No matter what stage of the ecommerce journey you’re at, you probably know that one of the biggest tricks for success is finding the right products to sell.
There’s no shortage of ecommerce stores out there – in fact, there are more than ever. That means you need to be selling just the right products if you want online shoppers to choose your site.
Selling trending products can be one of the best ways of attracting customers to your online store and encouraging them to convert.
But what exactly are trending products and how can you find the right ones to sell? Read on to find out.
A trending product is an item that is currently proving popular with a wide audience.
These products may be trending for a variety of reasons. Perhaps they’ve gone viral on social media or maybe there’s a large seasonal demand for them. Whatever the reasons for their popularity, they are items that large volumes of people are looking for online.
For example, before the COVID-19 pandemic, most of us would have never dreamt of needing reusable face masks. During the pandemic, however, everyone needed them in order to stay safe and comply with government regulations.
This major increase in demand saw thousands of ecommerce retailers start selling reusable face masks. They were a trending product.
There are various types of trending products such as long-term trends (items that are constantly popular), short-term trends (items that experience a large boost in popularity for a short amount of time), and seasonal trends (items that are popular at specific times of the year, for example Christmas trees in December).
Selling trending products from your online store can come with a wide range of benefits, including less competition on platforms such as Google and enabling you to set a higher price point whilst still staying competitive.
Luckily there are various ways for you to find trending products that you can sell on your ecommerce store. These tips will help you jump ahead of the competition.
Google Trends is a great way to discover the search volume of certain products over a specified time period, allowing you to identify just how popular an item currently is.
Just because everyone is searching for that product right now, doesn’t mean they will be in 12 months’ time. Google Trends allows you to plot trends over time so you can discover if an item is growing in popularity or not.
Advice from the Experts
Top Tip: Generally speaking, if the trend line is going up steadily then the product in question will be a good choice for your online store. Be aware of any sharp increases that may indicate a fad that will soon die out.
Influencers are the new rockstars and their audiences hang off their every word. If they recommend a product, people will buy it.
Once you’ve decided on the niche you want to target, follow influencers who fit within this category on social media.
In today’s digital world influencers will often receive the latest and hottest products first. If an influencer is raving about it, the chances are the product is set to trend in a big way.
Market trends and audience behavior are majorly impacted by influencers and the products they recommend. TikTok and Instagram are the two key platforms to keep an eye on.
YouTube unboxing videos are exactly what they sound like. YouTubers (people who make YouTube videos) will film themselves unboxing a product, often giving their first impressions.
YouTube unboxing videos can be beneficial for finding out which products are seeing the most traction and coverage online, and are particularly good for key niches such as fashion and beauty as well as tech and electronics.
You can also search “trending products” on YouTube and you’ll be given a host of product unboxing videos that are popular right now.
Pay close attention to the date that a video was uploaded (you don’t want to focus on products that were trending two years ago) as well the number of likes, comments, and views the videos have.
The Amazon suggest feature within the marketplaces search bar is one of the best ways to discover what products people are looking for.
Often, the feature will highlight popular searches and items that don’t yet have their own product category on the site, giving you a chance to get ahead of the competition.
For example, if you were to type in “garden furniture” the suggest feature may bring up searches such as “garden furniture covers”, “garden furniture sets”, or “garden furniture with fire pits” giving you a strong idea of which products are currently being searched for and talked about online.
Another way you can use Amazon to help identify trending products is through their movers and shakers list.
The list details all of the most popular trending products in recent days. This is a pretty time-sensitive feature and just because something is on the list today doesn’t mean it will be there tomorrow.
That being said, it’s ideal if you’re a dropshipper or have the capacity to launch products quickly.
Wish list websites are exactly what they sound like – a website for people to make a wish list.
Users are able to make a wish list for specific reasons such as a wedding registry or Christmas presents. They can also make a generic list of items they would like to buy in the future.
These websites can be particularly useful because they will often have a “popular products” section. Here you can see which products are being added to the most wishlists.
The more wishlists a product features on, the more likely it is to be a successful trending product for your ecommerce store.
Advice from the Experts
Top Tip: Popular wish list websites include Gift Hero and Giftster.
Reddit is bursting with comment threads and discussions on every topic imaginable, but if you’re willing to search through the noise it can be a useful website for identifying trending products.
There are major threads that are dedicated to people raving about their latest purchases or discussing their top wish list items that can be useful.
The best thing to do, however, is to focus on subreddits that are focused on your particular products and niche.
For example, if you sell garden furniture, keep an eye on gardening-related threads. Try to identify any patterns in what users are posting that will help you determine the kind of garden furniture that’s proving popular.
Twitter is a hive of trending topics and information, but some of it can be useful for determining which products are trending and which have the potential to make you money.
You can use the search bar on Twitter to look for key phrases related to your niche or try searching for related hashtags and accounts.
Make a note of which topics are regularly trending and the kinds of content that people are posting. If you notice certain topics are trending regularly this may help to inform you on what products will be popular for people shopping online.
Pinterest is full of aesthetic inspiration and product recommendations.
Its suggest feature works just like the Amazon suggest tool that we’ve already mentioned.
Simply type your term into the search bar and Pinterest will present you with various suggested search terms.
The words and phrases it suggests will usually be trending topics or searches that are currently proving popular, giving you an idea of what products your audience will be looking for in the coming weeks and months.
The Facebook Ad Library can be a treasure trove of trending products but people often overlook it when hunting down inspiration for their online store.
Many B2C brands will now launch new product lines on Facebook with a targeted advert campaign. You can use the Ad Library to check out what adverts your competitors are posting, giving you a good idea of their latest products.
You’ll need to know which brands you want to keep an eye on and you can follow them within the Ad Library interface so that you never miss a new launch.
If your competitors are launching certain popular products you can use this information to ensure you’re able to offer customers something even better at a competitive price.
As you can see, there are multiple ways that you can uncover trending products to sell from your ecommerce store.
We recommend you combine a few of these techniques to get as much insight as possible into what people are searching for and buying online.
Once you’ve established your niche you’ll be able to use these methods to find product ideas that you may not have otherwise thought of.
Researching trending products is a great way to ensure there is a wide market for your online store. After all, nobody wants to put all the effort into creating an online store and selling products online only for nobody to be interested in buying them.
Now that you understand why trending products can be such a good opportunity for your online store and how to begin finding them, all that’s left for you to do is implement the strategies from this article.
If you try any of them out be sure to let us know in the comments below!
Some trending products will also be seasonal. For example, garden furniture will be popular through the spring and summer months but the demand is likely to decrease during the colder seasons.
Because the target markets are large, you can adopt a higher price point for certain items without worrying about being outpriced by a competitor. For trending items, there is often enough custom to go around.
You can sell products to your customers through marketplaces such as Amazon, Etsy, and eBay but we recommend building your own ecommerce website.
Our favorite website builders include Shopify and Wix, both of which are easy to use for all skill levels and allow you to fully customize your online store.