About Us

Hey there, thanks for visiting our site! You’re probably wondering who we are and what we do – so sit back, we’re going to tell you everything.

Our mission

There are nearly 2 billion websites hosted online, but only around 10% of them are active. Our mission is to help people create websites, and to make a success of it.

Whether it’s an online portfolio, an ecommerce shop, or a beloved blog, we’re here to give you an online ‘leg-up’.

In 2018, over 4.5 million people came to our site in search of help, advice and recommendations. We want to grow that number, and help millions more.

How do we help you?

We recognise that there are now tens, if not hundreds, of solutions to make, design and host a website.

Here's us being professional
Here's us being our 'usual' selves

We cut through that noise, sharing our experience, research and user insights so you can choose the best option for you.

Many, many hours go into researching, writing, checking, double checking, and triple checking every single article we write to make sure it’s accurate and useful.

You can read our in-depth reviews and guides, check out our at-a-glance comparison charts if you’re in a hurry, or take our quiz to get a personalized recommendation.

Our story

Website Builder Expert (WBE) was founded by the dynamic duo of Jeremy Wong and Connie Wong. While starting their own business, they used and reviewed website builders, and decided to share their experiences online – building up a large and loyal following in the process.

Fast-forward a few years, and thousands of successfully created websites later, the website builder market has transformed – and so has WBE.

In 2017, WBE was acquired by MVF – a leading marketing and tech company – so it could continue to grow, offer true expert advice, and help even more people get online. Jeremy said:

There’s no doubt in my mind that they’re the perfect people to push WBE to the next level, and beyond the helpful resource we envisioned all those years ago.

Our team

So, what makes us experts? Our team, of course! WBE is now made up of developers, designers, software engineers, UX experts, SEO gurus, marketers, researchers, and more.

We’re quite a mixed bunch. Some of us have had years of experience in building websites, while some of us are new to it. It’s this blend of experience and skills that makes WBE unique, and makes our content so thorough, relevant and impartial.

Take a look at our author profiles below to find out more about our individual team members, their stories, and their expertise.

Our in-depth research

This is what really sets us apart from other sites. When we say we offer impartial advice, this is where we can prove it.

We have a research team who test the products, survey users, and get people just like you to try them out, too. Our extensive user testing, with real people, provides the base for all of our content.

We don’t hide things. No product is 100% perfect – we’ll let you know the negatives and the positives, so you can make the most informed choice.

And when it comes to research, our work is never done. The online world is a fast-moving one, with updates being made every month. We’re continually testing and retesting to make sure our content is always up-to-date.

You can find out more about how we conduct our research into website builders here. Or, if you’re interested in creating an online store, check out how we analyse ecommerce platforms here.

We’re talking to you…

We have thousands of visitors, just like you, coming to our site every day. That’s why we take the opportunity to listen and learn from you.

You can comment on any of our articles – ask us some questions, or challenge us – and we’ll always take the time to read and reply.

Often, you may see a little pop-up with a question. That’s us trying to learn more about what you and our users want from us. We’ve made loads of changes to the site based on this feedback from you – so thank you!

How we’re funded

WBE is funded by referral traffic. For example, if you read our Wix review, then sign up to one of its paid plans, we’ll receive a small commission.

The fact that most website builders and ecommerce platforms offer free trials or money-back periods means that unless you’re happy, we don’t get a cent.

This means that it’s in our best interest to provide you with clear, up to date, realistic and impartial advice and recommendations.

You can take a look at our disclosure for more information about how we make money.

And that’s us!

Thanks for taking the time to get to know us. We hope to be as transparent as possible in everything we do, but if you have any questions, get in touch at info@websitebuilderexpert.com

The WBE Team