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Shopify Introduces Translated Storefronts To Redirect Visitors

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Updated on January 18, 2024

Shopify settings page for adding new languages to store — I could add and publish new languages to my Shopify store from my settings.

Switch users to translated storefronts automatically
Website redirect based on the visitor’s browser language

Shopify, our top-rated ecommerce website builder, revealed a new store feature in January to support businesses with markets around the world. You can now automatically redirect visitors to translated storefronts, depending on their personal browser’s language settings.

Shopify supports over 100 languages for localization – if it’s available, you can add it to your store and set up the translated versions of your website. This is incredibly useful for businesses targeting multiple markets since you can engage with your audience in their preferred language.

How To Add Translated Storefronts

Shopify already had redirection in place for visitor geolocation, but your website will now recognize a visitor’s default browser language and send them to the relevant storefront. For example, if your website has a .com domain and your website visitor is based in the US as well but has their language set to French, they’ll be redirected to your .com/fr domain if it’s set up. They can then view your entire site in French.

So, how do you set up a translated storefront? First, go to your “Settings” and find the “Language” category. Set up your desired languages and assign them to the appropriate region. Then you can use Shopify’s “Translate & Adapt” feature to add translations before publishing the changes. Automatic redirects will only work when the language is published.

For more tips on preparing your website for a global market, check out our guides on selling products internationally and international SEO best practices.

Written by:

Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.