How to Set Up a Facebook Store 2019: 3 Easy Ways to Start Selling

how to sell on facebook

If you have an online store, or want to set one up, using Facebook is an easy and effective way to boost your sales.

Facebook Store is a page which you can sell your products through to reach a wider customer base. You might also have heard this referred to as Facebook Shop – this is exactly the same thing, just under a slightly different name.

You might be wondering why you’d want to create a Facebook Store. Surely it’s enough just to have a great ecommerce website? Well think again! Facebook has over 2 billion active users every single month. That’s too many potential customers to turn away!

With all those users out there, it’s worth setting up a Facebook Store page to appeal to them and bring in their custom. But what’s the best way to do this?

There are two ways to sell on Facebook:

1 – Use Facebook’s platform itself to create your Facebook Store, list products, and set up a shopping cart to connect payments. This is a more basic way of selling.

2 – Use an ecommerce website builder to create an online store, then automatically link your products to your Facebook Store page. This requires little technical know-how and is simple to set up and manage.

We recommend option two. It’s better to use an ecommerce builder like Shopify to sell through Facebook: not only is this option a lot simpler, but it gives your online business a much more extensive online presence.

Facebook has limited ecommerce functions compared to these specialized website builders. For example, it has fewer payment options for your customers to choose from, you can only sell physical products, and some options are only available in the US.

By connecting your online store to your Facebook Store, you get the best of both worlds!

In this article, we’ll take you through just what it means to sell through Facebook. We’ll recommend the three best ecommerce builders to connect to your Facebook Store, and show you how to set up your store with each of them.

We’ll also cover how to do this with Wix, plus we’ll answer some Frequently Asked Questions (FAQs) to cover any more questions you might have. Now let’s get started on the world of Facebook selling…

 

If you don’t have your own online store yet, these are the two guides you need:

1) Ecommerce Website Builder Comparison Chart – our top-rated ecommerce store builders.

2) How to Build an Online Store – step-by-step guide to creating an ecommerce store.

1

What is a Facebook Store?

A Facebook store allows you to sell products through your Facebook Page.

You can set up a Facebook Page for your business that is separate to your personal Facebook account.

I won’t go into how to set up a Facebook Business Page here, but there are plenty of good step-by-step guides if you just search for them on Google.

Once you’ve set up your Facebook Business Page, you can start selling on Facebook by creating a tab for your store on this page.

How to sell on facebook store - Store Tab
Labelled here as “Shop” instead of “Store”, you can see the store set up as one of the tabs on this Facebook Page.

When people visit your Facebook Page, they can click on your Store Tab and purchase products directly on your Facebook Store.

Needless to say, to get people to buy from your Facebook Store, you should be growing your Facebook audience / community as part of your overall business marketing plan.

Engaging your Facebook community is an excellent way to grow your business. Facebook makes it super easy for you to target users with specific interests, and it makes sharing (viral marketing) your content much easier than sticking to a single platform.

2

Website Builders: the Best Way to Start Selling on Facebook

Ecommerce website builders have specialized features and functions to maximize your businesses’ online presence. If you create your Facebook Store directly through Facebook, there are limitations for you and your customers: these include a lack of syncing and payment types, as well as lower quality product images.

By connecting a Shopify website to your Facebook Store, however, you can avoid these frustrations. You’ll appeal to the same wide audience while keeping the advanced ecommerce features that come with using a specialized builder.

By using a website builder to connect your Facebook Store, any purchases will automatically come out of your inventory. This will make managing your store a lot easier! You can either keep your checkout on the Facebook page to keep the user journey as simple as possible, or you can direct customers to your own website’s checkout to introduce a wider range of payment types.

So what is the easiest way to start selling on Facebook?

Website builders allow you to set up your Facebook Store quickly and easily, all without requiring you to mess around with coding at all. The first thing you need to do is set up a Facebook Business Page. This is essential for selling through Facebook and creating your Facebook Store. Then all you need to do is add an app to your online store and you’ll be selling on Facebook in no time!

selling on facebook
Using a website builder to sell on Facebook really could not be simpler!

Not sure what a website builder is? Put simply, a website builder is the quickest, easiest and cheapest way of creating a website or online store.

