9 Best Email Marketing WordPress Plugins

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There are countless marketing strategies to help your small business thrive. But one of them is absolutely essential if you want to gain more traffic on your website and keep your customers up to date with what you’re doing: email marketing.

If you use WordPress, you’re most likely aware of the extensive list of apps and plugins available to help you make the most of your website. But all that choice can be overwhelming! So keep reading, and we’ll give you a list of the nine best WordPress email marketing plugins available.

Why Is Email Marketing Important?

When it comes to doing business online, email marketing is crucial. It consists of sending emails to a list of users who have signed up to receive them. The most common ones are promotional, where your business informs its customers of a specific sale or offer. Informational emails, like newsletters, are also popular because they help to boost your brand engagement.

This form of marketing helps build a strong relationship with your customers. After all, most of us check our inboxes every day! Think of all the times your interest was piqued by an email that you received from a brand you follow. You could harness that power for your own business, boosting your reputation as well as your website traffic.

What Are WordPress Email Marketing Plugins?

WordPress offers a wide range of plugins to extend the default functionalities of your website and make it as customizable as possible. You can find over 60,000 free ones directly on the WordPress website, but third-party developers also offer a number of premium options, too.

When it comes to email marketing plugins, there are a few on the market, but what do they actually do? Well, in short, they simplify the massive task of sending emails to a large mailing list. They allow you to experiment with personalization, fun campaign designs, and even different sending times. In addition to this, they allow you to automate your sending patterns, so you won’t need to manually send every email to every single person on your (possibly very large) mailing list.

But that’s not all they do. They also collect a ton of data about the emails you send, and these analytics offer you a unique insight into how your audience engages with your brand. This means you’ll have everything you need to build a winning email marketing strategy at your fingertips.

With all that in mind, here’s our list of the nine best WordPress email marketing plugins.

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9 Best Email Marketing WordPress Plugins

There are over 60 thousand plugins in the WordPress plugin library alone, and not all of them are good quality. Outdated or poorly made plugins can cause problems on your site such as slow loading, crashing, or even security issues.

All this means it can be hard to know where to start when selecting new plugins for your site! That’s why we’ve handpicked these nine best WordPress plugins for you to browse, so you can ensure you’re installing the best choice for your business!

1. HubSpot Email Marketing Plugin

HubSpot is easy to use and straight to the point –  ideal for growing businesses. It uses a drag-and-drop model to make it easy for you to customize your email campaigns, but you can also choose from a range of pre-made templates if you’re looking to create something fast. Additionally, you can optimize the reach of your campaigns by using their analytics feature, tailoring your emails according to the results.

The HubSpot plugin is free to start, for up to 2,000 emails every month. However, if you want access to features like automation and more precise data, you’ll need to subscribe to the Marketing Hub Starter plan, which costs $50 per month.

HubSpot wordpress plugin
HubSpot is a popular, easy to use email marketing plugin.

2. Brevo (formely known as Sendinblue)

Brevo, which you may have heard of before as Sendinblue, is another popular email marketing solution that comes with a ton of high-quality features. You can add it directly to your WordPress dashboard and set up your own subscription forms. This plugin also uses a drag-and-drop method and offers analytics in real-time, as well as automation features.

The free version of Brevo lets you send up to 300 emails a day, but you can opt for premium services (from $25 to $65 a month) that remove your daily limit and allow you to send 20+ thousand emails per month.

Brevo email contact dashboard
Brevo's dashboard is easy to navigate and manage your email contacts or segments.

3. Newsletter

Like the previous two plugins, Newsletter uses a drag-and-drop editor to allow its users to create visually striking and effective campaigns. In addition, you can customize the subscription form to your liking. You can also manage and segment your contact lists and send specific emails to different groups, which is a really good option if you want to focus on targeted campaigns. This feature is great for all types of businesses, particularly smaller brands that are keen to focus on personalization.

The plugin is free to use, but you can choose from a range of premium options for added functionalities. With the Blogger option ($69), you’ll get access to 30+ add-ons, that you can use on 3 different websites. With the Agency plan ($269), you can install the plug-in and add it to an unlimited number of sites.

Newsletter plugin homepage
This free email marketing plugin is great for businesses wanting good personalization tools.

4. Mailchimp for WordPress

Mailchimp is one of the most popular email marketing software out there. It has a free tier where you can send up to 1,000 emails a month but the features it offers are rather limited. The premium plans – $13 for Essentials, $20 for Standard and $350 for Premium – bump up your monthly spending, but in return, you get access to an extensive set of features.

For instance, you’ll be able to choose from a range of beautiful and highly customizable designs, get access to detailed data about your campaigns, and even get a notification when a new customer signs up for your email subscription.

Mailchimp homepage
Mailchimp is one of the most well-known email marketing tools, and is a feature-rich option.

5. Opt-In Monster

Instead of being a standalone software, the Opt-In Monster plugin is a popup tool that you can use alongside other email marketing software. You cannot directly send emails through this plugin, but it offers a wide range of templates that you can customize using a drag-and-drop editor. You’ll also have access to detailed analytics and powerful segmentation.

Opt-In Monster can be used by any business and offers a free version. Then, you can opt for the Basic version ($9 per month), the Plus version ($19 per month), the Pro version ($29 per month) or the Growth version ($49 per month) for extended add-ons. This includes countdowns, coupon campaigns or AdBlock detection, for instance.

Reviews on WordPress for the OptinMonster plugin
OptinMonster is a popup tool to elevate your email marketing efforts. It has very positive reviews in the WordPress plugin directory!

