We’ve Found the 12 Best Fall Products To Sell in 2024: Apparel to Skincare

If you only stock one coat this fall, make it a trench coat. They’re sleek, practical, an ideal transitional piece for late September, and never go out of style. It’s no wonder that fashionable shoppers return to this wardrobe staple each fall.

This popular fall item comes in a range of materials and styles, so think about what your customers are looking for. Here are some common trench coat features you’ll find:

• Neutral colors – Though some trench coats can come in bolder colors, the item is associated with neutrals like beige, black, or navy. These classic colors are best suited for style-conscious shoppers who want to look put-together, or corporate women who want a reliable coat for the office. You’ll also find Gen Z sporting trench coats, though they tend to style them with edgier or trendier pieces.
• Hoods – Some trench coats come with a hood, which is useful if your area is predicted to see plenty of rainy weather this fall.
• Belted – Most classic trench coats will come with a tie-up belt that’s practical in windier weather.
• Cropped or oversized – To appeal to a younger crowd, opt for untraditional trench coats with cropped or oversized silhouettes.

As shoppers say goodbye to summer, they’ll be looking for comfy, water-resistant shoes to protect their feet this fall. Naturally, this means that waterproof boots are a smart fall product to stock, and shoppers will be keen to snap up a pair or two for the colder months ahead.

If you’re selling these boots, then you’ll be contending with big guns like Dr. Martens and Hunter. To compete, make sure your stock consists of high-quality, durable boots that can protect feet against even the mightiest puddle. Keywords that customers will be searching for include:

• Lace up – For maximum security from the elements, some customers will be typing this keyword into search. A tighter boot means that it’s less likely to fall off in the mud!
• Hiking – It might not be all sunshine and blue skies anymore, but nothing will stop hikers from going on an adventure. Stock up on waterproof hiking boots if your target market enjoys outdoor hobbies or fitness.
• Wellington – An ideal boot for pumpkin picking or rainy-day walks, a pair of tall wellington boots is a fall go-to.
• Faux leather/vegan leather – A growing number of shoppers have an interest in animal-friendly materials, so you could stock faux leather or vegan leather products to accommodate these preferences.

Scarves are the ultimate fall accessory, adding flair to any outfit as well as warmth when the wind picks up. This seasonal favorite comes in a variety of styles, though the chunkier variations have been most popular with shoppers lately thanks to brands like Acne Studios. The fashion brand’s own coveted scarf had a distinctive, colorful pattern that shoppers loved. Keep your customers cozy by stocking some of these popular scarf styles:

• Plaid scarves – Plaid is a classic pattern that comes back every year, making it a smart idea to stock these printed scarves for fall.
• Colorful scarves – According to Google Trends, colorful scarves first became popular in fall 2022 and have remained in vogue ever since. Add this fall product to your store to satisfy your trendiest customers.
• Silk scarves – On milder days, some may prefer a lightweight, silk scarf to add a pop of color or texture to their outfit. If you add this fall item to your inventory, try out different colors or prints and see which designs sell best.

Expert Q&A: Theresa Delgado

Theresa Delgado sells custom silk scarves from her studio in LA through an online store made with Shopify. Each vibrant pattern is printed on fine silk and thoughtfully designed to bring good vibrations and foster an optimistic outlook as a way of living.

Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique.

Why did you pick this product to sell?

Since I was in elementary school I have loved scarves. As I grew older the obsession continued. Scarves are the best third-piece accessory to pull any look together. Four years ago I printed a painting I did onto a silk scarf. I loved it so much…my business was born!

How does seasonality affect sales?

Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique. My silk scarves fit the bill because the prints are uniquely bold and eye-popping, not mass-produced, made with the highest quality fabric, and carefully finished with hand-rolled and hand-sewn edges

Do you offer Black Friday sales?

As a small business owner, my strategy is to stand out and not follow the crowd. In October, when people are starting to get into the holiday mode is when my online shop has its big BFCM sale. As the holidays are near, I will also be running other promotions to attract customers.

How do you market your products?

Marketing my silk scarves has a four-pronged approach: email, media outreach, social media advertising, and online wholesale marketplaces.

