my limited budget. Fortunately, the user-friendly aspect allowed me to enhance my knowledge of web design.
If I could change one thing about Squarespace, I would change the access to templates once you’ve already created your website.

I’ve changed my website numerous times and sometimes I wanted to utilize a  new template, however, I experienced challenges when trying to view templates I’d previously seen and considered. It would be good if this was more straightforward.

I would recommend Squarespace because I find it to be very user-friendly. Plus, it’s easy to access support, whether it be through the Help Center or by contacting a representative.

Additionally, as a small business owner, the Business Plan is affordable. It includes many features that meet my needs and allow prospective customers and clients to learn more about me, my services, and my products.

Wellness Together Contact

Iyana’s website features a clear contact CTA that is followed by descriptions of all the services Iyana offers. This makes it easy for clients to decide what they want.

squarespace logo

Do You Want a Stunning Website?

Squarespace combines style with power, making it a great choice for creatives.

More Information:

  • Read our Squarespace Review for a detailed look at this top quality builder, and find out if it’s the right choice for you
  • Got products you want to show off? Squarespace combines stunning visuals with advanced sales tools: read all about it in our Squarespace Ecommerce Review
  • What’s so good about Squarespace’s designs anyway? Check out our Squarespace Template Designs Review to find out!
  • Is it worth the money? Our Squarespace Pricing Review goes into detail on Squarespace’s price plans, and whether they offer good value for money
  • Looking for a discount? Take a look at our exclusive Squarespace Offer Code, which will save you 10% on the cost of any Squarespace plan
  • Unsure? Our Wix vs Squarespace comparison breaks down the strengths and weaknesses of each builder’s features, templates, and more to find the best option for you
  • If all of this extra reading isn’t your kind of thing, why not let us do the hard work for you?  Get free, personalized recommendations from the experts when you take our quiz

#3. GoDaddy

Best for Creating and Publishing Websites Fast

Pricing range: $6.99 – $29.99 per month 


Best for creating and publishing websites fast



out of 5
  • 5 minute setup
  • Strong marketing
  • Good for basic sites

Free trial available

Paid Plans: $6.99 - $29.99 / month


  • Fastest route to building a website
  • Switch templates at any time
  • Part of a larger marketing offering


  • Only suitable for basic websites
  • No SEO tools on cheapest plan
  • More restrictive block elements
Read Review

GoDaddy Overview

GoDaddy is very user-friendly, and is the fastest outright website builder for creating a website. Its design assistance means you just have to enter your details, before GoDaddy creates a tailored website for you to customize.

Simple layouts and guidance on adding elements to your site make for an extremely straightforward and speedy building process. And the results of our latest round of research bore this out – GoDaddy’s score has seen an overall 11.6% increase from our pre-2021 evaluations.

However, GoDaddy isn’t the best choice for powerful or complex websites – it may offer speed and simplicity, but this also means it’s not the best choice for building a truly personalized website. That said, GoDaddy should tick all the boxes for smaller site offerings and businesses, particularly because of its simple layout and user-friendly, design-assisted format.

In fact, GoDaddy has transformed itself somewhat since our pre-2021 rankings, enhancing its design functionality score in our latest research by 14%. This increase was driven mostly by the platform’s improved templates and superior customization, turning GoDaddy from an underwhelming ‘Plain Jane’ into one of the highest-rated (and nicest-looking) builders on the market.

GoDaddy may be the best website builder for speed, and its prices are similarly impressive – plans range from $6.99 to $29.99 per month. Luckily, GoDaddy has a free plan, as well as a very generous one-month free trial, so you can make sure it’s right for you before signing up.


In our latest 2021 in-house research, GoDaddy came out with a less impressive score of 3.3 when it came to the quality of its features – they simply don’t have much depth or power to them.

While the cheapest Basic plan gives you most of the essentials for starting a website – including in-house marketing tools – it doesn’t include SEO, meaning your site will struggle to be found online. We should note here though that, when we say no SEO, that’s not quite accurate. GoDaddy does offer SEO, it’s just self-managed. The platform just doesn’t provide its users with its built-in website optimizer, so you’ll need a little more tech-savviness to feel comfortable setting your GoDaddy site up for SEO success.

Considering Wix and other builders include SEO tools even on their free plans, this is a huge drawback to using GoDaddy.


The reason GoDaddy is so fast to build with is because it uses ADI (Artificial Design Intelligence) to create a personalized template for you to edit. This saves you time, and also makes customizing much easier, as most of the hard work is already done for you.

GoDaddy’s editor is pretty simple, so it’s easiest to stick fairly closely to the template rather than trying to push the boundaries too far. Plus, because of its more restrictive block elements, you’re unable to resize or move image blocks outside of a site’s set parameters. With all that in mind, if you’re after design flexibility, GoDaddy isn’t for you!

One of our tested users, for instance, said:

“I think this kind of website would work well for a coffee shop or small independent business. It has all the necessary pages that you could want, but it’s not so jampacked that it’ll overwhelm you. Ideal if you don’t have a really firm, non-negotiable stance on how you want your site to look, but instead want something quick, clean, and professional”.

best website builders godaddy editor


GoDaddy has a free plan, as well as offering a sumptuous one-month free trial across its paid plans, which gives you plenty of time to decide if it’s right for you.

There are four price plans to choose from, ranging from $6.99 to $29.99 per month (billed annually). For SEO tools, you’ll need at least the $13.99 per month Premium plan. While GoDaddy used to be expensive, recent updates to its pricing mean that the platform is now cheaper than many of the top alternatives, including Wix, Squarespace, and Jimdo. Not bad at all!

News and Updates

What’s new this month with GoDaddy?

  • GoDaddy has just announced the release of two new Point of Sale devices – a countertop Smart Terminal and a Mobile Card Reader. This is great news for anyone that operates a brick-and-mortar business alongside their online store!
Jennifer Woodruff started Naturally Made with Love as an eager attempt to find a natural solution to her son's eczema. After researching natural, skin healing products and reading many blogs, she began whipping up her own healing recipes. The positive feedback from her son, family and friends gave Jennifer the drive to launch her own business. Jennifer is a native New Yorker and Hampton University Alumnae with a degree in Computer Information Systems.

Most small businesses are working with limited budgets and a small team. I would recommend GoDaddy’s Website Builder because it offers a professional look while being easy to set up/maintain so hiring a professional is not necessary.

I started using GoDaddy for my website, Naturally Made with Love, back in 2017.
I love the professional templates that are provided and that I am able to connect my social media pages to make posting content easy. There are also helpful add-ons like instant messaging that allow customers to ask a question and get a quick answer because it comes directly to my phone.
I am looking forward to when we are able to easily add subscription options. That will be a huge plus!
Most small businesses are working with limited budgets and a small team. I would recommend GoDaddy’s Website Builder because it offers a professional look while being easy to set up/maintain so hiring a professional is not necessary. Also, GoDaddy has exceptional customer service so if there is something that you need help with, someone is there to assist you.

