Best Email Marketing Services | 6 Best Marketing Tools

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Email marketing is still one of the best ways to engage your audience and grow your website or business – for every $1 you spend, you can expect to make back $42 (on average) which is an impressive return on investment! You can read more about why email marketing is important here.

To reap the best rewards, you need the best email marketing tools, and that’s where we come in. We interviewed businesses to understand why and how they use email marketing, and discover which features are most important. These real-life insights helped us tailor our research to your specific needs, so we can provide you with the best recommendations.

Each email marketing company has benefits for different types of users, and in this article we’ll help you find your perfect fit. That said, in our research GetResponse performed the best overall – it’s cheap, easy to use, has the best designs, and offers great value!

When our readers asked for more help promoting their website or business, with a specific focus on marketing tools, we listened. To kick off our research, we interviewed businesses to understand exactly what’s important in email marketing. This helped us understand the benefits, priorities, and pain points of using email marketing tools to promote a website or brand.

We then spent over 160 hours investigating email marketing platforms and creating a methodology tailored to our users’ needs. After this came the testing stage, where we independently tested each platform – this gives us real scores for areas such as ease of use and customer satisfaction.

Finally, we took data from each step and gave each email marketing service a score for the following key areas:

  • Content and functionality tools
  • Marketing tools
  • Design
  • Value for money
  • Help and support
  • Customer score
  • Ease of use

Using our insights from talks with businesses, we were able to identify the most important categories. The most important areas – value for money, ease of use, design, and marketing tools – carry more weight in the final scorings than less crucial areas.

Compare the 6 Best Email Marketing Platforms

In the comparison chart below you can easily compare the top rated email marketing services side by side. Simply select which platforms you want to view from the drop-down menu at the top of the chart to compare features, pricing, and scores.

Best in test
getresponse logo


out of 5
Starting from

4.7 out of 5 stars

Subject lines

4.4 out of 5 stars


4 out of 5 stars

Best value
activecampaign logo


out of 5
Starting from

3.8 out of 5 stars

Subject lines and content

4.2 out of 5 stars


4.6 out of 5 stars

mailchimp logo


out of 5
Starting from
3 million /month

4.2 out of 5 stars

Subject lines, content, and send times

3.9 out of 5 stars

Free Plan

3.2 out of 5 stars

mailerlite logo


out of 5
Starting from
7.2 million /month

4.4 out of 5 stars

Subject lines, content, and sender

3.8 out of 5 stars

Free Plan

3.2 out of 5 stars

constant contact logo


out of 5
Starting from
Flexible layout

4.2 out of 5 stars

Subject lines

3.8 out of 5 stars


4.4 out of 5 stars

sendinblue logo


out of 5
Starting from
1 million /month

3.5 out of 5 stars

Subject lines and content

4.3 out of 5 stars

Free Plan

3.7 out of 5 stars

Our overall ratings are based on the average score of all ratings combined.

Our scores give you an at-a-glance overview of which service offers you the best features, value, and more.

Two things are taken into consideration here: the average cost of the provider’s plans for shared, VPS, and dedicated hosting, and if it offers a money-back guarantee.

Everyone loves a bargain. It’s good to understand if the prices on offer are cheap, expensive, or average compared to the rest of the market.  

#1. GetResponse

Easiest to Use Email Marketing Platform

Editor's Choice


Easiest to use



out of 5
  • Best template designs
  • Beginner-friendly
  • Great value starter plans
dollar icon svg

Free trial available

Paid Plans: $15 - $119 / month


  • icon yes svg Most likely to be recommended by users
  • icon yes svg Unlimited email sends on all plans
  • icon yes svg Modern designs and free stock images


  • icon no svg Limited social media integration
  • icon no svg Automation restricted on cheaper plans
  • icon no svg No A/B testing for variable send times

GetResponse is a great all-rounder – it’s the easiest to use email marketing platform that we tested, and comes with the best designs too. It received the highest customer score of 4.2 stars out of 5 from our research participants, which includes factors such as how likely they are to recommend it.

While GetResponse wasn’t the highest scoring platform in terms of features, what impressed us was how easy and intuitive those tools were. For example, personalizing emails is a breeze thanks to GetResponse’s pre-built suggestions.

GetResponse: Key Info
  • Starting price: $15/month (or $12.30/month billed annually)
  • 30-day free trial
  • Easy to use
  • 220 modern, pre-built templates
  • Unlimited email sends
  • Our users said: “I’ve found this by far the easiest and most intuitive platform I’ve come to use.”