The even better news? There are a number of ecommerce platforms that can automatically connect all your products to your Facebook Store. Check them out below: 

  • Shopify – our highest rated ecommerce website builder
  • BigCommerce – a dream for businesses wanting to sell large numbers of products online
  • Squarespace – perfect for creative businesses thanks to its industry leading templates and designs
Best Ecommerce Website Builder

5 out of 5

Top Choice
Template Design

5 out of 5 stars

Ease of Use

5 out of 5 stars

Features & Flexibility

5 out of 5 stars

Pricing

5 out of 5 stars

Best Large Business Website Builder

4.5 out of 5

Template Design

4.5 out of 5 stars

Ease of Use

4.5 out of 5 stars

Features & Flexibility

5 out of 5 stars

Pricing

4 out of 5 stars

Design-Oriented Website Builder

4.3 out of 5

Template Design

5 out of 5 stars

Ease of Use

3.5 out of 5 stars

Features & Flexibility

4 out of 5 stars

Pricing

3 out of 5 stars

We recommend these three ecommerce builders because they offer top level service for a wide range of businesses. Shopify is a top all-round option for any online business, and has over 1 million active users worldwide. BigCommerce’s powerful features and impressive app store makes it a popular choice for large businesses managing an extensive inventory. And Squarespace is ideal for creative businesses, with its high quality designs and shipping fee calculator.

Once you have built your own online store, you can then expand your business presence by setting up a Facebook Store to start selling on Facebook.

If you’ve used an online store builder to create your ecommerce store, any changes or updates you make to your products will automatically be “pushed” through to your Facebook Store.

The benefit here is that you just have to update your product once, and your Facebook Store will also be seamlessly updated – saving you time and sanity!

We’ve included Shopify, BigCommerce and Squarespace in this guide as our recommended online store builders that work well with Facebook.

Now let’s delve deeper into each builder so you can see how easy it is to set up a Facebook Store.

We’ll go into more detail about these website builders below, or if you’re looking for further information, why not check out our reviews and other helpful guides:

3

How to Sell on Facebook with Shopify

Best Ecommerce Website Builder

5 out of 5

Top Choice
Template Design

5 out of 5 stars

Ease of Use

5 out of 5 stars

Features & Flexibility

5 out of 5 stars

Pricing

5 out of 5 stars

Shopify is one of the best and fastest growing ecommerce website builders in the market today:

  • 1 million+ active users
  • Helped merchants process over $72 billion in sales
  • Professional and polished design themes to make your store look great
  • Hundreds of apps to expand the functionality of your online store – you can add them as your business grows and requires more features
  • 24/7 support

To create your Facebook Store through Shopify, you just need to add Shopify’s free Facebook Channel app to your Shopify store. This app is included in all Shopify paid plans. Once you’ve set up the app, Facebook then creates a Store section on your Facebook page. This in turn displays your Shopify products for people to view and buy!

The Facebook Store app creates a Store tab for your Facebook Business Page that will automatically ‘push through’ your products to Facebook. You can manage your products, track sales, and process orders in Shopify, which will sync everything to display these changes in your Facebook Store.

Your customers can then browse your Shopify products on Facebook, and can even make a purchase without leaving the social site.

How to sell on facebook store - Shopify
Selling on Facebook with Shopify really couldn't be easier!

Check out these really cool features that Shopify allow you to control over your Facebook Store:

  • Add products to Facebook with just one click! All extra product details automatically sync straight away.
  • Sell through Facebook Messenger on your online store and Facebook pages. Customers get a personalized shopping experience, and can pay for and track their orders in Messenger.
  • Visual Organization – You can add banners & change the number of columns of products
  • Choose which products you want to sell on Facebook, and automatically import them from your Shopify store to your Facebook store
  • Real-time updates – update your products on your Shopify store, and your Facebook Store is automatically updated as well.

If you set up an ecommerce website using Shopify, the platform makes it really simple for you to transport your products to your own Facebook Store.

Shopify offers a 14-day free trial, so you can get started without spending any of your own money. Click the button below to give Shopify a go.


