17 Top Selling Items to Sell Online in Fall

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Fall is one of the busiest shopping seasons with people going out every year to buy holiday-themed items as early as possible. Not only does demand increase thanks to gift-centric holidays like Christmas, but Black Friday and Cyber Monday are the biggest shopping days of the year.

Now is the perfect time to create an online store to capitalize on this yearly holiday bonanza. If you already have a store, why not try expanding your inventory or running seasonal promotions? There’s no reason that this holiday season you couldn’t also be making a nice sizable profit pile for yourself. Call it an early Christmas present!

But it’s important to be prepared and keep up with the latest seasonal trending products to sell online, so we’ve pulled together a list of the 17 top-selling items to sell this fall to help you take advantage of this huge annual opportunity. Grab a mug of cocoa and let’s take a look, shall we?

How to Sell Products Online?

If you’re not selling online already, there are various ways to do it. You can utilize marketplaces such as Amazon and eBay, or target customers across social media platforms. However, we would always recommend having your own online store. Not only is it something that you can control and grow yourself, but it’s also relatively cheap to start and won’t take as big of a cut of your profits as marketplaces.

For ecommerce website builders, the best in the business are Wix, Shopify, and Squarespace. If you’re just starting out, Wix is great for smaller stores and easy to navigate as a beginner, whereas a builder like Shopify allows for more growth and scalability. Squarespace is perfect for those who are more design-focused and interested in visual marketing.

With your own website, it provides a solid base for not only you to build up your business but for your customers to revisit. We believe it’s much better to be in control of where you sell your products, and current builders give you so much freedom.

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How to Decide Which Products to Sell In Fall?

When it comes to choosing the right products to sell during the season when the weather cools and the leaves turn brown can significantly impact your sales and overall business success.

To make informed decisions, thorough market research is essential. You can either analyze and research market trends to find trending products to sell, or ask your customers directly via surveys. You can also look for gaps in your market, and see which products have little competition, so that your brand can stand out amongst the crowd.

Here’s a quick guide to selecting the right products to sell in fall:

  • Products that are highly sought after during fall, such as warm clothing, home décor items, and seasonal foods, will sell well. So analyze recent trends, customer preferences, and purchase patterns to identify in-demand items.
  • While it’s essential to meet demand, you also need to consider profit margins. Evaluate the cost of sourcing, manufacturing, or procuring products and compare it with the potential selling price. Then, choose items that not only sell well but also offer a healthy profit margin.
  • Fall-specific products create a sense of urgency and relevance, encouraging customers to make purchases. Look for items that resonate with the season: cozy sweaters, Halloween costumes, or autumn-themed decorations. These products can create a strong emotional connection with buyers, driving sales.
  • Study your competitors to learn about the products they’re offering, their pricing strategies, and unique selling points. Differentiate your offerings by providing better quality, competitive prices, or superior customer service.
  • Consider your target audience and niche market, and tailor your product selection to cater to specific interests and preferences accordingly. If, for example, your audience comprises fitness enthusiasts, fall-themed fitness gear or nutrition supplements could be lucrative. Niche-specific products can attract a dedicated customer base, enhancing your sales potential.

If you’re still unsure about what to sell, we’ve researched the top 17 best high-margin products to sell online this fall.

#1. Tweed Jackets

tweed jacket top selling fall product
Joules display their tweed jacket as a seasonal item through the images used.
Graph showing interest in the keyword term "tweed jacket" from October 2017 to April 2022

Tweed jackets are an obvious seasonal item and a timeless piece. Customers will be looking for weatherproof attire as the cold months roll in, so items like this will be in high demand. The peak season seams to be the transition between November and December. The fashion market is hugely popular, though, so make sure your product can survive the competition.

Top Tip: Made with a warm and cozy fabric, the fashionable jacket is a great product to sell in fall and one you can mark up at a high price.

