Fall is one of the busiest shopping seasons with people going out every year to buy holiday-themed items as early as possible. Not only does demand increase thanks to gift-centric holidays like Christmas, but Black Friday and Cyber Monday are the biggest shopping days of the year.
Now is the perfect time to create an online store to capitalize on this yearly holiday bonanza. If you already have a store, why not try expanding your inventory or running seasonal promotions? There’s no reason that this holiday season you couldn’t also be making a nice sizable profit pile for yourself. Call it an early Christmas present!
But it’s important to be prepared and keep up with the latest seasonal trends, so we’ve pulled together a list of the 17 top-selling items to sell online this fall to help you take advantage of this huge annual opportunity. Grab a mug of cocoa and let’s take a look, shall we?
How to Sell Products Online?
If you’re not selling online already, there are various ways to do it. You can utilize marketplaces such as Amazon and eBay, or target customers across social media platforms. However, we would always recommend having your own online store. Not only is it something that you can control and grow yourself, but it’s also relatively cheap to start and won’t take as big of a cut of your profits as marketplaces.
For ecommerce website builders, the best in the business are Wix, Shopify, and Squarespace. If you’re just starting out, Wix is great for smaller stores and easy to navigate as a beginner, whereas a builder like Shopify allows for more growth and scalability. Squarespace is perfect for those who are more design-focused and interested in visual marketing.
With your own website, it provides a solid base for not only you to build up your business but for your customers to revisit. We believe it’s much better to be in control of where you sell your products, and current builders give you so much freedom.
2.9% plus $0.30
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How to Decide Which Products to Sell In Fall?
When it comes to choosing the right products to sell during the season when the weather cools and the leaves turn brown can significantly impact your sales and overall business success.
To make informed decisions, thorough market research is essential. You can either analyze and research market trends to find trending products to sell, or ask your customers directly via surveys. You can also look for gaps in your market, and see which products have little competition, so that your brand can stand out amongst the crowd.
Here’s a quick guide to selecting the right products to sell in fall:
- Products that are highly sought after during fall, such as warm clothing, home décor items, and seasonal foods, will sell well. So analyze recent trends, customer preferences, and purchase patterns to identify in-demand items.
- While it’s essential to meet demand, you also need to consider profit margins. Evaluate the cost of sourcing, manufacturing, or procuring products and compare it with the potential selling price. Then, choose items that not only sell well but also offer a healthy profit margin.
- Fall-specific products create a sense of urgency and relevance, encouraging customers to make purchases. Look for items that resonate with the season: cozy sweaters, Halloween costumes, or autumn-themed decorations. These products can create a strong emotional connection with buyers, driving sales.
- Study your competitors to learn about the products they’re offering, their pricing strategies, and unique selling points. Differentiate your offerings by providing better quality, competitive prices, or superior customer service.
- Consider your target audience and niche market, and tailor your product selection to cater to specific interests and preferences accordingly. If, for example, your audience comprises fitness enthusiasts, fall-themed fitness gear or nutrition supplements could be lucrative. Niche-specific products can attract a dedicated customer base, enhancing your sales potential.
If you’re still unsure about what to sell, we’ve researched the top 17 best high-margin products to sell online this fall.
Tweed jackets are an obvious seasonal item and a timeless piece. Customers will be looking for weatherproof attire as the cold months roll in, so items like this will be in high demand. The peak season seams to be the transition between November and December. The fashion market is hugely popular, though, so make sure your product can survive the competition.
Trendy and fashionable, faux leather leggings are one of the top-selling items during fall. They’re a perfect transition piece and can be worn for almost any occasion which makes them a flexible staple of anyone’s fall wardrobe. The final week of November is when they peak, so remember to roll out promotions in time.
The end of the year welcomes a wave of party invitations, so it’s no surprise that party dresses are one of the best things to sell in the fall. Typically picking up more steam after Halloween, don’t forget to market towards specific holidays, like Thanksgiving and Christmas, to draw customers in.
Wool coats are an ideal product to sell during fall. Warm, comfortable, and practical, they’re a necessity for the season. Plus, customers are always willing to pay a little more for outerwear as they want them to be durable and last all winter. Aim to promote hard around the mid-to-end of November for best results.
People prefer sensible shoes during colder weather, so it’s understandable to see why waterproof boots are one of the top-selling items during fall. After all, there are plenty of snowbanks and cold puddles to avoid. You can also see a recent trend of a jump in sales just after the New Year, so don’t forget to extend any promotions for the entire cold season!
Scarves and gloves are staple products to sell in the fall given their wide usage. You can see it trends upward every year at the start of December, so don’t forget to market during that period. Many people also have multiple scarves and gloves in their wardrobe so make sure to cater to a variety of styles.
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Get ready for trick-or-treating with Halloween outfits for kids, one of the best things to sell in the fall. You can stock simple and cheap accessories, or sell more expensive and complex outfits. This product is very seasonally dependant with not much demand the rest of the year, so make sure your promotions and marketing are on point if you really want to hit your audience.
Social events like Thanksgiving and Christmas call for decorating. Think wreaths, table runners, and tea towels (all of which can be tied in to match the season) to make your home pop with the holiday spirit. This will peak usually a week before either holiday, so make sure your inventory is fully stocked.
‘Tis the season for hosting! As families and friends gather together, parties and meal-sharing become the norm. Paper plates especially peak during Thanksgiving, for example. Disposables are necessary for hygiene reasons, especially in the wake of COVID – plus they save the host the hassle of doing the dishes.