6. MailPoet

The MailPoet plugin can be used by any business and it can be added directly to your WordPress dashboard. Like most of the other options on this list, you can choose from a list of beautiful pre-existing templates, or create your own. You can create your subscription form, and schedule and send your email campaigns from your WordPress website. You also have the ability to send automatic emails when new customers sign up.

To start with, MailPoet is free for up to 1,000 subscribers. When you exceed this, you’ll need to upgrade to one of the premium plans, such as the $20 per month Business plan, to continue sending and access to detailed data.

MailPoet homepage
MailPoet is built specifically to integrate with WordPress

7. Sumo

Although you can’t send large-scale email campaigns through Sumo, this plugin is particularly popular because of its ability to grow your email list and boost conversions. It gives you access to fully customizable designs and popup forms, as well as social media sharing options. You’ll also be able to send a welcome email and one-off campaign to your subscribers when they sign up for your mailing list, too.

The free version has a wide range of powerful tools, such as welcome emails, analytics and email integration. It allows you to send up to 10,000 monthly emails. If you want more functionalities, like 50,000 emails per month or advanced analytics, you can subscribe to the Pro version ($49 per month).

Sumo and WordPress information page
Sumo is a good choice for growing email lists and boosting conversions.

8. ActiveCampaign

The ActiveCampaign WordPress plugin, which you can add to your dashboard, is better suited to smaller businesses. It allows you to create forms, and live chats, as well as tracking visitors to your website. It comes with some great marketing automation tools and advanced reporting. The software is compatible with many other WordPress plugins.

The ActiveCampaign WordPress plugin is free to add to your site and offers a few subscription options to cater to your needs. If you have 500 contacts, you can start with the Lite version ($29 per month, billed yearly), but if you go over this threshold, you’ll need to look at either the Plus version ($49 per month) or the Professional plan ($149 per month) for added functionalities. Essentially, the more your contact list grows, the more you’ll have to pay.

ActiveCampaign homepage showing three features
ActiveCampaign is a scalable email marketing tool.

9. Icegram Express

Designed for use on WordPress and WooCommerce, the Icegram Express plugin is a great choice for your email marketing plugin, especially if you’re selling online already using WooCommerce. You can use subscription optin widgets to turn visitors into new subscribers, then segment your leads and send automated welcome emails to engage them. With over 100,000 installations, it’s a popular choice!

You can use Icegram Express for free, which supports just one website and allows unlimited email sends. However, it doesn’t include welcome emails, automation workflows, or scheduled sending.

While the $129 per month Pro plan allows Captcha and security, premium email templates, and managed blacklists, you’ll need the most expensive $229 Max plan for features such as detailed reports, welcome emails, automated workflows, or to send WooCommerce coupons.

Icegram Express plugin homepage
Icegram Express is another email marketing tool built to integrate with WordPress and WooCommerce, and allows unlimited sends on its free plan.

Which WordPress Email Marketing Plugin Is Right For You?

The type of WordPress email marketing plugin you pick can vary depending on the type of business you have. While many options — like a few of those mentioned above — are a good fit across the board, some are catered more specifically to certain types of users.

Email marketing can be one of the most cost-effective ways of growing your brand. If you’re a small business, you should look for an option that offers a good range of tools without breaking the bank. Most of these plugins come with drag-and-drop design functionality which is ideal if you want to be able to create attractive email designs quickly and without hassle. Additionally, look out for plugins that allow you to segment your users and send personalized campaigns. Your customers will appreciate it, and building strong relationships is key to securing return visitors to your website.

If you’re a bigger business, you’ll benefit from a plugin that offers strong analysis, contact segmentation and automation. Since you have a higher number of customers, you have to make sure that they’re all aware of your brand updates and that the content they’re receiving is specifically catered to their needs. Good email automation will allow you to do this while saving time and effort.


Email marketing is a great way to grow your business and bolster your overall marketing strategy. It’s one of the most effective ways to encourage traffic to your website, as well as ensuring that your customers are aware of your latest news or product launches. Selecting a good WordPress plugin is a surefire way of making the most of your mailing list to help boost your reputation and your conversions.

Here’s a quick reminder of our top 9 WordPress email marketing plugins

  1. Hubspot Email Marketing Plugin
  2. Brevo (formerly Sendinblue)
  3. Newsletter
  4. Mailchimp for WordPress
  5. Opt-In Monster
  6. MailPoet
  7. Sumo
  8. ActiveCampaign
  9. Icegram Express

If you use WordPress for your website, we’d recommend picking a few plugins from our list and taking them for a spin to see which one suits you best. All of these offer a free trial or a free plan so you can start experimenting with no commitments today. Just make sure to come back and let us know which plugin you liked best in our comments section below.


Email automation can save you a lot of time. These automated workflows are triggered by a certain customer’s behavior. For example, they might receive an email if they abandon their cart before checking out, or if it’s their birthday.

To set them up, first, decide what action you want to trigger the workflow. Then, pick your WordPress email marketing plugin of choice and add it to your dashboard. All that’s left to do is to create the email with the plugin and specify the trigger.

Once your automated emails have been running for a while, make sure to take a look at the analytics your plugin offers. This way, you can check that your current structure is having the desired effect, and if it’s not, the data will show you the areas you’ll need to alter to see success.

Welcome emails are some of the most common automated emails. Think of all the times you’ve signed up for a newsletter and immediately received an email in your inbox from the company. It’s a great way for you to build a good relationship with your customer off the bat, and just like in real life, a good first impression is crucial!

What you add in the email is completely up to you. You can choose to simply welcome them to your website, or explain what you do and showcase your products, or even give them a welcome discount.

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