15 Top Selling Items to Sell Online in Fall
Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more
Fall is one of the busiest shopping seasons with people going out every year to buy holiday-themed items as early as possible. Not only does demand increase thanks to gift-centric holidays like Christmas, but Black Friday and Cyber Monday are the biggest shopping days of the year.
Now is the perfect time to create an online store to capitalize on this yearly holiday bonanza. If you already have a store, why not try expanding your inventory or running seasonal promotions? There’s no reason that this holiday season you couldn’t also be making a nice sizable profit pile for yourself. Call it an early Christmas present!
But it’s important to be prepared and keep up with the latest seasonal trends, so we’ve pulled together a list of the 15 top-selling items to sell online this fall to help you take advantage of this huge annual opportunity. Grab a mug of cocoa and let’s take a look, shall we?
How to Sell Products Online?
If you’re not selling online already, there are various ways to do it. You can utilize marketplaces such as Amazon and eBay, or target customers across social media platforms. However, we would always recommend having your own online store. Not only is it something that you can control and grow yourself, but it’s also relatively cheap to start and won’t take as big of a cut of your profits as marketplaces.
For ecommerce website builders, the best in the business are Wix, Shopify, and Squarespace. If you’re just starting out, Wix is great for smaller stores and easy to navigate as a beginner, whereas a builder like Shopify allows for more growth and scalability. Squarespace is perfect for those who are more design-focused and interested in visual marketing.
With your own website, it provides a solid base for not only you to build up your business but for your customers to revisit. We believe it’s much better to be in control of where you sell your products, and current builders give you so much freedom.
0% – 2%
0% – 3%
How to Decide Which Products to Sell In Fall?
When choosing which products to sell in fall, it’s important to pick items that fit your brand. You can either analyze and research market trends or ask your customers directly via surveys. You can also look for gaps in your market, and see which products have little competition, so that your brand can stand out amongst the crowd.
If you’re still unsure about what to sell, we’ve researched the top 15 best high-margin products to sell online this fall.
#1. Tweed Jackets
Tweed jackets are an obvious seasonal item and a timeless piece. Customers will be looking for weatherproof attire as the cold months roll in, so items like this will be in high demand. The peak time seams to be the transition between November and December. The fashion market is hugely popular, though, so make sure your product can survive the competition.
#2. Faux Leather Leggings
Trendy and fashionable, faux leather leggings are one of the top-selling items during fall. They’re a perfect transition piece and can be worn for almost any occasion which makes them a flexible staple of anyone’s fall wardrobe. The final week of November is when they peak, so remember to roll out promotions in time.
#3. Party Dresses
The end of the year welcomes a wave of party invitations, so it’s no surprise that party dresses are one of the best things to sell in the fall. Typically picking up more steam after Halloween, don’t forget to market towards specific holidays, like Thanksgiving and Christmas, to draw customers in.
#4. Wool Coats
Wool coats are an ideal product to sell during fall. Warm, comfortable, and practical, they’re a necessity for the season. Plus, customers are always willing to pay a little more for outerwear as they want them to be durable and last all winter. Aim to promote hard around the mid-to-end of November for best results.
#5. Waterproof Boots
People prefer sensible shoes during colder weather, so it’s understandable to see why waterproof boots are one of the top-selling items during fall. After all, there are plenty of snowbanks and cold puddles to avoid. You can also see a recent trend of a jump in sales just after the New Year, so don’t forget to extend any promotions for the entire cold season!
#6. Scarves & Gloves
Scarves and gloves are staple products to sell in the fall given their wide usage. You can see it trends upward every year at the start of December, so don’t forget to market during that period. Many people also have multiple scarves and gloves in their wardrobe so make sure to cater to a variety of styles.
Starting and running a business has a lot of ups and downs and it's important to show up everyday with enthusiasm. I have learned that each action taken builds on the last and that is what will get you to the success you envisioned for your business. Keep working at it!
#7. Kids Halloween Outfits
Get ready for trick-or-treating with Halloween outfits for kids, one of the best things to sell in the fall. You can stock simple and cheap accessories, or sell more expensive and complex outfits. This product is very seasonally dependant with not much demand the rest of the year, so make sure your promotions and marketing are on point if you really want to hit your audience.
#8. Holiday-Themed Homeware Items and Decoration
Social events like Thanksgiving and Christmas call for decorating. Think wreaths, table runners, and tea towels (all of which can be tied in to match the season) to make your home pop with the holiday spirit. This will peak usually a week before either holiday, so make sure your inventory is fully stocked.
#9. Holiday-Themed Disposables
‘Tis the season for hosting! As families and friends gather together, parties and meal-sharing become the norm. Paper plates especially peak during Thanksgiving, for example. Disposables are necessary for hygiene reasons, especially in the wake of COVID – plus they save the host the hassle of doing the dishes.
#10. Craft Supplies
It’s time to get crafty. Whether that’s homemade decorations, place settings for the Thanksgiving table, or thoughtful gifts ready for Christmas. The holidays offer a unique opportunity to draw in more customers, so tailor your products for the season. While it has its small spikes during the holidays, this one is quite consistent all year round. Notice the big spike occurring just as COVID forced everyone inside!
#11. Gift Boxes
The end of summer sees the approach of the gift-giving season, and gift boxes are one of the best things to sell in the fall, especially during the lead-up to Christmas when they trend the best. You can stock up on uniquely designed boxes and tailor them to seasonal events like Thanksgiving or Christmas.
#12. Deep Conditioning Hair Treatments
The colder weather can leave your hair and scalp dry, so many people look to indulge in a deep conditioning treatment. Though the intense moisturizing nature of the product makes it one of the top selling items during fall, it can be used all year round whenever people want a bit of self-care time.
#13. Rich Lotions and Moisturizer Cream
As the seasons change, so does our skincare regime. Rich lotions and creams can be used throughout the year but the fall and winter weather really dries out our skin. They also make great stocking fillers or easy repeat presents since they don’t last for ages. Lots of people will be looking to invest in a heavier moisturizer for this reason so make sure you’re prepared.
#14. Halloween Pet Accessories
Everyone loves to get their pets involved in all the holiday fun with unique outfits and accessories – and Halloween is one of the biggest events of the year! Think spooky bandanas and wearable bat wings. This type of product only gains steam one time a year, so it’s vital you don’t miss out.
I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.
#15. Phone Tripod
The phone market is growing each year. This does mean it can get pretty crowded, but there’s a large customer base to draw from. Almost everyone has a cell phone, and a tripod is perfect for those looking to elevate their photo skills. They make great presents due to their universal appeal, so make sure to target big sales days like Black Friday.
There we have it. 15 top-selling products for the fall/holiday season to swap your weight gains for paid gains. We hope you’ve gotten some quality insight into how customers operate during the period and how you can take advantage.
It’s important to decide what products work best for your market and brand, whether you’re starting a new store or adding to your website’s inventory. Having your own ecommerce store is the way to go by our estimation, as it’s always best to have that control over your inventory.
Wix is the best bet for first-timers with smaller stores, whereas Shopify is better for larger inventories and those who want to scale up their business. Squarespace secures itself as the king of design and visual marketing.
If you would like to check out which ecommerce builders we think are best in more detail, check out our 7 Best Ecommerce Platforms 2023 article.
Till then, it’s a Happy Holidays from us here at Website Builder Expert!
Leave a comment