BigCommerce Reviews | 7 Key Things You Should Know

Last updated on January 29, 2019
BigCommerce review

BigCommerceReview Highlights

Very comprehensive set of e-commerce tools “out of the box” that packs a huge punch.

Grow your sales with minimal effort by leveraging on different social channels.

Have an App store which you “bolt on” more advanced tools to take your store to the next level.

BigCommerce review


PoweringNovember 2018
95,000+ Stores

Starting from

15 Days Trial Trial

Review by
Last Updated onJanuary 29, 2019

Best ecommerce builder for large and fast-growing businesses.

BigCommerce is a leading ecommerce builder, providing extreme scalability for online stores. Do you want to start an ecommerce empire? Or just give your business room for growth? In this review, we’ll take an in-depth look at BigCommerce and find out if it’s the best choice for you.

What are the Pros and Cons of BigCommerce?

BigCommerce Pros
#1 Most scalable ecommerce platform
#2 More built-in features than any competitor
#3 Lets you sell across multiple channels like Facebook, Instagram, and Pinterest
#4 Fantastic SEO tools
BigCommerce Cons
#1 Complex terminology is unsuitable for beginners
#2 No mobile app to run your store on the go

Overview of BigCommerce

BigCommerce is a top ecommerce platform which allows you to create an online store. It lets you set up your store, add products, and make money through your website.

But that’s not all. BigCommerce is a specialized ecommerce builder, meaning it’s designed to help you sell online. With tons of built-in features, data tools, and more, BigCommerce is best for large or fast-growing businesses. You won’t outgrow this platform anytime soon!

BigCommerce’s clients include big brand names like Toyota, Kodak, and Ben & Jerry’s. For small businesses looking to scale up, BigCommerce boasts an impressive average growth of 28% for its clients year on year.

This isn’t just hype. Here at Website Builder Expert, we carry out thorough research on all the builders we review. We put each one through hours of rigorous user testing and scoring. We compare, analyse and dig deep into every builder’s features, pricing, design flexibility, customer support, and sales tools.

BigCommerce was no exception: we put the platform through its paces, and it came a solid third overall out of all the ecommerce builders we tested (beaten only by Shopify and Wix). BigCommerce was also number one for website features, and was only behind Shopify when it came to sales features.

Could BigCommerce be the perfect ecommerce builder for you? Find out as we shine a spotlight on the quality of its features, ease of use, template designs, and more. Time is money, so let’s get started!

Most scalable ecommerce platform

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Customer Score

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars


How Easy is BigCommerce to Use?

As a business owner, you want to spend as much time as possible looking after your customers, shipping products, and watching your profits go up; you don’t want to spend precious hours trying to reformat a text box. That’s why ease of use is so important, and why we research it so thoroughly.

So how did BigCommerce do in our ease of use testing? To be honest, it was fairly average. BigCommerce scored 3.3/5 stars for ease of use, with people finding it 14% more difficult to use than Shopify.

But why?

The main reason people struggled with BigCommerce was its design interface. When you’re creating your store, it’s split between two areas. One is where you add products and manage the “behind the scenes” parts of your store – for example, discounts and shipping – while the other is where you edit your storefront.

To combat this, we recommend setting up the inventory section of your store first. Upload all your products, add items such as discounts, then go to the storefront editor to personalize your storefront.

The good news is, BigCommerce has recently released a new and exciting feature to make designing your store easier than ever! The new visual merchandising tool is called Store Design, and means you can see the effects of your edits. This new feature makes BigCommerce much more customizable.

One thing that remains a consistent problem with BigCommerce is its terminology. It’s very complex, and this makes it unsuitable for beginners. You need to be familiar with the technical terms, or else you could waste lots of time just figuring out what they mean – which, let’s face it, is a lot less fun than actually building your store.

BigCommerce is an ecommerce builder designed to carry stores into big business. Think of it like a jumbo jet: it’s got all the powerful tools necessary to take your online store on a long-haul flight, without you having to change planes halfway through. However, you won’t be able to fly it straight after passing your pilot’s exam!

With great power comes great complexity, and BigCommerce isn’t ideal for anyone who’s not tech savvy. However, the recent release of the Store Design tool is a great step. It shows BigCommerce is listening to its users’ feedback, and is making its builder easier to use.


BigCommerce Customer Satisfaction

In our user testing, 56% of people said they were likely to recommend BigCommerce. On the whole, they liked the power of BigCommerce’s features,the ease of the onboarding process, and the professional quality of the builder.

Here’s what one user had to say about how much they liked BigCommerce:

“It supports you in getting the job done and is incredibly professional. It clearly knows what it’s doing, even though I don’t 100% know myself.

What people found tricky was the technical language that BigCommerce favors. It also took people longer to get to grips with because of the number of advanced features. While people found it difficult to use, they appreciated the reasons behind it:

Yes it’s difficult, but you can see why. It’s because it’s basically there to run your business for you. But creating a website was not the easiest of experiences.”

These are things real people had to say when they tried out BigCommerce. As you can see, it’s not the quickest or easiest platform to create an online store with. But in the long run, its powerful features will make running your business super easy.


BigCommerce Sales Tools and Features

So what are these amazing features we keep going on about?

BigCommerce has the best in-house features of any ecommerce builder. These provide a high level of quality and reduce the reliance you may have on third party apps. You effectively have everything you need right at your fingertips, and for no extra cost.

Product Types

BigCommerce is the only ecommerce builder on the market which lets you sell physical, digital, and service-based products without having to use an app. All of these sales types are already built into the editor. This means less hassle and less cost, because you don’t have to worry about using third party apps.

Payment Options

Once you’ve got all your products set up and ready to sell like hot cakes, you need a way to get paid! Unlike some other ecommerce builders, BigCommerce doesn’t lock you into its own payment gateway. Better still, it doesn’t impose transaction fees on any of its plans.

