15 Top Selling Items to Sell Online in Fall

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Fall is one of the busiest shopping seasons with people going out every year to buy holiday-themed items as early as possible. Not only does demand increase thanks to gift-centric holidays like Christmas, but Black Friday and Cyber Monday are the biggest shopping days of the year.

Now is the perfect time to create an online store to capitalize on this yearly holiday bonanza. If you already have a store, why not try expanding your inventory or running seasonal promotions? There’s no reason that this holiday season you couldn’t also be making a nice sizable profit pile for yourself. Call it an early Christmas present!

But it’s important to be prepared and keep up with the latest seasonal trends, so we’ve pulled together a list of the 15 top-selling items to sell online this fall to help you take advantage of this huge annual opportunity. Grab a mug of cocoa and let’s take a look, shall we?

How to Sell Products Online?

If you’re not selling online already, there are various ways to do it. You can utilize marketplaces such as Amazon and eBay, or target customers across social media platforms. However, we would always recommend having your own online store. Not only is it something that you can control and grow yourself, but it’s also relatively cheap to start and won’t take as big of a cut of your profits as marketplaces.

For ecommerce website builders, the best in the business are Wix, Shopify, and Squarespace. If you’re just starting out, Wix is great for smaller stores and easy to navigate as a beginner, whereas a builder like Shopify allows for more growth and scalability. Squarespace is perfect for those who are more design-focused and interested in visual marketing.

With your own website, it provides a solid base for not only you to build up your business but for your customers to revisit. We believe it’s much better to be in control of where you sell your products, and current builders give you so much freedom.

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How to Decide Which Products to Sell In Fall?

When choosing which products to sell in fall, it’s important to pick items that fit your brand. You can either analyze and research market trends or ask your customers directly via surveys. You can also look for gaps in your market, and see which products have little competition, so that your brand can stand out amongst the crowd.

If you’re still unsure about what to sell, we’ve researched the top 15 best high-margin products to sell online this fall.

#1. Tweed Jackets

tweed jacket top selling fall product
Joules display their tweed jacket as a seasonal item through the images used.
tweed jacket trends

Tweed jackets are an obvious seasonal item and a timeless piece. Customers will be looking for weatherproof attire as the cold months roll in, so items like this will be in high demand. The peak time seams to be the transition between November and December. The fashion market is hugely popular, though, so make sure your product can survive the competition.

Top Tip: Made with a warm and cozy fabric, the fashionable jacket is a great product to sell in fall and one you can mark up at a high price.

#2. Faux Leather Leggings

faux leather leggings top selling fall products
It’s important to note that the leggings are faux/vegan leather.
faux leather leggings trends

Trendy and fashionable, faux leather leggings are one of the top-selling items during fall. They’re a perfect transition piece and can be worn for almost any occasion which makes them a flexible staple of anyone’s fall wardrobe. The final week of November is when they peak, so remember to roll out promotions in time.

Top Tip: The clothes market is oversaturated, but a key selling point is the faux leather/vegan leather material so make that a real focus.

#3. Party Dresses

party dresses best selling fall products
Selkie gets in the holiday spirit with this red number, using the office Christmas party in the product photos.
party dresses trends

The end of the year welcomes a wave of party invitations, so it’s no surprise that party dresses are one of the best things to sell in the fall. Typically picking up more steam after Halloween, don’t forget to market towards specific holidays, like Thanksgiving and Christmas, to draw customers in.

Top Tip: People are ready to splash out and splurge on outfits for special occasions, so your pricing should reflect this.

#4. Wool Coats

wool coats top selling products to sell in fall
& Other Stories channels a winter vibe in its product photos, even though they’re only selling the coat.
wool coats trends

Wool coats are an ideal product to sell during fall. Warm, comfortable, and practical, they’re a necessity for the season. Plus, customers are always willing to pay a little more for outerwear as they want them to be durable and last all winter. Aim to promote hard around the mid-to-end of November for best results.

Top Tip: Market your wool coats with seasonal photographs – picture them in colder environments or with people wrapped up against the weather.

#5. Waterproof Boots

waterproof boots top selling fall products
Hunter are famous for their rainproof shoes.
waterproof boots trends

People prefer sensible shoes during colder weather, so it’s understandable to see why waterproof boots are one of the top-selling items during fall. After all, there are plenty of snowbanks and cold puddles to avoid. You can also see a recent trend of a jump in sales just after the New Year, so don’t forget to extend any promotions for the entire cold season!