#2. Faux Leather Leggings

faux leather leggings top selling fall products
It’s important to note that the leggings are faux/vegan leather.
Graph showing interest in the keyword term "faux leather leggings" from October 2017 to April 2022

Trendy and fashionable, faux leather leggings are one of the top-selling items during fall. They’re a perfect transition piece and can be worn for almost any occasion which makes them a flexible staple of anyone’s fall wardrobe. The final week of November is when they peak, so remember to roll out promotions in time.

Top Tip: The clothes market is oversaturated, but a key selling point is the faux leather/vegan leather material so make that a real focus.

#3. Party Dresses

party dresses best selling fall products
Selkie gets in the holiday spirit with this red number, using the office Christmas party in the product photos.
Graph showing interest in the keyword term "party dress" from October 2017 to April 2022

The end of the year welcomes a wave of party invitations, so it’s no surprise that party dresses are one of the best things to sell in the fall. Typically picking up more steam after Halloween, don’t forget to market towards specific holidays, like Thanksgiving and Christmas, to draw customers in.

Top Tip: People are ready to splash out and splurge on outfits for special occasions, so your pricing should reflect this.

#4. Wool Coats

wool coats top selling products to sell in fall
& Other Stories channels a winter vibe in its product photos, even though they’re only selling the coat.
Graph showing interest in the keyword term "wool coats" from October 2017 to April 2022

Wool coats are an ideal product to sell during fall. Warm, comfortable, and practical, they’re a necessity for the season. Plus, customers are always willing to pay a little more for outerwear as they want them to be durable and last all winter. Aim to promote hard around the mid-to-end of November for best results.

Top Tip: Market your wool coats with seasonal photographs – picture them in colder environments or with people wrapped up against the weather.

#5. Waterproof Boots

waterproof boots top selling fall products
Hunter are famous for their rainproof shoes.
Graph showing interest in the keyword term "waterproof boots" from October 2017 to April 2022

People prefer sensible shoes during colder weather, so it’s understandable to see why waterproof boots are one of the top-selling items during fall. After all, there are plenty of snowbanks and cold puddles to avoid. You can also see a recent trend of a jump in sales just after the New Year, so don’t forget to extend any promotions for the entire cold season!

Top Tip: Stock waterproof boots in kid sizes – adults try to avoid the miserable weather, but kids will always love to play outdoors.

#6. Scarves & Gloves

scarve and gloves best selling fall items
Mall of Norway labels their matching set with a chilly product name.
Graph showing interest in the keyword term "scarf and gloves" from October 2017 to April 2022

Scarves and gloves are staple products to sell in the fall given their wide usage. You can see it trends upward every year at the start of December, so don’t forget to market during that period. Many people also have multiple scarves and gloves in their wardrobe so make sure to cater to a variety of styles.

Theresa Delgado sells custom silk scarves from her studio in LA through an online store made with Shopify. Each vibrant pattern is printed on fine silk and thoughtfully designed to bring good vibrations and foster an optimistic outlook as a way of living.

Starting and running a business has a lot of ups and downs and it's important to show up everyday with enthusiasm. I have learned that each action taken builds on the last and that is what will get you to the success you envisioned for your business. Keep working at it!

Since I was in elementary school I have loved scarves. As I grew older the obsession continued. Scarves are the best third-piece accessory to pull any look together. Four years ago I printed a painting I did onto a silk scarf. I loved it so much…my business was born!
Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique. My silk scarves fit the bill because the prints are uniquely bold and eye-popping, not mass-produced, made with the highest quality fabric, and carefully finished with hand-rolled and hand-sewn edges
As a small business owner, my strategy is to stand out and not follow the crowd. In October, when people are starting to get into the holiday mode is when my online shop has its big BFCM sale. As the holidays are near, I will also be running other promotions to attract customers.
Marketing my silk scarves has a four-pronged approach: email, media outreach, social media advertising, and online wholesale marketplaces.
Shopify is quick to set up and has very nice modern themes (they fit my brand look very well) to get your business website going.
I’m not one to be super fussy about making a lot of website changes. I like that it’s easy to learn and maneuver and that Shopify is tasked with keeping everything secure and free from hackers, so I can focus on growing my business.
I definitely recommend Shopify. Setup is easy and if I have questions the forums are helpful. Since it’s such a widely used platform, doing a general online search for any help pulls up a lot of options.
Starting and running a business has a lot of ups and downs and it’s essential to show up every day with enthusiasm. I have learned that each action taken builds on the last and will get you to the success you envisioned for your business. Keep working at it!
Top Tip: Don’t forget matching sets! Pair up the products with coordinated designs so customers are inclined to buy both.