You can send an unlimited number of emails per month with GetResponse, so you won’t need to worry about running out of storage. The smallest contact list size is 0 to 1,000 contacts, and the biggest goes up to 100,000 so there’s plenty of room to grow.

We would’ve liked to see some analytics apps, such as Google Analytics, but on the whole there’s a wide range of integrations to build out your plan, including form builders, live chat, and payment services.

In terms of in-house social integrations, GetResponse is set up to integrate with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. However, it doesn’t have Social In-text blocks, which allow you to insert a social feed directly in your emails – this is a key feature we would’ve liked to see.

It’s worth noting that, while GetResponse does support transactional emails, this is only available on its advanced Max plan – while we can’t provide a price for this custom plan, you can bet it won’t be cheap.

You can easily personalize and schedule your emails, and set up automations based on behavior, date, and events. Automation makes your life easier, and allows you to engage your audience at crucial moments, so this is a great perk.

Automations are somewhat restricted on the cheapest $15 per month plan, though – you can only set up one sales funnel automation unless you upgrade.

When it comes to A/B testing, GetResponse ticks all the boxes bar one – it doesn’t support send time variations. Instead, you can test different content and subject line variations.

Although we wanted to see some analytics apps, there are plenty of built-in reporting tools to keep track of how your campaigns are performing. These tools include:

  • Campaign analytics
  • Subscriber data
  • Platform tracking
  • Engagement segmentation

The only thing missing from this list is an email click map, which shows you how your contacts are interacting with your emails. This would be a nice feature to have, but it’s not the end of the world that GetResponse doesn’t include it.

On top of this, GetResponse lets you:

  • Send test emails to preview your design
  • Create a landing page
  • Build surveys
  • Create a dedicated domain for landing pages

GetResponse has the best designs of any email marketing platform we tested. Our users were impressed by the choice and quality of the designs:

“The templates provided were really clear, and provide users with a wider variety compared to that of their competitors. These templates are also well populated with relevant campaign features, which was perfect and made the entire process of creating a well designed campaign really stress free.”

There are 220 pre-built templates for you to choose from. This makes creating your emails a lot quicker and easier because you don’t have to start from scratch.

We like how sleek and modern GetResponse’s designs are compared to some other platforms we tested – it means you spend less time trying to change the design and more time working with it to create an attractive email.

There are different templates for different types of emails, to give your design a head start. These categories include:

  • Commercial campaign
  • Newsletter
  • Promotion
  • Survey

There are also blank templates in case you want a fresh canvas to design your own unique emails.

Customization is nice and simple, meaning you can easily make the template your own without headaches!

You can include GIFs, build surveys, and add forms – and we especially like the 5,000 free images that GetResponse provides. In fact, it’s the only email marketing service we tested that has a free image library!

Alongside design, ease of use is where GetResponse really shines. If you’re new to email marketing and want an easy-to-use platform, GetResponse is the perfect choice. It was the easiest email marketing software that we tested!

The high quality of the template designs sets you up for a very stress-free building experience, as a lot of the features you need are automatically built-in from the start.

The platform itself is also very beginner-friendly – for example, when you create a campaign the steps and tools are all laid out exactly where you’d expect, making it quick and easy for novices and pros alike. We think this user put it best:

“Overall I really liked using GetResponse. I found the dashboard very easy to use, especially when it came to creating a campaign.”

This is super important – time is precious, especially when you’re running a business, a website, or a side-hustle.

This is where GetResponse’s intuitive dashboard, templates, and tools all come into their own to create a seamless and stress-free experience. No wonder our users gave it the highest “likely to recommend” score!

GetResponse has four plans, all of which allow an unlimited number of email sends:

  • Basic: $15/month
  • Plus: $49/month
  • Professional: $99/month
  • Max: Custom pricing

For each plan you can select your list size, and this affects the price. The cheapest prices (shown above) are for the smallest list size of 1,000 contacts. As you increase your list size, the price of each plan also goes up. For example, the Basic plan costs $45 per month for 5,000 contacts.

This gives you total flexibility to tailor your plan to your contact list. If you’re just starting out, we recommend choosing the Basic plan with a list size of 1,000.

The Basic plan has tons to offer new users. For just $15 per month your plan includes:

  • Email marketing tools (includes newsletters, A/B testing, and autoresponders)
  • Landing pages (includes split tests and custom domains)
  • 1 sales funnel
  • Web forms
  • Surveys
  • List builder apps (exit popups, for example)
  • Basic automations (welcome and thank you emails, for example)
  • Ecommerce tools (includes payment gateway integration and e-product delivery)
  • Facebook Ads and Instagram Ads
  • Full range of templates
  • Tracking and reporting tools

Sure, some key features are missing – you need to upgrade to the Plus plan to unlock abandoned order recovery and the full range of automation tools. But for the price you pay, the Basic plan offers great value for money (especially if you pay annually).

