Craft Business Names: Tips and Ideas for Choosing a Memorable One

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Naming a brand is an important task and when your business is all about creativity, there’s even more pressure. 

Thinking up a craft business name that suits your brand and represents your craft business to your audience can be daunting. After all, unless you rebrand your business, you’re stuck with the name forever. 

In this article, we’ll provide you with some craft business name ideas and top tips for coming up with the right one for your business. 

Why Craft Business Names Matter

Craft business names are important. The name of your business is a way of telling your audience who you are and what you offer and it allows them to get to know you and recognize your brand. 

Just like your personal name, your business name forms a key part of the identity of your brand. It’s crucial if you want to start building a reputation and personality for your craft business. 

Your business name allows customers to differentiate you from your competitors. The name you choose will form the foundations for your whole brand, so it’s important to put thought into the decision. Remember, you’ll be stuck with the name, so make sure you like it! 

How to Create a Memorable Craft Business Name

Let’s take a look at some top tips for creating memorable and engaging craft business names that allow you to stand out from the crowd. 

Step 1: Define Your Values

The first step to creating a craft business name is to figure out exactly what your brand stands for. 

Bella Rose Designs about us page
Bella Rose Designs uses its about us page to clearly portray the brand’s values and the mission behind the creations.

Take the time to outline not only what your brand will provide to your audience, but also the values and ethos that you want your brand to promote.

List out the words you want to associate with your craft business, such as affordable, unique, exciting, fun, and sustainable. You can use these words as a checklist when deciding on your brand name. 

If your craft business name idea matches all of the words you’ve listed, you can be sure it’s a good choice for your business. 

Listing out and defining your brand values and goals will also help to inspire name ideas too. 

Step 2: Research Your Audience

To choose the right name for your business you need to understand exactly who your audience is, what they’re looking for from a craft brand, and their existing shopping habits. 

Chances are you won’t pick a name that’s universally liked by everyone, but you can work hard to choose a name that your target audience will connect with. 

Understanding your target audience by carrying out market research will help ensure that your business name is relevant. 

For example, if you’re starting a wedding craft company selling goods such as invites and place settings, you can automatically identify that your target audience is soon-to-be-wed couples.

From there you can also identify the key needs of your target market as well as their key emotions and habits.

Understanding who your audience is will help you choose a name that engages and entices them. For example, our fake wedding craft business could choose a name such as “Wedding Crafts by Kristen”, “I Do Crafts”, or “Happily Ever Crafts” all of which would catch the attention of brides and grooms-to-be. 

Step 3: Create a Vision Board

A vision board is a great way of coming up with craft business name ideas since it can help you to visualize exactly what your brand is and what it represents. 

A vision board is a collage of images, words, phrases, and colors that are used as inspiration and motivation to help you achieve your goals – in this case, creating a name for your craft business!

Pinterest branding vision board
Pinterest is a great place to create your vision board online, helping you to hone your craft business branding.

You can include anything you want on your vision board including existing brands that you want to emulate (but not directly copy, of course!), colors and images that reflect the branding you want to create, words and phrases that reflect your craft business values and offerings, as well as imagery of the type of products you plan to sell and the type of customer you imagine will shop with you. 

When you put all of these elements together, you’ll have a vision board that will act as a major source of inspiration for coming up with a name for your craft business. 

Step 4: Create a Shortlist

Once you’ve been inspired and started coming up with ideas for your craft business name, it’s time to create a shortlist. 

Your shortlist should feature around three to six names that you like and that you think represent your brand well to your potential customers. 

If you have more than six potential names then you need to be brutal and cross any off the list that won’t work. 

Questions to ask yourself when shortlisting your name ideas include:

  • Is it easy to read, spell, and say?
  • Is it similar to existing business names already in the market?
  • Is it catchy and engaging?
  • Does it portray what my craft business offers and represents?
  • Does it reflect the brand tone and vibe I want my craft business to portray?

Step 5: Check and Test Your Names

Once you’ve shortlisted your names, you can start checking and testing them to help narrow down your list and find the winner. 