#7. Kids Halloween Outfits

kis halloween outfits fall products
Great Pretenders sells their Halloween outfits across their website as well as on Amazon.
Graph showing interest in the keyword term "kids halloween costume" from October 2017 to April 2022

Get ready for trick-or-treating with Halloween outfits for kids, one of the best things to sell in the fall. You can stock simple and cheap accessories, or sell more expensive and complex outfits. This product is very seasonally dependant with not much demand the rest of the year, so make sure your promotions and marketing are on point if you really want to hit your audience.

Top Tip: Most kids want a new costume each year so update your store with what’s trending at that time.

#8. Holiday-Themed Homeware Items and Decoration

holiday themed homeware fall products
An example of the Thanksgiving homeware & decorations available on Etsy.
Graph showing interest in the keyword term "home decorations" from October 2017 to April 2022

Social events like Thanksgiving and Christmas call for decorating. Think wreaths, table runners, and tea towels (all of which can be tied in to match the season) to make your home pop with the holiday spirit. This will peak usually a week before either holiday, so make sure your inventory is fully stocked.

Top Tip: Customers like to buy products they can reuse year after year so make sure your items are durable and timeless.

#9. Holiday-Themed Disposables

holiday themed disposables fall products
Themed disposables are a practical way to incorporate the holiday spirit into your event.
Graph showing interest in the keyword term "paper plates" from October 2017 to April 2022

‘Tis the season for hosting! As families and friends gather together, parties and meal-sharing become the norm. Paper plates especially peak during Thanksgiving, for example. Disposables are necessary for hygiene reasons, especially in the wake of COVID – plus they save the host the hassle of doing the dishes.

Top Tip: People buy disposables in large quantities so make sure your inventory is well-stocked.

#10. Craft Supplies

craft supplies fall products
Oriental Trading sells a wide range of craft supplies for seasonal activities.
Graph showing interest in the keyword term "craft supplies" from October 2017 to April 2022

It’s time to get crafty. Whether that’s homemade decorations, place settings for the Thanksgiving table, or thoughtful gifts ready for Christmas. The holidays offer a unique opportunity to draw in more customers, so tailor your products for the season. While it has its small spikes during the holidays, this one is quite consistent all year round. Notice the big spike occurring just as COVID forced everyone inside!

Top Tip: Think about SEO product titles! Name your products appropriately so that customers can easily find seasonal-themed items.

#11. Gift Boxes

gift boxes top selling fall products
Offer personalized gift boxes for the holiday season like this Etsy seller.
Graph showing interest in the keyword term "gift boxes" from October 2017 to April 2022

The end of summer sees the approach of the gift-giving season, and gift boxes are one of the best things to sell in the fall, especially during the lead-up to Christmas when they trend the best. You can stock up on uniquely designed boxes and tailor them to seasonal events like Thanksgiving or Christmas.

Top Tip: Why not try personalized gift boxes? Allow customers to add names or personal images to create unique packaging they can reuse.

#12. Deep Conditioning Hair Treatments

deep conditioning hair treatment fall products
These deep conditioning hair treatments are perfect for the colder weather.
Graph showing interest in the keyword term "deep conditioning hair" from October 2017 to April 2022

The colder weather can leave your hair and scalp dry, so many people look to indulge in a deep conditioning treatment. Though the intense moisturizing nature of the product makes it one of the top selling items during fall, it can be used all year round whenever people want a bit of self-care time.

