Home » About Us About Us Written by Emma Ryan Updated on June 17, 2026 On this page Our Mission How Do We Help You? Our Values Our Story Our Team Our In-Depth Research How We're Funded And that's us! Looking to create a website, but need help getting online and growing your presence? That’s where we come in. Website Builder Expert is all about helping small businesses succeed online with our easy to follow reviews and guides. Learn more about who we are, and how we can help you!The WBE team! Back row, from left to right: Emma, Lead Writer; Holly, Senior Writer; Lucy, Editor; Annie, Senior Writer. Front row, left to right: Julia, Content Manager; Heleana, Content Strategist Our Mission At Website Builder Expert, our mission is to help people create websites, grow their online presence, and build successful and long-lasting businesses.We believe that you don’t need a huge budget or tech skills to achieve your goals online. That’s why all our content is totally free and written with beginners in mind; this is a jargon-free site!Whether it’s an online portfolio, an online store, or a beloved blog, we’re here to support you on your journey. Ultimately, we want to be your one-stop shop for everything you need to feel confident running your online business. Our vision is to be the number one global resource and leading authority in the website builder industry to help real business owners get online and build their online presence. Lucy Carney Editor Our content is specifically created with our readers in mind, taking into account key factors that real business owners have told us matter most to them, such as budget and usability. This is so we can help you choose the perfect product for your business, whether that’s a website builder, a store builder, or a hosting provider. How Do We Help You? We recognize that there are countless ways to make, design, and market a website nowadays. We know costs can be tight and time is a challenge; not everyone has web design experience or the budget to hire a professional. It can feel daunting, and knowing where to start can be one of the most overwhelming steps! We cut through the noise, sharing our clear, research-backed recommendations to help you make the best decisions for your business. And once we’ve helped you get set up, we’ve still got your back with tons of guides to help you take the next steps attracting visitors and making sales. From SEO basics to social media dos and don’ts, we’ve got you covered wherever you want to grow online. Emma Ryan Lead Writer We want to give you the information and confidence you need to achieve your goals and thrive online. Whether you want to stay on top of the latest industry news and trends, learn best practices for marketing, or find out how to use a website builder’s features, our experts have already done the research to give you easy answers.So, how do we make sure what we’re giving you is really useful?Well, hundreds of hours go into researching the platforms we review, involving in-depth desk-based investigation, hands-on user testing, and site speed analysis. Our researchers create unique methodologies for different use cases, to provide specific recommendations for online stores, blogs, portfolios, and more. This means we have the best possible information to help you find the right platform for you.We believe in hands-on testing and collaboration to ensure our reviews are fair and trustworthy.And with our content delivered via articles and videos you can pick the format that works best for you!Visit our YouTube channel to browse our video guides, reviews, & demos. We add new videos every month! Our Values So, what values guide us at Website Builder Expert? There are four key values we will never compromise on:Expert knowledgeOur in-house experts and research team have years of combined experience, from SEO to website building, and this informs the content across our site.Everyday languageWe aim to provide a friendly helping hand you can rely on throughout your online journey. So, you won’t find any jargon in our articles, to make them accessible to everybody.Trustworthy researchAll website builders are reviewed using our research team’s unique methodology, ensuring fair and accurate comparisons. Plus, all our writers test the platforms first-hand, to share their authentic experience with you.Impartial adviceYou’ll find pros, cons, first-hand testing notes, and “best for” recommendations on all our reviews, and it’s all backed by data from our in-house research team. So you can make confident decisions, with all the facts. Our Story Website Builder Expert was founded in 2012 by Jeremy and Connie Wong. In 2017, the site was acquired by MVF, a leading integrated media and marketing company with offices in London and Austin. Today, over a decade since Connie and Jeremy launched the site, its goal remains the same: help people build their own websites and grow their reach online.As a visitor to our site, you join around 100,000 other monthly readers who come seeking help with their websites.We have over 1,000 expertly written and researched articles that we’ve published over the years, and every week we sit down and reply to comments