Instead, it lets you choose your own provider without imposing any extra charges or transaction fees. The only fees are the usual credit charge applied by your chosen payment gateway (the average credit card charge is 2.2% + 30¢).

bigcommerce payment options
BigCommerce provides a large choice of payment gateways, serving over 100 countries. It doesn’t add any transaction fees, either.

You’ve got over 40 integrated payment gateways to choose from. With one-click setup, mobile payments, and multiple currencies supported, BigCommerce does its best to get you paid fast. Payment providers include:

  • PayPal
  • Stripe
  • Square
  • Apple Pay
  • Amazon Pay
  • Adyen

To help you succeed, BigCommerce has built relationships with payment providers to reduce your costs. For example, all BigCommerce plans have no transaction fees, and come with pre-negotiated rates for PayPal. The longer you stay with BigCommerce and upgrade through its price plans, the lower your rates will go – in fact, they can drop from 2.9% all the way down to 2.2%, or sometimes even lower!

Other Functionalities

BigCommerce has the largest amount of built-in features of any ecommerce builder. This includes the all-important SSL Security certificate, which encrypts user data to make online payments safe.

Abandoned Cart Recovery

Almost as important as an SSL certificate is the option for abandoned cart recovery. When a customer enters their email and then abandons their products in the shopping cart at checkout, you can send an automated email to draw them back to their purchase. You can even personalize the emails and include discount codes.

This is a real money saver! On average, these emails win back 12-15% of customers, while personalized emails are six times more effective than regular ones.

Multichannel Selling

Reaching customers has never been so easy. With BigCommerce, you can “sell everywhere” using multichannel integrations. Put simply, you can sell through Facebook, Instagram, Pinterest, eBay, Amazon, and more. Manage everything from one place, sit back, and watch the sales roll in from all across the web.

Keep track of all those sales using BigCommerce’s data reporting tools. Identify customer trends, track your store’s performance, follow your conversion rates, and more – all from your dashboard!


These are just a few of the essential features BigCommerce has. If you do want to expand your site beyond these functions, you can – you’ve still got over 600 apps to choose from in the BigCommerce app store.

BigCommerce has a much more limited app store than its competitors. But that’s only because it has so many impressive in-house features already! You just don’t need as many apps as you would with Shopify, for example. This keeps costs lower, because you don’t have to pay out for third party add-ons every month.


How Good are BigCommerce's Template Designs?

Your online store needs all the latest sales tools to stay ahead of the competition. But when it comes to standing out from the crowd, the first thing your visitors will notice is your website’s design.

BigCommerce has over 100 themes on offer. There are seven free themes and over 100 paid themes, which range from $145-235. That’s a lot of themes to choose from!

Luckily, BigCommerce makes it really easy to find your perfect theme. You can search by industry, or by the layout you want for your template. For example you can choose from grid layouts or designs featuring large images. You can also view just free or paid themes, or use the search bar to find tailored results.

Themes really vary depending on the industry they are categorized under. For example, themes in the ‘Clothing’ category have a product zoom feature, while other categories don’t include this. So it’s worth having a proper search to find a theme that best fits your store’s needs.

bigcommerce template designs
BigCommerce has over 100 templates which you can browse by industry, collections, free or paid themes, as well as using the search bar.

You can preview a theme before you select it, which is a really useful option. If you do pick a theme and then change your mind, don’t worry! You can switch your template any time you like.

All BigCommerce themes are fully mobile responsive. You can’t edit the mobile view, because the theme automatically reformats to fit mobile screens. This means you don’t have to spend a second worrying about losing out on mobile shoppers. With over 50% of traffic coming from mobile devices, this is an essential feature to have!

Design Customization

The real question is, how customizable are BigCommerce’s themes? It’s a question with an exciting answer.

BigCommerce recently released a new visual merchandising tool, called Store Design. Whereas before you had to customize your storefront in two separate areas and wait to see the results, this tool changes everything!

bigcommerce store design tool
BigCommerce’s Store Design tool gives you an extra menu where you can select areas of your page to customize, from background colors to logo size and position.

The Store Design tool allows you to pick out sections of your page and customize them there and then, right in front of you. This gives you instant control over everything from background colors to logo positions, number of featured products, navigation arrow colors, and more.

This new tool brings a much higher level of customization to BigCommerce’s themes than ever before.


BigCommerce Help and Support

When you’re making money through your website, any problems can be costly. Fortunately, BigCommerce has help options in place to get you sorted quickly and easily.

The help and support channels available depend on what price plan you’re on. As standard, BigCommerce provides 24/7 phone and live chat support. No need to stress out at 4am, counting down the hours until 9am; simply pick up the phone or open up a live chat to get your problem dealt with by morning.

There’s also email support. In fact, when you sign up for a free trial, you get an email through offering an appointment for a 10 minute call to discuss your business, its goals, and how BigCommerce can help you succeed.

In addition to phone, live chat, and email, you can also make use of video tutorials – and even better, the BigCommerce Help Center.

bigcommerce help center
The BigCommerce Help Center is a great resource. Find answers in the Knowledge Base, ask questions in the Community section, find out about news and updates, and even suggest your own ideas to improve the builder.

If you’re on the most expensive Enterprise plan, you unlock priority support. This includes an onboarding consultant, as well as prioritized phone calls. With instant connections to the most senior and highly-trained support staff, this provides the highest level of quality support for your store.


BigCommerce Pricing - is it Good Value for Money?

Everyone knows you have to spend money to make money. But just how much do you have to spend with BigCommerce?

BigCommerce has four pricing plans:

  • the Standard plan is the cheapest at $29.95 per month (billed annually).
  • the most popular is the $71.95 per month Plus plan
  • the Pro plan will cost you $224.95 per month and provides even more scalable features
  • the Enterprise plan is the most advanced, and has custom pricing

There is a 15-day free trial, and you can even request a demo to see how BigCommerce can benefit your online store.

So what do you get for your money?