To get started, you can:

  • Check the domain name is available for your chosen brand name
    • The domain name is the URL for your website. For example, our brand name is Website Builder Expert so our domain name is websitebuilderexpert.com. If the domain is already in use, it’ll probably be best to choose a different name to avoid confusion. 
  • Check the name isn’t too similar to any of your competitors
    • You need a name that ensures you stand out in the market, and you don’t want customers getting confused and accidentally shopping with them instead of you!
  • Check your name can’t be misinterpreted or misassociated in any way
    • If you create fruit-themed crafts, for example, then you might be tempted to name your business “Apple Crafts” but this may suggest that your brand is associated with the global Apple brand. Similarly, it’s important to check that your chosen name doesn’t have hidden meanings, accidentally sound rude, or include derogatory words and phrases. 
  • Test your name with potential customers
    • It’s a great way to ask customers for feedback, and you can find out if your chosen name will connect and engage your target market effectively. If not, it’s time to head back to the drawing board!

Step 6: Choose Your Name

The final step is to choose your craft business name. 

The name you choose should accurately reflect your brand, what it is you’re planning to sell, and the market you see your business targeting. It should engage and inspire your target audience while remaining appropriate and relevant. 

Prairie Hills Craft Company homepage
Prairie Hills Craft Company chose a name that reflects where the craft items are made, overlooking the Prairie Hills of South Dakota.

For example, if you create paper crafts, you would probably want to name your business “Paper Surprises” not “Knitted Surprises”. 

Your chosen name should mean something to you and should be easy to spell, pronounce and print. 

Craft Business Name Inspiration & Ideas

To help get you started, we’ve listed some engaging and creative craft business name ideas below. 

Home Furnishing Craft Businesses

Upcycle with Una 

Custom Homes 

Scents of Love

Cushions and Crafts 

The Pottery Party

Jewelry Craft Businesses

Baubles and Bangles

The Jewelry Box

Dainty and Delicate

Beads and Bracelets 

Jewelry by Jessica 

Material-specific Craft Businesses

The Ribbon Shop

Paper Perfect

The Wool Room

Resin by Fiona

Knitting Paradise 

Occasion-specific Craft Businesses 

I Do Creations

For Better or Crafts 

Creative Occasions

Party Arts

Christmas Crafts 

Craft Business Names: Summary

Choosing a craft business name is an important step to launching your brand and it’s not a decision you can take lightly. 

Your brand name is what will stick in people’s minds long after they’ve finished their customer journey so you need to make sure it’s memorable, engaging, and an accurate reflection of what you offer. 

Now, all that’s left for you to do is go away and put these steps into action and you’ll have chosen an engaging brand name for your craft business in no time. 

Once you’ve chosen it, be sure to let us know in the comments what you went for. And if you have your own tips for choosing a memorable craft business name, be sure to share them with us!

More Information

Frequently Asked Questions

There are lots of things to consider when choosing a craft business name but the key things to remember are:
  1. It needs to reflect what you offer customers.
  2. It should mirror your wider branding and market position: e.g. fun, luxury, bespoke, etc.
  3. It should be easy to spell, pronounce and print.
  4. It shouldn’t be similar to anything else already in the market. 

When choosing a craft business name you should avoid anything too similar to your competition, anything that’s too hard to say or spell, or anything that can be misinterpreted or associate you falsely with other brands. 
Ideally, you should choose a name that you’re happy to have forever, or for as long as you intend to run your craft business. Of course, you can always rebrand to something new but keeping your brand name long-term allows you to build up a good reputation, be recognizable, and maintain trust with your customers. 
Written by:
Black and white headshot of Lucy Nixon smiling at the camera
I’ve been a content writer for Website Builder Expert since 2021. Through almost a decade in the digital marketing industry, I’ve built up knowledge on everything from growing ecommerce businesses to building websites. I love breaking down tricky topics into digestible and engaging content for readers. Breaking down the jargon and uncovering the best platforms, tools, and strategies, I’m a meticulous researcher who’s committed to providing our readers with tips and advice that’s tried and tested.

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