Trying to choose the right template for your bakery website is a tricky task. You know it needs to be perfect. It needs to showcase your products, be appealing to visitors, and mirror your existing brand aesthetic.
A website template is an important part of designing your overall web presence. Considering 94% of visitors stopped trusting a website with an outdated design, what your website looks like can have a major impact on the success of your business.
But there are so many bakery website templates to choose from. Literally thousands. So where do you start?
That’s where we come in. We’ve narrowed down the 10 best bakery website templates out there, covering different platforms including Wix, Shopify, and Squarespace, to make your search simpler. We’ve researched them extensively so that all you need to focus on is the baking…
Made by: Wix
Cupcake Shop by Wix is a bright and bold website template that allows your products to do the talking. The main focus of the homepage is a slider of images for you to showcase your baked goods, which is crucial if you want to make a sale. After all, nobody is going to buy a cake if they haven’t seen what it will look like.
The Menu page allows you to list your products and flavors, and there’s even room for brief text to give more information on each item, such as allergens and best before dates.
The template follows a square block theme throughout, making it easy for users to find the information they’re looking for and preventing each page from appearing too busy or hard to navigate. Wix’s Cupcake Shop template also comes with customizable options such as colors, fonts, logos, a contact form, and a chat box, so you can really make it your own!
Made by: Wix
If you’re looking for a website template that’s dynamic and sleek then Bakery by Wix could be exactly what you need. Bakery makes use of animated sliders and parallax scrolling to ensure users are engaged from the moment they land on your homepage.
Customizable features include an opening times header bar, location map, and special offers bar, allowing you to easily showcase the information users are looking for.
By including a link to your Instagram page in the main menu navigation bar, you’re able to direct users to more of your content and enhance your overall online visibility.
The Menu page is sleek and simple and allows you to categorize your items by type, occasion, or flavor – whilst the inclusion of an Instagram reel makes this template image and content-heavy; putting the focus purely on your products.
If you’ve already created a strong brand aesthetic and have a well-populated Instagram page then Bakery is the ideal website template for you.
Made by: Squarespace
Squarespace’s Brower template is a bakery blog template, ideal for those who want to share more than just products with users. Brower allows you to share longer-form content and share wisdom, knowledge, and baking advice and inspiration with your audience.
Brower is image and content-focused, meaning you’ll need to have a bank of resources at your disposal to use it to its full potential. You can customize elements such as the background color and font, and its built-in contact form makes communicating with your audience considerably easier.
The inclusion of social media icons in the main navigation header as well as the footer helps users navigate to your other platforms with ease. We especially like how the sleek and simple design puts your content as the main focus.
Made by: Squarespace
If you want to combine the blogging prowess available with the Brower template with the ability to still showcase and sell your products directly on your website then the Stanton template from Squarespace is the answer.
The embedded shop allows users to easily add products to their basket. It also provides plenty of text space for you to present your products in detail, without the risk of leaving out any key information.
The responsive blog design means you can share longer-form content such as recipes and inspiration with your audience, helping you to build up a stronger brand presence online. Users can navigate through your recent posts directly from the homepage.
Squarespace’s Stanton template also offers you the ability to create a customizable sign-up slider with a clear call to action asking users to sign-up to your newsletter or email marketing campaigns.
Shopify’s Foodie template is dynamic, responsive, and the ideal choice for independent bakeries who are looking to take their online presence to the next level.
Foodie allows you to showcase your best-selling products in an animated slider, giving users the ability to easily add them to their online basket and make a purchase.
One of the standout features of the Foodie website template is its interactive menu capabilities.
Not only can you embed your bakery menu – featuring prices and key product information – but users can also click an individual menu item to visit the item’s product page and make a purchase. This is ideal for bakeries who have an in-person service and also sell their products online.
The Foodie template also offers a clear textbox for product information as well as a widget for related products. Directing users to other products they may be interested in helps to improve both the time users spend on your website and hopefully the number of items they purchase.
Shopify’s Focal template puts your products at the heart of the website. Featuring dynamic scrollers and a clean grid layout, you can showcase your baked goods in the best possible light.