The Standard plan sets you up with a well-rounded, fully equipped online store. It’s best for establishing your business and finding your feet before scaling up – we’d say it’s suitable for sales of up to $50k a year. Standard plan features include:

  • Unlimited number of products to sell
  • Unlimited staff accounts
  • Multiple sales channels, such as eBay, Amazon, Facebook, and Google Shopping
  • Coupons, discounts, and gift cards
  • Real time shipping quotes
  • Product ratings and reviews
  • 24/7 support

As you work your way up through the price plans, you unlock more advanced features. It’s worth noting you only get Abandoned Cart Recovery on the Plus plan and higher.

The Plus plan is the most popular, at $71.85 per month. It’s suitable for businesses making up to $150k in sales per year. It’s also the best for growing your business, as it comes with marketing tools such as:

  • Abandoned Cart Recovery
  • Customer groups to reward frequent shoppers
  • Store credit cards

Sending automatic emails to draw customers back to your site and rewarding frequent and long-term buyers gives your business extra appeal.

At $224.95 per month, the Pro plan is best for scaling up fast-growing businesses making up to $400k in online sales a year. You have everything included in the lower plans, with extra features such as:

  • Google customer reviews
  • Product search filtering
  • Custom SSL (Secure Sockets Layer)

This gives your customers a higher quality user experience on your site. Make shopping easy with product search filters and earn trust with recognized brands like Google. You can even apply your own custom SSL certificate if you have one.

There’s no denying it: BigCommerce does have more expensive plans than some competitors. However, this is because of all the built-in features it comes with. While other ecommerce builders require you to use lots of third party apps, BigCommerce includes most of these functions for you. This means you’re not racking up any unexpected costs.

These prices really reflect BigCommerce’s ideal users. You’re paying for a whole set of really powerful tools, and large and fast-growing businesses will be boosted rather than held back by these prices. Why? Because they remove the roof you’d be likely to hit with a smaller (and cheaper) ecommerce builder.

Further Information

Want to know more about BigCommerce’s pricing plans? Read our BigCommerce Pricing Review to find out which plan is right for you. 

BigCommerce Review: The Verdict

BigCommerce is a top ecommerce builder with a lot of weight behind it. It came third overall in our ecommerce builder research. Impressive data reports, an extensive inventory, and the most built-in features of any builder make it a force to be reckoned with.

It’s perfect for large and fast-growing businesses. If you’re not looking for growth, or are a total beginner, this builder isn’t for you.

Its powerful features make BigCommerce a bit like a rocket. Attach it to the right business and it’ll blast you into the next tax bracket. But apply it to something which isn’t reaching for the stars, and you’ll be spending an awful lot on fuel just to get from A to B.

BigCommerce caters to businesses of all shapes and sizes, so don’t be put off if your store isn’t the biggest on the playground. You’ll simply get the most out of this ecommerce builder if you’re planning on growing your business.

If you think BigCommerce could be the perfect place to expand your business, why wait? Try it free for 15 days, no card details required, and decide for yourself!

BigCommerce: the FAQs

Is BigCommerce free?

Sadly, no! But this isn’t surprising – there’s only one ecommerce builder on the market which lets you sell for free.

BigCommerce has a 15-day free trial, so you can test it out without paying a cent! You then choose from four price plans ranging from $29.95-224.95 per month (billed annually). The great thing about BigCommerce is it has 0% transaction fees, so no sneaky added costs are waiting for you! Read our BigCommerce Pricing Review to learn more about the details of this builder’s price plans.

Who is BigCommerce best for?

BigCommerce is the best choice for large and fast-growing businesses. It has an impressive range of built-in tools and features to support your online store’s growth. Powerful reporting tools mean it’s easy to keep track of your store’s successes and improvements. You can sell through multiple channels, while managing everything from one place.

What can I sell through BigCommerce?

BigCommerce is the only ecommerce builder which automatically lets you sell physical, digital, and service-based products. You don’t have to install an app to allow this; it’s already included in the builder!

Is BigCommerce good for beginners?

The honest answer is, not really! This is because BigCommerce uses a lot of complicated tech-speak, which makes it difficult for anyone who isn’t totally tech savvy. This isn’t to stop you giving it a go, but if you want a store online fast, this might not be the best ecommerce builder for you.

If you want to compare ecommerce builders, why not check out our ecommerce comparison chart? You can see star ratings side by side, including ease of use!

Should I use BigCommerce or Shopify?

This choice really depends on the type of business you run. Both builders cater to all sizes of business, but BigCommerce is better suited to large and fast-growing stores. Shopify did extremely well in our research, coming out as the best all-round ecommerce builder. If you want to read about these two market leaders in more detail, check out our BigCommerce vs Shopify comparison.

Found our BigCommerce review helpful?

Did this guide help you decide whether to use BigCommerce, then help to get you started building your online store? If so (or if not!) leave a comment below.

Do you know anyone who can benefit from this article? Click the share buttons below to send them this page.

You’ll be helping them, and helping us out by spreading the word about our website!

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.
Lucy Carney

About Lucy Carney

You’re not alone! Building a website can be scary, especially if you’re like me with no previous coding experience. With the help of our experts I’m here as a friendly voice to help guide you into the exciting world of website building. If I can do it, so can you!


Lucy Carney

About Lucy Carney

You’re not alone! Building a website can be scary, especially if you’re like me with no previous coding experience. With the help of our experts I’m here as a friendly voice to help guide you into the exciting world of website building. If I can do it, so can you!

Leave a Reply

59 Responses to BigCommerce Reviews | 7 Key Things You Should Know

  1. #

    A classically riveting masterpiece. Ecommerce just got better.

    • Lucy Carney

      Wow, thanks for the great feedback Abdul-Karim! So glad you enjoyed the article – do feel free to share it on if you think others would appreciate it.
      Thank you for reading,

  2. #

    Big Commerce is the worst platform I have ever seen. Their support is horrible and if you have site issues and your site goes down you are in big trouble. They do not offer COMPLETE backup services and support will leave your site wiped out for days because they do not care about their customers.