Naturally Made with Love Featured Products

We particularly like the grid-style layout that Jennifer has used on her homepage to feature her most popular products. She’s even got a section underneath showcasing those products that make great gifts, too.


godaddy logo

In a Hurry?

GoDaddy is the fastest website builder around; perfect for getting a simple site online quickly!

More Information:

  • Read our GoDaddy Website Builder Review to get the details on this speedy builder, from ease of use to FAQs
  • Want to sell online? Read our GoDaddy Ecommerce Review to find out if this is the best website builder for your online store
  • Similar to GoDaddy’s ADI function, our website builder quiz makes it easy to find your perfect match. Just answer four questions and hey presto! It’s free, quick, and easy.

#4. Shopify

Best for Selling 10+ Products Online

Pricing range: $29 – $299 per month 


Best for selling 10+ products online

Very Good


out of 5
  • Supports big inventories
  • Popular with our users
  • Heavily reliant on apps

Free trial available

Paid Plans: $29 - $299 / month


  • Strong suite of sales features
  • Good for multi-channel integration
  • Huge app store


  • Not the easiest builder to use
  • Customizability is limited
  • Transaction fees based on payment option
Read Review

Shopify Overview

When it comes to selling online, you won’t get much better than Shopify. Founded in 2006, the platform has since become the go-to builder for businesses wanting to establish an online selling presence.

And its popularity is well-earned. Shopify stands out when it comes to sales features, scoring an impressive 4.5 out of 5 in our research. It’s packed with a ton of high-quality sales tools that will help your online store grow in all the right ways.

In particular, we were impressed by the effectiveness of its security tools, as well as the number of multi-channel integrations it offers and the wealth of payment options available.

But that’s not all – Shopify also shines for its ability to handle large and complex inventories in addition to its checkout customizability, shipping options, and the ease with which you can add promotions to your pages and offer discount codes to your customers.

It’s no wonder Shopify proved so popular in our user testing, and is fully deserving of its customer score of 4.5 out of 5. But you don’t have to take our word for it – Shopify offers a 14-day free trial so you can try it out for yourself!


With a website features score of 3.9 out of 5, Shopify offers plenty of basic website-building tools to help you create something that’s functional as well as geared towards helping you grow.

We were particularly impressed with Shopify’s additional app and widget integrations. It has an enormous app store, with over 6,000 apps to choose from. This means there are plenty of options if you’re looking to further expand on what your store can do.

It can be overwhelming to know where to start, so we’ve compiled a list of our top 15 favorite Shopify apps to get you started.

Shopify also performs well on the marketing front. It has a number of built-in features, such as its email shout-out and newsletter function. Plus, its multi-channel integrations are ideal for allowing you to expand across a number of different platforms. However, the immense number of marketing apps really help take things to the next level.

Whether it’s creating personalized popups with Kevy, sending targeted emails with Klaviyo, or managing SMS or social campaigns with Remarkety, there’s a wealth of different marketing apps available to help increase and improve your customer reach.

However, it is worth bearing in mind that, although plenty of apps come with a free plan, you’ll need to pay extra for most of them. These costs can mount quickly, and you’ll need to factor this in when working out your monthly expenditure.


Shopify offers 86 different themes to choose from, all of which boast high-quality, professional designs.

Each theme comes in a range of color schemes, so you can select one that best suits your brand, and all of them are mobile responsive, meaning that customers can view your online store on the go.

However, only nine of Shopify’s themes are actually free. You’ll need to pay for any of the other 77, with each template costing anywhere between $150 to $350. Although the free themes still look good, there’s no denying that the paid themes offer more in the way of features and aesthetics.

When it comes to customizability, Shopify is more limited than other builders, such as Wix, but there’s still plenty of room to put your own stamp on your site.

We were particularly impressed with the customizability of Shopify’s product pages. It offers a ton of filtering options, allowing your users to filter the results by size, color, price range, vendor, product style, type of material, and more. Not only will this make the layout of your product pages more attractive, but it’ll ensure a better user experience, too!

Shopify also comes with a handful of extra design features, such as its built-in image editor, and a library of high-quality stock images.

Squarespace Stock Images

Out of all the builders we tested, Shopify wasn’t the easiest to use when it actually came down to nailing the perfect site design. As a result, it only scored 3.5 out of 5 in this category. This is mostly down to the fact that the platform is split into two interfaces: the front end, where you can edit the design of your store, and the backend, where you’re able to add products and manage your inventory.

Some users found switching between the two slightly confusing, however, most didn’t think it was a problem in the long run, with one user saying:

“I struggled initially with a few aspects, but once I figured it out, it all seemed really obvious.”

Given the power of its features and the overall professionalism of its designs, we think that the slightly steeper learning curve is an acceptable trade-off!


Shopify offers three different pricing plans:

This is a little pricier than other platforms, which is why Shopify only scored 3 out of 5 in this category. However, when you take a look at the quality of the features it offers, we think that this higher price point is somewhat justified.

Shopify doesn’t offer a free plan, but it does come with a 14-day free trial so you can test it out for yourself before committing to a paid subscription.

News and Updates

Shopify has just released its Shopify Editions: Summer ‘22 report, where it’s revealed a whole host of new features and shiny improvements to help its subscribers win in the world of online sales. Here are a few we’ve picked out:

  • New sales channel alert! Shopify users can now sell their products on Twitter.
  • Want to offer a pre-order or try-before-you-buy option? A number of apps that allow this have been newly integrated with Shopify Checkout.
  • Merchants who use international pricing can now add dynamic checkout buttons on their product pages, meaning your customers can make purchases without having to leave the product listing.
  • Shopify has made improvements to its exchanges workflow. This means you can allow multiple returns or exchanges on previously exchanged orders, without a new order having to be created.
  • Shopify Payments is now available in France, while merchants in Italy will be able to access Shopify Payments for POS for the first time.
Darren Litt is the Co-Founder of Hiya Health. Hiya Health is on a mission to reimagine children's health and end the collective addiction to sugar by creating a sugar-free, junk-free multivitamin delivered on a pediatrician-approved schedule.

The platform is designed to be simple and easy to use, yet it is highly customizable and scalable, making it perfect for businesses of all sizes.

We’ve been using Shopify for four years.
The best thing about Shopify is it allows business owners to start and grow their businesses online without any prior experience in web design or development. It also provides users with a wide range of tools and features to create beautiful and professional-looking online stores. The platform is designed to be simple and easy to use, yet it is highly customizable and scalable, making it perfect for businesses of all sizes. This means as your business expands, Shopify can grow with you, making it a long-term solution for your online store.
If there was anything we could change about the platform, I think it would be that our customers can’t edit their order details after they’ve checked out. For instance, once they’ve put in the wrong shipping address, there’s no way for them to change it themselves without contacting us. This can sometimes create unnecessary back-and-forth between us and the customer, which can negatively impact their shopping experience.
Shopify is definitely a platform we’d recommend to business owners, especially those starting their businesses from scratch. A business with a good, efficient website can go a long way. It adds to the company’s credibility and can help increase brand awareness and reach. Not to mention, it also allows customers to find your products and services easily online.
Hiya HealthWe really like how kid-friendly all of Hiya Health’s branding is. The soft but fun colors really tie the website together, but don’t detract from all of the important product information parents and carers are looking for.