Top Tip: Stock waterproof boots in kid sizes – adults try to avoid the miserable weather, but kids will always love to play outdoors.

#6. Scarves & Gloves

scarve and gloves best selling fall items
Mall of Norway labels their matching set with a chilly product name.
scarf and gloves trends

Scarves and gloves are staple products to sell in the fall given their wide usage. You can see it trends upward every year at the start of December, so don’t forget to market during that period. Many people also have multiple scarves and gloves in their wardrobe so make sure to cater to a variety of styles.

Theresa Delgado sells custom silk scarves from her studio in LA through an online store made with Shopify. Each vibrant pattern is printed on fine silk and thoughtfully designed to bring good vibrations and foster an optimistic outlook as a way of living.

Starting and running a business has a lot of ups and downs and it's important to show up everyday with enthusiasm. I have learned that each action taken builds on the last and that is what will get you to the success you envisioned for your business. Keep working at it!

Since I was in elementary school I have loved scarves. As I grew older the obsession continued. Scarves are the best third-piece accessory to pull any look together. Four years ago I printed a painting I did onto a silk scarf. I loved it so much…my business was born!
Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique. My silk scarves fit the bill because the prints are uniquely bold and eye-popping, not mass-produced, made with the highest quality fabric, and carefully finished with hand-rolled and hand-sewn edges
As a small business owner, my strategy is to stand out and not follow the crowd. In October, when people are starting to get into the holiday mode is when my online shop has its big BFCM sale. As the holidays are near, I will also be running other promotions to attract customers.
Marketing my silk scarves has a four-pronged approach: email, media outreach, social media advertising, and online wholesale marketplaces.
Shopify is quick to set up and has very nice modern themes (they fit my brand look very well) to get your business website going.
I’m not one to be super fussy about making a lot of website changes. I like that it’s easy to learn and maneuver and that Shopify is tasked with keeping everything secure and free from hackers, so I can focus on growing my business.
I definitely recommend Shopify. Setup is easy and if I have questions the forums are helpful. Since it’s such a widely used platform, doing a general online search for any help pulls up a lot of options.
Starting and running a business has a lot of ups and downs and it’s essential to show up every day with enthusiasm. I have learned that each action taken builds on the last and will get you to the success you envisioned for your business. Keep working at it!
Top Tip: Don’t forget matching sets! Pair up the products with coordinated designs so customers are inclined to buy both.

#7. Kids Halloween Outfits

kis halloween outfits fall products
Great Pretenders sells their Halloween outfits across their website as well as on Amazon.
kids halloween outfits trends

Get ready for trick-or-treating with Halloween outfits for kids, one of the best things to sell in the fall. You can stock simple and cheap accessories, or sell more expensive and complex outfits. This product is very seasonally dependant with not much demand the rest of the year, so make sure your promotions and marketing are on point if you really want to hit your audience.

Top Tip: Most kids want a new costume each year so update your store with what’s trending at that time.

#8. Holiday-Themed Homeware Items and Decoration

holiday themed homeware fall products
An example of the Thanksgiving homeware & decorations available on Etsy.
holiday items and decorations

Social events like Thanksgiving and Christmas call for decorating. Think wreaths, table runners, and tea towels (all of which can be tied in to match the season) to make your home pop with the holiday spirit. This will peak usually a week before either holiday, so make sure your inventory is fully stocked.

Top Tip: Customers like to buy products they can reuse year after year so make sure your items are durable and timeless.

#9. Holiday-Themed Disposables

holiday themed disposables fall products
Themed disposables are a practical way to incorporate the holiday spirit into your event.
holiday disposals trends

‘Tis the season for hosting! As families and friends gather together, parties and meal-sharing become the norm. Paper plates especially peak during Thanksgiving, for example. Disposables are necessary for hygiene reasons, especially in the wake of COVID – plus they save the host the hassle of doing the dishes.

Top Tip: People buy disposables in large quantities so make sure your inventory is well-stocked.

#10. Craft Supplies

craft supplies fall products
Oriental Trading sells a wide range of craft supplies for seasonal activities.
craft supplies trends

It’s time to get crafty. Whether that’s homemade decorations, place settings for the Thanksgiving table, or thoughtful gifts ready for Christmas. The holidays offer a unique opportunity to draw in more customers, so tailor your products for the season. While it has its small spikes during the holidays, this one is quite consistent all year round. Notice the big spike occurring just as COVID forced everyone inside!