left by our readers across articles; so far, we’ve heard from nearly 13,000 readers and counting!The Website Builder Expert team's tasks include answering user comments, writing fresh content, updating articles, sending newsletters, and more. We publish guides, advice, and recommendations daily, and make sure to regularly go back and update our pages to keep them fresh. And all of our content is totally free – it always has been, and always will be, so that anyone can access the help they need to get and grow online, no matter their budget. Our Team As we’ve mentioned, Website Builder Expert greatly values expert knowledge and the desire to share this with others. So, we’ve built up a team of experts who share this vision. Let’s meet them… Lucy Carney: Editor Lucy Carney Editor Lucy is the Editor of Website Builder Expert, having been part of the team since 2018. Lucy oversees brand strategy and delivery, ensuring we always produce content that matters to our readers. I work behind the scenes to make sure our strategy is serving our audience and work closely with the team to make sure we’re always posting content that matters to our readers. More about Lucy... When did you join Website Builder Expert? I joined the team in the summer of 2018 as a Graduate Writer. I’ve learned a lot in my eight years on Website Builder Expert! What's your favorite part of your role? Working on strategy and keeping an eye on where our brand is heading, and how it gets there, checking we’re meeting our audience where best suits them; for example, deciding to pivot more into video and our YouTube channel! And, of course, I love getting to manage such an amazing and talented team, we all want what’s best for our readers and I really enjoy hearing everyone’s ideas on what we can do next to bring them even more value. What are some of your day-to-day tasks? My day to day can look pretty different depending on the week, but largely my regular tasks involve setting or checking on the brand’s strategy and progress towards our goals, having 1:1s with the team, checking over our content pipeline and running planning sessions, updating stakeholders about progress against projects they’re involved in, analysing data and using that to identify issues or new opportunities we need to move on! Favorite recent project? It’s hard to choose one, but I would say growing our YouTube channel has been a great success and a really fun project! This has been a labor of love from the team and it’s great to see us able to help in different ways. Reading articles doesn’t suit everyone so it’s important to me that we’re providing a range of content types… and judging by the engagement we get on our recent videos, our audience are enjoying it too! Emma Ryan: Lead Writer Emma Ryan Lead Writer Emma is Lead Writer and manages the topical content strategy, running the daily publishing of news, tips, trends, and industry need-to-knows. With a constant eye on Google volatility and a wealth of knowledge about leading website builders, Emma's passionate about bringing readers the information they need to make confident decisions for their online businesses. I stay on top of trends and small business insights to help website owners navigate the rapidly changing online world. More about Emma... When did you join Website Builder Expert? I joined in 2022 as a Senior Writer and was promoted in 2024 to Lead Writer. What's your favorite part of being a Lead Writer? I love managing our site’s newsfeed. We get to cover breaking news, such as the latest Google algo update, and provide useful resources for small businesses operating online. What are some of your day-to-day tasks? My days vary a lot, but you’ll usually find me:Writing and updating reviews, guides, and news articlesManaging and editing our news contentWorking closely with our Editor to discuss content opportunities that suit our readers Favorite article you've written? I really enjoyed working on our Is TikTok the New Search Engine? article. And our Best Website Builders page holds a special place in my heart given how much I’ve worked on it, so I have to include that too! Holly Choules: Senior Writer Holly Choules Senior Writer Holly is a Senior Writer at Website Builder Expert, and with her keen interest in audience pain points and interests, Holly creates easy-to-follow content written with readers' needs in mind. From running campaigns on LinkedIn to writing long-form articles, Holly's always looking to help you learn something new! I’m passionate about creating an amazing user journey for our readers. Whether it’s via video, social posts, or long-form content, I meet small business owners where they need advice the most. More about Holly... When did you join Website Builder Expert? I joined in February 2024 as a writer! What's your favorite part of your role? I enjoy coming up with new content ideas that our readers will love! It’s also great fun collaborating with the team and brainstorming new ideas together, since it’s inspiring hearing everyone’s unique insights. We’re currently working on a range of exciting projects, so there’s a lot to look forward to. What are some of your day-to-day tasks? My day-to-day