Shopify logo 2

Want to Start Selling Online With Shopify?

Shopify is one of the most popular website builders for selling online, and comes with some of the best sales features on the market. Take advantage of its 14-day free trial and take it for a spin!

More Information:

  • If you want more details on Shopify, take a look at our thorough Shopify Review, where we dig deeper into what this platform is all about.
  • Money on your mind? We get it! Our Shopify Pricing Review puts Shopify’s plans under the microscope, so you can decide which is best for you

#5. Weebly

Best for its Generous Free Plan

Pricing range: free – $29 per month


Best for small businesses and portfolios

Very Good


out of 5
  • Best features for growth
  • Large app store
  • Cheap and free plans

Free plan available

Paid Plans: $6 - $29 / month


  • Large app store for developing your site
  • Assign access to staff members
  • Built-in SEO guides


  • Templates aren’t the most inspiring
  • Not great for for multilingual sites
  • Restricted scope for customization
Read Review

Weebly Overview

Weebly is a simple website builder that nevertheless packs a powerful punch when it comes to features – especially in terms of blogging and ecommerce.

This website builder is pretty easy to use, but is also more limited than its competitors in terms of design and customizability.

What’s more, Weebly was the most recognized website builder we tested to see the largest reduction in scores across all categories in our 2021 research. Most notably, Weebly’s ‘Design’ score saw a whopping 36% decrease a drop that indicates the platform is not only outdated vis a vis the rest of the market, but has been largely forgotten about by the industry at large.

That said, it does have a free plan, as well as three paid plans ranging from just $6 up to $26 per month (billed annually). These cheap starter plans makes Weebly one of the most affordable website builders on the market. But ultimately, Weebly is a platform which will work for someone new to website building – not longer term growth or expansion.


In our pre-2021 research, Weebly came out as number one for features. Sadly, however, it hasn’t managed to hold onto that crown. Since its acquisition by Square in 2018, there hasn’t been much innovation or development on the website builder, whilst its competitors have raced ahead. Now, Wix takes the crown for features, leaving Weebly trailing behind with an underwhelming score of 3.5 out of 5.

It’s not all bad, though – Weebly does still have some good things going for it, particularly its great SEO support. It has a selection of built-in SEO guides that beginners will find particularly helpful. It’s just a shame Weebly hasn’t applied some of that top-notch SEO info to their own platform – its sitespeed performance score leaves plenty to be desired!


Weebly’s designs aren’t as sleek as Squarespace’s or as bold as Wix’s, but each one feels stylish and well thought out. There are over 50 themes to choose from in total, and you can change your template at any time, even after publishing your site.

best website builders weebly editor

Like Wix, Weebly is a drag-and-drop website builder, although it offers less creative freedom than its competitor. Weebly has more structured templates: this makes it super easy to create a website if you want more guidance on the design of your pages, but it can feel limiting if you’re after complete creative control. This overarching sense of limitation was very much something the users we tested picked up one. One said:

“The templates were really bland and there was nothing stylistically special about them. The help center was also really out of date and none of the screenshots in the tutorials matched the editor I was seeing. I would not recommend this builder at all, at least not when there are others out there that do it so much better.”

Our users also struggled with Weebly’s poor mobile formatting, even within Weebly’s set of premade templates. Within Weebly’s drag-and-drop interface itself, the block elements are far too sticky, making customization not only far more difficult than it needs to be, but essentially completely redundant. We reckon this has to do with Weebly getting less attention and resources than payments provider Square, which acquired Weebly in 2018. This has meant limited to no platform updates, which has stymied Weebly’s growth and seen it lose a lot of ground vis a vis the competition.


Despite Weebly’s setbacks, its free plan is still the best we’ve found. Dollar for dollar, its average pricing plan performs better than its likely competitors, and its three premium plans start at the highly reasonable price point of $6 per month (billed annually). You can sell online with all of Weebly’s paid plans, making it an affordable choice for small businesses – but not those looking to scale.

Feature of the Month

  • This month, we’re putting Weebly’s Photo Studio in the spotlight.

    As any online merchant worth their salt will tell you, product photography is one of the most crucial elements in selling online. Sometimes, though, it can be hard to get the high-quality images you want without the proper equipment.

    Well, Weebly’s Photo Studio takes care of this for you. It’s simple – ship your products to the team, they’ll shoot them, and then you can download the images to your store. Packages start from as little as $19.95.

Daniel Chan is CTO of Marketplace Fairness. Daniel was working as a professional home stager and re-designer in the Phoenix, AZ and got people who wanted to know if he did website design, too. He didn't at the time in 2014, but he knew he could learn. After much research he chose Weebly as he saw it as the simplest to use and a one-stop shop for website design, hosting, and even e-commerce.

I had a lot of people visit my website on the first day and I was able to start getting leads from my website.

I have been using Weebly for just over two years, for Marketplace Fairness.
I like that Weebly is so easy to use and that I can do everything I need to do on my website from one place. I also like the design templates that Weebly offers and that I can use my own domain name with my website.
I would like Weebly to offer more design templates because I sometimes have trouble finding a template that fits the look I’m going for.
I would recommend Weebly to anyone who wants to create a professional website without having to learn coding or design.
Marketplace Fairness Blue and White Homepage

Marketplace Fairness has clear CTA’s (call-to-actions) and the overall design is easy to move through as a user. Also, adding a friendly face to the website design helps users gain trust.

weebly logo

Is Weebly Right For You?

Weebly was our top scoring website builder when it came to features, and is perfect for growing your online business.

More Information:

  • Read our Weebly Review for a detailed breakdown of this builder’s pros, cons, features, and ease of use
  • Check out our Weebly Pricing Review to find out which plan is right for you
  • Setting up an online store? Read our Weebly Ecommerce Review for more information on Weebly’s sales tools, pricing, and more
  • Torn between Wix and Weebly? We’ve got just the thing! Our Wix vs Weebly comparison puts these market leaders head to head, helping you find the best one for you

#6. Zyro

Best For Those On a Limited Budget

Pricing range: $8.99 $2.61 per month

Save Up to 72% With Zyro!

Grab Savings with Zyro! Simply use our dedicated discount code – WBE10 – at checkout, and you’ll snag up to 72% off Zyro’s premium plans, allowing you to get online from just $2.61/month.

Plus, with all annual plans, users get an additional 4 months on the house – and a free domain, too!


Best For Those On a Limited Budget



out of 5
  • Helpful grid layout
  • Clean, logical templates
  • Higher renewal prices

Paid Plans: $2.69 - $39.99 / month


  • A cheap, basic platform for beginners
  • Ultra-flexible template editor
  • Excellent add-on functionalities


  • Can’t switch template after site is live
  • Uploading products can be confusing
  • Weaker features than Wix and Squarespace
Read Review

Zyro Overview

Zyro is an easy-to-use website builder with nice, clean templates. The features it does include are super high-quality, but it just doesn’t offer as many features as a top builder. In fact, Zyro can almost be seen as a kind of ‘mini Wix’. It costs less than our top website builder pick, but doesn’t boast all the same bells and whistles of that provider.

