Setting up a weight loss blog is a brilliant way of inspiring and motivating people to achieve their diet and fitness goals. But to do it right, there are a lot of factors you’ll need to consider. A niche? A domain name? A blogging platform?
Yes, setting up a diet blog is a big endeavor. The upside, though, is that running your own diet blog isn’t just rewarding and empowering. It can make you plenty of money, too.
So why not start today?
To help, we’ve put together a step-by-step, week-by-week guide to help you get your weight loss blog off the ground – in just 56 days.
First up, you’ll need to choose a niche for your weight loss blog, then start laying the foundations for it to take shape.
Let’s take a look at how.
Choosing a Weight Loss Niche (Week 1)
Like people, niches come in all shapes and sizes – as they (and we) should!
However, you’ll want to choose a niche that, above all, resonates with your own interests, experience, and personal odyssey.
If you’ve been on your own weight loss journey, for instance, and found a particular diet or regime helped you, you may want to share that with the world. Alternatively, you might have studied a particular weight loss niche and have specialized knowledge in it.
Some ideas for weight loss blog niches include:
- Mindful eating
- Healthy recipes and cooking tips
- Transformation stories
- Weight loss on a budget
- Medical approaches to weight loss
- Natural and holistic weight loss methods
- Fitness gadgets and gear reviews
You can also target particular demographics, such as weight loss for men, women, mothers, busy professionals, travelers, or particular age groups such as teens, young adults, middle-aged people, or seniors. You could also provide targeted weight loss advice for people with specific body types, addressing the unique challenges and strengths of each body shape and size.
As you can see, there are many different options here – which makes choosing the right one so crucial. Whichever you opt for though, make sure you do choose: if your weight loss blog’s scope is too broad, it’ll struggle to resonate with the readers you want it to, and your target audiences will likely move on to a diet blog that’s more precisely tailored to their interests.
Selecting a Blogging Platform (Week 1)
Next up, you’ll need to decide how you’re going to build your weight loss blog.
The quickest, easiest way to do this is with a blogging platform. Essentially, these are website builders that contain a whole host of high-quality blogging features such as the ability to create, design, and manage a blog, while adding regular content to it.
With a website builder, you can have your blog set up in minutes, and be posting within the hour; but not all blogging platforms are created equal. Each has its own benefits and strengths, which is why we recommend:
- Wix for its outstanding built-in blogging features
- Squarespace for its unique design capabilities
- WordPress.com for simple blog management
If your weight loss blog is going to be extremely content-heavy, you might want to go with WordPress.org instead. Unlike WordPress.com, which is a website builder, WordPress.org is a Content Management System (CMS). So, while it can be trickier to get to grips with and use, it’s more scalable if you’re planning to go big on posting!
Setting Up Your Diet Blog (Week 2)
With your platform selected, you’ll need to build your weight loss blog.
Now, we can’t go into too much detail here – we do that far better in our dedicated guide to how to start a blog, and in our more industry-specific take on how to start a fitness blog – but we can offer a brief outline of the top things to consider:
- Choose a template that fits your needs: a template, or theme, is a preset design most website builders offer that provides a ‘jumping off point’ for your site’s look and feel.
- Select a relevant domain name: this should reflect your blog’s title, and be easy to remember and type in. For more information here, you can read our explainers on how to choose a domain name – and how to get a domain name when you’re ready.
- Add your key pages: a weight loss blog is more than a collection of posts – it’s a website. So it needs to look like one! Create your homepage, “About Us” page and a contact page – at a minimum – and fill them with content that tells your story, and that will captivate and resonate with your diet blog’s target audiences.
Now your weight loss blog has its official home on the internet, the next two weeks are the really fun part – filling your website up with relevant, engaging content!
Content Strategy for Your Weight Loss Blog (Week 3)
Before you start writing, you need to get planning – and here’s why a content strategy is so vital. A content strategy isn’t just a content calendar (a list of the content you’ll be producing, its frequency, and the dates you’ll be posting it on). It’s your blog’s deeper, underlying logic – that all-important ‘why’ that’ll inform everything you’ll be publishing.