The downside of GetResponse is its help and support.

While GetResponse provides email support and 24/7 live chat support on all its plans, it only provides phone, Slack, and dedicated support on its custom-priced Max plan – we would’ve liked to see phone support available at a much lower price point.

The good news is that GetResponse is so easy to use that you shouldn’t need support to get started, and there’s still live chat and email support available on the cheapest plan.

getresponse logo

Do You Want an Easy to Use Platform?

If you’re new to email marketing, or want stunning email designs, GetResponse is a perfect choice.

Find out more

#2. ActiveCampaign

Best For a Dedicated Marketing Professional

Best Value For Money


Best for a dedicated marketing professional



out of 5
  • Best value platform
  • Best contact database
  • Steep learning curve
dollar icon svg

Free trial available

Paid Plans: $15 - $599 / month


  • icon yes svg Useful tooltips help you build campaigns
  • icon yes svg Cheap plans and amazing value for money
  • icon yes svg Best in-house contact database tools


  • icon no svg Not very beginner-friendly
  • icon no svg No survey builder or email transactions
  • icon no svg Only 36 designs and they could be better

ActiveCampaign is a good choice for those willing to spend some time learning their way around and aren’t in a rush to quickly create campaigns. It’s got a steep learning curve, and we recommend using its blank templates, so you’ll need a little patience to get the most out of it.

That said, ActiveCampaign is the best value email marketing service we tested, with a budget-friendly starting price of just $9 per month when you choose to pay annually.

ActiveCampaign: Key Info
  • Starting price: $15/month (or $9/month billed annually)
  • 14-day free trial
  • Best value
  • 36 basic templates
  • Unlimited email sends
  • Our users said: “Whilst I found it hard to use, the features on display would likely appeal to an email marketing professional with enough time to learn the platform.”

Content and functionality tools is the area where ActiveCampaign really fell down in our testing – in fact, its 3.4 out of 5 star rating put it in last place for this category!

It performed excellently when we looked into its apps, security, and social media integrations. Its storage raised no cause for concern, with an unlimited number of email sends available per month and plans designed to support up to 100,000 contacts.

Where it stumbled was transactional emails. ActiveCampaign doesn’t support direct email transactions – the only email marketing platform not to provide this feature. If you want to sell directly through your emails, you’re better off with a different platform such as Mailchimp.

ActiveCampaign’s marketing features performed much better than its content and functionality tools.

You can fully personalize your emails for your recipients, which is great for boosting engagement, and it also comes with a full list of automation and segmentation features. This means you can manage your campaigns much more effectively.

Just like GetResponse, however, you can’t perform A/B testing using varied send times – you can only test content and subject line variations.

More serious marketers – those working as part of a business, perhaps – will appreciate the range of analytics tools, and the in-house CRM system feature. This in-house contact database was the best we tested, and includes:

  • List and subscriber management
  • Contact profiles
  • Task tracking
  • Task automation
  • Lead scoring
  • Interaction history

Despite its generally advanced features, ActiveCampaign doesn’t include a survey builder, and custom domains are only available on its most expensive plan.

We’ll be blunt – ActiveCampaign’s email template designs could be better. There’s only 36 in total, and they’re pretty basic. Our users found customization easy and enjoyable, but agreed that the templates were uninspiring and left them with a lot of work to do:

“The templates were either too barebones, where it’d take a lot of work to get them to a professional standard, or they’re on the other side of the spectrum – where they’ve been designed for a very specific purpose and business, where it’ll take a lot of time to customize them to your own needs.”

Because of this, we recommend choosing a blank template and creating your own design, rather than relying on ActiveCampaign’s premade template selection.

We recommend you take some time to learn your way around ActiveCampaign – it’s not the easiest email marketing platform to use, but it’s enjoyable once you get to grips with it. As long as you’re not in a rush to create campaigns quickly, you’ll find ActiveCampaign easy enough to use.

Our users enjoyed its clean, easy interface, but sometimes found the labels confusing and agreed that the more advanced parts of ActiveCampaign made it a better fit for more experienced marketers rather than beginners.

ActiveCampaign is the best value email marketing software we tested. Its cheapest plan only costs $9 per month when you pay annually, making it the cheapest option in this list. Every single one of its price plans let you send an unlimited number of emails per month.