For example, Zyro lets you include a blog on your site – which is great – but it won’t come with search, archive, or commenting tools.

Still, we were really impressed by the quality of Zyro’s templates – not only do they have great UX for your website’s visitors, they’re also easy to edit, even if you don’t have any tech skills. They’re not very customizable, though, so if putting a personal touch on your branding is a top priority, then you may want to consider Squarespace instead.

The bottom line is that Zyro is a platform with a lot of potential – some of it unfulfilled. It feels like Zyro hasn’t quite finished building out certain features, and isn’t yet where it wants to be in relation to its closest website builder rivals. Zyro definitely has some big ideas, though, and is one for the future. Watch this space!


Zyro’s most impressive features are its sales tools – starting with the fact that both of its ecommerce plans are completely commission-free. That means you get to keep 100% of the money you make in sales. Plus, Zyro’s ecommerce plans offer over 70 different payment options for online shoppers, including PayPal and American Express.

But when it comes to non-ecommerce features, like marketing and SEO, Zyro falls a little short of the competition. You can do the basics, like editing alt tags and meta titles, but there’s no keyword support or any dedicated SEO integrations. There’s no app market, either, nor any form of email marketing functionality.

However, Zyro does set itself apart from the pack a little bit with a unique set of artificial intelligence (AI) tools that work with its website builder. Its AI writer tool will generate SEO-friendly copy just based on a few broad topics of your choosing, while its AI logo maker can help you kickstart your website’s branding.


Zyro offers 144 template designs to choose from, or you can start customizing from scratch with a blank template.

designing with zyro

The templates themselves are high-quality – they feature a lot of clean lines and have a stylish, modern feel. Plus, designing websites with Zyro is just easy. Its drag-and-drop builder uses helpful lines to guide you as you go – meaning it’s pretty difficult to make a poor design decision – and the super helpful grid layout will be just the ticket for site building beginners.

That said, Zyro’s templates aren’t very customizable. The editor is very section based, and you can’t stray much from the original layout that you’ve chosen. You also can’t change templates once your site is live, so you really have to be committed to your chosen design. Here’s what one of the users we asked to test Zyro had to say:

“Templates were really good and easy to follow, but not much room for unique customization. Also there was no site-wide edit for things like fonts which was annoying”.


Zyro offers an impressive 30-day money back guarantee, so you’ll have plenty of time to decide if you like it or not. There’s no free plan, but its cheapest plan, called ‘Website’ costs just $2.90 per month, which is an affordable starting price!

Feature of the Month
  • You can add Google Tag Manager to your Zyro site. This allows you to collect data and understand which of your marketing campaigns are working best for you!

Steve owns a restaurant in the California suburbs. He started his business (Junk Yard Near Me) because he wanted to be free of the shackles of the workplace. It is an industry that never goes out of business regardless of its rivals. Zyro website builder is a free application that allowed him to create a website in just a few minutes. Steve's main need was for a free and simple way to accomplish his website.

The website helped solidify my business, build trust, and give my prospects the confidence to move forward with me and make a purchase choice.

I have been using Zyro for over three years, for Junk Yard Near Me.
Zyro is unusual in providing a collection of artificial intelligence (AI) capabilities to assist with branding. You can use an AI Writer to write SEO-friendly material without touching a keyboard.

My website’s debut was a success, and I’m getting the traffic I expected during peak hours. I’ve also had several compliments on the distinctiveness of my website.

I’d want to modify the Limited Customizability setting. When I said Zyro is simple, I truly meant it. Text, button, picture, video, and map are the five categories of material that may be dragged and dropped. There isn’t ‘t anything else.
Yes, I would suggest Zyro. I can guarantee a quick, uncomplicated site if you come in with a fresh mind and work with your resources.
orange and grey cars on the homepage

What we love about Steve Anderson’s website is threefold:

  • Simple to use navigation
  • Design and user experience is intuitive
  • Product images and descriptions are relevant and authoritative

What really stands out are these images of cars in a junk yard, as it clearly shows potential customers what to expect.

zyro logo

Interested in Zyro?

You’ve got good taste! We love Zyro’s clean templates and its solid sales features.

More Information:

  • Check out our Zyro Review to take a closer look at this builder

#7. Jimdo

Best Value for Money

Pricing range: free – $40 per month 


Best for removing adverts cheaply



out of 5
  • Sell on the free plan
  • Rigid designs
  • Help and support lacking

Free plan available

Paid Plans: $9 - $24 / month


  • Cheapest advert-free plans
  • Sell up to five products on free plan
  • Jimdo Creator and Dolphin options


  • Limited designs and rigid customization
  • Only suitable for basic sites
  • ‘Leave a message’ only - no live chat
Read Review

Jimdo Overview

Jimdo is a basic website builder that’s best for creating simple websites, rather than anything complex or flashy. While it’s more limited than much of the competition (especially in terms of its features and scope for customization) it makes up for it with high levels of usability.

Jimdo has all the basic features you need to build your website. But if you want the power to edit, personalize, or create something more advanced, the builder will start to feel rigid very quickly.

Jimdo comes with a free plan so you can build risk-free, and has two additional paid plans ranging from $9 to $15 per month (billed annually).


Jimdo is a middle-of-the-road website builder – it’s simple to get to grips with and has some handy tools built-in. However, it’s also not the easiest to use, nor does it provide the best (or worst) features around. Compared to Wix, for example, Jimdo’s feature score is 61% worse off, highlighting the relatively limited scope of functionality on offer.

Some perks include the fact you can sell up to five products on the free plan, and remove adverts for just $10 per month on the cheapest paid plan. Some of the drawbacks include Jimdo’s lack of a blogging functionality, limited SEO capabilities, and a lack of direct marketing abilities. Jimdo also doesn’t currently support member areas or password protected pages, so it can be hard to cultivate a loyal, engaged following, or build a membership website.

Jimdo’s Help and Support ranking – a mediocre 2.5/5 – also suffers, owing to the relatively restrictive assistance customers on the platform’s non premium plans have to settle for. On these plans, users seeking help and support can expect a turnaround of 1-2 business days – on Jimdo’s ‘Grow’ plan, this is just an hour!


If you want a site up quickly, then Jimdo is a good option – it works the same way as GoDaddy, using ADI to create a personalized website for you. Think GoDaddy, but with Squarespace’s emphasis on white space, and you’ve got something close to Jimdo. We’d recommend it in particular for those who are time-stretched, or less confident with design. Jimdo builds your brand for you – as one of the users that tested it for our in-house research testified:

“Simple, Jimdo does it for you – loved it. But anything beyond the basic looks near impossible, and the lack of marketing was concerning”.