In fall, the countdown to significant holidays like Halloween and Thanksgiving begins. For that reason, some shoppers will be keen to stock up on craft supplies and get stuck into seasonal DIY projects for the home, or handmade, holiday-themed gifts to give to their loved ones. Wondering what supplies to add to your store’s ecommerce inventory? Here are a few fall crafting essentials to consider:

• Artificial flora – Though floral wreaths are a popular fall item to buy, some shoppers will be keen to create their own. Give them the materials they need by adding these flowers to your store in seasonal colors, like orange, red, and bronze. If all else fails, they can always use them to decorate the home instead.
• Card making kits – This product tends to peak in December on Google Trends, but it’s wise to stock them as soon as possible. Some creative shoppers will want to start their crafting for Thanksgiving and Christmas early.
• Colorful paper – In 2023, colorful paper spiked in popularity during October. An ideal fall product to sell to families, parents can get creative with their children by crafting paper leaves and other seasonal makes.

Move over Christmas. For some, fall is the most wonderful time of the year thanks to holidays like Halloween and Thanksgiving. As September rolls around, shoppers will be getting excited about the seasonal holidays, so provide them with themed decorations to brighten their homes up with. Popular choices include:

• Table decorations – Hosts will be purchasing runners, mats, tablecloths, and disposable napkins for the Thanksgiving table.
• Pumpkin figures – You can’t have fall without pumpkins, so why not stock pumpkin figures that can sit on someone’s front door, shelf, or mantlepiece?
• Artificial flowers – With artificial flowers, customers don’t need to deal with the inconvenience of replacing fresh blooms every few days. Opt for rich, seasonal colors like red, orange, yellow, and brown, which will add a cheery pop of color to the home.
• Halloween decorations – You can’t go wrong with spooky Halloween decorations for October. Ideas include creepy ornaments (witches and skulls are popular), wall hangings, doormats, trick or treat signs, and skeletons.

Throw blankets are most popular in December, but some shoppers will start looking for this popular fall item as early as October. When the nights get darker, these soft and luxurious blankets will keep your customers warm as they relax inside the home, while they also act as a stylish interior accessory to lay over sofas or beds. Based on our keyword research, here are some commonly searched keywords to use:

• Electric – On Google Trends, electric throws have peaked in popularity every fall since 2019. You’ll find electric throws in various colors, while most will come with temperature control settings and a timer that ensures the throw switches off after a certain amount of time.
• Knitted – Searches for knitted throws were significant in 2023, and this fall item is expected to be just as popular this year. These chunky knits come in interesting textures, so they’re great for both decorative and warming purposes.
• Cotton – Cotton is another throw fabric that was popular in 2023. Known for its durability and breathability, many shoppers are more inclined to buy this natural fabric. It’s also softer, which feels better on the skin!

Don’t call us basic, but we do love a delicious pumpkin spiced drink at this time of the year, and Google Trends shows that plenty of shoppers do too! Selling anything pumpkin spice flavored this fall is a good call, since devotees of this seasonal spice will be doing all they can to get their yearly fix.

Out of the pumpkin spice products on the market, we recommend stocking a pumpkin spice mix because it’s a versatile fall item that can be used for baking and drinking. These spice mixes often feature other seasonal flavors as well, such as cinnamon, allspice, ginger, and nutmeg – the sound of that alone will make your customers’ mouths water.

Halloween costumes will be popping up everywhere this fall. To get ahead of the competition at peak season, think about which costumes could be popular in 2024. One tactic is to look at pop cultural trends. For instance, summer 2023 was the era of Barbie and Oppenheimer, and there were huge search spikes for costumes based on these movies’ characters in October of that year. Here are some 2024 ideas:

• Movie characters – Think about some of 2024’s biggest releases like Inside Out 2, Dune: Part 2, and Beetlejuice Beetlejuice.
• Superheroes – The popularity of superhero costumes isn’t slowing down. This year, we expect that Deadpool and Wolverine outfits will be highly coveted.
• Pop musicians – Taylor Swift is a strong choice, especially due to the popularity of the Eras Tour. Meanwhile, Chappel Roan is another contender with her bold stage costumes and makeup.

Once you’ve identified some popular costume ideas, start sourcing accessories associated with them, alongside make-up and wigs that’ll help people get into character.