Here’s a quick look at ActiveCampaigns’ four price plans:

  • Lite: $15/month (or $9/month, billed annually)
  • Plus: $70/month (or $49/month, billed annually)
  • Professional: $159/month (or $129/month, billed annually)
  • Enterprise: $279/month (or $229/month, billed annually)

These prices reflect a 500 contact list – the more contacts you have, the most expensive your plan will be.

You get a huge number of features on the cheapest $9 per month plan, including unlimited email sends. You’d need to upgrade to remove watermarks from forms and unlock landing pages.

Live chat and email support are available on all plans. There’s also a knowledge center and community forum to look to if you have more generic questions.

Phone support is only available on the most expensive Enterprise plan, which is a shame.

Consultations, custom email designs, and one-on-one training are also available from the Plus plan and up.

activecampaign logo

Do You Want Great Value for Money?

ActiveCampaign is great for professionals, and its prices are hard to argue with.

Find out more

  • Learn more about ActiveCampaign’s strengths, weaknesses, features, and pricing in our full ActiveCampaign Review

#3. Mailchimp

Best For Ecommerce Businesses


Best for ecommerce businesses

Very Good


out of 5
  • Best features
  • Great help and support
  • All-in-one solution
dollar icon svg

Free plan available

Paid Plans: $11 - $299 / month


  • icon yes svg Fantastic support guides you throughout
  • icon yes svg Perfect for ecommerce websites
  • icon yes svg Analytics provide detailed insights


  • icon no svg Lowest email send limit per month
  • icon no svg Can be overwhelming at the start
  • icon no svg Free plan features are restrictive

Mailchimp is a popular email marketing service that has more website integrations than any other platform we tested – this, combined with its incredible analytics and automation triggers, make it perfect for ecommerce sites’ marketing needs.

It also gained top scores for its features and for help and support, making it a powerful all-in-one marketing platform!

Mailchimp: Key Info
  • Starting price: $9.99/month
  • Free plan
  • Best email marketing service for features
  • 100+ templates
  • 5,000+ email sends
  • Our users said: “I was somewhat overwhelmed to begin with, but this is just one of those platforms you need to dedicate some time to build confidence and learn to use.”

Mailchimp received the highest score for its content and functionality tools, so if it’s powerful features you’re after look no further.

One thing that really stood out to us was Mailchimp’s awesome transactional email feature. You get specific email templates, analytics, and order notifications. Mailchimp outperforms every other email marketing service in this list – if you need to support an ecommerce business, Mailchimp is your go to choice.

This transactional feature comes as an add-on to your Mailchimp plan in the form of “blocks” – one block costs $20 and is worth 25,000 emails.

Mailchimp has more website integrations than any other email marketing platform we tested, including big names such as Shopify, BigCommerce, and WooCommerce. This is perfect if you’re running an ecommerce website and need a seamless integration between your business and your email marketing.

Seamless, easy integration is also a key feature of Mailchimp’s social media features. You can create social media posts within the Mailchimp dashboard and send them directly to the relevant social platform. Consistency is key when promoting a brand online, and Mailchimp gives you the tools to easily align all aspects of your branding.

One area we did have to mark Mailchimp down was its storage limits. It has the lowest monthly email send limit and its free plan especially comes with restrictive contact list limits. It’s fairly clear that Mailchimp wants to encourage upgrades where possible.

Mailchimp also received the highest score for its marketing tools, firmly securing its place as the best email marketing service for features.

Unlike a lot of other platforms we tested, Mailchimp offers A/B testing for send time variations as well as content and subject line variations, setting it apart from the crowd.

Another standout feature is its awesome analytics tools. It even provides an email click map, which shows you where users are interacting with your emails – this sort of data is invaluable for taking emails from good to great.

Mailchimp’s contact database tools are solid. Although it’s not quite as good as ActiveCampaign, it does come with contact profiles and interaction history features built in.

Top all that off with a survey builder, landing page creation, and a full range of automation and scheduling tools, and it’s easy to see why Mailchimp is so popular!

Mailchimp is pretty middle of the road when it comes to design. There are 89 premade designs to choose from – they’re nice enough, and our users generally enjoyed customizing their emails. They especially liked the in-house support that Mailchimp provided:

“Mailchimp’s stand out features would be its design emphasis and content support. It provides examples of what type of content you should be composing in set sections, which is really helpful for both a novice email composer and content writer.”

However, we also received feedback that our users found the templates restrictive at times, and that the editor could be both overwhelming and disjointed. Because of this, we recommend Mailchimp to those wanting to stick closely to a design (or upload their own custom one) rather than those after total creative freedom.

