Pinterest’s Holiday Shoppers Start As Early as October: Are You Ready?

Pinterest is currently home to around 570 million users, so there’s ample opportunity to acquire more customers on the platform – especially during the holidays!

If you want to optimize your product pins and reach new users, you can use Pinterest’s Holiday Marketing guide to get started. It’s broken down into three key steps: prepping, testing, and optimizing: 

1. Prepping Your Pinterest

Your business should avoid a last minute rush before the holiday season. Instead, spend some time uploading all of the product pins you want to promote in advance. To get ahead, you’ll also want to make sure that you’ve activated Pinterest’s pin tracking, enabling you to monitor pin performance throughout the festive season.

2. Testing Your Pinterest

For this next step, Pinterest encourages merchants to experiment with different ad formats to see what’s most effective. You could variate between photo, video, and carousel posts, run ad tests ahead of November and December to identify what works, or try out Pinterest’s automated ad campaigns feature: Performance Plus.

3. Optimizing Your Pinterest

Last of all, you should continue optimizing your product pins – before, during, and after the holidays! For this step, Pinterest recommends setting up peak season promotions for Black Friday or Christmas and investing in its Premiere Spotlight ads to reach engaged audiences that are ready to convert.

You could also go the extra mile and prep for January. This is another busy season on Pinterest for consumers, with users planning their goals and aspirations for the year ahead.

🌲For additional marketing advice, check out Pinterest’s festive webinar packed with tips helping you jumpstart your holiday performance:

Play

Because 46% of Pinterest users create gift lists as early as October, you need to prepare your store for these eager shoppers. So, if your goal is to craft an effective seasonal campaign and maximize your profits during major holidays like Black Friday and Christmas, it’s best to start as early as possible.

Additionally, with a strong ecommerce strategy in place, your business can better navigate common merchant challenges during the festive season, such as increased competition and a higher volume of orders to contend with.

So, Pinterest isn’t wrong to promote its Holiday Marketing guide months in advance. In fact, they’re right on the money. If you want your business to get ahead and boost sales, you need to use your time wisely, which includes getting your product pins prepped early for potential customers.