With Jimdo, it’s super easy to add images, text, and other elements with just a few clicks, but once you’ve added them, it’s difficult to edit and personalize your page. It’s quite rigid, and offers very little creative freedom for you to change the template design.

best website builders jimdo editor


With Jimdo, you can enjoy building for free. If you choose to upgrade, there are two plans to choose from:

  • Start: $9 per month (billed annually)
  • Grow: $15 per month (billed annually)

News and Updates

What’s new this month with Jimdo?

  • Nail your branding with Jimdo’s Smart Color themes. Simply choose two base colors, or upload one of your brand images, and Jimdo will create a palette that matches your branding. You can then finetune them to your liking, adjusting the hues as you see fit!
  • Jimdo also has a photo editor that you can use while building your website. This means you no longer need to edit your photos before you upload them – you can do it once they’re in position on your website page.
jimdo logo

Is Jimdo Your Favorite So Far?

Jimdo is a great option if you want an ad-free site without having to spend too much.

More Information:

#8. Duda

Best for Pure, Polished Web Design

Pricing range: $14 – $59 per month 


Best for lending a creative hand



out of 5
  • Aimed at design agencies
  • Surprisingly easy to use
  • Quite expensive

Free trial available

Paid Plans: $14 - $59 / month


  • Feature-rich, industry-specific designs
  • Amazing in-house widgets and apps
  • Great value if building multiple sites


  • Plans are quite expensive
  • Good features withheld for higher plans
  • Disappointing SEO tools
Read Review

Duda Overview

Duda is a clear winner for anyone in search of website design that’s pure, polished, and simple.

The builder is easy to use, giving you drag-and-drop functionality combined with structured and stylish templates. This makes it perfect for anyone who cares about design, but isn’t ready for total creative freedom over their site.

There are over 90 templates to choose from, covering a range of industries from business to lifestyle. You get creative control over customization, but within the template’s limits – you’re still largely guided by your chosen design.

These features make Duda ideal for web designers creating multiple websites for clients – in fact, that’s what Duda was originally built for! Duda also allows you to build progressive, personalized web apps, which is a massive advantage to any serious business owner.

However, this all comes at a cost, which is one of the reasons why Duda is – on average – around 59% more expensive than Squarespace. Cost is actually Duda’s main drawback – it’s the most expensive website builder on our list, with prices starting at $14 per month. Still, there’s a 14-day free trial for you to have a go on.

We’d particularly recommend Duda for web design businesses looking to build simple, efficient sites for clients that don’t want to use WordPress.


Duda comes packed with design features, from hundreds of font styles to a built-in photo editor. It doesn’t pack quite the same punch with its features as, say, Wix or Weebly, but Duda certainly has the tools to help your website grow.

It’s especially useful for web designers creating sites for clients, and comes with the added appeal of having a widget builder, so that you can customize your site’s features. Duda is also unusual in giving you ecommerce tools on its cheapest plan, meaning you can start selling from day one.


Design is where Duda really shines. Its templates cover all industries, are professionally designed, and are structured to help guide you through customization. They’re also simple to personalize to your exact specifications, which our data bears out – Duda is 22% easier to use than the average website builder, with a strong focus on a stripped-back, streamlined user experience.

This makes Duda a great choice for those who want a stylish site without wanting to spend hours designing it themselves, as our tested users attest to:

“I would definitely recommend this to those looking to create a pretty well-rounded, comprehensive website for themselves or their business. There’s a huge range of features and stuff that you can do to add value to your user’s experience on your site, and foster loyalty with your business and brand. That said, the interface itself could be a little easier to use (a la Wix)”.

best website builders duda editor

There are over 90 templates, all of which are mobile responsive, and you can switch your design at any point while keeping your original content.


Because of all the features it packs into its website builder, Duda’s plans are pretty expensive compared to the likely alternatives – particularly when you consider that the help and support of its non-premium plans is limited to email only. Of Duda’s premium plans, there are four to choose from – the cheapest costs $14 per month, while the most advanced plan comes with custom pricing.

There’s no free plan, but you can try Duda’s $22 per month Team plan free for 14 days.

News and Updates

What’s new this month with Duda?

  • Duda’s acquisition of Snipcart means that you can add a shopping cart to your website and get your ecommerce business off the ground.
Murielle Mobengo is a cultural strategist and online publisher based in Manhattan.

Duda’s platform is very stable, versatile, easy to use and design-oriented. A great option for long term projects.

I have been using Duda for more than 2 years.
Firstly, Duda’s platform is robust, versatile, and user-friendly.

Besides publishing services, our agency also provides PR and communication services for cultural organizations, artists, and poets. Helping our clients be visible in a way that serves their professional growth is a complete part of our publishing and counseling strategy.

Because of this, we need robust and versatile tech, powerful storage capacities and SEO, flawless design for our contributors, authors, and clients, and perfect multilingual features. I’ve tried many platforms before and only Duda has all that.

Secondly, Duda is great for attracting traffic. Our traffic went from a few clicks to 19K international visits total in 2 years, a considerable expansion, considering our niche is not mainstream.

Duda has a payable store app you can integrate into your website to sell your products, however, I think this could be more user-friendly.
Definitely. Duda’s platform is very stable, versatile, easy to use, and design-oriented. It’s a great option for long-term projects.
Duda Newsletter Signup

Murielle’s online art-poetry magazine features a very bold and stylized design, which we particularly like. It can be difficult to make information stand out against such a dominant background, but Murielle has done a great job here, using bright white and a contrasting red to draw all eyes to her newsletter sign-up form.

duda logo

Does Duda Sound Like Your Perfect Match?

Duda is perfect for those wanting a beautiful website without any of the creative hassle.

More Information:

  • Read our Duda Review for a closer look at this builder’s drag-and-drop tools


Best for Blogs and Content-Heavy Websites

Pricing range: free – $45 per month

Best for blogging

Above Average


out of 5
  • Well-suited to blogs
  • Very cheap plans
  • Customize with code

Free plan available

Paid Plans: $4 - $45 / month


  • Literally built for blogging
  • Thousands of plugins to add
  • Paid plans start at just $4/month


  • Limited customization (without code)
  • Not great for websites that aren’t blogs
  • Not very beginner-friendly
Read Review Overview is the basic website building platform offered by WordPress., on the other hand, is a more advanced content management system that offers more power, but demands more technical expertise. If you’re interested in, you can check out our vs comparison. But for now, let’s dive into isn’t the easiest website builder to use – in order to make the most out of the builder and expand your site, you’ll need to get to grips with some basic coding. has one free plan and four premium plans, ranging from $4 to $45 per month (billed annually). This offers a lot of choice, as well as good value –’s lowest pricing plan in particular offers fantastic bang for your buck, especially if you’re after a more basic site.

Lots of features, high quality blogging tools, and sensible prices make a great choice. Easier to use than but still unsuitable for novices, is perfect for bloggers with some technical confidence.

Features gives you all the blogging tools you could need, including:

  • Social bookmarking
  • RSS feed
  • Archives
  • Comments
  • Search feature

You also have control over details like displaying the author bio on single posts, or where you want featured images to appear.

If you want to create an online store or business website, you can do that too – but this works best when combined with a blog. If you try to bend to create anything that’s not a blog, you’ll start to struggle pretty early on. The disjointed backend/frontend experience doesn’t help with this, and is still something yet to be updated.