tasks as a Senior Writer include:I ran the weekly Website Builder Expert newsletter, and now produce content for our YouTube channel.Writing or updating our website content, be it best lists, how-to guides, or topical pieces.Coming up with new content ideas and sharing them with the team.Keeping an eye on content performance and seeing how I might make my articles even more useful for readers! Favorite article you've written? I liked writing How To Do a Website Audit! Annie Angus: Senior Writer Annie Angus Senior Writer Annie is a Senior Writer at Website Builder Expert, and with first-hand experience of using social media and online marketplaces to grow a small handmade clothing business she understands the priorities and challenges faced by SMB owners. Annie also knows that written articles aren't always what you need, which is why you'll find her running our YouTube channel, providing helpful tutorials, reviews, and advice each week. I love connecting with our audience! I run the Website Builder Expert YouTube channel, providing small businesses with visual, hands-on demos and reviews to help them find solutions to their problems. More about Annie... When did you join Website Builder Expert? I joined the team in the Summer of 2024 after finishing my studies in literature and media. What's your favorite part of your role? For me, the perfect article will always leave a reader feeling more knowledgeable and confident to take action. That’s why I love reading and responding to your comments – whether it’s answering extra queries you have or simply hearing how we’ve helped you overcome obstacles. What are some of your day-to-day tasks? Typically, my day involves writing and updating articles I’ve been briefed by the Content Manager and Editor. Since we write such a variety of topics, this always looks different! On top of that, I also:Pitch and write timely news articlesMake graphics to help you visualize concepts and researchTrack the performance of our contentRun the Website Builder Expert YouTube channel Favorite article you've written? This is a tough choice! I’d probably say “Best Times To Post on Social Media.” There’s a lot of conflicting advice on this topic online, so I enjoyed pulling this information together and creating graphics to cut through the confusion. Our In-Depth Research While other sites use personal opinion or even commercial reasons to decide their recommendations and rankings, we want to give you advice that’s as unbiased as possible. And that’s where our independent research comes in.We have an in-house research team who conduct a full investigation into the products we review. They survey business owners, run hands-on user testing, carry out desk-based research into features and pricing, test and analyze site speed, then compile the results using a unique methodology. Every website builder recommendation you read on Website Builder Expert has been informed using the unique research methodology I’ve created. So far in 2025, I’ve completed over 100 hours of data collection and ran over 50 user tests as part of my research. Each year I reassess and update our methodology based on industry trends. We’ll always highlight strengths and weaknesses of products, so you can make the most informed choice. Oliver Simpson Senior Research Executive When it comes to research, our work is never done. The online world is a fast-moving one, with the needs and challenges of businesses changing all the time. That’s why we continually test and retest products to make sure our content is always up-to-date with your needs.If you want to find out more about our research process, take a look at our in-depth walkthrough of how we conduct our website builder research and how we conduct our ecommerce website builder research. If you want to learn more about Oliver’s research background, you can read more in Oliver’s bio! How We're Funded Website Builder Expert is funded by referral traffic. For example, if you read our Wix vs Squarespace comparison, find the right platform for your needs, and go on to sign up for a paid plan via one of our links, then we’ll receive a small commission.Since most website builders we recommend offer free plans or trials, we don’t get a cent unless you’re happy after trying out the platform.This means that it’s in our best interest to provide you with the best match for your needs, with accurate and impartial recommendations.You can take a look at our disclosure page for more information about how we make money. And that's us! Thanks for visiting Website Builder Expert and taking the time to get to know our team. We strive to be as transparent as possible in everything we do, but if you have any questions, get in touch at info@websitebuilderexpert.comYou can also find us on:YouTubeLinkedIn Written by: Emma Ryan Writer Emma is Deputy Editor of MVF’s B2B brands, specializing in website builders, ecommerce, marketing, and vibe coding. Emma combines her wealth of knowledge and years of hands-on testing with a passion for helping small businesses and website owners navigate the highs and lows of being online. Her work has been featured in Newsweek, Digiday, TechRound, and Industry Today.