How To Find Trending Products To Sell Online: 7 Industry Secrets

Identify popular topics by filtering Google Trends by location and category to view ‘Interest over time’ data for specific products. While not everything you’ll find on Google Trends will be related to ecommerce products, the keyword research tool is a great place to get the ball rolling on ideas that consumers are interested in.

How Do You Use Google Trends To Find Trending Products?

Head to the “Trending now” tab on Google Trends to start finding popular topics. These won’t all be related to products, so I recommend filtering the location you sell in and the closest category to your industry for the most relevant results.

Once you have popular topics within your niche, use the “Explore” tab on Google Trends to find trending products that’re complementary. The “Interest over time” graph will give you an indication of how popular the keyword for your product is, and when people tend to search for it. Plus, you can enter multiple search terms to compare similar products.

Dropshipping suppliers like Modalyst allow sellers to source high-demand products directly through Wix integrations, streamlining the process of leveraging trends. Suppliers share trending product data openly on their websites, even if you’ve never used their services.

How Do You Find Trending Products Through Dropshipping Suppliers?

Use price, material, and review filters on dropshipping platform subcategory pages to highlight relevant, high-quality products that fit your specific budget.

Wix, our top platform for small businesses, seamlessly integrates with leading dropshipping services like Modalyst and Spocket, letting you source trending products from global suppliers and launch them in your store in just a few clicks.

The Wix App Market features comprehensive dropshipping apps with powerful product search, direct import, quality checks, and automated order management – delivering a true one-stop-shop for discovering and selling high-potential products.

Integrating the Modalyst app from the Wix App Market allows users to browse trending products across subcategories, save and import products straight to your store, and order product samples for quality assurance.

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With Wix, you can find, source, and sell trending products faster thanks to exclusive dropshipping and research integrations, multi-channel sales, and advanced automation.

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Trend discovery tools like Yelp Trend Tracker, Glimpse, and Exploding Topics analyze search volume and mentions to identify trending product ideas. Trend discovery tools can be filtered to find the right products based on requirements, such as your sales platform.

How Do You Use Trend Discovery Tools To Find Trending Products?

There are various trend discovery platforms to choose from, each with different purposes. Here are my top four recommendations:

• Yelp Trend Tracker: A free monthly analysis of popular Yelp searches with suggestions of related products, mainly focused on hospitality and service businesses
• Glimpse: A free platform that predicts trends across multiple channels and provides alerts for tracked keywords
• Exploding Topics: Shows a free list of early-stage trends across a plethora of niches. Exploding Topics also provides product trend data on its paid subscriptions, starting at $39 per month
• Helium 10: A free tool to find trending products on Amazon across multiple categories that shows estimated monthly sales and earnings

To help you locate trends efficiently, ensure you filter to the country you sell in and choose a recent time frame. Key metrics for trend validation include search volume, channel mentions, and predictive analytics:

• Search volume: How many people have searched for this product or term in a given time frame (usually the last month)
• Channel mentions: Indicates where the product has been spoken about the most
• Predictive metrics: Some trend discovery tools use predictive analytics to estimate how a trend will grow over time

70% of consumers choose to shop on social media platforms like TikTok, Instagram, and Pinterest. The data provided by these platforms will help you learn more about your audience’s behavior and find trending products they’ll be interested in.

How Do You Use Social Media Tools To Find Trending Products?

Social commerce platforms often collect data on trending products and video formats. TikTok Creative Center, for example, is packed with information on TikTok Shop’s most viral products. Head to the “Top products” page in the Inspiration tab, where you can filter by the region you sell in and the product category.

You can also filter the time frame for trending TikTok products to as recent as yesterday, meaning you can pinpoint new and emerging products with fewer competitors.

Dig deeper into products of interest by clicking on the “Details” button. Here, you’ll be able to see:

• The performance of this product
• The demographics of the audience who are interested in the product, such as their age range and interests

Besides a fast ecommerce website setup, using Wix’s advanced social media integrations (including LitCommerce and native tools), your entire product catalog can be instantly synced and sold on key channels like TikTok Shop, Instagram, and Pinterest. Wix gives you centralized inventory, automated updates, and real-time analytics so you’re always ahead of shifting product trends.

Speaking directly to your customers is one of the best ways to find trending products that you may not have spotted in your research.

How Do You Use Customer Feedback To Find Trending Products?

Asking for feedback in post-purchase forms and thank you emails is the best way to capture quality feedback from customers. However, if you haven’t started selling yet, you can still gather market research from a third party survey platform.

If you use an ecommerce website builder, you may have an integrated solution that syncs with your customer list. Wix’s integrated form builder and automation tools empower you to capture valuable customer insights at every stage – from onsite polls and post-purchase surveys to targeted feedback forms – helping you find the upcoming trends your customers actually want.

For added functionality and customization, the Wix App Market offers approximately 30 specialized form and survey plugins, including Wix Forms, to facilitate direct customer feedback.

If your business uses social media, your followers are another access point to your wider target market, including those who haven’t yet purchased from you.

Social media is best used to validate trending product ideas, since users are more responsive to quick answer questions. For example, you could use the following to gather information:

• Story quizzes, sliders, and multiple choice polls
• Questions in your post captions

If you want to know how to find trendy products, influencers are often the best place to look. Nano, micro, mega, and macro influencers within your niche will be the first to know about a new trend, or potentially be the reason it started, so they should be a key part of your trend research.

How Do You Use Social Media Influencers To Find Trending Products?

Identify niche-relevant influencers by monitoring competitor follow-lists and searching platform-native hashtags and keywords.

TikTok Shop is a hub of inspiration for high margin products to sell, so following TikTok Shop affiliates will help you keep up to date with the latest hyped products.

Reddit influences purchase decisions and product recommendations according to recent market research. By following relevant discussions, you can use Reddit to gain invaluable fly-on-the-wall insight into what’s trending and why.

How Do You Use Reddit To Find Trending Products?

The right Subreddits (Reddit’s name for its community forums, each covering a different topic) will help you research the products you sell and pick out customer pain points. Once you’ve found your niche, you can find relevant Subreddits by searching for related keywords in Reddit.

You can also work backwards by Googling product keywords followed by “Reddit,” which will pull up popular threads (conversations within Subreddits).

Understanding the context behind trends is a key part of learning how to find trending products to sell. Reddit Pro’s free Trends tool provides AI summaries of how keywords are being discussed on the app, along with links to widely discussed products and related Subreddits to follow.

Once you’ve found trending product ideas, validate them by reading reviews, checking profitability, and analyzing the competition:

• Avoid products in over-saturated markets by analyzing keyword competition and targeting narrow audiences
• Analyze historical sales and search data to ensure the product has steadily growing demand and long-term profitability
• Read product reviews to assess the sentiment around products. It’s a good sign if the product you want to sell solves problems, but avoid those with complaints about quality and performance

This list contains methods for every business, whether you’re learning how to find trending products for dropshipping or you’re looking for product inspiration ahead of peak ecommerce season.

Whether you’re tapping into the latest trend or expanding your product line, Wix brings together powerful research, sourcing, multi-channel sales, and customer engagement – supercharging your ability to find and successfully sell what’s hot, all in one place.

These seven strategies are a great starting point, but don’t be afraid to experiment with different tools relevant to your niche. Thinking outside the box is the best way to find winning strategies!