You get over 300 themes to choose from – some are free, while others you need to pay for. Theme prices vary, but usually fall between $30 and $80 (one-off payment).

You can customize your template, and this is made even easier if you know some basic coding. Total beginners may struggle with the editing layout, which is not as simple as drag-and-drop builders like Wix and Weebly.

It’s hard to really customize templates for anything other than blogging, so think about what type of site you want to create. For example, you’d struggle to create a portfolio website with!

It’s also worth noting that WordPress’s .com platform is designed to showcase what the main dashboard of the .org variety operates like, with the intention that users will swap at some stage as their needs outgrow the capabilities of the more basic platform. The only setback of’s mirroring of its more advanced counterpart – as our tested users were quick to point out – is that the platform can be tough to get to grips with:

“First impressions are that this does come with a bit of a steep learning curve”. 

The platform’s unclear terminology doesn’t help with this, nor do its limited industry-specific templates. Similarly,’s lack of an autosave function at times makes the experience of building a site more hassle than it’s worth!

best website builders editor

Pricing has a free plan, and four paid plans ranging from $4 to $45 per month (billed annually). For a platform as customizable and scalable as this one is, we reckon that’s a steal!

News and Updates

What’s new this month with

  • You can now share your blogs directly to a Telegram channel using the WordPressDotCom Bot. This means you can share your writing in private channels, as well as keep up with bloggers that you follow. logo

Do You Want to Start a Blog? is the best website builder for blogging on the market – take a closer look!

More Information:

  • Read our Review for a full look at this ideal blogging platform, including its pricing plans, features, ease of use, and more
  • To learn more about the difference between the two WordPress platforms and what each one can offer you, check out our vs comparison guide
  • See how stacks up against our best overall website builder in our Wix vs WordPress comparison guide

#10. Strikingly

Easy to Use

Pricing range: free – $159 per month 


Best for value for money

Above Average


out of 5
  • For one page websites
  • Great value for money
  • Beginner-friendly

Free plan available

Paid Plans: $8 - $59 / month


  • Plans start from just $8/month
  • Sell one product on the free plan
  • Perfect for new projects


  • Not suitable for complex sites
  • Can’t categorize lots of content
  • Limited creative control
Read Review

Strikingly Overview

Strikingly is another beginner-friendly website builder that specializes in one-page websites.

It’s not ideal for complex websites, but Strikingly’s free plan includes some great basic features, making it popular with bloggers and freelancers. That said, you might find the one-page design and basic level of customization limiting if you have grand plans for your site.

If you want to use a personalized domain name, you’ll need one of Strikingly’s three premium plans, which range from $8 to $49 per month (billed annually).

While Strikingly has its strong points, our latest round of in-house research indicates the builder has been left behind in the rapidly evolving website builder space. Unfortunately, Strikingly has poor sitespeed performance (in fact, it’s the worst!).

Strikingly is also the only platform our research recognizes as “poor”, and dismally underperforms against its top competitors by a whole 48%.


Strikingly simply doesn’t have the features required to grow a powerful website. However, if you’re after a simple website, you’ll find everything you need right at your fingertips, including:

  • ‘Simple Store’ feature – you can sell one product on the free plan, or up to 500 on a paid plan
  • Social media integration, so you can promote your website
  • Blogging tools for you to create and share content

Strikingly has a range of blogging features, including an RSS feed and a comments section. This makes it a great alternative to WordPress, especially for beginners. Strikingly is a much simpler builder: you don’t need to code, and adding elements like text is super easy.


Strikingly’s free plan only allows you to create one-page websites. This is good if you want something live quickly and easily, but can be limiting if you’re looking to build a complex site.

Strikingly is designed to be easy for absolutely everyone to use. The upside of this is that creating, customizing, and editing your website is an absolute breeze – however, the downside is that pushing the limits of your template can become very frustrating, very quickly. With all that in mind, we believe that Strikingly has fallen short when it comes to pushing the boundaries with design and functionality.

This is something our latest round of 2021 research evidences, with Strikingly’s overall score reduction of 12% (compared to older research) the largest we observed across all the platforms we tested. Despite Jimdo supporting less functionality across the board, Strikingly’s value for money score is still 40% less than that builder, due to the limited features Strikingly’s basic plans offer.

Still, it’s not all bad. One of the best things about building with Strikingly is that it’s super easy to change templates. You can switch your template even once your website is live, and your content will automatically reformat itself to keep your pages looking great.

best website builders strikingly editor

Better still, Strikingly not only has a large storage capacity, but its customer support is fantastic. There’s an on-page live chat bot to help support you through your web creation journey – which one user in particular loved:

“The excellent chat feature was a really handy go-to when the location of a feature was missing”.

Oh, and an excellent onboarding tool, too!

“I thought the customer experience and support was excellent, right down to the walkthrough, which was concise and informative without ever being too long”.


Strikingly’s free plan is pretty generous, but if you feel the need for more advanced features, you have three premium plans to choose from. These range from $8 to $49 per month (billed annually), and all come with a 14-day free trial.

News and Updates

What’s new this month with Strikingly?

  • Strikingly has been focusing its energy lately on updating its templates. There are a ton of new designs to choose from, particularly if you’re running a food or drink business. Strikingly has also introduced a kids’ template, too.
strikingly logo

Do You Want Great Value For Money?

Strikingly is a simple website builder that’s perfect for beginners on a budget.

More Information:

  • Read our Strikingly Review for more on this builder’s features, ease of use, and pricing

#11. 1&1 IONOS

Best for its Excellent Cheap Pricing Plan

Pricing range: $7 – $30 per month  


Best for multilingual websites and white collar businesses

Above Average


out of 5
  • Multilingual options
  • Wide range of industries
  • Confusing to use

Paid Plans: $0.5 - $30 / month


  • Templates cover wide industry range
  • Set up sites in different languages
  • Designs for corporate businesses


  • Platform feels behind the times
  • Requires commitment to paid plan
  • Confusing to work with
Read Review

1&1 IONOS Overview

1&1 IONOS has everything you need to create a functional, standard website. It won’t look like a Squarespace site or win awards for its designs, but it will get the job done. The builder has all the basic features you need, especially for small corporate businesses, while its quickest server response time and superlative mobile sitespeed performance are highly impressive.

It’s also a great option for those on a budget, because although 1&1 IONOS doesn’t have a free plan, its prices start at just $7 per month.

One of the main drawbacks of 1&1 IONOS is that its designs look pretty dated compared to the other best website builders in this list. 1&1 IONOS is a functional, rather than stylish website builder – it won’t create the best-looking site on the internet, but it has the features to make your site or business succeed.

1&1 IONOS if free for your first month, then charges $7 per month after that on its cheapest plan. There are three plans in total, one of which is for building online stores.


One of the main strengths of 1&1 IONOS is its multilingual feature, available on all plans. This is great for widening your visitor base and creating a modern website.