Top Tip: Why not try personalized gift boxes? Allow customers to add names or personal images to create unique packaging they can reuse.

#13. Rich Lotions and Moisturizer Cream

lotions and moisturisers fall products
First Aid Beauty’s ‘Ultra Repair Cream’ offers intense hydration – perfect for fall & winter.
Graph showing interest in the keyword term "moisturizer cream" from October 2017 to April 2022

As the seasons change, so does our skincare regime. Rich lotions and creams can be used throughout the year but the fall and winter weather really dries out our skin. They also make great stocking fillers or easy repeat presents since they don’t last for ages. Lots of people will be looking to invest in a heavier moisturizer for this reason so make sure you’re prepared.

Top Tip: Bundle similar items together for special holiday deals when Black Friday and Cyber Monday hit.

#14. Halloween Pet Accessories

halloween pet accessories top selling fall products
Get your pets in on the spooky season with these customized accessories from Chewy.
Graph showing interest in the keyword term "halloween pet" from October 2017 to April 2022

Everyone loves to get their pets involved in all the holiday fun with unique outfits and accessories – and Halloween is one of the biggest events of the year! Think spooky bandanas and wearable bat wings. This type of product only gains steam one time a year, so it’s vital you don’t miss out.

Jennifer Boaro is the chief designer of The Cat Ball, an online pet accessory company based in Washington. Using Shopify, they have have a range of great products that will please any feline friends. They're the cat's whiskers!

I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.

I didn’t pick this product to sell: I designed this product to sell! I’m a cat bed designer, creating beds designed for cats and styled for people. I started creating Christmas theme cat beds because I know that so many cats like to sit under the Christmas tree, so why not give them a really cute bed to lounge in?
We do sell more cat beds when the weather gets cooler, so our sales start to increase around August.

We will offer Black Friday discounts and promote them through our newsletter and in our Instagram posts.
Instagram and our email newsletter are the biggest parts of our marketing at the moment.
We use Shopify and I absolutely love it. I like that Shopify offers great solutions for selling products in person, like at craft fairs, while also selling in multiple online sales channels.

What would I change about Shopify? I mostly wish that I had started to use it earlier than I did! They have done a great job of continuing to grow and add new features.

I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.

I wish I had known more about intellectual property protection before launching my business.

Top Tip: Make sure to include various sizes to accommodate both small and large pets.

#15. Phone Tripod

phone tripod fall products
A tripod can help capture those special memories during the holidays.
Graph showing interest in the keyword term "phone tripod" from October 2017 to April 2022

The phone market is growing each year. This does mean it can get pretty crowded, but there’s a large customer base to draw from. Almost everyone has a cell phone, and a tripod is perfect for those looking to elevate their photo skills. They make great presents due to their universal appeal, so make sure to target big sales days like Black Friday.

Top Tip: Most phone tripods work universally, but make sure to note which phones are compatible with the product to reassure the customer.

#16. Gardening and Planting Supplies

Gardener's Supply website screenshot
Gardener's Supply sells a range of – you guessed it – gardener's supplies, which range from arches and arbors to wildlife shelters.
gardening supplies Google Trends screenshot

Who said fall was an orange color only? Cabbage, broccoli, spinach, kale, lettuce, peas, and brussels sprouts are just a handful of the green vegetables that thrive in fall. Of course, that means your prospective customers need to be freshening up their garden supplies. And, with all those fall leaves dropping out of the trees, your customers are going to be needing a new rake!

Top Tip: While Gardener’s Supply – the example we’ve used above – sells every piece of gardening equipment under the sun, we don’t recommend going quite so broad. Picking a niche (and sticking to it) will help you develop and appeal to an audience, and give you a stronger brand.