Mailchimp has a sleek, attractive interface. It autosaves every 20 seconds, and supports you while you build your campaigns from start to finish. However, it’s not quite as beginner-friendly as it sounds.

The consistent feedback from our research participants was: it’s overwhelming. You need to spend some time familiarizing yourself with this platform to get the most out of it. If you take your time and don’t rush, you’ll find it much easier to use than if you jump in feet first.

To Mailchimp’s credit, it does try to make your life easier with continuous support, hints, and user-friendly dashboard. Initial tasks are very easy, but as you delve deeper into its features you may need to turn to Mailchimp’s help resources to get the most out of its tools.

Value for money is where Mailchimp struggled the most in our testing – it’s the worst value email marketing service on this list.

Here’s a quick look at Mailchimp’s four price plans (for a contact list of 500):

  • Free plan: $0/month
  • Essentials: $9.99/month
  • Standard: $14.99/month
  • Premium: $299/month

The reason Mailchimp scored poorly for value for money is that its price plans are pretty restrictive. Features that are available on other platforms’ cheap plans are reserved for much more expensive plans on Mailchimp.

For example, you don’t get automations or A/B testing unless you upgrade to a paid plan. You don’t get social scheduling or customer journey builder unless you choose the Standard plan.

Contact limits are also more limited with Mailchimp, and if you exceed your limits you’ll receive overage charges.

Mailchimp may not be the easiest email marketing service out there, but it makes up for this by having the best help and support that we’ve tested.

Mailchimp goes the extra mile to support you while you create your campaigns, providing useful prompts along the way. This was a huge bonus for our users who tested out Mailchimp:

“The support element of Mailchimp is a real winner. It’s like having a mentor guiding you through your campaign, providing you with relevant nudges as and when you need them regarding areas you’ve missed or where you could improve.”

For example, Mailchimp will tell you if you’ve left any demo copy in your email template and stop you moving onto the next stage until you’ve removed it. This is a nice touch that ensures busy marketers avoid any embarrassing “sample text goes here” errors in their emails.

mailchimp logo

Do You Run an Ecommerce Site?

Mailchimp’s top of the range features and support could be your perfect match.

Find out more

#4. MailerLite

Best For Supporting Professional Campaigns


Best for supporting professional campaigns



out of 5
  • Great social integration
  • Needs time and patience
  • Intuitive email editor
dollar icon svg

Free plan available

Paid Plans: $9 - $1915 / month


  • icon yes svg Streamlined social media integrations
  • icon yes svg Helpful content and language guidance
  • icon yes svg Unlimited sends even on cheapest plan


  • icon no svg Clunky and intrusive signup process
  • icon no svg Limited ecommerce automation triggers
  • icon no svg Most difficult to use marketing service

MailerLite is a good email marketing service if you want a professional-looking campaign, and have the time and patience to really get to grips with its platform. It’s the hardest to use out of all the platforms we tested, but it has an awesome email editor and its features are second only to Mailchimp.

MailerLite: Key Info
  • Starting price: $10/month
  • Free plan
  • Intuitive, block-based editor
  • 100+ templates
  • Unlimited email sends
  • Our users said: “I feel I could walk away comfortably with a really well created professional-looking campaign.”

MailerLite’s features are superb – in our research, it came second only to Mailchimp in both feature categories. First up, MailerLite lets you send an unlimited number of emails until your contact list hits 50,000 – even on its free plan!

We especially liked the extensive social sharing features that come built into MailerLite’s platform. In our interviews with businesses, they quoted omnichannel capabilities such as social media integration as being super important in order to streamline all their communications.

MailerLite supports integrations with more social media platforms than any other email marketing tool we tested. Its integrations include Spotify, Snapchat, and Strava alongside the usual names such as Facebook.

MailerLite is also the only platform to support a social intext block, meaning you can add a Facebook post or event directly into your email.

If you want to send transactional emails, MailerLite provides everything you could need for $25 per month, including order notifications, automed customer emails, and key analytics.

MailerLite was right behind Mailchimp in terms of its marketing features. Personalization and scheduling are easy, although you need a Zapier integration to unlock calendar management for your campaigns.

Technically MailerLite scored full marks for its automations because of its wide range of automation features. However, it’s worth noting that our users found MailerLite’s automations pretty daunting for beginners, and restricted when it came to ecommerce triggers:

“On the whole I was less impressed with the automation service and the triggers MailerLite has supported, specifically those when it comes to website interaction.”

If you run an ecommerce site, we recommend Mailchimp instead.