Other features include email marketing and social media widgets. These tools and features support business growth, and make 1&1 IONOS ideal for scaling your website.

Another great feature is that you get a free domain for as long as you stay on your plan – other builders only give you the free domain for your first year, after which you have to pay.

It’s not all sunshine and rainbows, though. Some of the users we tested in our 2021 independent research had some strong words for 1&! IONOS’s functionality (or lack of it!):

“The choice of functionality is so bad compared to every other website builder on the market. You can only add the very most basic website components, such as text, images, a contact form, and gallery. Anything else and you’ll need to add code to insert it, or won’t be able to add it at all. I was shocked that you couldn’t even add a video without needing to embed code onto the website. It felt so basic and way behind its competitors”.

1&1 IONOS is also missing more advanced – yet important – marketing features, such as pop-ups and a wider social media feed collection.


1&1 IONOS isn’t the best website builder for creating a stunning website or portfolio – in all honesty, its designs are pretty dated, and you have very little creative control. Moving things around the page can quickly become frustrating, making it less than ideal for artistic projects.

This is something the users that tested 1&1 IONOS on our behalf agreed with. Pre-2021, they voiced how outdated they felt the platform’s imagery and design were, and this still appears to be the case now. In terms of images, our users said they’d “definitely recommend uploading your own rather than relying on 1&1’s image library”.

Compared to the other best website builders, its template designs are basic and less appealing. The limited customization on offer here makes it feel as though 1&1 IONOS is ‘holding users back’ from being able to build something unique, and for the long term.

That said, one thing our research surfaced about 1&1 IONOS – and that we absolutely love – is that you’re able to add pages and optimize for search engines within the editor itself. This is handy because you can do pretty much everything you need to in one place, rather than having to navigate clumsily to a different area of your site’s backend.


1&1 IONOS doesn’t have a free plan or a free trial. It has three price plans to choose from: Starter, Plus, and Pro.

1&1 Pricing

The cheapest website plan costs just $1 per month for the first 12 months, then charges $5 per month until you cancel. The other two plans range from $5 to $15 per month. If that sounds expensive, it’s actually excellent value for money. 1&1 IONOS’s score in this area doubled from what it was in our pre-2021 rankings, thanks to its “cheap” pricing plans.

Feature of the Month

  • This month, we’re focusing on how 1&1 IONOS can help your business get found. It supports local business listings, which means you can add your business to a local directory, improving the chances of potential customers discovering you when they search in their local area. Handy, right?
1&1 IONOS logo

Do You Like the Sound of 1&1 IONOS?

1&1 IONOS is an affordable option for white collar businesses and multilingual sites.

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5 Other Good Website Builders

So far we’ve taken you through our top 11 website builders. But what about the platforms that didn’t quite make the cut? Here are some other strong options:

#1. Webflow

Webflow is a powerful platform, but not one we’d necessarily recommend for the everyday user. Like Duda, Webflow is pitched more towards the web designers of the world. But unlike Duda, this hasn’t yet been translated into a beginner-friendly drag-and-drop interface. The selection of tutorials is amazing though, and the platform is definitely headed in the right direction.

#2. Format

Format is becoming increasingly popular in the photography/portfolio space, and it’s one we’re keeping an eye on. We don’t think it’s quite a challenger for the likes of Squarespace yet, and isn’t really suited to non-portfolio websites, but we’re interested to see how this platform grows and develops.

#3. PageCloud

PageCloud is an easy-to-use drag-and-drop website builder, but when we tried it out, it fell down in two areas; mobile responsiveness, and price. You have to edit the mobile version of your PageCloud website separately to make sure it’ll format properly on mobile, and prices start at $20/month, which would make it the most expensive platform on this list. While it doesn’t make our top 11 at the moment, we do think it has a lot of potential.

#4. Carrd

Carrd is a really interesting platform. While it’s not right for the typical website, it’s really strong in its chosen niche; one-page websites. It’s ideal when you want to go one better than a PDF, whether that’s for a resume or personal site, or a project outline. There’s a free plan,  or you can create up to three sites for just $9/year, making it really great value.

#5. Mozello

While Mozello didn’t make it into our top 11, it’s a great option for those needing a site in multiple languages. So if that’s you, it’s definitely one to consider! It also has a good mobile editor, plus it made it onto our list of the best free website builders.

4 Website Builders to Avoid

What goes up must come down, and on our quest to find the best website builders, we inevitably came across a fair few that we wouldn’t recommend:

#1. WebStarts

WebStarts’ homepage has a distinctly budget feel to it, which isn’t the most reassuring first impression. And sadly, when we tested WebStarts for ourselves, the platform did little to restore our confidence. It brings nothing special to the table, and instead lags far behind competitors in terms of user experience.

#2. Yola

There’s nothing really ‘wrong’ with Yola, it just trails so far behind the competitors featured higher up on this list that we can’t see it catching up. That said, at least its prices reflect this (there’s a free plan, and paid plans start at just $4.95/month).


It’s a similar story with, although this platform’s designs are more dated, and its plans are more expensive. was taken over by Vistaprint in 2011, and the process of setting up an account and starting to build your site still has that slightly disjointed feel that can come from these mergers.

#4. builds you a website the ADI way. You enter basic information about your site, and produces a website to match. Unfortunately, Wix, Weebly and GoDaddy already offer ADI options, and although is cheaper, the others are better (and two have a free plan). is also reluctant to let you sign up without entering card details (either for a domain name, or a website plan) which is unusual in our experience, and not something we like to see.

How Do You Pick the Best Website Builder For You?

Now you know the 11 best website builders on the market. But what if you’re still feeling a bit stumped? Which of these fine builders should you choose?

Unfortunately, we can’t read your mind through the screen and tell you straight. Only you know about the type of site you want to create, your specific needs, if you’ll be selling products, or if you’ll be blogging or showcasing creative work.

However, we can give you some handy pointers on finding your perfect website builder – carry on reading for three quick and helpful tips…

#1. Make the Most of Free Trials and Free Plans

Most of the website builders in our list offer either a free trial or a free plan for you to use. This is the perfect way of judging if it’s the right website creator for you – try actually building a website, and work out:

  • How easy it is
  • How long it takes
  • What you like and don’t like
  • What you’d want to be different
  • If you’re happy with the example site you create

Then, try out more website builders. Even if the first one you try is perfect, it’s still worth having something to compare it to.

#2. Think About What You Want to Make

This seems obvious, but so many people pick a website builder because of how it’s advertised, or simply for the freebies that get thrown in. Safe to say, this isn’t a sensible way to choose the best website builder for you.

You’ve already taken the first step by reading this article – the next step is to decide the purpose of your website, and then narrow down your builder list based on that. Don’t be dazzled by sale prices, or features that you don’t really need!

For example, if you want to start a portfolio website, then your best options will include Squarespace, Wix, Weebly, and Duda. Try them all out, and see which one you like the best.

If you want to sell online, you should consider selecting a website builder that also comes with good ecommerce plans, too. We’d recommend Wix — it’s our top-rated ecommerce platform because it offers a wide range of selling tools and extra features to make your online store a success. Check out our list of the best ecommerce platforms for more information on where to get started.