    The themes are slow and outdated looking.

    Servers are slow.

    Their so-called engineers are not engineers at all. Seriously, it’s clown school at Big Commerce. Should have used another e-Commerce provider 🙁

    • Lucy Carney

      Hi Eric,
      Thanks for joining the discussion and for sharing your experience – I’m sorry to hear you’ve had these problems with BigCommerce. If you’re thinking about changing your ecommerce provider both Shopify and Wix rated highly in our research; I’ve included the links to our in-depth reviews for both. Of course it depends on what type of store you have but they’re both worth having a look at!
      If you would like to see more options here’s a link to our ecommerce comparison chart where you can compare different ecommerce providers and find one that’s better suited for you than BigCommerce.
      Thank you so much for reading and hope you find this helpful,

  3. #


    After six months of putting time into my website, I didn’t have a SINGLE sale whatsoever. Support was never available for help until atleast next day and usually a week later. Paid over $100 for a decent looking template. Supports only answer was to purchase this or that at very expensive prices.

  4. #

    Great article, shame that the platform falls short of expectations. After months of issues and then an unforgivable issue over Memorial Day weekend when our store was taken offline and no one could assist until the next business day (three days later!), I would never recommend BigCommerce to anyone.

    • Fred Isaac

      Thank you for the comment Richard. Sorry to hear you’ve had difficulty with BigCommerce, have you tried Shopify?

  5. #

    nice blog.thank you so much sharing with us.yesterday i was checking randomly and i found something very important site.buildabazaar.oooalso a very good site for seo blogs.

  6. #

    After having so many problems with Bigcommerce not supporting my customers browsers I had to move to another platform. I was getting customers emailing every day that they could not add items to their carts and the only response from tech support was for me to ask my customers to download supported browsers. Not good enough for such a large platform.

    After 10 days I couldn’t take it any more and spent all night moving my listings elsewhere where I am having so such problems.

    • Fred Isaac

      Hi Rowan, have you considered Shopify?

  7. #

    Do not waste your time with Big Commerce go to Shopify they are way easier to setup and you do not have your sku’s just disappear like they do in big Commerce. If you are running only a couple sku’s it would be probably fine. But if you are doing more then 50 you should stay away. This platform, it designed to suck your time. If you plan on growing this is the platform that will like.

    This is obviously a paid fro review the Big Commerce. Take if from a user of the system.

    • Fred Isaac

      Hi David, I can assure you our reviews are based on our own experience using these tools. We do rank Shopify as the number one for ecommerce in our comparison chart!

  8. #


    My only regret is not switching away from Big Commerce to Shopify sooner.

    Yes, both have strengths and weaknesses but you will pay thousands per month to Big Commerce if you have any level of success. To add insult to the injury, its based on an annual rolling average. If you hit a 400k+ sales you are getting bumped. Here is the kicker, if you fall below, they continue to charge you the higher tier until you call and request a downgrade.
    If this does not tell you about their ethics, I don’t know what else will.

    Big Commerce seems to have a smaller selection of apps as well.
    The templates are much more limited. But the truth is, I left because of the pricing.
    With Shopify, I was able to design a better site visually and in term of functionality ( apps)
    The end result? I pay a reasonable monthly fee with Shopify and because of the redesign, my sales are up approx 20%.

    • Fred Isaac

      Hi Robert, thank you for the comment. We do rank Shopify as number one for ecommerce, so can’t say you’ve made a bad choice. However, we reckon BigCommerce’s pricing structure is fair because it only upgrades you if you reach a certain size and need extra support. If you’ve hit this sales threshold, the extra costs will be absorbed.

  9. #

    EXPENSIVE and they fall short in some features.
    If you plan to grow up your business, big commerce will charge you for your success. More sales, more charges. Another critical technical issue they have and they cannot resolve is the lack of drag and drop feature to sort items into each category, this is a KEY feature for stores with many items that need to be organized -displayed into different categories. in a fashion way. If you have an item that fits into 2 or more categories, the item will repeat the same position in those categories. cannot be arranged unless you start duplicating items. If you want to move up or down an item, you have to make a huge work on CSV format. Ridiculous. Another issue to take in the count is the lack of good apps, they do not offer the most popular. I think there are other good options out there before moving your e-commerce here and then face the issues. Once you grow up is hard to move.

    • Fred Isaac

      Hi Lauren, thanks for getting in touch.

      We’ve got a more in-depth review of BigCommerce’s pricing here:

      You might find it an interesting read!

      Personally, I think the pricing structure is fair because as you grow your store does need more maintenance. Also, BigCommerce doesn’t charge transaction fees on any plan so we disagree that they necessarily punish you for selling more. You’re right that BigCommerce is not as simple to use as a drag-and-drop platform like Wix (have you tried Wix’s eCommerce offering?). BigCommerce’s App Marketplace is decent in our view but does lag behind Shopify (over 1200 apps and counting!)

      Hope this is helpful!


  10. Jeremy

    Hi Tom,

    It sounds like you’ve had a bit of a frustrating time on BigCommerce. I haven’t encountered such issues with custom shipping before, but have you reached out to the BigCommerce support team for advice? They’re usually really quick to reply to queries, just search ‘custom shipping’ on this support page. That’ll hopefully solve your issue.

    If not, I would point you in the direction of Shopify Plus, which caters to more sophisticated stores earning over $250,000 per year and who I know have a number of 3rd party apps in their App Store that deal with this exact issue. One in particular I’m thinking of is ‘Bespoke Shipping’, which could be a solution – give it a look in the App Store and see if it fits.