Shopify Review – see our comprehensive discussion about the pros and cons of using Shopify

Shopify Pricing Review– find out about Shopify’s price plans and value for money in our in-depth pricing review

4

How to Sell on Facebook with BigCommerce

Best Large Business Website Builder

4.5 out of 5

Template Design

4.5 out of 5 stars

Ease of Use

4.5 out of 5 stars

Features & Flexibility

5 out of 5 stars

Pricing

4 out of 5 stars

BigCommerce is another very reputable ecommerce website builder, helping you build your own online store without having to worry about coding:

  • Create targeted Facebook adverts to attract new shoppers and track your campaigns
  • Has helped merchants process over $9 billion in sales
  • Comprehensive set of “out of the box” tools to help you build your store
  • Leverage different social channels to help you grow your sales (such as Facebook Store)
  • Add more advanced tools through BigCommerce’s own app store (just like Shopify)
How to sell on facebook store - Bigcommerce
BigCommerce is great for big businesses looking to sell online and on Facebook.

Setting up your Facebook Store with BigCommerce is pretty straightforward: you just have to follow these steps.

The process is very similar to Shopify, in that you’ll need to add BigCommerce’s free Facebook Shop app to your store. This will then make your products available on your Facebook Business Page.

Note: The functionality to check out directly on Facebook is currently only available to US-based BigCommerce users.

Adding the app is really quick and easy, so you can start selling products on Facebook in no time at all!

BigCommerce is one of the better ecommerce website builders available in the market today. In our opinion, their biggest competitor is Shopify (discussed above), and each of them has their own pros and cons.

Like Shopify, BigCommerce offers a free trial period, so you can try it and see if it’s the right builder for you. Hit the button below to get started.

BigCommerce Review –  for more detailed information about BigCommerce

BigCommerce Pricing Review – find out about BigCommerce’s pricing to see which plan is right for you

BigCommerce vs Shopify – our in depth comparison of both platforms

5

How to Sell on Facebook with Squarespace

Design-Oriented Website Builder

4.3 out of 5

Template Design

5 out of 5 stars

Ease of Use

3.5 out of 5 stars

Features & Flexibility

4 out of 5 stars

Pricing

3 out of 5 stars

Squarespace is more of an all-round website builder than Shopify and BigCommerce. Rather than being a specialized ecommerce builder, it primarily caters to building regular websites, such as portfolios, business and blog pages.

However, it also has a range of ecommerce features, so you can create an online store if you want to. This makes Squarespace particularly great if selling online isn’t the sole purpose of your website.

Squarespace’s high quality designs and creative freedom make it ideal for building a highly customized and professional ecommerce website. Some of its features include:

  • Social integration makes it easy to share across Facebook, Twitter, Instagram and Pinterest
  • Add maps, forms, surveys, and more to your website
  • Capture long-term customers with email campaigns
  • Unlimited products to sell through your online store
  • Use videos, images, blog posts, and events to promote your products
  • Catch customers with abandoned checkout recovery
  • Mobile optimized checkout page

Squarespace has lots of different ways of connecting your social media accounts to your website. For example, you can link your Instagram and Facebook Business accounts to tag products and make shopping even easier for your followers.

You can also add Squarespace tabs showing either gallery or normal pages, as well as connect your Facebook Brand or Business page to your website.

squarespace ecommerce features
Squarespace has strong ecommerce features as well as stylish and flexible templates to attract and engage your customers.

Unlike Shopify and BigCommerce, you can’t sell directly through Facebook with Squarespace. However, you can still push, tag, integrate and share your products across Facebook, as well as Instagram, Pinterest, and Twitter.

First, you need to connect your Facebook account to your Squarespace site. You can then add a Facebook Share button to product items, gallery and events pages, and more.

One of the best features for your online store is automatically pushing content to Facebook. Remember, to do this, you must have a Business Facebook Page rather than a personal profile.

This means when you create new collections or update your products, all you have to do is click ‘Save & Publish’ in your settings. This publishes your content on your website, and shares your updates in a new Facebook post at the same time!

So, Squarespace isn’t quite as automatic or synced as Shopify or BigCommerce, but still offers strong social integration. Its strengths lie in its designs and strong visuals to appeal to customers, while using its strong social and ecommerce features to draw visitors to your website and your products.

Want to know more? Squarespace’s social shopping is really directed at Instagram, where customers can buy products from your checkout without actually leaving the Instagram app. Read more about this in our guide to selling on Instagram.

