Every time a customer interacts with your online store, chances are that you will collect data about it. In fact, almost every website or mobile app collects data from its users in some way. But with so much information flying around, how can you make sure your customers feel safe?
Keep in mind important data protection legislation such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which have become blueprints for many other data privacy laws globally.
List the Data You Collect
Make sure that you clearly list the different types of personally identifiable data that you collect from your customers, such as:
- Name and address
- IP address
- Email address
- Phone number
- Payment information
Detail How That Data Will Be Used
This is the part where you can also tell them the benefits of using their data – for example, to make sure their order is delivered on time, to tailor their shopping experience to them, and to show them related products which could be appealing to them. Read up on email marketing best practices to learn more about how best to do this.
Highlight How You Protect Personal Data
Reassure your customers that their personal information is safe in your hands. It’s important to make it clear that you have strict security protocols regarding their data. Let them know that their information is encrypted using Secure Socket Layers (SSL) and that only authorized persons would be allowed access, abiding by your website’s strict security protocols.
Disclose Any Data Sharing With Third Parties
Above all, most of your customers will be concerned that their personal information will be shared with third parties. No one likes receiving unsolicited spam! If you do share customer information with third parties, make sure you explain clearly how and under what circumstances you do so.
Specify the Collection and Use of Children’s Data
Explain How Cookies Are Used on Your Site
Advice from the Experts
Communicate How Users Can Access and Edit Their Data
Be clear how your users or website visitors can access, transfer, change or delete the information that you collect. This is covered by both GDPR and CCPA guidelines so it’s an important one.
Advice from the Experts
Top tip: Include a Data Subject Access Request (DSAR) Form
Let your users know how they can get in contact if they have any concerns about your use of their personal data. Provide as much information as you can, such as an email address, postal address or phone number. This helps show that your business is open, honest, and happy to discuss the use of customers’ personal data with them.
Whatever the needs of your business, there’s no harm in getting a little help from using pre-crafted templates online. Be sure to find one that is most suited to your business, and check to see if it’s applicable to how your online store uses customers’ personal data.
We know privacy policies won’t be the most exciting thing about your website. But they’re super important. Not just for the trustworthy image of your company’s brand, but for everybody!