    Thanks for reading,
    – Jeremy

  11. #

    I just tested BigCommerce Shipping functionality and I have bad news for those who want advanced custom shipping methods set up (via Post Office, EMS etc.). I was unable to create custom shipping methods without them having conflicts with each other showing a triangular exclamation mark warnings. With BIGCOMMERCE it seems one can not create: Registered Mail, Priority Mail, EMS, FEDEX, UPS, First Class Mail, Air Mail etc. shipping methods, all non-live and all having several different charges accordingly to an order amount. I am able to achieve this with X-cart, but I want a hosted solution at this time. BigCommerce fails this one and is no good for me even if the rest of the platform could be great. All I tested is the most important feature for me: shipping. It’s fail.

  12. #

    I’m presently using Shopify because I was tired of dealing with Magento and wanted something hosted and maintained without all of the headaches, but invariably Shopify has its own set of problems, weaknesses and hidden costs that you’ll only become aware of once you get into it.

    Example: I wanted some simple functionality that ironically enough Magento, Woo and so many others offered for anywhere between 50-100 dollars as an add-on but one of the biggest developers for Shopify tells me that it might behoove me to go with the ShopifyPlus in order to get that! So I’d have to spend countless thousands in order to get one little thing? No thanks! And transaction fees are a slap in the face, too.

    So I went on a quest for something that had a better back end and easier csv import/export and ironic as it may sound I tried BigCommerce out to see what all the fuss was and whether all the criticisms were warranted. First of all the back end offers up plenty of tools and functionality so the csv import of my Shopify csv file was brain-damaged simple to do with field mappings that were clear and easy to implement. I’ve literally spent hours over and over again trying to get Shopify to recognize a csv export from Magento without burping and dying. BigCommerce isn’t nearly as fussy and worked right away. Even pulling images off of my Shopify store and importing them into my products. That was nice.

    But since Shopify doesn’t recognize the concept of normal categories, instead opting for tags, I had to do a lot of clean up in order to manipulate the thousands of products I have into their respective categories.

    Where BC could use improvement is in the bulk editing department. So while it allows me to do a filtered search it won’t allow me to bulk edit change in one go the categories or brands instead you have to individually reassign categories or do another csv import and change those items that way. Its doable but a pain. There are other shortcomings but it’s late and I’ve run out of steam. So far I’m only using the demo and I’m discovering things all the time.

    One thing is for certain… there is no perfect platform out there. Finding one that’s good enough would make me happy.

  13. #

    I having been using Bigcommerce since 2009 when it was open-source platform and called as Interspire. What attracted met to Bigcommerce was the ease of configuring it, and common-sense navigation. I could quickly find and setup things I wanted to.

    Its still the easiest to use platform, no doubt. But there are several problems which unfortuantely doesnt make it a good deal anymore, and I am planning to switch over soon.

    1. There have been several features merchants have been requesting them since years back. But they have never implemented the same. For example – ability to set Custom Order Status. They spend their time and resources on developing features that can attract new customers, but are least bothered about implementing features existing customers are yearning to have.

    2. Support is a joke, and expect your problems to prevail for a very long time. I had asked them to add a missing state of a country to the checkout process 2 years back, and its still pending !

    3. There new Stencil framework for developing the UI is developer friendly, but its insanely difficult for merchants with limited technical expertise to do small tweaks. Their previous framework called “Blueprint” was much user-friendly and one could do lot of on-browser changes. I believe they have gone backward in front-end design.

    Shopify has a very efficient simple way to organize various elements for your home page, on browser itself. With stencil all you can do is change colors, and size of elements on browser. for everything else you need to download theme, do offline edits and then re-upload. The process looks very rudimentary and you are stuck having to book developer everytime small changes are required.

    4. Bigcommerce is solely dependant on company called Pixel Union for new themes. The new themes are good looking but one can easily find bugs/shortcomings in each one of them. None of them look complete, specially when you have a big catalog to fit in.

    There is death of new ideas been showcased as only one company keeps contributing. Bigcommerce as such have developed only 2 themes and they are just ok. You wont find many bigcommerce themes available offline too.

    5. Most of the new features developed are for USA market, sometimes EU. Rest of the world is ignored. If you are a merchant outside USA, expect many modules would not be usable.

    6. It has very limited payment processors integrated. If you are outside USA, expect very few or no options available.

    7. Checkout process is very old-fashioned with accordion kind of view. Customers cant see which products they bought on the checkout page, which results in lot of lost conversions. Company has introduced a new check-out page, but it is limited to few payment processors and currencies. I still don’t understand the point why it cant be rolled out for everyone irrespective.

    8. Product Filters or faceted search is heart of ecommerce. It allows customers to find their products quickly, and it goes without saying that its a must-have feature. Bigcommerce was very late to understand and implemented this after thousands of merchants requested them for it. But they saw an opportunity and pain point, and capitalized on it by offering it only on their high-end plans.

    If you need to build custom filters, then you have to go straight up and opt for Enterprise plan. The whole Merchant community have been betrayed by this, and have no option left rather than to change platforms or upgrade to higher plans.

    As such I feel very pained to know that a platform I once loved is disappointing me further with every other day I stick to it. My search for an another platform has started…..

    • Jeremy

      Wow, thanks for sharing your thoughts. Very comprehensive and detailed.

      Have you tried Shopify? I’m curious as to your thoughts about them. We have a review about Shopify here, and also one the compares BigCommerce and Shopify here.

      Let me know if you have anything else to add!



  14. #

    BigCommerce Reviews : BigCommerce has proven to be a significant burden and a huge financial loss on a business processing over $650k on this platform.

    The customer service lacks basic knowledge of server issues, known engineering issues (including auto-refunds to customers), unknown third-party scripts placed by their engineering team, etc.

    I would not recommend it if you are migrating or considering scaling your business up.

    The new Stencil ‘upgrades’ are littered with external scripts that are not pertinent to the site. BigCommerce claims they are aware of the issue, but have done little to rectify it in over a month. The data is either being gathered and sold, or it is a major engineering issue which is causing drastic load times.

