The 20 Best Beauty Website Examples | Inspiration Awaits!

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Beauty websites can cover everything from makeup and skincare ecommerce stores, to blogs revealing insider tips and tricks and spa resorts – not to mention salons looking to showcasing their services online.

What all beauty websites have in common, though, is that they need to be fresh, welcoming, and aesthetic if they want to entice (and convert!) users.

So if you’re planning on building a beauty website, you’ll need to think about a lot of things – including selecting the right website builder, choosing an aesthetic theme, and showing off your products and services in the best possible way.

To help you out, we’ve put together 20 of the best beauty website examples to provide you with some inspiration. Let’s get started!


Made with Squarespace

WholyDose is a beauty supplement store that claims to transform your skincare and wellness with its range of super powders and supplements.

The Squarespace website follows a white and neutral color palette which helps to create a sense of calm and wellness, feelings which are mirrored in their products. WholyDose’s homepage also features recommendations by trained experts, while its product descriptions clearly explain how each product should be used for best results.

Key features of the website include:

  • Simple navigation options: Shop and Learn.
  • “Learn” pages contain detailed information about the science behind the products to help users make an informed decision.
  • Hero slider on the homepage features the latest deals or best-selling products to immediately grab the user’s attention.

ColourPop Cosmetics

Made with Shopify

ColourPop Cosmetics is a well-known, global makeup brand that’s famous for its vibrant and themed make-up collections.

The website is bright and colorful, living up to the brand’s name and identity. Thanks to Shopify, its ecommerce store, meanwhile, is filled with products that users can filter by category, making navigation more simple.

ColourPop Cosmetics’s website regularly changes its aesthetic theme. Whatever the chosen design, it always remains consistent throughout the homepage, helping to unite different categories and layout sections.

Key features of the website include:

  • Categories and subcategories to make navigating the brand’s extensive products easy.
  • Multiple collections and products are showcased on the homepage that users can scroll through.
  • Product pages feature extensive product ingredients and information as well as “application tips” to add more value for users.

100% Pure

Made with Shopify

100% Pure is an organic beauty brand that sells almost every beauty product imaginable – from nail polish to body moisturizer.

Its ecommerce store, therefore, is full of products, with a scrollable layout and clear menus making navigating the website a breeze. The ‘Explore’ section of the website features content such as ingredient lists, quizzes to find your ideal product, as well as a blog for some light reading.

Key features of the website include:

  • Hero slider showcasing new collections or limited-time offers.
  • Quizzes to find out the ideal product for your personal needs.
  • Social media icon links help users to find out more information about the brand and its products.
  • Drop-down menu to reveal subcategories to help users find the exact items they’re looking for.

Peach and Lily

Made with Shopify

Peach and Lily is a skincare brand that focuses on solving individual skincare concerns.

Its main navigation layout is focused on helping users find products via their specific skincare problem, rather than by product type. Peach and Lily’s customers are able to select their issue – for instance, ‘dark spots’, to receive tailored product suggestions and recommendations.

The website also features an extensive on-site blog packed full of beauty hacks, plus tips on how to use certain products available to buy on the website.

Key features of the website include:

  • Incentives to sign-up to the brand’s email and text alerts such as discounts and special access to new products.
  • The main menu navigation is broken down into content types such as bestsellers, gift sets, and blogs.
  • Each individual product features a review out of 5 stars that are provided by previous customers.

Tiny Bubbles Salon

Made with Wix

Tiny Bubbles Salon uses its Wix website to showcase the services it provides clients at its in-person salon. The homepage also features a price list, so that users can immediately discover if the brand’s rates will be a good fit for their budget.

Elsewhere, a scrolling bar highlights the brands and products the salon uses, whilst client testimonials emphasize the salon’s reputation.

Key features of the website include:

  • The ability to book salon appointments directly on Tiny Bubbles’s website, thanks to its online booking system.
  • A bright footer that includes must-have information for clients, such as location and contact details.
  • A staff page which details each staff member and their training and expertise, reassuring potential clients that they’ll be in safe hands.

Studio Sashiko

Made with Squarespace

Studio Sashiko uses its website to showcase the different aesthetic procedures it offers clients at various locations.