To get started with your weight loss blog’s content marketing strategy, you’ll need to:
- Understand your audience: including their pain points, goals, motivators, dislikes, and demographics. Good weight loss content always starts not by asking what you should write, or even why – but to whom you’re aiming it.
- Define your content goals: what are you hoping to achieve by publishing your content? Make your goals SMART: specific, measurable, achievable, relevant, and time-bound.
- Research keywords: use a tool like Semrush or Google Keyword Planner to figure out the terms and phrases your readers are using when they search for content related to your brand and industry online. This will help you decide what to write.
- Establish your content categories: these are thematic groups, or ‘pillars’, under which every piece of content you produce for your weight loss blog will fall. They could include, for instance, “healthy recipes”, “workout routines”, or “success stories”.
To help make content production easier, you could try content batching. If this isn’t something you’re familiar with, check out our article Content Batching: How to Use It for Your Online Business to get the downlow.
Writing Quality Blog Posts (Week 3 – 4)
Once you’ve laid out your content strategy and planned your content calendar – ideally two to three months in advance before you start writing – it’s time to put pen to (digital) paper.
Here, don’t worry too much about what makes good writing and what doesn’t. Sure, it’s vital that you research your posts properly – and in the field of weight loss, it’s particularly important to include the latest scientific and medical research, if applicable – but ultimately, your writing skills will improve as you create and publish regular content.
For a full rundown on what makes a well-written and -structured weight loss blog post, though, our guide to how to write a blog post has everything you need.
Optimizing for Search Engines (Week 4)
To ensure people actually read your weight loss blog, you’ll first need to set it up so it’s easy for search engines like Google to understand. This process is called SEO (Search Engine Optimization), and when you do it right, you give your weight loss blog the best possible chance of appearing in search engines for relevant queries.
Despite all its technicalities and finer points, SEO’s golden rule is simply this: write high-quality content that satisfies the needs of your users. That’s it!
Well, not quite.
There is a handful of rules you’ll need to follow: rules neatly summarized in our guide to SEO basics, and which you can tick off as you go with our SEO checklist. Fortunately, there’s a huge array of handy SEO tools to help you on your journey too – many of them completely free to use – and we’ve even put together our top SEO tips to help.
Find Out More
- Part of optimizing your blog is creating a great title that attracts readers and uses relevant keywords. Our list of Blog Title Examples walks you through the different types of blog titles you can use!
Remember how we talked first about defining your audience, and then understanding it?
Well…now it’s time to build it!
Leveraging Social Media for Your Weight Loss Blog (Week 5)
Building an audience is all about getting people talking about your weight loss blog – and for this, social media can help.
Social media sites provide readymade platforms for you to share and amplify your weight loss content; ensuring it’s seen by the right people, and encouraging them to join and feel a part of the community you’re creating.
Yet each social media platform comes complete with its own, differentiated audiences of users – so it’s important to use the right social media tool for the right purposes. For example:
- Facebook is excellent for sharing your weight loss articles, and – by creating a Facebook page or group related to your blog, where members can discuss their experiences and challenges – is ideal for building a thriving community.
- Instagram is perfect for visual content, such as videos and images. You can share short clips of you preparing healthy recipes or working out, and post before-and-after photos or motivational quotes to get your followers inspired. Just don’t forget to hashtag!
- X (formerly Twitter) is best used for providing real-time updates and quick tips, as well as engaging in conversations with your audience.
- YouTube is great for in-depth cooking demonstrations and workout tutorials, or for interviews with people prominent in the weight loss space. Make sure all of your videos are optimized for SEO, though!
Engaging With Your Audience (Week 6)
It’s not simply enough to have a presence on social media, or even to regularly post there. You need to be using it to engage with your audience, too.
- Responding to comments on your posts, and addressing all feedback – good and bad – that your content receives.
- Following other key social media accounts in the weight loss space you occupy to expand your relationships and build trust and credibility.
- Share posts you find insightful, and curate content from other diet-adjacent accounts your audience will like.
- Encouraging engagement from your followers to interact with your page by liking, commenting, sharing, or recommending your weight loss content to their friends.