    Major issues:

    -Load times: Exceed 20 seconds according to Google Analytics. This is based on hidden scripts.

    -API Payment Issues: BigCommerce has emphasized their integration with Braintree. Yet, their API is significantly flawed. The system issues automatic ‘void’ pings to Braintree which has caused thousands of dollars lost.

    -Many services have been ‘offered’, some have been implemented, but nearly 50% of the services discussed seem to be canceled.

    In addition to the aforementioned, other issues relate to the terrible pricing structure. It requires constant upkeep to find workarounds for BigCommerce engineering issues. However, hosting fees exceed $6,000/year.

    I’ve been blamed many times for issues caused by engineering, but after discussing and providing multiple screenshots, the Customer service finally acknowledges that it is an internal issue. Unfortunately, this takes about 10 hours a month and there’s NO COMPENSATION for the issues they have caused.

    • Jeremy

      Hey Richard,

      Thanks for sharing your experiences with us.

      It sounds like you have a very successful business that requires better systems.

      Have you considered Shopify Plus? They’re an enterprise solution that’s built with scalability in mind and is catered to businesses that are generating $200,000 and up to millions in sales.


      • #

        Thank you, Jeremy- I just signed up for a 14-day trial through Shopify per your suggestion. The interface seems pretty similar and the access to the structure is very easy. I appreciate the suggestion!
        The hosting fees are more reasonable. BigCommerce is over $500/month for under 6,000 orders a year (per their new and everchanging pricing structure).

        As for BigCommerce, it seems as though they are having several issues at the moment. Unfortunately, you can’t view much of their community via However, they is a major issues with their staffing causing response-rates exceeding into weeks. Note: BC did state they are working on ‘improving’ their customer support by Q2 of ’17.

        • Jeremy

          Thanks for keeping me updated. I’m glad your trial of Shopify is starting off well. Do keep me posted on your thoughts!

          And thanks for the intelligence update on BigCommerce. It’s not easy to keep up with customer support with a fast growing business. But it sounds like Shopify has done a pretty good job with that.


  15. #

    I’ve been a loyal customer with Big Commerce since 2013. They recently tried to over night hit me with a 160% inflation which is a total bummer. I am currently looking for other options. Do any of you have experience with Shopify or wordpress?

    • Jeremy

      Yes – I do have experiences with both.

      Have a look at our Shopify review and also Bigcommerce vs Shopify comparison discussion.

      You’ll also find some helpful discussion about hosted (such as Shopify) and non-hosted ecommerce builders such as WordPress here.


  16. #

    DO NOT Recommend Bigcommerce at all. They have no respect for clients. I had a store with them for 2+ years. Beginning around Feb or March 2016, they announced a price hike for April jumping from a basic $25/month plan to $200/month plus extra for any sales that went over. They basically look at sales volume, which in my case was primarily sample boxes for tiles that I charged at cost to clients.

    Called in to cancel my plan. They cancelled my plan, closed my store and worse, charged me the $200 for the month. WTF! Since then I have requested to speak with a manager and over 2 weeks have not received a call. Also requested this under their support multiple times and no contact. Yeah, an amazing company to work with.

    Switching to Magento CE.

    • Jeremy

      Hey Benji,

      Sorry to hear about that. I’ve heard feedback from users (also see other’s comments below) that the new pricing plan was not too welcomed.

      I’ve highlighted that in our review above under the pricing discussion, that the current pricing structure is a bit disadvantageous to merchants who sell products at a lower price point, and at a higher volume. It sounds to me that you are within this category?

      I believe BigCommerce’s announcement at the time of the pricing change, was that it affected a minority portion of their users. But the majority users will not be affected.


  17. #

    Hello Everyone,

    I would like to inform you about Bigcommerce Admin Order Android App.

    BigCommerce Admin Mobile App is an easy tool to manage your BigCommerce Site’s Store Orders from your Android mobile. It will give you almost every control on the Orders from your mobile.
    Download it from the Playstore

    Thank you

  18. #

    Hi Jeremy,
    Just manage to had a look on your article which really help alot.

    but i have a question in mind. if i were to build a eCommerce website for Peer to Peer business (IE; airbnb) is there any recommendation of website builder you could recommend?

    Thanks in advance =)

    • Jeremy

      Hello Scott,

      I’m not sure if Bigcommerce (or any other ecommerce store builders) will be able to help you build something like that.

      You might want to search for “Marketplace builder” or something along that line in Google. There are some marketplace builders out there that can help facilitate a place where people can buy / sell products or services.

      Good luck!


    • #


      Did you have any luck finding a good P2P platform for your site? I too am looking for a good P2P and to combine with a P2C platform. Any suggestions on what you found out there, I don’t see exactly what I’d like and not ready for a big $$ commitment for an enterprise platform yet.

  19. #

    The apple cart has really been upset over at Bigcommerce. Their new CEO notified customers of new pricing for 2016 (in anticipation of a public stock offering, apparently) which is kicking monthly rates up DRAMATICALLY for many users. The amount of turmoil is largely behind the scenes because Bigcommerce’s user forum is private. Many, including me, are going to bail. Doing research on other options is difficult because most hosted ecommerce “reviews” are paid for by the reviewed companies and aren’t very candid. If you really are considering Bigcommerce, don’t sign up without talking directly with their support people to get your pricing nailed down because the true pricing is very opaque. Word to the wise.

    • Jeremy

      Hi Scott,

      Sorry to hear that the pricing structure change has affected you.

      The pricing structure change is fairly new, so I’m curious to wait a few months to see if Bigcommerce is going to maintain it or update it.


  20. #

    I would highly suggest NOT using Bigcommerce because i just moved to them 12months ago from prostores and they just increased my monthly bill from $199 to $1800 a month. My store also declined 12% in 1 year using bigcommerce. They also only gave me a month and half notice of the HUGE increase so that it would be hard to move to another platform.

    • Jeremy

      Hi KRS,

      Sorry about your experience. I think some current merchants are also impacted by the pricing update as well.