Users are able to browse each treatment and book an appointment at their preferred location using Studio Sashiko’s online booking system. The website also features information and images on each individual studio, as well as the chance to learn more about each artist and their areas of expertise.

Key features of the website include:

  • Detailed staff member profiles that give users all the information they need to select – and book – an appointment with their chosen artist.
  • Service profiles that provide in-depth background for each treatment, as well as client testimonials and example images.
  • FAQ section that aims to answer a user’s queries before they book an appointment.

Kylie Cosmetics

Made with Shopify

As you’d expect from a product of the Kardashians, Kylie Cosmetics is one of the best beauty ecommerce stores around.

The website is jam-packed with products, but navigation is still made easy thanks to detailed product categories. The main focus of the homepage is showcasing Kylie’s individual beauty products, while a matte pink and black color scheme dominates. Elsewhere on the site, Kylie Cosmetics’s logo and packaging depict the kind of slick, polished imagery that’s become synonymous with the brand.

Key features of the website include:

  • Prompts throughout for users to connect with the brand on different social media channels.
  • Each product listing features multiple images and videos to showcase the item.
  • The website is broken down into three categories and entering each one gives the user the impression of entering a brand new website.

Cloud10 Beauty

Made with Shopify

Cloud10 Beauty is an ecommerce store that stocks multiple different major beauty brands.

The website has hundreds of different product categories but the main drop-down menu groups them into product types to help users easily find what they’re looking for.

The features of Cloud10 Beauty’s website are kept simple, and – instead – the primary purpose is to sell beauty products. When users land on the website they’re met with a welcome pop-up encouraging first-time customers to subscribe to the newsletter, and receive a discount on their first order.

Key features of the website include:

  • The simple black and neon yellow color scheme stands out from the stock imagery used for products.
  • A reviews page features extensive customer reviews to help increase confidence in the brand.
  • “The Cut by Cloud 10” is the brand’s version of an online blog, and features product guides and insider tips and tricks.

Projekt Glitter

Made with Squarespace

Projekt Glitter sells biodegradable makeup glitter through its sparkling ecommerce store. The homepage of the website is vibrant, and the theme of bright colors and glitter runs through every feature and page.

A scrolling bar on the homepage contains some of the key publications the brand has been featured in, while the main focus of the website content remains steadfastly on the brand’s story and vision.

Key features of the website include:

  • Enticing CTA buttons such as “Bio Glitter Facts” and “Inspire Me”.
  • 20% off for anyone who signs up to the newsletter promoted in the footer.
  • Extensive content on the homepage that explains the background of the products, broken down into easily-digestible chunks.

Coloured Raine

Made with Shopify

Coloured Raine is another ecommerce beauty website that stands out from the crowd, thanks to its deployment of bold colors and high-quality imagery.

Users are invited to become “friends” with the brand by following it on social media, while an embedded Instagram feed lets potential customers see the products in action.

Not only does the website showcase key products and bestselling sets, but also the brand’s new app. Users are encouraged to download the app to access special discounts, and experience a different way of shopping.

Key features of the website include:

  • Embedded YouTube videos from the brand’s channel that showcase how to use the products.
  • Unique CTA buttons that say “Bag Me” rather than common “Buy Now” alternatives.
  • The top navigation menu details all of the different categories the brand provides, helping users to find what they are looking for quickly and easily.

Hey Pretty Beauty

Made with Weebly

Hey Pretty Beauty is a styling company that offers location-based hair and makeup for events such as weddings.

The primary focus of the brand is wedding styling, which it conveys with a main header image of a bride and bridesmaids. Hey Pretty Beauty’s website is easy on the eye and even easier to navigate, all the while providing potential clients with information around its beauty services and rates.

Users can make a booking by following the “Your Prettiest Day” button helping to tie the brand in with the user from the very beginning of the journey.

Key features of the Weebly-built website include:

  • Detailed contact form that makes the initial communication simple for potential clients.
  • Image Gallery allows users the chance to look through multiple examples of previous work.
  • The header image changes on each web page, but is always a high-quality photograph of a bride and bridesmaid to tie in with the brand’s service offering.