Creating content to help people lose weight is a noble, inspiring thing – and that, alone, is reason enough to do it. But if your weight loss blog can also go a way toward paying the bills, well – that’s good, too.
So how can you get started?
Affiliate Marketing and Sponsored Posts (Week 7)
Affiliate marketing and sponsored posts are two of the most popular ways of monetizing your diet blog. We explain both below!
Affiliate marketing involves featuring products or services on your weight loss blog, with links to buy those products. Should a customer click on those links and go on to buy whichever wares you’ve recommended, you’ll get a healthy cut of commission.
Many companies offer affiliate schemes. And often, signing up is as simple as emailing them, or filling out a partnership request form on their website. You’ll just need to make sure that you select partners that are relevant to your blog, and that resonate with your brand values. (Needless to say, affiliate partnerships with couches, TVs, or processed food providers are out.)
Sponsored content refers to blog articles, social media posts, or any other content you’ve created that a brand or company has paid for.
Unlike promotions featuring an influencer, but published by the brand itself – like the HelloFresh campaign with Jessica Alba you can see below – you’ll still be creating the sponsored content. It’s just that the brand will pay you to do it, and their name will appear when you publish the post on social media or include it in your weight loss blog.
It’s an excellent way to make money on social media, while aligning yourself with big brands that operate in a similar weight loss niche to your blog.
Creating Weight Loss Digital Products (Week 8)
Once you’re an established player in the weight loss blogging industry – having associated your brand name with big ones through corporate partnerships, and developed a strong social-media following – it’s time to start looking into developing your own products.
Some examples of the kind of weight loss-related digital products you could dabble in include:
- Ebooks: such as healthy recipe books or meal planning guides
- Online courses: including fitness workouts, nutrition regimes, or education around mindfulness and stress management
- Printable planners and journals: such as weight loss trackers, mindfulness journals, and meal and exercise planners your audience can print and fill out
- Mobile apps: including custom fitness and calorie counting apps
- Membership subscriptions: provide paying members with access to exclusive content – such as live Q&As or webinars with experts – or to a private community forum where subscribers can interact with and support one another
And, when it comes to marketing these digital products, you already have the perfect vessel to do so – your weight loss blog! For more detailed advice, though, our guide to how to market a product will show you the ropes.
This one speaks for itself, really!
Rome wasn’t built in a day, after all – and neither will your weight loss blog’s long-term future be defined by its early successes alone. To stay relevant, you’ll need to stay regular: posting content, engaging with your community on your blog and social media, and finding new, fresh ways to add value to your audience.
It’ll take patience, dedication, and unwavering commitment to the cause (not to mention a meticulously planned editorial calendar). But if anyone can do it, it’s you!
Before you head off and get stuck into creating your own weight loss blog, let’s recap how to start a weight loss blog in just eight weeks, as per the steps we’ve outlined here:
- Week 1: Choose a weight loss niche and select a blogging platform
- Week 2: Set up your diet blog
- Week 3: Create a content strategy for your weight loss blog
- Week 4: Write quality blog posts and optimize for search engines
- Week 5: Leverage social media
- Week 6: Engage with your audience
- Week 7: Monetize your blog with affiliate marketing and sponsored posts
- Week 8: Create – and start selling – digital weight loss products
We’ll leave you with this recap, our top blogging tips (distilled from our own experience – remember, Website Builder Expert started out as a small blog!), and by saying good luck.
Enjoy the rewarding, refreshing journey that starting a diet blog offers, as well as the challenges – and be sure to let us know how you got on with overcoming those challenges in the comments section below.
- Short-form content, social media posts, and comments every day
- Short-form blog posts and contributed content every week
- Infographics and presentations every month
- Long-form blog posts every month
For a more detailed explainer, check out our guide to your weight loss blog’s content frequency bible – the content marketing pyramid.
- A platform subscription ($0 to $49 per month)
- Website hosting ($0 to $5.45 per month)
- A website template or theme ($0 to $200 per month)
- A domain name ($12 to $60 per month)
- SEO and marketing costs ($8.99 to $150 per month)
For our comprehensive take on what you’ll pay to set up your weight loss blog, check out our article about how much it costs to start a blog.