      Have you considered Shopify? You can see our discussion comparing Shopify and Bigcommerce here.

      There are also some comments from others about the recent pricing updates from Bigcommerce as well.


  21. #

    Big-Commerce is a good platform but Magento is the best. Big-commerce provides lesser custmization and lesser features than Magento.

    • Jeremy

      Hi Technocrab,

      Magento has actually shut down their Magento Go platform, which was their hosted platform. So I think they are not focusing on high end enterprise level users, which are typically a lot more sophisticated and not as DIY as a typical Bigcommerce users.


  22. #

    It has been a little rocky moving from Americommerce (now Sparkpay) to Bigcommerce. For an existing store BC’s Migration service does not let you move in Quantity/Bulk discounts with your products and actually recommends you reentering the data manually. for us this would have been over 10K insertions. If you also have many options for a Parent SKU (size, color, and extra features) they do have a limitation on what they can bring over. You can’t move over as many things with a CSV as other programs and they insist on using APIs to move things over.

    We overcame the Migration Department’s limitations by spending about $550 with Cart2Cart instead of $325 Bigcommerce. Cart 2 Cart did a great job in moving over about 95% perfectly leaving us with a very manageable amont we could install without taking weeks of time.

    The base system is not bad, but you will find some backshop limitations and restrictions over have as standard. I am not sure how much the BC staff understand about daily merchant operations but the User Group seems helpful.

    • Jeremy

      Thanks for sharing your experiences with us, Brill. Glad you found a workable solution for your store!


  23. #

    Oh please, Bigcommerce is amazing. They have a great customer service that cooperate well and have a nice sense of humor too. They have a huge variety of tools. I love their automatic abandoned cart email sending. I totally recommend Bigcommerce to all of you!!

    • #

      I’ve been a BigCommerce user for about 18 months. It has a lot of tools and is pretty powerful, but difficult enough to set up that the layperson can’t do it or maintain it. It’s not been a good platform for me as a photographer and their customer service is amongst the worst I’ve ever experienced. Their tier 1 people that you actually get to interact with seem to have absolutely no knowledge of anything and their tier 2 response (be email several days later) is invariably that it is not their problem. If I wasn’t in to this site for about $6k I would start over.

      • Jeremy

        Hey Jack,

        Sorry to hear your experiences and thanks for sharing them.

        Have you considered using Shopify? You can see our review here.

        I understand that you’ve already invested time and money into your site, but in my view, Shopify is a better platform in a variety of ways.

        I know it’s painful to start all over again, but if it improves your business and overall personal stress level, then it’s worth considering?

        You can always test out Shopify for a couple of weeks to see if it warrants a serious consideration.

        You can see my thoughts on comparing Bigcommerce and Shopify here.


  24. #

    I did my research and chose bigcommerce because of there support from product variants and custom fields which I need for imprint details.

    My first impressions were good and I was pleased to see the theme style editor but after I changed the colours I noticed that much of the theme was still in the old ones. I spent hours going through template files changing instances of the old colour. Then I installed WebDAV and connected so I could download and edit the coloured images and replace the old ones. Eventually got it working but I have to say the theme files are a mess, poorly structured and poorly documented. They say you can move panels around but some behaviour happens in sub files called snipppits which throws things off. Nowere could I find a comprehensive list of global variables.

    I could forgive the initial theme problems but when I used product level custom fields my problems started again. The short text, single line inputs take up far too much screen space and I need 10 of them So, I used the textarea type and had two boxes which I instruct customers to type 5 lines of text in to. Its a compromise but one I can live with. Everything was fine until I placed an order and found that the newlines in the textarea are reported as spaces so I can’t tell what text was on each line.

    I spent several hours trawling the templates but could not solve the problem so I spoke to tech support who replyed taht I should just use short text fields. I pressed them and they said taht there was nothing they could do although a template change might fix the problem and that I should use one of there expert partners as $80/h – which I cannot afford. BC tech support does not get it – they just don’t seem to care.

    On the off chance does anyone know how to fix this because if I can’t I’ll have to find another shopsite. Does anyone know if anyone else supports custom field on a product??

  25. #

    Trends are changing. Business owner are creating their websites following the trends for 2015. By the way thaks for the post.

  26. #

    We have several stores with these guys, and they are always changing things. They have great features, but not as many as l have seen with some others. I am really peeved now as l have downgraded one of my plans to it’s original one, and they have taken away the option for customer groups. Isn’t this a pretty standard feature for carts? Seriously, that is totally disrespectful to their clients, who pay alot of money as it is to use their service, and alot of us require a customer group option. I probably wouldn’t think anything of it, except for the fact that I have exactly the same plan with Big Commerce, on another of my stores, and i have this feature. They say l am still on the old plan. Why would they TAKE something from us? Its backwards….they should be giving more, if anything! They have made alot of money with me over the years, and they are making me make less by removing features?!

    A classic case of, ‘the bigger you get, the greedier you get’. Looking at other hosting options now.

  27. #

    In general I like the features of Bigcommerce, but I’m not impressed that you don’t get any sort of sandbox/development area for updating your current site or to work on new themes. This is something that is asked for all the time but BC just tell you to open another trial site and work on that, then just port over the changes. This in itself is a poor workaround but should you want to purchase a premium theme which can only be installed on a single site, then even this workaround is not an option.

    I’ve contacted BC customer support about this and my opinion is that they simply dont give a damn. I see that if you sign up as a developer you can get a sandbox, so this can be done, but I guess developer are a source of revenue for BC, whereas customers like myself are not providing any additional revenue.

    For me the lack of a sandbox coupled with BC’s indifference to this mean I’m looking elsewhere.

    • Jeremy & Connie

      Hey Paul,

      Thanks for your comment and it’s an interesting issue for sure. I think this is a universal issue across the majority of website builders (both e-commerce and non-e-commerce related alike), including WordPress.