You can categorize your bakery menu into categories such as cookies, cakes, and brownies, making it perfect for larger bakeries with a wide product range.
Focal lays out your products crisply in a neat grid, allowing users to clearly see what they’re purchasing. This template also offers a ‘quick shop’ option which enables visitors to add an item to their basket directly from the initial product list.
If you’re interested in creating longer-form content for your website, where you discuss topics such as new product launches or baking inspiration, then Focal also offers a blog page. The blog page layout mirrors the grid used for products, helping to keep the same brand identity running throughout.
Focal also gives you the chance to create personalized pop-ups and banners for various calls to action – including newsletter sign-ups, discounts, and social media follows.
Made by: Duda
Duda’s Bake Shop theme offers customizable colors and fonts and focuses on showcasing products to sell directly on your website.
Bake Shop is image-focused, with the homepage especially focusing on product and bakery image over text. This makes it the perfect choice if you’ve already invested in high-quality images of your products.
The navigation bar is simple and directs users to the content they’re looking for without offering too many options, which can be confusing and overwhelming.
Bake Shop’s Menu options are simple and allow you to list your bakery menu along with prices – however, it’s worth noting that the Menu itself doesn’t offer you the chance to add images or additional information. In order to add that you’ll need to feature the item on a product page instead.
The large “Order Online” button is fixed to the header – users can see it no matter what page of the website they’re on, and the call to action is nice and clear. If a user lands on the homepage looking to make a purchase they will instantly see how to do so.
If you want a simple yet engaging website template that puts the focus purely on your products then Bake Shop is the perfect bakery website template for you.
Made by: Duda
The Ice Cream Shop template from Duda is bright and engaging and makes use of a mixture of image and color backgrounds to draw the user’s attention and make scrolling the website an interesting experience.
Ice Cream Shop allows you to customize the colors, images, and fonts used, and offers various layout options including sliders and grids.
The location capabilities of Ice Cream Shop are particularly useful for bakeries that have more than one location. You can plot all of your venues on an interactive map as well as listing address and contact details for each location.
Ice Cream Shop expertly breaks up large chunks of content with animations and illustrations, helping to keep users engaged and highlight key facts that you want to direct attention to.
If you’re looking for a bakery website template to showcase your brick-and-mortar bakery, rather than to directly sell products online, then Ice Cream Shop is the perfect solution.
If you’re looking for a fun and fresh website template for your bakery then Shopify’s Brooklyn template is the answer.
The dynamics and navigation of the website are simple and the template focuses on the use of color and imagery to keep users engaged. You can customize the colors throughout the website template to match your existing brand aesthetic.
The Shop section is simple and allows you to list multiple variants of one product within the individual product page (different flavors, colors, or sizes, for example). There’s also extensive space for detailed product descriptions, which is particularly useful if you have essential allergy or cooking information to share.
Brooklyn also has the capability to host a blog section, which is ideal if you have a content marketing strategy in the works. The blog section is simple and presents content in easy-to-digest chunks for users.
Shopify’s Fresh template is versatile and an ideal solution for those looking to sell bakery goods directly on their website.
Fresh is super interactive, with various customizable pop-up options and a sidebar featuring your user’s online cart. This sidebar is a great feature, as it allows customers to always see what they’ve added to their basket – no matter what stage of the purchase journey they are up to.
You can totally customize Fresh’s palette to match your own brand colors and requirements. You’re even able to personalize your footer to feature information such as payment options and social media icons.
There’s a dedicated section for longer-form content in the shape of the blog page, allowing you to keep the focus on imagery, colors, and products throughout the rest of the website.
It might seem like the search for the perfect template for your bakery website is never-ending, but the perfect one is out there. It might even be one of these that we’ve showcased here!
When looking for the perfect template remember it needs to not only look good, but meet your needs as well.
If you want the main focus of your website to be selling products then make sure you pick a template that offers the very best shop functions. Similarly, if you want to share longer-form content and create more of a community online then you need a template that offers a blog section.
Now you’ve got an understanding of what sort of website template you need, if you feel ready then it’s time to start thinking about starting your online bakery. With one of these 10 templates, it’s sure to be a scrumptious success!