15 Top Selling Items to Sell Online in Fall
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With Halloween, Thanksgiving, and Christmas, fall is one of the busiest shopping seasons of the year. People want to buy their holiday-themed items as early as possible, so it’s best to be prepared and keep up with the latest seasonal trends.
We’ve pulled together a list of the 15 top selling items to sell online this fall to help you take advantage of this huge annual opportunity.
How to Sell Products Online?
If you’re not selling online already, there are various ways to do it. You can utilize marketplaces such as Amazon and eBay, or target customers across social media platforms. Selling your products via these external sites allows you to tap into their large customer base, global reach, and support systems.
Alternatively, you could build an online store – we recommend using ecommerce website builders like Shopify, BigCommerce, and Wix. If you’re just starting out, Wix is great for smaller stores and easy to navigate as a beginner, whereas sites like Shopify and BigCommerce are perfect for larger inventories.
It can be a struggle to build brand visibility, especially with so many ecommerce businesses out there, but your own website provides you with the freedom to experiment and grow.
Why Are Fall and Winter Seasons Great Opportunities For Online Stores?
The fall and winter seasons provide the perfect opportunity for growth. Not only does demand increase thanks to gift-centric holidays like Christmas, but Black Friday and Cyber Monday are the biggest shopping days of the year.
It’s the perfect chance to seize the opportunity to run tailored promotions, and promote your brand effectively.
How to Decide Which Products to Sell In Fall?
When choosing which products to sell in fall, it’s important to pick items that fit your brand. You can either analyze research and market trends or ask your customers directly via surveys. You can also look for gaps in your market, and see which products have little competition, so that your brand can stand out amongst the crowd.
If you’re still unsure about what to sell, we’ve researched the top 15 best high-margin products to sell online this fall.
#1. Tweed Jackets

Tweed jackets are an obvious seasonal item and a timeless piece. Customers will be looking for weatherproof attire as the cold months roll in, so items like this will be in high demand. The fashion market is hugely popular, though, so make sure your product can survive the competition.
#2. Faux Leather Leggings

Trendy and fashionable, faux leather leggings are one of the top selling items during fall. They’re a perfect transition piece and can be worn for almost any occasion which makes them a flexible staple of anyone’s fall wardrobe.
#3. Party Dresses

The end of the year welcomes a wave of party invitations, so it’s no surprise that party dresses are one of the best things to sell in the fall. Don’t forget to market towards specific holidays, like Thanksgiving and Christmas, to draw customers in.
#4. Wool Coats

Wool coats are an ideal product to sell during fall. Warm, comfortable, and practical, they’re a necessity for the season. Plus, customers are always willing to pay a little more for outerwear as they want them to be durable and last all winter.
#5. Waterproof Boots

People prefer sensible shoes during colder weather, so it’s understandable to see why waterproof boots are one of the top selling items during fall. After all, there are plenty of snowbanks and cold puddles to avoid!
#6. Scarves & Gloves

Scarves and gloves are staple products to sell in fall given their wide usage. In fact, many people have multiple scarves and gloves in their wardrobe so make sure to cater to a variety of styles.
#7. Kids Halloween Outfits

Get ready for trick-or-treating with Halloween outfits for kids, one of the best things to sell in the fall. You can stock simple and cheap accessories, or sell more expensive and complex outfits.
#8. Holiday-Themed Homeware Items and Decoration

Social events like Thanksgiving and Christmas call for decorating. Think wreaths, table runners, and tea towels (all of which can be tied in to match the season) to make your home pop with the holiday spirit.
#9. Holiday-Themed Disposables

‘Tis the season for hosting! As families and friends gather together, parties and meal-sharing become the norm. Disposables are necessary for hygiene reasons, especially in the wake of COVID – plus they save the host the hassle of doing the dishes.
#10. Craft Supplies

It’s time to get crafty. Whether that’s homemade decorations, place settings for the Thanksgiving table, or thoughtful gifts ready for Christmas. The holidays offer a unique opportunity to draw in more customers, so tailor your products for the season.
#11. Gift Boxes

The end of summer sees the approach of the gift-giving season, and gift boxes are one of the best things to sell in the fall. You can stock up on uniquely designed boxes, and make sure to tailor them to seasonal events like Thanksgiving or Christmas.
#12. Deep Conditioning Hair Treatments

The colder weather can leave your hair and scalp dry, so many people look to indulge in a deep conditioning treatment. Though the intense moisturizing nature of the product makes it one of the top selling items during fall, it can be used all year round whenever people want a bit of self-care time.
#13. Rich Lotions and Moisturizer Cream

As the seasons change, so does our skincare regime. Rich lotions and creams can be used throughout the year but the fall and winter weather really dries out our skin. Lots of people will be looking to invest in a heavier moisturizer for this reason so make sure you’re prepared.
#14. Halloween Pet Accessories

Everyone loves to get their pets involved in all the holiday fun with unique outfits and accessories – and Halloween is one of the biggest events of the year! Think spooky bandanas and wearable bat wings.
#15. Phone Tripod

The phone market is growing each year. This does mean it can get pretty crowded, but there’s a large customer base to draw from. Almost everyone has a cell phone, and a tripod is perfect for those looking to elevate their photo skills.
Summary
It’s important to decide what products work best for your market and brand, whether you’re starting a new store or adding to your website’s inventory.
These 15 top selling items to sell online in fall are a great place to start if you’re unsure, and will help you identify the needs of your market.
If you haven’t already created your online store, check out our handy guide on how to start an online novelty store.
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