Expert Q&A: The Cat Ball

Jennifer Boaro

Jennifer Boaro is the chief designer of The Cat Ball, an online pet accessory company based in Washington. Using Shopify, they have have a range of great products that will please any feline friends. They're the cat's whiskers!

I didn't pick this product to sell: I designed this product to sell! I'm a cat bed designer, creating beds designed for cats and styled for people.

Why did you pick this product to sell?

I didn’t pick this product to sell: I designed this product to sell! I’m a cat bed designer, creating beds designed for cats and styled for people. I started creating Christmas theme cat beds because I know that so many cats like to sit under the Christmas tree, so why not give them a really cute bed to lounge in?

How does seasonality affect sales?

We do sell more cat beds when the weather gets cooler, so our sales start to increase around August.

Do you offer Black Friday sales?

We will offer Black Friday discounts and promote them through our newsletter and in our Instagram posts.

How do you market your products?

Instagram and our email newsletter are the biggest parts of our marketing at the moment.

What do you wish you had known before you started?

I wish I had known more about intellectual property protection before launching my business.

Thanksgiving, Halloween, and the countdown to Christmas all involve food, and lots of it! So, when looking for things to sell in the fall, you can’t go wrong with high-quality kitchen and cooking utensils. After all, you need a sharp knife to cut up a turkey and carve out a terrifying pumpkin, right? Here are a few keywords that shoppers are currently looking for – all backed by our keyword research:

• Silicone – This synthetic rubber is a popular kitchen material, especially for cookware and utensils because it’s non-stick and easy to clean. You can also buy silicone products in numerous shades, helping customers add a colorful touch to a kitchen.
• Non Toxic – Non toxic cooking products put safety first. Conscious customers will be more aware of toxic materials, so look out for pots and pans made from stainless steel, cast iron, or ceramic.
• Teak – A trending material used for kitchenware, teak is a durable and resistant hardwood that is often used to create eco-friendly cooking utensils.

Can you smell that? Darker evenings call for an assortment of scented candles. They’ll bring light into a room and make it smell irresistible. What more could your customers want? For this popular fall item, hone in on seasonal scents. We’re talking cider, pumpkin spice, cedarwood, sandalwood, vanilla, and honey.

For inspiration, see what popular brands like Bath & Body Works and Yankee Candle are up to. Look at their reviews and see which scents are most popular. You may also have to win over customers by making your candles look as good as they smell – decorative packaging is ideal for fall interiors.

The cold weather isn’t just uncomfortable; it can also leave hair and skin looking dry, or even flaky. If you’re in the beauty or healthcare industry, it’s time to stock your store with skincare and haircare products that your customers can use daily. Here are some popular options:

• Moisturizer cream – People with drier skin in fall weather will want a hydrating cream they can use daily. Look out for ingredients like hyaluronic acid, ceramides, and squalene which are all suitable for dry skin and will lock in moisture. Customers with other skin types, like oily or combination skin, will need to keep their skin hydrated during fall too, so stock some more lightweight, gel moisturizer options for them.
• Facial serums – For an extra boost, customers can also grab a hydrating serum to use alongside their moisturizer. Shoppers purchase serums because of the active ingredients in them, so remember to research the ingredients carefully and identify products that can help them resolve their skincare issues. For fall, I recommend niacinamide serums that will soothe skin in harsher weather.
• Hair oils – Hair oils are popular all year round according to Google Trends, though you’ll find slight spikes in popularity during the colder months. Customers suffering from an itchy, dry scalp (mainly due to strong, cold winds or a reliance on indoor central heating) can use these hair oils for extra hydration and to soothe any irritation. Look out for ingredients like castor oil, almond oil, and argan oil for extra protection this fall.

With Thanksgiving in fall, hungry shoppers will be dreaming of fresh harvest vegetables: pumpkins, potatoes, carrots, squash – the list is endless. With that in mind, any of your customers with a garden (or at least a plant pot on their apartment’s window sill) will be freshening up their garden supplies. Make sure that they’re prepared with some key items:

• Fall seeds – Though most people harvest their vegetables at the beginning of fall, there are some seasonal crops that they can plant from September onward. Vegetables that customers can plant in the fall include radishes, lettuce, peas, and leafy greens, so keep these varieties well supplied.
• Leaf blowers – Fall leaves sure are pretty, but they aren’t so pretty when they start covering gutter systems and rotting away. Because of this, customers could be looking for leaf blowers that’ll help them clear up the messy leaves around their house. Rakes are also a good fall product to sell for this exact reason.