MailerLite once again claims second place, this time just losing to GetResponse in the design round. Our users enjoyed MailerLite’s block-based email editor, describing it as intuitive and easy to use:

“One feature I really liked with MailerLite were the blocks on the email editor, so every part of the email was broken down; it just made creating a campaign a much more straightforward process.”

Despite this glowing review, there are a few issues, such as the fact your template selection is severely limited on the free plan. For example, you don’t get access to any newsletter templates on the free plan, which seems a huge drawback for most email marketers.

Our users were clear that they enjoyed MailerLite’s block-based, intuitive editor. However, that wasn’t enough to raise its overall ease of use score – at 3.8 out of 5 stars, MailerLite is the most difficult to use platform on this list.

Why isn’t MailerLite more beginner-friendly? Well, a big issue lies in its dashboard – our users found the layout confusing and tedious, with a lot of clicking back and forth trying to complete simple tasks.

Automation was described as “daunting” and “restricted” by our users, and MailerLite’s lengthy sign up process was openly criticized:

“The signup process left a sour taste in my mouth. You’re required to complete around 15 mandatory questions about you and your business, which feels invasive…”

MailerLite uses the information gathered during signup to autofill your information in campaigns – providing a personalized footer in your emails, for example – but this is not transparent from the start.

MailerLite isn’t the sort of platform you can jump straight into and begin sending campaigns instantly – its slow-going signup process rather sets the tone, and you’ll need time and patience to get the most out of its email marketing tools.

MailerLite has a free plan, which is a great way to get started. However, it’s restrictive – you don’t get access to newsletter templates, HTML editing, or live chat support, for example.

Price is based on the number of subscribers you have:

  • 1 – 1,000: $10/month
  • 1,001 – 2,500: $15/month
  • 2,501 – 5,000: $30/month
  • 5,001 – 10,000: $50/month

The maximum number of subscribers listed is 600,000 which costs $1,915 per month. For more subscribers than that, you’ll need a custom quote. You can send an unlimited number of emails per month on every plan.

MailerLite doesn’t provide phone support, but does offer email, live chat, video tutorials, and a knowledge center. It’s worth noting that its live chat support isn’t available on the free plan.

mailerlite logo

Do You Want Professional-Looking Emails?

MailerLite is perfect if you have the time and patience to craft the perfect email.

Find out more

  • If you want to learn more about MailerLite, check out our helpful MailerLite Review for more information

#5. Constant Contact

Best For Occasional Campaigns

Constant Contact

Best for occasional campaigns



out of 5
  • Beginner-friendly tips
  • Tons of templates
  • Suitable for basic emails
dollar icon svg

Free trial available

Paid Plans: $9.99 - $410 / month


  • icon yes svg Incredible “check for errors” tool
  • icon yes svg Streamlined contact database features
  • icon yes svg Largest selection of templates


  • icon no svg Limited A/B testing options
  • icon no svg Sales automations for Shopify users only
  • icon no svg Templates are quantity over quality

Constant Contact is a basic, but solid, email marketing service that’s best suited to users needing to send the occasional campaign. Its features can’t compare to more powerful marketing platforms, meaning it can’t support the needs of a growing business.

Constant Contact: Key Info
  • Starting price: $20/month
  • One-month free trial
  • Beginner-friendly “check for errors” tool
  • 240 templates
  • Unlimited email sends
  • Our users said: “Likely to recommend to someone who is a part-time email marketer due to the limited features – in particular automation and A/B testing.”

Constant Contact isn’t the most powerful email marketing software around. Its features cover the basics pretty well, but when you get into the finer details you’ll find some tools missing or lacking depth.

For example, you’ll find no payment service apps in its app market, making it an unwise choice for ecommerce sites. Every other email marketing platform we tested had at least two payment apps available, such as Stripe and PayPal.

On the upside, Constant Contact does provide transactional emails, and integrates with website platforms BigCommerce, WooCommerce, and Shopify.

We particularly liked the fact you can create social posts within your Constant Contact dashboard and post them to the relevant social media sites, effectively aligning your brand across multiple platforms.

If you’re after a great range of marketing tools – if you’re growing your business or are planning an ambitious email marketing strategy – then Constant Contact isn’t the right choice for you.

While other platforms breezed through our personalization features checklist, Constant Contact is much more reliant on third party apps. Only Shopify users who have integrated their store can access post purchase emails and abandoned cart emails – features which other platforms include automatically.

There’s no user segmentation, and no behavior-based automation either, and the only A/B testing available is subject line variations. While you get great analytics tools such as an email click map, Constant Contact’s features simply aren’t advanced enough to support a large or long-term marketing campaign.