Sugarpill Cosmetics

Made with Shopify

Sugarpill Cosmetics is a makeup and skincare brand aimed largely at millennials.

And the brand clearly knows how to cater to its target audience, thanks to the use of vibrant colors and relaxed language throughout. The models used in all of the imagery are also young, stylish girls who mirror the type of user the brand is targeting.

The website is image-heavy with very limited text, helping to keep the focus on Sugarpill Cosmetics’s products – and the looks they can create!

Key features of the website include:

  • A yellow and pink gradient color scheme runs throughout the website, helping to establish a strong brand identity.
  • Almost all of the images feature a model or customer who reflects the target audience of the brand.
  • Cat icons and imagery run throughout the website, serving to remind customers that Sugarpill Cosmetics’s products are cruelty-free.

Coco Nails and Spa

Made with Weebly

Coco Nails and Spa is a beauty salon and spa that uses its website to create an online presence for a bricks-and-mortar business.

The website is simple, and – thanks to neutral colors and imagery – creates a calm environment that mirrors the feelings invoked in Coco’s in-person salon. All the beauty parlor’s various services and treatments are described in a clear and simple way, allowing users to make an informed decision before they visit the salon.

Key features of the website include:

  • An informative footer that features all of the key details potential clients need such as the salon address and contact details.
  • The FAQ page answers all of the common questions in one place.
  • Icons depict each individual service helping users to understand the different options available to them.

Soko Glam

Made with Shopify

Soko Glam is a skincare ecommerce store that focuses on individual products and how they can best help customers. Soko’s website is easy to navigate, while parallax scrolling helps to keep the homepage engaging as users move through the content.

The “Skin Concierge” option in the main header menu helps to provide a bespoke experience for each individual user. They’re invited to either take a quiz or book a consultation in order to discover exactly which products are right for them.

Key features of the website include:

  • A scrolling bar on the homepage features real-life customer reviews and testimonials.
  • An interactive “skin quiz” helps direct users to specific products.
  • Extensive subcategories ensure that navigating the vast amount of products on the website is a cinch.


Made with Shopify

Credo is a one-stop-shop for natural and sustainable beauty products. The website’s full of various “clean” beauty brands and products for users to purchase. It also focuses on the story behind each product, and users are regularly reminded of the brand’s eco-friendly credentials by text boxes and pop-ups.

The main header of the website is a simple search box – allowing users to easily find what they’re looking for – whilst the categories can be found in the burger menu to the left-hand side of the page. This helps to prevent navigation of the website from becoming over-complicated for users, and keeps things looking visually streamlined.

Key features of the website include:

  • A rewards scheme that allows users to collect points each time they make a purchase.
  • The chance for users to add items to a personal wishlist that they can save and revisit in the future.
  • Parallax scrolling ensures users stay engaged as they make their way through the extensive amount of content on the homepage.


Made with Shopify 

Sephora is an international beauty brand that is incredibly popular with beauty lovers worldwide. so it’s no surprise that its website makes this list of best beauty websites.

The website focuses on products and with so many to showcase, includes a detailed navigation breakdown that makes the user journey clear and simple.

As well as its ecommerce capabilities, the website also includes a community feature where users can sign up to get involved with forums and online activities with fellow shoppers and beauty fans.

Key features of the website include:

  • The ability to shop by product, goal or concern.
  • Engaging buying guides including “black owned brands” and “shiny hair guide”.
  • Detailed product listings that include customer reviews, ingredients lists and directions for use.


Made with GoDaddy

Glowconcept is a beauty white-labelling company that creates high-end beauty products for brands by invitation only.

The website is simple and easy to navigate with a static background image remaining in place as users scroll through the homepage.

The one-pager website does what it needs to do, gives users information about the brand’s service offering and directs them to get in touch.

Key features of the website include:

  • A careers section for anyone looking to join the team.
  • Concise and easy-to-digest information about the brand and its service offering.
  • A simple header navigation bar that directs users to the relevant section of the webpage.

Sadona Salon and Spa

Made with Wix 

Sadona Salon and Spa is a Maryland-based salon and spa that offers services including hair cuts and colors and facials.