You need to make informed decisions when hunting for your next fall product to sell, so it’s essential that you carry out market research beforehand. Here are our top tips to help you identify the right goods for your store that will serve your customers’ needs:

• Search on Google Trends – This free platform is a valuable tool for store owners, since you can look for breakout search terms that reflect what people are looking for online. Once you’ve found a keyword you’re interested in, we recommend using the graphs to identify any previous seasonal peaks in the fall.
• Scour social media channels – Highly visual social media channels, like TikTok, Instagram, and Pinterest, are top resources for finding out what’s currently popular. Keep an eye out on viral trends, hot topics, and the kinds of products influencers are pushing.
• Conduct customer surveys – Useful to gain a clear picture of what’s popular, you could always conduct surveys with your existing customer base to hear their thoughts. Once you’ve created a simple form and have shared it via your content marketing, you could offer a discount or a giveaway entry as an incentive for people to fill it in.
• Check out the competition – To get ahead of your competitors, you need to assess what they’re offering, their pricing strategies, and unique selling points. If you find a gap in their sales strategy, take this as an opportunity to provide better quality products alongside competitive prices and attentive customer service.
• Think about your niche – Who are you currently selling to? Is it a fashion-forward crowd looking for their next chunky sweater, or parents with kids who want to decorate their house for Halloween? Think about your target audience’s needs and tailor your fall products accordingly.

Once you have your fall products uploaded, you can’t just stop there. You need to have some marketing tricks up your sleeve to bring a wider crowd to your listings. Here’s what you can do:

Optimize Your Product Listings

How effective are your product listings? If your product descriptions aren’t clear or engaging and don’t tell the customer key details, you’ll need to reassess your ecommerce copy. Keep your paragraphs short and snappy, and use bullet points to list features like color, size, shape, and material.

Since you’re selling in fall, make the most out of the season by honing in on sensory language. Think of textures, scents, and feelings that’ll help customers envision how your products will enhance their fall experience.

High-quality product photos are also key to optimizing your product listings. To complement your copy, use high-quality, seasonally relevant images when showcasing your products. For instance, warm fall colors and cozy textures that capture an autumnal aesthetic.

Offer Seasonal Promotions

Create a sense of urgency with a promotional deal. Since these deals only happen for a limited time each year, they can persuade shoppers to get buying before the time runs out.

In your marketing material, consider using language like “Fall Flash Sale” or “Up To 50% off This Fall” to lure customers in, alongside visuals like a countdown clock that’ll make people want to hurry.

Besides a discount, you could also offer bundle deals for the promotion. For instance, if a buyer wants to buy a seasonal sweater, then they could also purchase a matching scarf for a discounted price for both.

Leverage Your Social Media Marketing

Prepare to reach new audiences by planning, creating, and posting seasonal content to your social media account. You’ll want to fill your content calendar with fall-themed posts, like seasonal tutorials and DIYs, fall product features, and your top tips for the season. Don’t forget to post consistently to stay in your audience’s mind!

After a few posts, use your account analytics to see who’s most interested in your content. This includes your audience’s age range, gender, location – all the key metrics you can analyze for your ecommerce strategy. Are your posts reaching your desired audience? What other products from your store might they be interested in?

• Is Instagram your main platform? Check out our guide to creating the ultimate Instagram content calendar

Refresh Your Blog With Fall-Themed Posts

It’s also time to upload seasonal blog posts to your website. For example, a skincare brand might create blog posts on the best products for fall, while an interior design store is more likely to share their thoughts on the best design trends of the season. Providing valuable and relevant content to your audience will establish you as an industry expert in your niche.

Though we’ve rounded up twelve fall products to sell, not all of the popular fall items listed will be an ideal fit for your online store. Only choose products that are most suitable for the industry you’re in and reflect what your target audience is looking for. Be strategic with your final inventory choices as you try to raise your profits during this busy season – happy selling!