Constant Contact provides the most amount of templates to choose from – over 200 in fact!

However, they’re not very attractive – our users described them as “outdated” and “low-quality” in their appearance. Because of this, we highly recommend choosing a blank template and building your own email design from scratch.

That said, Constant Contact’s sheer number of designs is impressive, and supports a wide range of different email types, including commercial, newsletter, and promotional campaigns – hence its very respectable 4.2 star rating.

Constant Contact is a straightforward email marketing tool. Beginners shouldn’t struggle to find their way around, as our users found the navigation easy to follow and generally didn’t struggle to complete tasks – they found uploading contacts especially easy.

However, our users simply didn’t enjoy using Constant Contact:

“Templates were outdated and parts of the email creation process seemed illogical and confusing, as well as some features being quite restrictive (e.g. automation, email scheduling).”

The interface was described by multiple users as outdated, and key features such as automation as confusing and lacking power.

Our favorite feature is Constant Contact’s “check for errors” tool, which checks your content for mistakes such as missing links and alerts you. This is an awesome feature to help marketers send the best quality emails possible.

Constant Contact is a basic, straightforward email marketing platform, and if that’s all you need then you can get great value for money.

You get a one-month free trial to test out its features, although you will need to enter your card details to start your trial, which can be off-putting. After that there’s two price plans to choose from:

  • Email: $20/month
  • Email Plus: $45/month

These prices reflect a contact list of 0 to 500 subscribers – as always, the price is determined by the number of contacts you have. The maximum number of contacts you can have is 50,000, which is a pretty small number compared to the other platforms we tested.

That said, if you have a small contact list that you need to send occasional emails to then this is a platform made with your needs in mind.

Before signing up, bear in mind that the cheapest plan does not provide access to surveys or advanced ecommerce integrations – integrating your Shopify store, for example.

You get access to Constant Contact’s chat support and phone support no matter which plan you choose. It also has learning resources in its help center. The only support channel not provided is email support.

constant contact logo

Do You Only Need to Send Occasional Emails?

Constant Contact will help you stay in touch with subscribers as and when you need to.

Find out more

#6. Sendinblue

Best For Small Businesses


Best for small businesses



out of 5
  • Centralize your marketing
  • Great A/B variants
  • Generous automations
dollar icon svg

Free plan available

Paid Plans: $25 - $599 / month


  • icon yes svg Strong customer analytics and A/B tests
  • icon yes svg Strong features on cheapest plan
  • icon yes svg Seamless marketing for small businesses


  • icon no svg Slow serves cause slow loading times
  • icon no svg Limited template designs
  • icon no svg Small help and support offering

Sendinblue is ideal for streamlining cross-platform marketing strategies – you can use it to easily manage your social media, CRM, and email marketing. This makes it perfect for small businesses who are short on time but big on growth. You get great A/B testing, transactional emails, and generous automations on the cheapest plan, so it’s budget friendly too!

Sendinblue: Key Info
  • Starting price: $25/month
  • Free plan
  • All-in-one marketing for small businesses
  • 60+ templates
  • 10,000+ email sends
  • Our users said: “This is a platform which is dedicated to those who are more interested in something which focuses on their backend analytic functionality.”

Sendinblue’s features are well designed to support growing businesses. What really caught our attention during testing was its great transactional emails, which include automated emails to notify customers of order confirmation, shipping notifications, and cancellation confirmation.

You can integrate with a number of websites, including Shopify, WordPress, WooCommerce, and Prestashop – these integrations are perfect if you’re running your business website on one of these platforms.

You’ll find a great range of A/B testing options – you can test different send times, content changes, and subject lines to see which is most effective. There are also no automation limits on the cheapest plan – you can set up behavior-based and date-based automations as well as event trigger emails.

Sendinblue’s organized contact database is a real game-changer for business owners who are short on time. Its built-in CRM functionality incorporates strong customer analytics to help you grow engagement.

Sendinblue’s designs let it down. They’re clunky and outdated, and only provide promotion and newsletter templates. There are around 60 templates to choose from, and while it’s easy to customize your design, it may not be enough to create something truly on-brand:

“It was really easy to make an email, but I don’t love the email that I made. I don’t think it looks amazing.”

If you’re after beautiful email designs, GetResponse is a much better choice.

The good news is that Sendinblue is nice and easy to use. You don’t need to spend time learning your way around like you do with other platforms such as ActiveCampaign. If you need something quick and stress-free to start sending out campaigns with, you’ll enjoy Sendinblue.

