This article will uncover the differences between a web designer and developer, while explaining when to use each one.
Website builders might offer the easiest way to get online, but getting professional help will likely provide bigger and better results (at more of cost than website builders, of course).
And lots of people do seek outside help – a recent study found 73% of businesses are investing in web design to differentiate their online image.
What’s the difference between a web designer and developer, exactly? They both help build websites, but they’re involved in very different areas. Developers build the site’s core structure using complex coding languages, while designers are more visually creative, focusing on the user.
Developers use their expert programming and coding knowledge to breathe life into the designer’s creative vision. Think of developers as construction workers, and web designers as architects – they’re both necessary roles for building a website, but they have different skill sets.
We’ll dive into the details later where we’ll explain the varieties of web designers and web developers you can have, so you’ll have all the information you need for picking the right option for your website desires.
A web designer makes your website look good. They focus on the style and overall feel of the page, using software like Photoshop to customize the website’s visual elements. They also use code like HTML and CSS (Cascading Style Sheets) to create their designs.
But wait – there’s more. Web designers usually have a specialism, which we’ll jump into right now.
User Experience (UX) designer
A UX web designer’s job is to keep your visitors hooked. They know exactly how to craft a website that your specific audience will enjoy because they’ve carried out thorough research into the users’ demographics and website-needs, not to mention tons of prototype testing and site restructuring.
Just think, if people enjoy using your website, they’re more likely to revisit or recommend. So, you can already see how it can help grow your online community. For some inspiration, check out these excellent UX examples.
User Interface (UI) designer
A UI web designer helps to improve the way users interact with elements, or the interface, on your website. This is done by translating complex brand ideas and values into a website that’s enjoyable and easy to navigate.
How does it differ to UX? It’s a subtle one, really. UX involves research into building a solid foundation for a positive user experience, while UI focuses on the aesthetics (the look and feel) of the actual website.
A visual designer is a mixture of both UX and UI. It’s their job to not only improve the user journey using their creative and coding skills, but to solve design issues. They also help to conceptualise a brand’s unique style or tone of voice.
In essence, they’re a master of all web design trades and their specific roles can vary hugely depending on what you want.
Part of a web developer’s role is to build the a web designer’s concept. Like we said earlier, web developers are similar to those who build, and web designers like the visionaries. A developer usually specializes in designing website apps – a web designer focuses more on what the user will enjoy doing.
The back-end is where the website’s core structure is designed. These developers are experts in programming and using complex software languages like Java, SQL and C#. The work they do is not seen by users because it involves coding on the web servers and databases, not on the browser (unlike front-end developers, which you’ll soon find out).
In short, their job is to create logical, functional websites using various programmes. They also spend a lot of time testing and fixing bugs.
In summary, like a back-end developer, those developing the front-end have coding skills but they build frameworks the user can actually interact with.
A full-stack developer works across different layers – or stacks – including both the front and back end. It is essentially the full package when it comes to web development, because they are an expert in all areas.
You now know the differences between a designer and developer. This is important stuff to know because knowing when to hire each one will make your website-related life much easier. For a quick overview on when to choose each one, take a look at our table below.
|Project||Who do you need?|
|Design a new homepage layout||Web Designer|
|Build a new contact form||Web Developer|
|Create a mobile app||Web Developer|
|Conceptualise new website branding||Web Designer|
|Fix server/hosting issues||Web Developer|
|Edit photos and videos||Web Designer|
How much does a web designer vs web developer cost?
A freelance web designer usually costs between $10-$50 p/h, while hiring a freelance developer normally costs $30-$65 p/h. A medium sized web design agency (which provides both sides of website construction) will cost between $65-$100 p/h for a basic website.
In a lump sum, you’re probably looking at around $6,000 in total for designing a site if you use both developers and designers.
As we’ve mentioned, it doesn’t always have to be one or the other. For instance, building a website from scratch requires both a developer and a designer. After all, teamwork makes the website dream work.
Using a web design agency can be really helpful if, like most people, you don’t have time for creating website pages while juggling invoices and client emails. Or, if you need a website with advanced functionality, an agency full of experts is a great solution.
You should now have a more developed knowledge of web design, but let’s just quickly recap what we’ve learned.
The difference between a web developer and a web designer is bigger than you think. A designer brings a brand’s idea into an on-screen reality, and knows exactly what the specific audience will enjoy. A developer builds the site’s core structure, using coding languages to construct logical, programmatic websites.
However, just like mustard and ketchup on a hot dog, sometimes you need both to get the best experience. When building a website from nothing, you need a web developer to build the foundation, and web designers to make it look and feel the way you and – more importantly – your users want.