10 Best Shopify Blog Examples of 2022

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If you haven’t already created one, now’s the time to consider adding a blog to your online store. Not only is it a great way to promote your brand across search engines, but it can also invite more visitors to your website. Targeted blog posts influence buying decisions by speaking directly to the customer’s needs and pain points.

We’ve collected a list of 10 Shopify blog examples that we think do a perfect job of utilizing their blog to drive engagement and encourage more customers to shop with them.

Why Should A Blog Be Part of Your Online Store Strategy?

There are so many benefits to adding a blog to your online Shopify store. Including one in your business strategy is a must if you want to boost your website traffic and rank highly on search engines.

Yes, you’ll need to invest time or outsource the work to someone to maintain the blog, but the long-term benefits can’t be ignored. And setting up a blog on Shopify couldn’t be easier — it’s already built into the software!

If you understand your target audience and research appropriate keywords, blog content can help generate organic traffic to your online store, increase your sales, and build your brand authority online.

For the 10 Shopify blog examples below, the estimated data provided has been pulled from SEMrush.

Briogeo

  • Estimated monthly traffic: 123k

Haircare brand Briogeo uses its blog for all sorts of queries and tips within its niche, such as product promotion, DIY hair care, and helpful guides on discovering your hair type. It speaks on a lot of topics but makes sure to favor keywords in its market, from “healthy hair” to “itchy scalp” to promote the website across search engines.

The blog immediately connects with its online store by focusing solely on hair care with its detailed content. Briogeo talks about and provides links to its products throughout the blog posts, guiding customers to beneficial items and educating them on hair care at the same time.

Advice from the Experts

Top Tip: We love that the blog features a navigation bar at the top where you can filter the content by hair type/problem, allowing customers to easily search for posts that suit their needs.

Partake Foods

  • Estimated monthly traffic: 27.4k

Partake Foods sells allergy-friendly food for children. The blog is colorful and engaging, inviting readers to check out the latest recipe or food allergy guidance. What we love about this Shopify blog example is the easy-to-navigate layout and the featured story at the top of the page. It’s a great way to direct readers to what you want them to read the most!

Almost every blog picture features the brand’s products, reinforcing the value of a blog as a marketing tool. It also makes sure to direct customers to where they can buy the related products in each blog post.

Advice from the Experts

Top Tip: Partake Foods uses its blog to highlight causes and partnerships that are important to the business. Sharing what you value can help customers get to know you more!

Terre Bleu

  • Estimated monthly traffic: 24.4k

Terre Bleu is the largest lavender farm in Ontario and welcomes tens of thousands of visitors each year. It also receives a similar amount of guests to its blog each month! The blog features wellness tips to gift guides to delicious recipes that direct customers back to the Shopify store to buy the lavender-based products.

We love that each blog post remains true to the passion of the business and showcases the benefits of lavender to its readers. There are even handy links to share blog posts you love across social media, further increasing the blog’s views.

Advice from the Experts

Top Tip: Categorizing your blog into sections, as Terre Bleu has done, helps direct customers to what they want to read.

Miracle

  • Estimated monthly traffic: 17.1k

What’s so great about Miracle as a Shopify blog example is that every blog post targets a specific need or trouble around each of its products, from bedding to detergent. For example, its content focuses on laundry hacks, the benefits of certain sheet materials, and sleeping tips.

The blog’s design is clean — just like the products — and easy for readers to browse. The layout of the actual content is pleasing and remains true to the brand, linking to any mentioned products.

Advice from the Experts

Top Tip: Directing customers to related blog content not only increases traffic to older posts but could also influence them into buying additional items.

Made in Cookware

  • Estimated monthly traffic: 307.7k

Made in Cookware is all about professional-quality and long-lasting cookware, so its blog is home to recipes, technique guidance, stories from chefs, and more. The blog perfectly aligns with the brand and showcases its catalog of products successfully.

We love that it’s so easy to navigate, with a blog menu to browse through the different topics. The large visuals for each post are a nice touch, and customers know exactly what’s mentioned thanks to the featured product section of each post.

Advice from the Experts

Top Tip: It’s a smart move to target specific holidays and celebrations in your blog. For example, Made in Cookware shared a gift guide for Mother’s Day, linking to various products within the post to encourage sales.

Fresh Heritage

  • Estimated monthly traffic: 2.3k

This Shopify blog example focuses on the needs of its target audience — bearded men of color. Fresh Heritage separates its blog into four topics so visitors to the website can browse the content easily. It also highlights recent articles on the blog so you can stay up to date with its latest features.

We love that the images used throughout the blog remain true to the brand, speak to the community it wants to engage with, and highlights its products effectively.

Advice from the Experts

Top Tip: Fresh Heritage has a list of categories on the blog to highlight keywords and popular searches from “beard care tip” to “beard oil”. Not only does this help visitors navigate, but also directs them to what other readers are interested in as well.

FLO

  • Estimated monthly traffic: 2.5k

Organic period product brand FLO uses its blog as a resource for all things periods, bladders, and sexual wellness. Lighthearted, bright, but educational, the blog — named the Vagenius Diaries — features myth-busting, taboo-breaking, and inspiring content.

We love that FLO uses part of the blog to speak to powerful women who work on fighting period poverty, shining a light on a neglected topic. The content is engaging and helpful, and for many who often turn to Google when in doubt, FLO’s blog is there to answer their questions.

Advice from the Experts

Top Tip: Just like FLO, encourage readers to consume your content by making a note of the estimated reading time!

Gymshark

  • Estimated monthly traffic: 4.3m

Gymshark is one of the most successful Shopify blog examples we can share, with over 4 million views each month! The fitness apparel store uses its blog to share content on all things exercise, training, and health. To tie it back to its online store, the blog features articles sharing behind-the-scenes work and product promotion.

Not every post focuses on its product catalog, but they all speak to Gymshark’s target audience to engage with customers and build a trusting relationship. We love the use of visuals, and the links to related articles for readers to follow.

Advice from the Experts

Top Tip: Gymshark highlights specific articles under its “Editors Picks” section, which we think is a pretty neat feature!

Ruggable

  • Estimated monthly traffic: 970.1k

Ruggable, the LA-based rug company, uses its blog to showcase its product catalog. Along with home decor advice, Ruggable keeps it fun and engaging with blog posts that target customers directly — from rugs based on zodiac signs to the best rugs for a college dorm.

This Shopify blog example is simple to navigate with categories to browse, and it shares recent posts on every page so readers can find the latest content. Ruggable’s blog expertly highlights its products in each blog post, with high-quality images and links to buy the rugs.

Advice from the Experts

Top Tip: Make sure to include visuals like Ruggable to break up lengthy text posts. You don’t want a solid block of text!

Missoma

  • Estimated monthly traffic: 183.1k

Missoma uses its blog to do a deep dive on its jewelry pieces and offers guidance to customers on how to style their purchases. We love that the elegant design of the website is mirrored in the blog layout, inviting visitors to its “journal” which gives it a more informal and personal touch.

The content itself is readable and engaging, with links to featured products and multiple images to break up the text, helping to give customers a greater look into the jewelry’s design.

Advice from the Experts

Top Tip: Make sure to include links to any products mentioned in your blog posts! You want to encourage readers to shop with you.

Conclusion

A blog is key to your online store strategy if you want to drive more traffic to your website and build authority online as a business.

These 10 Shopify blog examples all use the same basic principles to engage viewers despite their different niches and markets. You must understand your target audience, collect keyword data, and target your content based on their needs, queries, and struggles.

Though these blogs all speak on different topics, they excel at sharing the passion they have for the brand and products they sell.

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