      It’s always a challenge for a non-developer to test out some new design ideas, including testing a new theme, tweaking a few codes, or just changing some layout configurations and want to see how the updates look “live” before actually going “live” to the public to see.

      Even for WordPress (open source platform), which is very flexible, as a non-developer, this issue / challenge exists as well. Developers know how to download the site and work on a WordPress site locally (meaning the site is saved on a computer and not online), making all the changes, see it in published mode, then upload it back online into the online version of the WordPress site.

      With hosted platforms, such as Bigcommerce, this is a universal challenge as users don’t have the ability to export the site to his/her computer, make changes, then upload again.

      So it would be awesome if this feature is made available for non-developers who are techie (or brave) enough do this. But I suspect / guess for majority of the users, this is not something that’s a “must have”.

      Thanks for adding this to the discussion though. I’ve never thought of it as a pain, but I can definitely see how it can be for some folks!

      – Jeremy

  28. #

    Thanks for the detailed review. I just signed up with them and I started to setup my store. I like the fact that they offer me so many apps. So far I have got the following Apps:

    OSI Affiliate Software

    Do you have any suggestions for other apps that I can use to get more sales to my store?

    • #

      Hey Robert,

      I’d like to recommend Printout Designer, it’s not directly sales related but it’s a nice little tool to create and customize all sorts of documents with drag and drop editor and bulk fulfill and bulk email it can save some time.

  29. #

    Despite this company being in business for a number of years now, their software remains plagued with bugs and they have brought out close to zero features in the last year despite having an “Ideas” section on their website now.

    Their transparency is terrible. They cannot provide dates on rectifying SEVERE bugs, some of which we reported up to a few years ago. Their priorities amaze us. A lot of their support is outsourced to Eastern Europe and the Philippines who do their absolute best to not ESCALATE tickets when they are BUGS. I have been told a few times on bugs that “this hasn’t been reported by others”, implying that certain bugs reported are simply not bugs and it is somehow user error.

    System administrators who are the only ones that can resolve issues only work during normal business hours (Monday to Friday, 9 til 5 – they do not have shifts despite claiming to be a near 24 / 7 company). Their system administrators also take ages to respond to all their hundreds of escalated tickets, mostly presumably containing bugs. They will write “reports” in the USA for their engineering team in Sydney to follow up on. You will never hear an outcome. You will never know when or even if it will be sorted. None of them can provide resolution times. Their new features pending always end up taking months longer than anticipated.

    Considering this company? DON’T use them. One of the poorest companies I have worked with. Support over-stretched. Management have no clue at all. BigCommerce should be ashamed of themselves.

    • Jeremy & Connie

      Hi Lukas,

      Thanks for sharing your experiences with our readership. We also highlighted in our “Bigcommerce vs Shopify” article that the lack of 24/7 direct support is an issue especially when it comes to running an online business ( Technical support is critical especially when your online store runs 24/7.

      I’d love to hear from someone from Bigcommerce on whether they plan on extending their supporting hours and updating some features.

      If anyone else has good / poor experiences working with Bigcommerce, please share your stories here! Would love to hear from you all.

      Thanks for sharing your experience again Lukas!

      – Jeremy

    • #

      Couldn’t agree more.

      You should of save your energy typing all this and simply put.


      They never fix anything. They dont listen. The support is a joke.

      I’m not some beginner struggling to understand this system I’m a full time programer.

      The theme documentation still has ver 1 and Interspire written on it.

      They make promises they dont keep. Then poor excuses as to why parts still dont work.


      ‘Considering this company? DON’T use them. One of the poorest companies I have worked with. Support over-stretched. Management have no clue at all. BigCommerce should be ashamed of themselves.’

      I couldn’t of written that better myself.

      • Jeremy & Connie

        Hi Billy,

        Thanks for sharing your experience with our readers. Have you considered Shopify? We have a pretty comprehensive review on Shopify here.

        From what we’re seeing, Shopify is adding more and more features to their platform, and are growing at a much faster pace than Bigcommerce. In fact a lot of big entrepreneurs such as Mark Cuban & Daymond John (Shark Tank) are endorsing Shopify.

        – Jeremy

      • #

        After being their customer for many years, i am totally disappointed at BigCommerce especially as they try to milk the accounts. Now we cannot install our own EV SSL unless we upgrade to a plan that pays them thousands per year, and also pay 2.5x the fee for an EV SSL from them. I had to cancel my EV SSL that i purchased with GoDaddy for half the price. Complete monopoly and they should be sued for anti-trust anti-competitive behavior. Next stop they will want to share your revenue if you do not use their partner credit card processing system. This is a free country i install whichever SSL i want, i use whichever merchant service i want, BigCommerce is not to be trusted it anymore. I have been their customer since their interspire day, and today i am pissed off. Steer away from it. I am a current customer and none paid me to write this. I am truly angry and they are trying to fix their free SSL which is not working on my website. zero orders today and tomorrow to please their greedy management.

        • Tom Watts

          Hi Allen,

          Thank you for sharing your experiences with the community.

          Have you tried the free SSL that comes with BigCommerce lower priced plans?

          Unfortunately, BigCommerce can can dictate their terms so as to best work for their business. In this case that seems to mean only allowing EV SSL’s for top tier plans. I understand your frustration, but you might also consider this as BigCommerce putting a big vote of confidence in its own offering.

          If this proves a decisive straw for you though, have you considered exporting your shop and migrating it elsewhere? Shopify might be one to consider (I’ve linked to our review for you).

          Hope that helps,
          – Tom

    • #

      I also have similar experiences with Bigcommerce. Their support chat team usually doesn’t understand the problem or they just call it a “known problem” that their dev team are working on to fix asap. Their templates are not very attractive and use have “global variables” that aren’t actually global and only work within certain templates. Their documentation of these variables is sometimes confusing or not updated. I also find their backend system very sluggish and not responsive to mouse clicks at times.