How to Promote Your Blog: Top 10 Strategies Revealed

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There are a fair few blogs online. The good news is that not all of those blogs are chasing the same target audience. But even so, it’s really important to stand out from the crowd. So, whether you built your blog using one of our favorite blog website builders or a CMS, you still need to work hard to promote it.

But here’s the good news: from using social media to collaborating with other bloggers in your niche, you can do plenty to increase the number of people reading your blog content.

With that in mind, here are 10 handy strategies to help you promote your blog and get everyone reading your words.

1) Optimize Your Blog for Search Engines

Semrush keyword research
Platforms like Semrush help you find effective keywords for your blog content.

SEO is the practice of optimizing your blog and your content so that you feature on search engine results pages. And trust us, organic SEO traffic is a great way to bring more readers to your blog. Plus, it’s also relatively cost-effective, too,  because you’re the one writing all that great content. But SEO isn’t just about writing – the goal is to optimize every word on the page.

Now, that doesn’t mean you should stuff your blog post with keywords, but doing the research so you can find those golden terms people are looking for will go a long way. Let’s say you’re in the “vegan baking” niche. A golden keyword term might be “vegan chocolate chip cookies.”

This term is specific enough to target a particular audience but also broad enough to attract a decent amount of traffic. So, instead of stuffing your blog with the word “vegan,” you’d focus on creating valuable content around “vegan chocolate chip cookies.” It’s about striking that balance between relevance and reach.

Don’t forget the headline and meta description, either, because these can be keyword goldmines, too, especially because they’re often the first point of contact readers have with your blog in the search results. You can also tweak your blog’s SEO settings, from image alt text to URL structure.

Using SEO to get clicks is one thing, but it’s also about delivering value that keeps readers coming back for more. SEO isn’t a one-off task but an ongoing strategy for blogging brilliance.

2) Promote Your Blog on Social Media

Social media is more than a haven for holiday snaps and the latest memes – you can also make it the focal point for promoting your blog. Create content that’s informative and engaging while being share-worthy. There’s nothing quite like going viral, after all.

When it comes to platforms, don’t limit yourself: Facebook, X/Twitter, Instagram, and TikTok are all great social media websites to share your content, as are blogging-specific platforms like Medium.

It’s important to work out a social media marketing strategy before you start, though. Don’t just post and ghost. Dive head-first into the comments, talk to followers, and keep conversations going. It’s also a good idea to leverage each platform’s unique features, like Instagram Stories or Twitter/X polls, to keep people engaged. Our full guide on How To Promote Your Blog on Social Media walks you through each platform in more detail.

Consistency is key here. Keep a steady posting rhythm so your audience expects content on a regular basis.

3) Guest Blog on Other Websites

Guest blogging is a great way to increase your reach because you’ll be collaborating with like-minded bloggers who have access to the kind of readership you’re after. Just make sure you find the right blogs to guest on. You can start by using tools like BuzzSumo to identify high-traffic blogs in your subject area.

Once you’ve got your target, pitch an on-point, one-of-a-kind post that their audience will love. It’s also a good idea to forge alliances with these bloggers for mutual, ongoing benefits. Think cross-promotion, shared audiences, and, most importantly, the bigger picture: a one-off guest post is a good start, but the aim should be to build a network that amplifies your reach.

Top Tip: Pitch a unique post with the aim of creating a long-term relationship that provides mutual growth for you and the site you’re collaborating with.

4) Promote Your Blog Through Email Marketing

Medium's Daily Digest section, which offers readers the best of its content.
Medium’s Daily Digest email offers readers the best of its blog content.

Once considered an old-school approach, email marketing is one of the most popular tools for promotion – and for good reason. More than 90% of businesses say that email marketing is imperative to their success. It’s easy and cost-effective, with a massive return on investment. In short, it’s ideal for gaining new readers and keeping old ones engaged.

Build a tip-top email list by placing sign-up forms on your blog and promoting them across social media. Then, design a newsletter that doesn’t just update readers but acts as a blog-centric mini-magazine.

From providing a digest of the month’s content to special articles designed solely for email, give readers a reason to hit the “sign up” button. Think of it like a VIP pass to the best of your blog rather than a mere email.

5) Collaborate With Other Bloggers

Navigating the blogosphere solo can be a daunting task, but why go it alone when collaboration can amplify your audience? Seek out bloggers in your niche to form a symbiotic alliance.

Consider crafting joint ventures like co-authored blog posts or round-up articles that pool expertise from multiple sources. Beyond the blog, extend the collaboration to social media campaigns, leveraging each other’s audiences for maximum reach.

The synergy of collective efforts not only broadens your blog’s exposure but also enriches your content, offering varied perspectives and insights. In essence, blogger collaborations serve as a force multiplier, elevating your blog from a solitary endeavor to a community-driven powerhouse.

6) Run Paid Advertising Campaigns

Organic SEO is great and has plenty of long-term benefits. But if you want to turbo-charge your blog’s reach and fast-track its visibility online, consider using paid advertising campaigns.

