Oatly and Fishwife Lean Into Summer With These Marketing Campaigns

The bandage dress, a form-fitting garment that had its moment in the 2000s, is experiencing an unexpected comeback in 2025 – and many brands have leapt on the trend. At the beginning of June, womenswear brand House of CB capitalized on the dress’ resurgence, releasing its own collection of bandage dresses in various colors. 

What Did House of CB Achieve?

On June 2, the brand posted photos of its new bandage dress collection alongside the themed hashtag: #BandageIsBack. These posts led to a slew of comments from the brand’s fans. Some followers praised the return of the dress, while others were less impressed and would’ve preferred for it to stay in the past.

But regardless of your opinion on the dress, this campaign was a huge success thanks to the social media buzz it generated. By jumping on a nostalgic fashion trend and generating mass user engagement, House of CB became the talk of the internet. 

Key Takeaway for Your Business

To connect with your audience on a more personal level, why not try a nostalgia-driven marketing campaign? These campaigns are effective because they tap into past memories that can elicit powerful reactions from your audience.

Especially for summer, tinned seafood company Fishwife released a one-of-a-kind item on its socials: its Summertime Art Box. This seasonal product bundle came with a tin of “Spicy Tuna and Smoked Rainbow Trout” in black and white packaging buyers could color in themselves, alongside free art prints, fish clips, colored pencils, and stickers.

What Did House of Fishwife Achieve?

Fishwife is a brand already known for its vibrant tinned fish packaging and lively tone of voice, so this marketing campaign was a perfect reflection of its unique brand personality. Customers could also get directly involved with the campaign, with Fishwife holding a competition encouraging followers to get creative and share their own fish tin designs.

Key Takeaway for Your Business

Thinking of selling summer products? You may want to create an eye-catching marketing campaign to run alongside it. For your socials, you could create colorful graphics promoting a limited-time offer, run your own giveaway, or create a branded hashtag for the summer months and encourage your followers to share their own experiences.

This June, Oatly went full editorial mode and dropped a Spring/Summer lookbook. This fashion-inspired lookbook featured an array of mouthwatering drinks recipes for customers to make themselves, from an Ube Matcha Latte to a Tomato Vine Soda Float.

What Did Oatly Achieve?

With this sensory marketing campaign, Oatly tempted its customers through pristine product imagery, showing them the many ways that they could enjoy an Oatly-based drink in their daily life. The campaign also draws inspiration from popular marketing trends we’ve seen in the beauty and fashion space, with brands leaning into indulgent food and drink-inspired imagery to help them sell their products.

Key Takeaway for Your Business

In 2025, sensory marketing is here to stay, so consider how you can give your product imagery or social media visuals an elevated twist without breaking the bank. For your next campaign, think about using a combination of vibrant imagery, rich textures, and descriptive copy.

For its first co-founded product launch, Pinterest joined forces with influencer Emma Chamberlain and her coffee brand to release a limited-edition coffee blend. When marketing the product to users, Emma starred in a series of editorial photos and a teaser video inspired by the “Fisherman Aesthetic,” an aesthetic that featured in Pinterest’s yearly trend round-up.

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What Did Pinterest Achieve?

By partnering with Emma Chamberlain, Pinterest created an effective influencer marketing campaign that reflected its brand and audience. The collaboration feels natural, since Emma is already a dedicated Pinterest user (and has revealed that she’s used it to help her find inspiration for past campaigns), while her Gen Z audience is also highly active on the platform.

Key Takeaway for Your Business

If you want to use influencer marketing for your next campaign, you need to spend time choosing the right influencer to partner with. Make sure that they’re aligned with your brand values, have a genuine interest in your product and service, and have a positive track record online to protect your business’ reputation.

So there you have it – the best marketing campaigns of June 2025 for your business to take inspiration from. Did any of these campaigns stand out the most to you? Let me know in the comments below.