Squarespace Review – read our detailed review for a full look at Squarespace’s features, designs, ease of use and more.
Squarespace Pricing Review – read more about Squarespace’s price plans and value for money in our pricing review.
Squarespace Ecommerce Review – want to sell onilne with Squarespace? Read our ecommerce review for more information on what this builder has to offer.

6

How to Sell on Facebook with Wix

Best For Small Businesses

4.5 out of 5

Template Design

4.5 out of 5 stars

Ease of Use

5 out of 5 stars

Features & Flexibility

4 out of 5 stars

Popularity

4 out of 5 stars

Pricing

5 out of 5 stars

Wix is most well known as a drag-and-drop website builder. Even though its core focus is not ecommerce (unlike Shopify and BigCommerce, which are solely focused on it), Wix does offer you some pretty functional tools for the job. This is a great option if you want to sell online, but aren’t looking to scale your business on a large scale just yet.

You can sell through Facebook with Wix by using the app Ecwid. Ecwid is the number one ecommerce app on Facebook, powering over 40,000 stores. It can also link to other social media sites like Instagram and Pinterest.

How to sell on facebook store - Wix Banners
You can start selling online in no time at all with Wix! And it's quick to connect with Facebook as well!
  • Over 109 million websites have been built with Wix
  • Pure drag-and-drop interface, so you can insert content anywhere on your website
  • Hundreds of beautifully designed templates
  • App Market to add more functionality to your website (see our discussion here)
  • Multiple payment options
  • Create coupons and discounts

Wix’s ecommerce app, Ecwid, allows you to connect to Facebook and other social platforms to sell, sync and update your products. All you have to do is install the Ecwid app onto your Wix site in a few easy steps, then create an Ecwid account.

To sell on Facebook, you will need to sign up to the Ecwid Starter plan for just $7.99 a month. This is still cheaper than signing up to BigCommerce, for example, so it’s worth it if you want to sell online but aren’t ready to invest more money at this stage.

Once you’ve set up Ecwid with your Wix website, you can go about connecting your online store to your Facebook Business account!

With the premium version of the app, all your products will update automatically on Facebook if you make any changes in Wix. You can also fully customize your Facebook Store.

wix ecwid ecommerce app
Ecwid, the number one ecommerce app on Facebook, makes it easy to use your Wix website to sell products on the social platform.

Ecwid’s ecommerce app makes it very simple and efficient to manage your Wix online store across different platforms.

Just like Shopify and BigCommerce, Wix offers a 14-day free trial for its ecommerce plans. This means you can try it out risk free for 2 weeks to see if it’s the right platform for you.

Wix Ecommerce Review – check out our full Wix Ecommerce Review to delve deeper into its pros and cons
Wix Review – want a full and in-depth look at Wix? Read our review to find out everything you need to know
Wix Pricing Review – read about the details of this builder’s pricing plans to find the right one for you

7

How to Set Up a Facebook Store: Conclusion

You no longer need to have a lot of technical knowledge to create your own Facebook Store, allowing you to sell products to potential customers who are hanging out on Facebook.

Reputable ecommerce platforms such as Shopify and BigCommerce, as well as website builders such as Squarespace and Wix, have apps that allow you to quickly and painlessly create your own Facebook store based on your existing portfolio of products.

Unlike Facebook itself, these website builders have powerful ecommerce functions to help you run your business and keep track of your stock levels while you’re selling. In today’s multi-channel world, selling on just one platform isn’t enough.

With this in mind, we don’t recommend only setting up your store just through Facebook. By linking a powerful and professional ecommerce website to your Facebook Store instead, you’re giving your online store the best chance of success!

The best part is that any updates you have are automatically synchronized with your Facebook Store – not only saving you a lot of time, but preventing any potential human errors from having to make a lot of updates over and over again.

With over 1 billion users each spending an average of over 50 minutes a day on Facebook, it’s wise to incorporate a Facebook social media strategy within your overall marketing strategy. Grow your community on Facebook – it’s an easy way to help you spread the word about your business.

To get started building your online store so you can sell on Facebook easily, follow the links below to try out the website builders in this guide:

8

Selling on Facebook: the FAQs

Which website builder is it easiest to set up a Facebook Store with?