It’s time to get crafty. Whether that’s homemade decorations, place settings for the Thanksgiving table, or thoughtful gifts ready for Christmas. The holidays offer a unique opportunity to draw in more customers, so tailor your products for the season. While it has its small spikes during the holidays, this one is quite consistent all year round. Notice the big spike occurring just as COVID forced everyone inside!
The end of summer sees the approach of the gift-giving season, and gift boxes are one of the best things to sell in the fall, especially during the lead-up to Christmas when they trend the best. You can stock up on uniquely designed boxes and tailor them to seasonal events like Thanksgiving or Christmas.
The colder weather can leave your hair and scalp dry, so many people look to indulge in a deep conditioning treatment. Though the intense moisturizing nature of the product makes it one of the top selling items during fall, it can be used all year round whenever people want a bit of self-care time.
As the seasons change, so does our skincare regime. Rich lotions and creams can be used throughout the year but the fall and winter weather really dries out our skin. They also make great stocking fillers or easy repeat presents since they don’t last for ages. Lots of people will be looking to invest in a heavier moisturizer for this reason so make sure you’re prepared.
Everyone loves to get their pets involved in all the holiday fun with unique outfits and accessories – and Halloween is one of the biggest events of the year! Think spooky bandanas and wearable bat wings. This type of product only gains steam one time a year, so it’s vital you don’t miss out.
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The phone market is growing each year. This does mean it can get pretty crowded, but there’s a large customer base to draw from. Almost everyone has a cell phone, and a tripod is perfect for those looking to elevate their photo skills. They make great presents due to their universal appeal, so make sure to target big sales days like Black Friday.
Who said fall was an orange color only? Cabbage, broccoli, spinach, kale, lettuce, peas, and brussels sprouts are just a handful of the green vegetables that thrive in fall. Of course, that means your prospective customers need to be freshening up their garden supplies. And, with all those fall leaves dropping out of the trees, your customers are going to be needing a new rake!
Thanksgiving, Halloween, and the runup to Christmas all involve lots of food – which means demand for quality kitchen and cooking utensils is rarely higher. After all, who can carve a turkey – or turn an ordinary pumpkin into a terrifying jack-o-lantern – without a sharp knife?
As the air turns crisp and your feet begin to crunch the fallen leaves on the sidewalk, your business can tap into the fall frenzy by implementing an effective seasonal marketing strategy. Here’s how you can make the most of the autumnal charm and boost your online sales.
Optimize Your Product Listings and Descriptions
First up, craft detailed and engaging product descriptions that evoke the essence of fall. Use sensory language to describe textures, scents, and feelings associated with your products, and help customers envision how your products will enhance their fall experience.
It’s not only what you write that will have an impact, though – it’s how your products look. And to this end, visual appeal is key. So use high-quality, seasonally relevant images to showcase your products; highlighting fall colors and cozy settings in your product photos to channel an autumnal aesthetic.
Offer Seasonal Promotions and Discounts
Everyone loves a deal – so create a sense of urgency with limited-time fall promotions and discounts.
Consider providing special offers like a “Fall Flash Sale” or “Autumn Weekend Discounts” to entice customers to make a purchase before the offer expires.
What’s more, you can encourage customers to spend by offering bundle deals. Pair, for example, a warm sweater with a stylish scarf and offer a discounted price for the combo. Bundles not only increase sales, but also provide value to customers.
Leverage Social Media Marketing
Plan a social media content calendar with fall-themed posts: such as behind-the-scenes looks at your fall product lineup, customer testimonials, or autumnal DIY ideas. Consistent posting keeps your brand top of mind for potential buyers.
You can also try harnessing social media advertising to target specific demographics interested in fall products. Platforms like Facebook and Instagram offer advanced targeting options, allowing you to reach potential customers based on their interests, location, and online behavior.
Learn how to create an Instagram content calendar in our full guide.
Up Your Content Marketing Game This Fall
Develop engaging, high-quality blog posts, videos, or infographics that align with autumnal themes. For example, if you sell skincare products, create a blog post about “Fall Skincare Tips for Healthy Skin.” Providing valuable and relevant content establishes your brand as an authority in your niche.
Then, be sure to share this content – plus other educational resources related to fall products or activities – with your audience. For instance, if you sell outdoor gear, create guides on “Essential Hiking Gear for Fall Adventures” or “Camping Recipes for Chilly Nights.” Informative content not only attracts potential customers, but builds trust and credibility with your existing audience.
Content is king. Never underestimate its power!
There we have it. 17 top-selling products for the fall/holiday season to swap your weight gains for paid gains. We hope you’ve gotten some quality insight into how customers operate during the period and how you can take advantage. Now you know your products, check out our guide on holiday marketing for top tips and strategies for boosting sales too!
It’s important to decide what products work best for your market and brand, whether you’re starting a new store or adding to your website’s inventory. Having your own ecommerce store is the way to go by our estimation, as it’s always best to have that control over your inventory.
Wix is the best bet for first-timers with smaller stores, whereas Shopify is better for larger inventories and those who want to scale up their business. Squarespace secures itself as the king of design and visual marketing.
If you would like to check out which ecommerce builders we think are best in more detail, check out our best ecommerce website builders.
Till then, it’s a Happy Holidays from us here at Website Builder Expert!