Top Tip: Think about SEO product titles! Name your products appropriately so that customers can easily find seasonal-themed items.

#11. Gift Boxes

gift boxes top selling fall products
Offer personalized gift boxes for the holiday season like this Etsy seller.
gift boxes trends

The end of summer sees the approach of the gift-giving season, and gift boxes are one of the best things to sell in the fall, especially during the lead-up to Christmas when they trend the best. You can stock up on uniquely designed boxes and tailor them to seasonal events like Thanksgiving or Christmas.

Top Tip: Why not try personalized gift boxes? Allow customers to add names or personal images to create unique packaging they can reuse.

#12. Deep Conditioning Hair Treatments

deep conditioning hair treatment fall products
These deep conditioning hair treatments are perfect for the colder weather.
deep conditioning hair treatments trends

The colder weather can leave your hair and scalp dry, so many people look to indulge in a deep conditioning treatment. Though the intense moisturizing nature of the product makes it one of the top selling items during fall, it can be used all year round whenever people want a bit of self-care time.

Top Tip: Why not try personalized gift boxes? Allow customers to add names or personal images to create unique packaging they can reuse.

#13. Rich Lotions and Moisturizer Cream

lotions and moisturisers fall products
First Aid Beauty’s ‘Ultra Repair Cream’ offers intense hydration – perfect for fall & winter.
ich lotions and moisturizer cream trends

As the seasons change, so does our skincare regime. Rich lotions and creams can be used throughout the year but the fall and winter weather really dries out our skin. They also make great stocking fillers or easy repeat presents since they don’t last for ages. Lots of people will be looking to invest in a heavier moisturizer for this reason so make sure you’re prepared.

Top Tip: Bundle similar items together for special holiday deals when Black Friday and Cyber Monday hit.

#14. Halloween Pet Accessories

halloween pet accessories top selling fall products
Get your pets in on the spooky season with these customized accessories from Chewy.
halloween pet accessories trends

Everyone loves to get their pets involved in all the holiday fun with unique outfits and accessories – and Halloween is one of the biggest events of the year! Think spooky bandanas and wearable bat wings. This type of product only gains steam one time a year, so it’s vital you don’t miss out.

Jennifer Boaro is the chief designer of The Cat Ball, an online pet accessory company based in Washington. Using Shopify, they have have a range of great products that will please any feline friends. They're the cat's whiskers!

I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.

I didn’t pick this product to sell: I designed this product to sell! I’m a cat bed designer, creating beds designed for cats and styled for people. I started creating Christmas theme cat beds because I know that so many cats like to sit under the Christmas tree, so why not give them a really cute bed to lounge in?

We do sell more cat beds when the weather gets cooler, so our sales start to increase around August.

We will offer Black Friday discounts and promote them through our newsletter and in our Instagram posts.
Instagram and our email newsletter are the biggest parts of our marketing at the moment.

We use Shopify and I absolutely love it. I like that Shopify offers great solutions for selling products in person, like at craft fairs, while also selling in multiple online sales channels.

What would I change about Shopify? I mostly wish that I had started to use it earlier than I did! They have done a great job of continuing to grow and add new features.

I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.

I wish I had known more about intellectual property protection before launching my business.

Top Tip: Make sure to include various sizes to accommodate both small and large pets.

#15. Phone Tripod

phone tripod fall products
A tripod can help capture those special memories during the holidays.
phone tripod trends

The phone market is growing each year. This does mean it can get pretty crowded, but there’s a large customer base to draw from. Almost everyone has a cell phone, and a tripod is perfect for those looking to elevate their photo skills. They make great presents due to their universal appeal, so make sure to target big sales days like Black Friday.

Top Tip: Most phone tripods work universally, but make sure to note which phones are compatible with the product to reassure the customer.

Summary

There we have it. 15 top-selling products for the fall/holiday season to swap your weight gains for paid gains. We hope you’ve gotten some quality insight into how customers operate during the period and how you can take advantage.

It’s important to decide what products work best for your market and brand, whether you’re starting a new store or adding to your website’s inventory. Having your own ecommerce store is the way to go by our estimation, as it’s always best to have that control over your inventory.

Wix is the best bet for first-timers with smaller stores, whereas Shopify is better for larger inventories and those who want to scale up their business. Squarespace secures itself as the king of design and visual marketing.

If you would like to check out which ecommerce builders we think are best in more detail, check out our 7 Best Ecommerce Platforms 2022 article.

Till then, it’s a Happy Holidays from us here at Website Builder Expert!

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