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YouTube Brandcast 2025: 3 Product Updates Your Business Needs To Know About

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Published on May 20, 2025

A smiling woman holding a bag in front of a video camera on record

YouTube isn’t shy when it comes to new product updates, and YouTube Brandcast 2025 was no exception. Whether you’re advertising on YouTube or publishing regular content on the platform, this is an annual event that your business can’t miss.

During this year’s Brandcast, which was held at New York’s Lincoln Center, YouTube unveiled a fresh batch of features, from shoppable products on TV devices to a new Google Gemini update that places ads where shoppers are most engaged. Below, I’ll reveal the three biggest updates from YouTube Brandcast 2025 that your business should know about.

1. Customers Can Shop Directly From the YouTube TV App

Earlier this year, YouTube’s CEO revealed a huge shift in viewing habits: more YouTube viewers use TV to watch content, rather than mobile. With this knowledge in mind, YouTube executives took to the Brandcast stage to introduce a new ecommerce TV format.

With Shoppable CTV, brands advertising on YouTube now have the chance to showcase products during ad breaks. From their TV screens, viewers can look through items with their remote control and make purchases by:

Scanning a QR code with their smartphones
Or by holding down the on-screen “Send to phone” button

This leaves viewers with an engaging shopping experience seamlessly integrated with YouTube’s TV app.

Screenshot of YouTube TV app homepage with an ad for Everloom on screen. — This screenshot demonstrates how brands are already seamlessly integrating with YouTube TV, like this homepage ad for Everloom. Source: Website Builder Expert

Why this product update matters: With audiences flocking to their TV screens to watch YouTube content, it makes sense for businesses to go where the viewers are. If you want to acquire new customers online and secure additional sales, this could be a smart route to go down.

2. Peak Points Supports Strategic Ad Placement

Peak Points, a new ad product powered by Google Gemini AI, is another YouTube update that businesses need to check out if advertising on the platform.

The AI tool helps businesses strategically place their YouTube ads, identifying the moments in video content when viewers are most engaged. Once the most engaging video segments are identified, Peak Points will place ads directly after them without interrupting any key, emotionally-charged scenes.

Screenshot of a YouTube video clip showcasing emotional heights during a video — YouTube’s official video from Brandcast showcases how Peak Points will work, highlighting that it places ads right after emotionally-charged scenes have taken place. Source: Website Builder Expert

Why this product update matters: The placement of your ads can make or break customer engagement, so this tool can help you showcase promotional content without taking away from the user experience. It could even optimize your conversion rates since you’re engaging with viewers at the perfect moment.

👀 This isn’t the only ad feature YouTube has released this year. Discover previous YouTube Ads upgrades from 2025 now.

3. Advertisers Can Align Their Strategy With Cultural Moments

At Brandcast 2025, YouTube also announced its Cultural Moments Sponsorship package. For significant cultural events – like Black Friday, the awards season, or the Super Bowl – advertisers can purchase ad sponsorship packages to increase brand awareness during the most talked-about moments of the year.

Why this product update matters: Need a better way to tap into events from your 2025 marketing calendar? YouTube’s Cultural Moments package could be a solution. By placing your brand at the heart of these cultural milestones, you stand a better chance of capturing the attention of these engaged audiences.

YouTube Brandcast 2025: Final Thoughts

As a business, it can get exhausting trying to manage your advertising and marketing strategies all at once. However, thanks to YouTube’s commitment to innovation and the new features released at Brandcast, it’s possible to find solutions that’ll make promoting your brand and captivating new audiences much easier.

Of course, I expect YouTube (and other social platforms) will be introducing more features throughout the rest of 2025. We’ll be updating our news page when they’re released, so keep your eyes peeled!

Written by:

Holly Choules Writer

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.