It’s not perfect – our users ran into trouble with Sendinblue’s clunky interface – but it shouldn’t cause any major headaches either.

One thing we want to highlight is how slow Sendinblue’s servers are. This can cause frustration no matter how easy to use the rest of the platform is, as one user commented:

“It was nice and user friendly, I liked how it led me through seamlessly but became frustrated with the slowness of the servers.”

Sendinblue has a free plan and three paid plans:

  • Free: $0/month – unlimited contacts, up to 300 emails per day
  • Lite:$25/month
  • Premium:$65/month
  • Enterprise: Custom pricing

Every plan supports an unlimited number of contacts, including the free plan. The free plan has a 300 email per day limit, while the paid plans vary in price depending on how many emails you want to send per month.

Sendinblue provides email support alongside a forum and help center, but doesn’t provide any phone or live chat support.

sendinblue logo

Do You Need Email Marketing for Your Small Business?

Sendinblue is a great all-in-one marketing service to grow your enterprise!

Find out more

  • Read our full Sendinblue Review to learn whether it’s right for your small business

How to Choose the Right Email Marketing Service for You

#1. Think About Your Needs

Do you need to boost sales by sending promotional or transactional emails? Or do you just need an occasional way to stay in touch with your customers?

Understanding what you need out of an email marketing platform will help you choose the right one. You’ll have a better idea of which features to look for, and which ones you can ignore!

#2. Think About Important Features

Once you know what your needs are, you can start to think about which features you need to support your goals.

If you run an ecommerce site, you’ll likely need transactional emails, great analytics, and promotional email templates. If you’re doing marketing for a charity, you’ll likely need a low price plan and newsletter designs.

#3. Think About the Future

Your marketing efforts may be small now, but what about the future? When you’re looking at a platform, think about whether it can support your goals long-term as well as right now.

This may include:

  • The price of more advanced plans – can you afford to upgrade as you grow?
  • More advanced features – does your platform have the tools to support your growth?
  • Apps and integrations – can you expand without upgrading your plan?

#4. Look Around

Integrations can make your life as a marketer a lot easier. If you have a store built on BigCommerce, for example, and already do a lot of promotions on Instagram and YouTube, it’s a good idea to look for an email marketing platform that supports integrations with the tools you’re already using.

#5. Be Realistic About Pricing

Even the best email marketing service isn’t worth it if you start losing money. Be prepared to invest in your marketing – don’t look for a free plan and nothing else! But also don’t overstretch your budget for features you don’t even need. Strike a balance between quality and affordability.

Best Email Services: Summary

We’ve covered the six best email marketing platforms around. By looking at key features, design, ease of use, value for money, and support, by now you should know which one is right for you. Here’s a quick recap:

These are the very best email marketing tools available, and we spent hours testing each one. All of them come with either a free plan or a free trial – always make sure to try your platform out before committing.

Overall, we recommend GetResponse as the best email marketing software. It ticks so many important boxes – it’s easy to use, affordable, and has the best designs to make sure your emails are always on brand!

This article is all about finding the best email marketing service for you – we’d love to know which one you clicked with, so let us know in the comments!

More information


Yes, there is. Although free plans are great for getting started, they often come with limitations such as:

  • The email marketing platform’s branding on your emails
  • Low numbers of email sends allowed per day or month
  • Restricted features (such as no A/B testing)
  • Watermarks on forms
  • Fewer templates to choose from

No! We test every email marketing platform ourselves for ease of use, and can confirm you don’t need coding skills to build an email with any of these platforms. Some include the option to use code, but you only need to use this if you’re comfortable doing so.

If you’re starting your email marketing from scratch – congratulations! Don’t worry if you don’t have a contact list yet – always choose the lowest contact band possible. Usually this will be 0 to 500, but some more advanced platforms may have larger starter plans.

Don’t bite off more than you can chew to start with – find a plan with features you need and grow your contact list from there.

Written by:
Lucy Carney is a Content Manager at Website Builder Expert, specializing in website building, ecommerce, and digital marketing. Previously working as a Writer and then Senior Writer on the brand, Lucy has 6 years of hands-on experience testing web building platforms including Wix, Squarespace, and Shopify. Lucy is passionate about using her knowledge to help small business owners build their online presence and achieve their goals. She’s reported on industry trends over the years, attended events such as the eCommerce Expo, and advised readers directly with over 400 comment replies on the site to date. Her work has also featured on other online publications such as the Shopify Partners Blog, Usability Geek, Serpstat, and Open Source, and has over 100 articles published on the Website Builder Expert blog.
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.