In this example, choosing your best website builder will be much easier, because you can ignore other builders (such as 1&1 IONOS and because – despite their other strengths – they don’t suit your specific needs. 

#3. Factor in Your Budget

You don’t want to overspend on your website – it’s as simple as that. Look at the price plans of each builder, decide how much you can afford to spend, and work out whether you want to pay upfront for the year or per month (monthly prices will be more expensive, but give you more flexibility).

Don’t make the mistake of underfunding your website, though – you should always pay for the best builder you can afford. Yes, there are tons of great free plans out there, but free plans won’t give your site the features it needs to succeed in the long run.

#4. Take Our Quiz

Sometimes, the wealth of options out there can make the whole process of choosing a website builder exhausting and overwhelming. Wouldn’t it be so much easier if someone could just do the hard work for you and tell you which one to go for? Well, that’s exactly what our quiz does. Made up of four questions, it’s a quick, easy, and efficient way to find out which website builder is best for you.

Tired of reading and ready to find out which website builder is best for you? Take our quiz now!

Best Website Builders: Round-Up

You’ve now seen our rundown of the best website builders on the market, and hopefully you’ve got a better idea of which builders are best suited to your needs.

All of our recommendations are based on in-depth research and feedback from people just like you – they’re not just picked out of thin air – so you can feel confident that the information we’ve provided you in this article is fair and accurate.

Let’s have a quick recap of our top 11 website builders…

11 Best Website Builders of 2022

  1. Wix Best overall
  2. Squarespace Best template designs
  3. GoDaddy Fastest way to build a website
  4. Shopify Best for selling 10+ products online
  5. Weebly Fantastic free plan
  6. Zyro Best for those on a limited budget
  7. Jimdo Creator Best value for money
  8. Duda Best for pure, polished web design
  9. Best for blogs and content-heavy sites
  10. Strikingly Easy to use
  11. 1&1 IONOS Best for its cheapest pricing plan

As you can see from our list, each website builder has its own strengths. Whether you want a cutting-edge, stylish website, great value for money, or even a helping hand, there will be a builder out there for you.

Overall, though, the best website builder in our research was Wix. Its simple drag-and-drop interface makes it super easy to use (even for technophobes), and its huge range of templates and features, such as contact forms and media galleries, means you can truly customize your website and make it your own.

And, although we’ve focused mainly on Wix as a website builder in this review, it’s also a fantastic choice if you’re thinking about starting an online store. It offers everything small businesses could need to start selling online, and offers three ecommerce-specific plans.

If you’re unsure of where to start, jumping on Wix’s free plan is a great way to get building and figure out what is and isn’t right for you. 

Try out as many website makers as possible by using the free trials (or plans) on offer. This will give you a real feel for each one, and ensure that you choose the best one for your needs.

Still Unsure Which Website Builder is Best for You?


These are some of the most popular questions we’re asked by our readers about website builders.

Found a question that you want to know the answer to? Click the + to reveal the answer.

According to our research, yes! Wix came in first place with an overall score of 4.8 out of 5. This is down to a whole bunch of things, but mostly because of how easy Wix is to use and the breadth of features it offers. This means that no matter what kind of website you’re building, Wix will have everything you need to be a success.

Of course, it does have its weaknesses, too. Wix is one of the more expensive website builders out there, but you get what you pay for, and we think that Wix is worth every cent. Plus, if you are on a budget, Wix offers a free plan that you can use for as long as you need to.

Wix was also the most popular builder with our users, and earned a customer score of 4.6 out of 5, which is the highest out of all the builders we tested.

Website builder software is extremely popular, with millions of people using it worldwide. Wix, for example, boasts over 109 million users, with 45,000 people signing up to the platform every day. Similarly, Weebly has grown from 15 million users to more than 40 million users in the past few years.

Website builders allow you to build a website quickly and easily at a small monthly cost, without having to know how to code. This means you won’t need to hire a web developer to do it for you, saving you thousands of dollars. Website builders are therefore perfect for non-technical, time-conscious individuals who don’t have a lot of money to spend.

However, these benefits are offset with more limited customization options when designing your website. Unlike with, you don’t get complete control over how you want your website to look. Your website can also suffer from slow(ish) loading speeds due to the number of sites hosted on a website maker’s servers, and some builders don’t allow you to backup your website.

Website builders are incredibly affordable, typically costing around $5 – $40 per month depending on what you need your website for. Some website builders, such as Wix and Weebly, even offer free plans that allow you to create and publish a website for absolutely nothing (although your website will come with ads, and you won’t be able to connect a custom domain name).

Unless you’ve got money to burn, using a website builder is a smart choice. They’re easy to use, and you’re in full control of your own website. With a designer or developer, you can end up shelling out thousands of dollars for a swanky site, then have to pay even more every time you need something tweaked or updated.

According to our research and testing, Wix is the easiest website builder to use. Its straightforward editor and helpful hints make it simple to get to grips with. Many users found that they could get a website up and running with Wix in no time!

GoDaddy is also another great option. Its ADI builder means that all you need to do is answer a few questions and GoDaddy will build your website for you – easy!

Both of these website builders are great options, but according to our research, Wix came out ahead of Squarespace with an overall score of 4.8 out of 5 compared to 4.7.

It’s close, but Wix’s ease of use and formidable website features just put it ahead. However, if you’re looking to build a website that scores top marks for aesthetic design, you can’t go wrong with Squarespace. Its templates are unrivaled!

Squarespace won our overall design category, but for pure flexibility, it’s got to be Wix. You can drag-and-drop anything, anywhere. This is also one of the reasons Wix is so easy to use, but be careful – it can be a hindrance, too. Most website builders restrict you so your site meets design best practices, whereas with Wix, it’s all in your hands.

Website builders are mainly used by individuals or small-to-medium sized businesses. Most are scalable unless you’re looking to sell products in bulk. If that’s your aim, you’ll need an ecommerce website builder, like Shopify or BigCommerce, which are powerful online store builders used by multi-million dollar businesses.

Absolutely. The selection of templates you see when deciding on one are just populated with example content. All the images, text, buttons, and features can be changed. It’s all just there to give you a general idea of what your website’s layout will be. It’s also worth picking a template that’s relevant to your industry, as the chances are it’ll have the features you need already built-in.

A custom domain name is what people type into their browsers, i.e. ‘’. Some website builders give you a year’s free domain when signing up to a premium plan, but expect this to renew at around $10/year. If you’re on a free plan, you’ll get given a sub-domain which includes the website maker’s name, e.g. ‘’.

In our expert research and testing, Wix came in first place for the best free website builder.

This is because not only is it at the top for easiest to use, and the features you get are better than it’s competitors! In second and third place are GoDaddy and Weebly – as GoDaddy is great for building a website super quick and Weebly is ideal for small businesses.

A website builder is an online platform that helps you create your own website. Web hosting, or a self-hosted website, is when you pay for a space online to situate your website. Typically, the cost of hosting your website is included in your monthly fee for a website builder.


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