If you choose Shopify as your online store builder, all you have to do to create your Facebook Store is add their free app and you’re good to go! Your products will update automatically, plus your customers can even checkout directly on Facebook.

You can find out more about Shopify in our in-depth review.

What is the best way to sell through Facebook?

Using a website builder is hands down the best way to sell on Facebook. You can build a stylish and professional-looking online store quickly, then connect it to Facebook. Any changes or updates you make to your products will automatically sync to Facebook, so selling through the social media platform requires virtually no effort on your part!

Is having a Facebook store worth it?

Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.

It makes sharing your content really easy, so it’s a great way to market your store and products, increase sales, and boost your bottom line!

How do you increase your conversions from a Facebook Store?

To increase your conversions from your Facebook Store, you need to grow your Facebook audience. This can be done through promoting Facebook posts – if you have the budget – or simply through increasing your Facebook activity.

You could also try searching for Facebook groups related to your store and post about your store in those, which may help increase your traffic and boost your conversions.

How do I set up a Facebook Store using Facebook?

You might not want to use a website builder to create your Facebook Store, and that’s okay! These steps are for setting up a US shop:

  • First, make sure you’ve set up your Facebook Business page.
  • Add a Store section to your page.
  • Now add your products! Remember you can only sell physical products, and you must upload each one individually.
  • Manage your products – add sizes and other product details for your customers to browse.
  • Set up your payments options. You can either choose to send customers to checkout on your website, submit their order in a Facebook message, or complete their purchase directly through your Facebook Store page.
  • Set up your shipping options.
  • Save!

Once Facebook has reviewed and approved your products, they will then appear in your Facebook Store. Some payment features are not yet available in all areas.

Can I sell digital goods on my Facebook Store?

Sadly, the answer is no! This is another important reason for not relying on Facebook for your online business. You can only sell physical products through your Facebook Store. But with website builders like BigCommerce, you can easily sell both physical and digital products!

Which payment types does Facebook accept?

This depends on where you are. For US stores, where customers can checkout directly on your Facebook page, your money will come through either Stripe or PayPal.

If you’re outside the US, you will need to arrange a different payment method. This could be a bank transfer, cash, or telephone payment. This is easiest if you allow customers to contact your page through Messenger.

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About Jeremy

Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.