#17. Kitchen and Cooking Tools

IKEA kitchen utensils website screenshot
IKEA's extensive selection of kitchen and cooking tools is a big – but perhaps not the only – reason customers flock to its shelves in fall.
kitchen utensils Google Trends screenshot

Thanksgiving, Halloween, and the runup to Christmas all involve lots of food – which means demand for quality kitchen and cooking utensils is rarely higher. After all, who can carve a turkey – or turn an ordinary pumpkin into a terrifying jack-o-lantern – without a sharp knife?

Top Tip: As the Google Trends graph shows, online interest in kitchen and cooking utensils spikes in the lead in to Christmas, with the data suggesting that many people are buying these tools as presents. With that in mind, provide handy options for gifting at the checkout, such as pre-wrapping or customization.

Seasonal Marketing Strategies

As the air turns crisp and your feet begin to crunch the fallen leaves on the sidewalk, your business can tap into the fall frenzy by implementing an effective seasonal marketing strategy. Here’s how you can make the most of the autumnal charm and boost your online sales.

Optimize Your Product Listings and Descriptions

First up, craft detailed and engaging product descriptions that evoke the essence of fall. Use sensory language to describe textures, scents, and feelings associated with your products, and help customers envision how your products will enhance their fall experience.

It’s not only what you write that will have an impact, though – it’s how your products look. And to this end, visual appeal is key. So use high-quality, seasonally relevant images to showcase your products; highlighting fall colors and cozy settings in your product photos to channel an autumnal aesthetic.

Offer Seasonal Promotions and Discounts

Everyone loves a deal – so create a sense of urgency with limited-time fall promotions and discounts.

Consider providing special offers like a “Fall Flash Sale” or “Autumn Weekend Discounts” to entice customers to make a purchase before the offer expires.

What’s more, you can encourage customers to spend by offering bundle deals. Pair, for example, a warm sweater with a stylish scarf and offer a discounted price for the combo. Bundles not only increase sales, but also provide value to customers.

Leverage Social Media Marketing

Plan a social media content calendar with fall-themed posts: such as behind-the-scenes looks at your fall product lineup, customer testimonials, or autumnal DIY ideas. Consistent posting keeps your brand top of mind for potential buyers.

You can also try harnessing social media advertising to target specific demographics interested in fall products. Platforms like Facebook and Instagram offer advanced targeting options, allowing you to reach potential customers based on their interests, location, and online behavior.

Learn how to create an Instagram content calendar in our full guide.

Up Your Content Marketing Game This Fall

Develop engaging, high-quality blog posts, videos, or infographics that align with autumnal themes. For example, if you sell skincare products, create a blog post about “Fall Skincare Tips for Healthy Skin.” Providing valuable and relevant content establishes your brand as an authority in your niche.

Then, be sure to share this content – plus other educational resources related to fall products or activities – with your audience. For instance, if you sell outdoor gear, create guides on “Essential Hiking Gear for Fall Adventures” or “Camping Recipes for Chilly Nights.” Informative content not only attracts potential customers, but builds trust and credibility with your existing audience.

Content is king. Never underestimate its power!


There we have it. 17 top-selling products for the fall/holiday season to swap your weight gains for paid gains. We hope you’ve gotten some quality insight into how customers operate during the period and how you can take advantage. Now you know your products, check out our guide on holiday marketing for top tips and strategies for boosting sales too!

It’s important to decide what products work best for your market and brand, whether you’re starting a new store or adding to your website’s inventory. Having your own ecommerce store is the way to go by our estimation, as it’s always best to have that control over your inventory.

Wix is the best bet for first-timers with smaller stores, whereas Shopify is better for larger inventories and those who want to scale up their business. Squarespace secures itself as the king of design and visual marketing.

If you would like to check out which ecommerce builders we think are best in more detail, check out our best ecommerce website builders.

Till then, it’s a Happy Holidays from us here at Website Builder Expert!

Written by:
headshot of Sam Jagger
Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions. I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it! Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts. The internet is made for everyone, so come online and let us help you get there.

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