The salon’s website immediately creates a sense of calm thanks to the white, blue, and gold color scheme while the softly-filtered background images of candles and towels add to the effect.

The website includes a page dedicated to the in-salon team allowing customers to familiarize themselves with the clinicians before they arrive.

The main header menu is detailed and the active page link changes color so that users always know where they are up to on their user journey.

Key features of the website include:

  • A detailed “about us” page offering information and background on the brand.
  • The ability to book treatments and purchase gift cards online.
  • An FAQ section ensuring customers are well-informed before they arrive for their appointment.

Retief Skin Center

Made with Weebly 

Nashville-based Retief Skin Center is a medical cosmetic procedure centre that focuses on dermatology and specialist skin treatments.

The website’s dark color scheme helps to create a sense of mystique and luxury while the white font stands out from darker background colors and images.

The detailed header navigation bar includes various options including a drop-down system for each service offering.

The on-site blog meanwhile compliments the brand’s main service offering, providing background to treatments and tips to help keep skin healthy and achieve the best results.

Key features of the website include:

  • Detailed service pages including an “instant book” system that allows users to see when the next available appointment is and make a booking.
  • An engaging blog showcasing before and afters, client testimonials, and expert advice and tips.
  • A CTA in the header of the homepage prompting users to book an appointment, making the process clear and easy.

Fenty Beauty

Made with Shopify 

Fenty Beauty is a global beauty success story so it needs a website that’s up to scratch.

The website is an ecommerce dream with multiple product categories, detailed product pages, and a simple checkout experience.

The Fenty Beauty website focuses on showcasing the brand’s products by featuring multiple different images and videos for users.

The website also includes various fun and engaging virtual features including a shade-matcher, virtual try on, and online consultations.

Key features of the website include:

  • Drop-down menu for easy navigation and browsing.
  • Embedded Instagram account showcasing user generated content and social proof.
  • Pop-ups and sidebars promoting special offers and best selling items.

Best Beauty Website Examples: Summary

Beauty websites are often full of products and content, and need to appeal to a specific target audience. And, with so much competition around, it can be hard to ensure your website stands out from the crowd – especially without sacrificing functionality and the user experience.

As well as the design, you need to think carefully about the website builder and theme you’ll choose to build your beauty website. Make sure you read our comparison of the major website builders to help you with your decision.

Remember – the examples we’ve featured in this article all successfully target their key audience demographics, offer a great user journey, and are easy to navigate and explore. If you’d like to hear a first-hand account from a beauty brand, we sat down with Olivia Bae, co-founder of haircare brand PERSEVE, to learn about their brand journey, tips, and milestones. You can read the full interview with PERSEVE to hear from Olivia and her advice for other small business owners in the beauty sector!

Now you’ve got some inspiration, you might feel ready to begin your website build. If so, make sure you check out our articles on how to sell makeup online and how to make a booking website to help you out. See you there!

Frequently Asked Questions

A beauty website is a great way of opening your brand up to a new audience. For those selling beauty products, setting up an online store can have a huge impact on your sales, while for those who offer in-person beauty services, a website is a great way to showcase your work and encourage bookings. You can even start a beauty blog if you don’t have a beauty business but still want to make money from your passion.
No! Thanks to website builders such as Shopify, Squarespace and Wix, anyone can build a beauty website. These website builders allow you to use templates and “drag and drop” features to build your website with no need to use and understand complex coding.
High-quality imagery is so important for any beauty website, whether you’re selling products or promoting your services. Imagery allows you to showcase your work and the results and for those selling products online, gives users the chance to see your products before they make a purchase. Websites that include high-quality imagery are much more appealing and engaging to users.
Written by:
Black and white headshot of Lucy Nixon smiling at the camera
I’ve been a content writer for Website Builder Expert since 2021. Through almost a decade in the digital marketing industry, I’ve built up knowledge on everything from growing ecommerce businesses to building websites. I love breaking down tricky topics into digestible and engaging content for readers. Breaking down the jargon and uncovering the best platforms, tools, and strategies, I’m a meticulous researcher who’s committed to providing our readers with tips and advice that’s tried and tested.

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