Naming a brand is an important task and when your business is all about creativity, there’s even more pressure.
Thinking up a craft business name that suits your brand and represents your craft business to your audience can be daunting. After all, unless you rebrand your business, you’re stuck with the name forever.
In this article, we’ll provide you with some craft business name ideas and top tips for coming up with the right one for your business.
Craft business names are important. The name of your business is a way of telling your audience who you are and what you offer and it allows them to get to know you and recognize your brand.
Just like your personal name, your business name forms a key part of the identity of your brand. It’s crucial if you want to start building a reputation and personality for your craft business.
Your business name allows customers to differentiate you from your competitors. The name you choose will form the foundations for your whole brand, so it’s important to put thought into the decision. Remember, you’ll be stuck with the name, so make sure you like it!
Let’s take a look at some top tips for creating memorable and engaging craft business names that allow you to stand out from the crowd.
The first step to creating a craft business name is to figure out exactly what your brand stands for.
Take the time to outline not only what your brand will provide to your audience, but also the values and ethos that you want your brand to promote.
List out the words you want to associate with your craft business, such as affordable, unique, exciting, fun, and sustainable. You can use these words as a checklist when deciding on your brand name.
If your craft business name idea matches all of the words you’ve listed, you can be sure it’s a good choice for your business.
Listing out and defining your brand values and goals will also help to inspire name ideas too.
To choose the right name for your business you need to understand exactly who your audience is, what they’re looking for from a craft brand, and their existing shopping habits.
Chances are you won’t pick a name that’s universally liked by everyone, but you can work hard to choose a name that your target audience will connect with.
Understanding your target audience by carrying out market research will help ensure that your business name is relevant.
For example, if you’re starting a wedding craft company selling goods such as invites and place settings, you can automatically identify that your target audience is soon-to-be-wed couples.
From there you can also identify the key needs of your target market as well as their key emotions and habits.
Understanding who your audience is will help you choose a name that engages and entices them. For example, our fake wedding craft business could choose a name such as “Wedding Crafts by Kristen”, “I Do Crafts”, or “Happily Ever Crafts” all of which would catch the attention of brides and grooms-to-be.
A vision board is a great way of coming up with craft business name ideas since it can help you to visualize exactly what your brand is and what it represents.
A vision board is a collage of images, words, phrases, and colors that are used as inspiration and motivation to help you achieve your goals – in this case, creating a name for your craft business!
You can include anything you want on your vision board including existing brands that you want to emulate (but not directly copy, of course!), colors and images that reflect the branding you want to create, words and phrases that reflect your craft business values and offerings, as well as imagery of the type of products you plan to sell and the type of customer you imagine will shop with you.
When you put all of these elements together, you’ll have a vision board that will act as a major source of inspiration for coming up with a name for your craft business.
Once you’ve been inspired and started coming up with ideas for your craft business name, it’s time to create a shortlist.
Your shortlist should feature around three to six names that you like and that you think represent your brand well to your potential customers.
If you have more than six potential names then you need to be brutal and cross any off the list that won’t work.
Questions to ask yourself when shortlisting your name ideas include:
- Is it easy to read, spell, and say?
- Is it similar to existing business names already in the market?
- Is it catchy and engaging?
- Does it portray what my craft business offers and represents?
- Does it reflect the brand tone and vibe I want my craft business to portray?
Once you’ve shortlisted your names, you can start checking and testing them to help narrow down your list and find the winner.
To get started, you can:
- Check the domain name is available for your chosen brand name
- The domain name is the URL for your website. For example, our brand name is Website Builder Expert so our domain name is websitebuilderexpert.com. If the domain is already in use, it’ll probably be best to choose a different name to avoid confusion.
- Check the name isn’t too similar to any of your competitors
- You need a name that ensures you stand out in the market, and you don’t want customers getting confused and accidentally shopping with them instead of you!
- Check your name can’t be misinterpreted or misassociated in any way
- If you create fruit-themed crafts, for example, then you might be tempted to name your business “Apple Crafts” but this may suggest that your brand is associated with the global Apple brand. Similarly, it’s important to check that your chosen name doesn’t have hidden meanings, accidentally sound rude, or include derogatory words and phrases.
- Test your name with potential customers
- It’s a great way to ask customers for feedback, and you can find out if your chosen name will connect and engage your target market effectively. If not, it’s time to head back to the drawing board!
The final step is to choose your craft business name.
The name you choose should accurately reflect your brand, what it is you’re planning to sell, and the market you see your business targeting. It should engage and inspire your target audience while remaining appropriate and relevant.
For example, if you create paper crafts, you would probably want to name your business “Paper Surprises” not “Knitted Surprises”.
Your chosen name should mean something to you and should be easy to spell, pronounce and print.
To help get you started, we’ve listed some engaging and creative craft business name ideas below.
Home Furnishing Craft Businesses
Upcycle with Una
Scents of Love
Cushions and Crafts
The Pottery Party
Jewelry Craft Businesses
Baubles and Bangles
The Jewelry Box
Dainty and Delicate
Beads and Bracelets
Jewelry by Jessica
Material-specific Craft Businesses
The Ribbon Shop
The Wool Room
Resin by Fiona
Occasion-specific Craft Businesses
I Do Creations
For Better or Crafts
Choosing a craft business name is an important step to launching your brand and it’s not a decision you can take lightly.
Your brand name is what will stick in people’s minds long after they’ve finished their customer journey so you need to make sure it’s memorable, engaging, and an accurate reflection of what you offer.
Now, all that’s left for you to do is go away and put these steps into action and you’ll have chosen an engaging brand name for your craft business in no time.
Once you’ve chosen it, be sure to let us know in the comments what you went for. And if you have your own tips for choosing a memorable craft business name, be sure to share them with us!
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- It needs to reflect what you offer customers.
- It should mirror your wider branding and market position: e.g. fun, luxury, bespoke, etc.
- It should be easy to spell, pronounce and print.
- It shouldn’t be similar to anything else already in the market.