The Top 4 Marketing Campaigns of April 2025: Get Inspired Today

What’s the strangest thing you’ve seen today? It might be Billie’s unconventional marketing campaign, which saw New Yorkers scratching and sniffing their way through the city.

The bodycare brand, which is currently promoting a new deodorant with 24-hour odor control, set up large interactive posters across New York. They showcased images of various armpits, allowing passersby to scratch each photo and catch a whiff of one of Billie’s deodorant scents, be it cotton cloud or santal blossom.

What Did Billie Achieve?

Whether the sight of these giant armpits has made you slightly uncomfortable (or mildly curious), there’s no denying the uniqueness of this marketing campaign. The interactive element is a great way to acquire new customers in-person, while the campaign’s novel concept is extremely sharable and has helped Billie stand out from its competitors. 

Key Takeaway for Your Business

Don’t be afraid to take marketing risks if it makes sense for your business and its target audience. Billie’s marketing campaign is not only bold and unconventional, but it clearly reflects the brand’s values: to sell empowering products suitable for all different kinds of bodies.

April Fool’s Day is a crucial date in most business marketing calendars. If your campaign is poorly made, you risk upsetting or angering your audience – like when Lipton Iced Tea announced the “discontinuation” of their popular peach flavour. On the flip side, we also saw many marketing wins, especially from Dyson.

On its social accounts, the brand revealed an exciting video promo for a new product: the “Dyson Airbrow.” Inspired by the sought-after Dyson Airwrap, the miniature device was designed to sculpt eyebrows using its precision airflow. But of course, this was all a well-thought-out prank. 

What Did Dyson Achieve?

Since Dyson is at the forefront of high-tech beauty gadgets, this marketing campaign was a stroke of genius. Garnering over 150k likes on TikTok, the “Airbrow” prank was the perfect combination of humor, innovation, and brand identity. The only issue? Customers wished that it was real!

Key Takeaway for Your Business

Want to create an April Fool’s Campaign next year? Careful planning is needed. As we saw with Dyson’s believable ad, you can’t put together a slapdash campaign. Instead, give your business enough time to come up with marketing ideas, refine your plan based on consumer needs and expectations, and create high-quality marketing materials to match.

Though I covered The Ordinary in March’s top marketing campaigns, I’ve had to bring the skincare brand up once again. But what are they up to this time? Well, they set up a mysterious weekend pop-up in New York revealing how much a celebrity endorsement really costs – intriguing right?

As attendees discovered the scandalous connection between influencers and the rising price of skincare products, they also received a free skin analysis, a personalized regimen, and a goodie bag containing The Ordinary’s most popular serums.

What Did The Ordinary Achieve?

The Ordinary is known for being candid with its customers, so this pop-up was another opportunity for the brand to be transparent about its products and how they’re kept affordable for the everyday consumer. By practicing what it preaches, The Ordinary can continually build trust with shoppers.

Key Takeaway for Your Business

For your next marketing campaign, building brand authority could be your next goal. If that’s the case, why not follow in The Ordinary’s footsteps? Whether your campaign is online or in-person (or both), it should reflect your brand’s values and what you stand for.

In the UK, the London Marathon was in full swing on the last Sunday of April. To support runners on the day, hydration brand Puresport set up a “Roadside Recovery” pit stop on the 24th mile. Here, runners could grab an electrolyte-infused drink before continuing with the last leg of the race.

For additional support, the Puresport team cheered on the marathon runners too, holding up bright yellow signs with fun statements like “toenails are temporary, medals are forever” and “I believe in you random stranger.”

What Did Puresport Achieve?

On the 24th mile, runners were coming up to the final stretch, so Puresport were able to give them an energy boost when they needed it the most. By showing consumers that the brand has their back, Puresport could forge deeper connections with potential customers.

Key Takeaway for Your Business

Similarly to the Bumble x Good News Collaboration from February 2025’s best marketing moments, Puresport helped runners feel amazing. If you want to hold a simple but effective campaign, don’t forget about the power of kindness. By offering a small freebie, an uplifting photo opportunity, or words of encouragement, customers will associate your brand with positive emotions.

If you didn’t have any marketing inspiration before, you should have bucketloads of ideas now. But if you’re still stuck, see how you can appeal to your audience through one of the four factors we’ve explored today: ingenuity, humor, transparency, or positivity. 

Out of curiosity, which one of these April marketing campaigns stood out to you the most? Let me know in the comments below. But for now, I’ll see you in May for my next round up.