86 comments

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  • Lucy Carney
    Lucy Carney
    Hi Diane, Thanks so much for your comment - I'm sorry to hear you're having problems! Unfortunately you can only allow payments on your Shop page if you are in the US, as stated here in Facebook's help center. I'm sorry I can't be of more help! If you still want to sell online a website builder is also a great choice - you can see our comparison chart of the best online store builders here. Our top two are Shopify and Wix, you can click on the links to read their ecommerce reviews - both accept PayPal payments on their paid plans. We also have an article about "Shopify Payments" which was launched by Shopify to make life easier for Canadian and US based users, so I've included the link in case it's of any interest! I hope this helps in finding a solution to your problem, best of luck moving forward with your online store! Thanks for reading, Lucy
  • Avatar
    Diane Donald
    If you are in Canada, can you add a PayPal button on your Shop Page? If so, how is this done please. I've been trying to figure this out for the past several months. I have a Shop page, which is no good to me if I can't sell my items directly from my shop. Thank you.
  • Avatar
    Adam Fills
    Thank you for explaining every detail in easy words, I never tried to sell directly on facebook page. However I have a shopify store that I am running for almost two years now and I have learnt a lot during my research and lost and earned money lol. I want to tell this to you and other that for successful facebook marketing with Shopify or other platforms you need Trackify pixel app to build niche audiences and get maximum ROI with targeted audience many other features. I will now setup a facebook store and will try my luck with this. Thanks Again 
    1 reply
    • Natasha Willett
      Natasha Willett
      Hi Adam, Glad you found the article useful. Thanks for sharing with everyone your experience. Please do feel free to share with others if you feel that they would also benefit from this article. Natasha.
  • Avatar
    Kirsty
    Hey Jeremy, Great article! So practical and easy to follow, not like ‘yeah FB is good for selling. Do it. Cool’ like some other articles I’ve found researching this. One question I had for you was related to SquareSpace. Does FB integrate with SqSp ecom sites? Is it easy to do? My main motivator is to then link to Instagram to allow easy access to our products. Any advice is appreciated! 🙃 thanks from AUS
    1 reply
    • Fred Isaac
      Fred Isaac
      Hi Kirsty, Great to hear you found the article useful! As far as I know Squarespace DOES offer integration with Facebook and Instagram. They have some useful guides on it you might want to check out: https://support.squarespace.com/hc/en-us/articles/206544007-Using-Facebook-with-Squarespace and https://support.squarespace.com/hc/en-us/articles/206543367-Using-the-Instagram-Block Hope they help and thank you for the comment!
      1 reply
      • Avatar
        Rotem Segal
        does it also track content id and content type automatically if I have a general track purchases, add to cart etc. pixels installed?
  • Avatar
    Clara
    Very very helpful-liked the basic terminology for everyday communication!
  • Avatar
    Poonam (USA)
    Is there any way to connect a Weebly site with Facebook in order to sell ?
    1 reply
    • Natasha Willett
      Natasha Willett
      Hi Poonam, Thanks for joining the discussion. At the moment this is not a current feature for Weebly, website builders such as Shopify or Squarespace however do allow for this functionality. With Shopify for example, when you set up the Facebook sales channel, Facebook creates a Shop tab on your Facebook page that displays your Shopify products. It really dose depend on what you want the builder to do why not have a look at our article on ecommerce builders. All the best, Natasha.
  • Avatar
    Pete
    Hi Jeremy, Let me ask you this. Which tool or plugins do you use to setup the advertisement screen that pops up on the screen while visiting your site? Thanks.-
    1 reply
    • charlie Carmichael
      charlie Carmichael
      Hi Pete, Thanks for your comment. It depends on which platform you are using but Wix have a great selection of plugins for pop-ups. Lumifish is one (see here) that lets you create and add a message that visitors will see upon opening your website. It's perfect for gathering your visitors' email addresses, promoting a specific sale, advertising new arrivals and driving customers to a specific page. Other builders also have plugins available so its just a case of having a look round and seeing which one suits your needs. Hope that helps, Charlie
  • Avatar
    Amir Muhammad
    Sir, I have an affiliate website of word press by the woo commerce plugin in which I have created a stone from Amazon products to promote.can I push it to fb store as you mentioned above. Please guide me Thanks.
    1 reply
    • charlie Carmichael
      charlie Carmichael
      Hi Amir, Thanks for your comment. There is a Woocommerce to Facebook plug-in available: Download the zip file seen here and save it locally – woo-to-facebook-shop.zip, then log in to your WordPress blog administration screen. Click on ‘Plugins’ and then on ‘Add New’ (left menu) before clicking on the ‘Upload’ link, choose ‘woo-to-facebook-shop.zip’ file and click on the ‘Install’ now button. Hope that helps, Charlie
  • Tom Watts
    Tom Watts
    Hi Jhon, Thanks for your positive feedback. I'm not too sure how possible it would be to create an affiliate style program through your Facebook store. As the purpose of an affiliate site is to redirect traffic to the partner site, it might prove hard to implement this on a Facebook store without simply displaying the affiliate links and hoping people click through. I understand that there are third party programs that could help you, but they are beyond the scope of our site discussions. Facebook is not really set up to be an affiliate marketing platform, so it may prove difficult, but I'm sure there's no harm in trying! Thanks for reading, - Tom
  • Avatar
    Tim Huffman
    Hi Jeremy, Thanks for the info. I recently created an online store through GoDaddy and was hoping to connect it automatically to my Facebook store in the way that you suggest. Do you know if it is possible to create the Facebook store by uploading from my GoDaddy website? When I spoke to the GoDaddy rep he said it was possible on one of their older platforms but didn't think that it was possible any longer. Any help you could offer would be appreciated. Thanks! Tim Huffman
    1 reply
    • Tom Watts
      Tom Watts
      Hi Tim, I believe it is still possible to connect your GoDaddy Store to your Facebook Store. It requires you to make a local business or place page on Facebook for your business first (this isn't the same as your own, private Facebook profile). You can then connect the two through the 'Promote' menu in your GoDaddy back-end. This helpful guide from GoDaddy will help you through the exact steps. Hope it helps, - Tom