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Boost Reels Performance by Following Meta’s 3 Simple Steps

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Published on July 15, 2025

Businesses advertising on Facebook and Instagram need to check out Meta’s Reels Ads Guide. Inside the six-page handbook, which Meta has recently updated in July for 2025, you’ll discover all-new statistics and creative tips that can help you get the most out of your ads.

But what should businesses take away from the guide? Below, I’ve highlighted the most important guidance from Meta’s updated resource – so you can elevate your social media content and tap into new audiences.

💡 Key Statistics You Should Know

In the Reels Ads guide, you’ll find some important survey findings about how customers interact with Reels. I’ve listed the most significant statistics below:

85% have followed a business after watching Reels
79% have purchased a product or service after watching Reels
55% agree that creators on Reels help them discover new brands
53% agree that they’re more likely to buy an item if its been promoted by a creator on Reels

With these statistics in mind, it’s important that your Reels capture your audience’s attention fast, since you don’t want to miss out on potential engagement, clicks, and conversions. You can use Meta’s guidance to help.

How Can I Improve the Performance of My Reels?

According to Meta’s Reels Ads guide, you can improve the performance of your Reels by following these three key steps:

Using a 9:16 aspect ratio – For best practice, Meta recommends that your Reels are 9:16. This guarantees that your content is optimized for most mobile devices. You can resize your content via Meta Ads Manager, or when using an external video editing software like Adobe Premiere Pro or CapCut.
Boosting the entertainment factor with audio – Meta also suggests that you use different audio types to keep your Reels interesting, which could include music, sound effects, or voiceovers. To find new sounds, you can access Meta’s own Sound Collection, an online library that’s filled with audio designed for Reels.
Keeping additional content in the safe zone – When your Reels are live on Instagram and Facebook, there’s a chance that additional content you’ve added to your videos (like captions and call to action buttons) are cut off. To stop this from happening, check that your content is in the safe zone before publishing. You can turn on a safe zone guardrail in Meta Ads Manager to check.

Screenshot of a sound collection interface displaying various sound effects, their sources, categories, and lengths. — When using Meta’s Sound Collection, I could preview different sound effects and add them to my videos. Source: Website Builder Expert

How Can I Add Storytelling to My Reels?

Meta has also shared guidance on how businesses can inject storytelling into their videos. Having a strong narrative in your video marketing strategy is key in 2025, because customers don’t just want to be sold to. Instead, you should aim to build a genuine, emotional connection with your audience by following Meta’s three narrative-based suggestions:

Be entertaining – Your Reels shouldn’t be one-note. Instead, your business should combine a variety of music, visual effects, and storytelling to satisfy your target audience’s needs.
Be relatable – To help audiences connect with your business, your Reels should have a human touch. For example, you could put a face to your brand by showcasing candid thoughts and experiences from the people behind it.
Be digestible – Effective Reels should capture attention immediately, and be easy to follow. Make sure that your videos have a grabby hook, focus on one key concept per video, and maintain watcher interest with eye-catching visuals or transitions.

A staff member presents a drink in front of the American Airlines Flagship Lounge signage, adorned with flowers. — American Airlines is great at creating entertaining reels, like this video showcasing its new lounge with a touch of humor. Source: Website Builder Expert

Your Final Takeaway From Meta’s Reels Ads Guide

Before you make your next Reel for Facebook or Instagram, audit your previous content to double check that it’s aligned with Meta’s best practices. This includes making sure that your content is optimized for most devices, takes advantage of Meta’s free audio selection, and doesn’t have any important captions or buttons cut off.

With Meta’s Reels Ads guide in mind, you can continue creating entertaining, relatable, and digestible content that helps you boost brand awareness and reach wider audiences online.

Written by:

Holly Choules Writer

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.