Google AdWords and Facebook Ads are the go-to platforms, offering laser-focused targeting so you can find the right audience for your blog. Just make sure that you’re savvy with your budget – don’t just “set and forget.”

Decide on the budget, then relentlessly optimize. Keep an eagle eye on those KPIs – click-through rates, conversions, any data that can impact your success – and tweak as you go to maximize your ROI. Think of paid ads as a dynamic playground. You’ve got to be agile and ready to pivot to maximize your reach and appeal.

Top Tip: Experiment with A/B testing on your ad creatives and landing pages to identify what truly resonates with your target audience for maximum ROI.

7) Repurpose Your Blog Content

Diagram of how to repurpose blog content
Repurposing blog content gives it a new life—and potentially a new audience. Image credit: Renderforest.

Don’t think of your blog post as a one-hit wonder. The best blogging sites get maximum value out of old content. Repurposing is the name of the game here – take that stellar post and turn it into a video, infographic, or even a podcast.

But don’t stop there. Update it with relevant information so it remains fresh in the eyes of your subscribers and then blast it across social media in shorter, digestible snippets. Repurposing your blog content is like cloning its DNA into multiple engaging formats, each one designed to ensnare new readers.

Every repurposed piece is a new opportunity to capture a different segment of your audience. The goal is to diversify and conquer, strategically amplifying your content’s reach and impact in the process.

8) Build Relationships With Influencers

Why tread the blogging path solo when you can use an influencer marketing strategy to amplify your reach? Collaborate on different campaigns or co-author compelling blog posts that are mutually beneficial in expanding both your audiences.

Elevate your content further by digging into the data. Scrutinize the numbers, including tracking referral traffic spikes, engagement upticks, and whether subscriber lists increase to quantify the tangible impact of these influencer collaborations.

Working with influencers is a calculated strategy designed to supercharge your blog’s visibility and credibility so you can tap into their audience. This is next-level blog promotion, where data-driven insights meet influencer clout.

9) Participate in Online Communities

Rather than limiting your blog’s reach to your immediate audience, why not tap into existing online communities teeming with potential readers, instead? Dive into niche-specific forums, LinkedIn groups, or even Reddit threads where your target audience congregates.

The goal here is meaningful conversations, so don’t just drop your blog links into a group and vanish. Offer value-added insights, and then – only then – introduce your blog as a resource. It’s not merely about self-promotion, it’s contributing to a community while subtly directing the spotlight towards your blog. This is strategic visibility, where your blog becomes the go-to resource amid community chatter.

Top Tip: Before sharing your blog in online communities, spend a week actively engaging without self-promotion. This builds credibility and avoids the spammer label.

10) Start a Podcast

Podcast being advertised on a blog page
Buzzsprout finds the sweet spot, offering its audience both podcasts and blog articles.

Who says your words are only for reading? Go down the audio route and launch a podcast that complements your blog.

Hitting the “record” button is a strategic move that can amplify your blog’s reach. Use your existing blog content as a springboard for engaging podcast episodes, creating a seamless content ecosystem.

Promote your blog in the podcast intro or outro, and reciprocally, use your blog to drive listeners to your podcast. It will help boost your brand’s footprint across multiple platforms and potentially tap into a new audience. Plus, podcasts offer a unique opportunity to delve deeper into topics, adding another layer of value for your listeners.

Summary: Blogging for Success

Promoting your blog is crucial if you want to see it succeed. Above, we’ve given you the top 10  strategies to do just that.

But why limit yourself to only one promotion tactic? Blogging lives in a dynamic landscape, so we’d recommend blending some of these strategies. You’re more likely to see success if you mix SEO, social media, influencer partnerships, and more to create one giant promotion plan.

Don’t rest on yesterday’s strategies, and take these 10 tips to elevate your blog’s reach and impact.

FAQs for Promoting Your Blog

To increase blog traffic, optimize for SEO, engage on social media, and consider paid ads. Also, explore guest blogging and influencer partnerships.
Yes, blogs are still successful, especially when integrated with SEO, social media, and content marketing strategies. They remain a trusted source for information and community building.

However, they don’t just succeed on their own. You’ll need to invest some serious time and effort to get your blog off the ground. Remember, consistency is key, especially when you’re first starting out.

The blogging landscape is constantly changing. At the moment, video integration, niche topics, evolving SEO strategies, and newsletters are all current key trends in blogging.
Written by:
simon banks headshot
I joined the Website Builder Expert writing team in 2023. With a decade of writing experience, I really love helping brands and small businesses, with a talent for making seemingly dull topics fun and engaging. My aim is to get you feeling confident about marketing your business so it can achieve success. Having a background in advertising has given me a unique lens through which to view topics. I love turning tricky subjects – like website security certificates and crafting a customer journey map – into easy-to-understand pieces of content that capture attention whether you're reading at home or browsing while out and about.

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