Selling on Facebook is an easy way to top up your income with a few extra dollars each month.
Whether you want to connect your ecommerce store to Facebook, or you haven’t built your store yet but want to start selling on Facebook, you’ve come to the right place.
This guide will show you:
- What a Facebook Store is
- Why ecommerce website builders are the easiest way to start selling on Facebook
- How you can set up a Facebook Store on top ecommerce builders Shopify, Bigcommerce and Wix
Why would you ever want to set up a Facebook Store to sell on Facebook?
Well, Facebook has over 2 billion active users every single month.
“If you’re an ecommerce store owner, you want access to such a massive audience right?”
“And if you don’t have your store yet, you’re looking for the best way to access them?”
Not all of Facebook’s users are going to be your customer. But even if a fraction of Facebook’s audience end up buying from your online ecommerce store, that’s still pretty darn good.
If you don’t have your own online store yet, these are the two guides you need:
A Facebook store allows you to sell products through your Facebook Page.
You can set up a Facebook Page for your business that is separate to your personal Facebook account.
I won’t go into how to set up a Facebook Business Page here, but there are plenty of good step-by-step guides if you just search for them on Google.
Once you’ve set up your Facebook Business Page, you can start selling on Facebook by creating a tab for your store on this page.
When people visit your Facebook Page, they can click on your Store Tab and purchase products directly on your Facebook Store.
Needless to say, to get people to buy from your Facebook Store, you should be growing your Facebook audience / community as part of your overall business marketing plan.
Engaging your Facebook community is an excellent way to grow your business. Facebook makes it super easy for you to target users with specific interests, and it makes sharing (viral marketing) your content much easier than anywhere else.
If you’re not using a website builder, Facebook does allow you to create a store, but this involves you having to know how to create an App, then uploading your products and pricing information to Facebook, then somehow connecting all that to some sort of shopping cart to process your payments.
Sounds scarily technical right? Exactly – so we should probably reserve that for the tech warriors.
So what can you (a normal guy or gal) do?
Is there a better (and easier) way to do this without pulling all your hair out? Or smashing your face into your keyboard every 5 minutes?
Yes, there are easier ways to do this!
Website builders allow you to set up your Facebook store quickly and easily, all without requiring you to fudge around with codes at all.
Not sure what a website builder is? Put simply, a website builder is the quickest, easiest and cheapest way of creating a website or online store.
And what’s great is that there are a number of online store builders that can automatically connect all your products to your Facebook store (more details below). This means you can start selling on Facebook in no time at all!
Once you have built your own online store, you can then expand your business presence by setting up a Facebook Store to start selling stuff on Facebook.
If you’ve used an online store builder to create your ecommerce store, any changes or updates you make to your products will be automatically “pushed” through to your Facebook store.
The benefit here is that you just have to update your product once, and your Facebook store will also be seamlessly updated – saving you time and sanity!
Let’s get started on seeing which online store builders allow you to automatically create your own Facebook store so you can start selling products on Facebook.
Take a brief look at their features in the table below:
Now let’s delve deeper into each builder so you can see how easy it is to set up a Facebook store.
Shopify is one of the best and fastest growing ecommerce website builders in the market today:
- 500,000+ active online stores built (helped merchants process over $40 billion in sales)
- Professional and polished design themes to make your store look great
- Hundreds of Apps to expand the functionality of your online store. You can add them as your business grows and require more features.
- 24/7 any time support
To create your Facebook Store through Shopify, you just have to add their free Facebook Store app to your Shopify store.
The Facebook Store app will create a Shop tab for your Facebook Business Page and your products will automatically be ‘pushed through’ to Facebook.
Your customers can then browse your Shopify products on Facebook and can even make a purchase without leaving the social site.
Check out these really cool features that Shopify allow you to control over your Facebook store:
- Visual Organization – You can add banners & change the number of columns of products
- Choose which products you want to sell on Facebook, and automatically import them from your Shopify store to your Facebook store
- Real-time updates – update your products on your Shopify store, and your Facebook store is automatically updated as well
- Liking Gate – set up your Facebook store so that your visitors have to “Like” your Facebook Page before they can see your products (this is optional)
So if you set up an ecommerce website using Shopify, they make it really simple for you to transport your products to your own Facebook store.
Shopify offers a 14-day free trial, so you can get started without spending any of your own money. Click the button below to get started on Shopify.
BigCommerce is also a very reputable ecommerce website builder, helping you build your own online store without having to touch codes at all (same as Shopify above):
- Helped merchants process over $9 billion in sales
- Comprehensive set of “out of the box” tools to help you build your store
- Leverages different social channels to help you grow your sales (such as Facebook Store)
- You can add more advanced tools through their App store (just like Shopify)
Setting up your Facebook store with BigCommerce is pretty straightforward, you just have to follow these steps here.
The process is very similar to Shopify, you need to add their free Facebook Shop app to your store. This will then make your products available on your Facebook Business Page.
Note: The functionality to check-out directly on Facebook is currently only available to US-based Bigcommerce users (Mar 2018).
Adding the app is really quick and easy so you can start selling products on Facebook in no time at all!
BigCommerce is one of the better ecommerce website builders available in the market today. In our opinion, their biggest competitor is Shopify (discussed above), and each of them has their own pros and cons.
Like Shopify, BigCommerce offers a free trial period, so you can try it and see if it’s the right builder for you. Hit the button below to get started.
Wix is most well known as a drag and drop website builder. Even though their core focus is not ecommerce (unlike Shopify and BigCommerce, which are solely focused on ecommerce), they do give you some pretty functional ecommerce tools.
- Over 109 million websites have been built with Wix
- Pure drag and drop interface, so you can insert content anywhere on your website
- Hundreds of beautifully designed templates
- App Market to add more functionality to your website (see our discussion here)
In the same way as Shopify and Bigcommerce, Wix allows you to build a Facebook store through adding a third party app. You can add the app for free, but unless you upgrade to a premium version, you can only display 9 products on Facebook.
With the premium version of the app all your products will update automatically on Facebook if you make any changes in Wix and you can fully customize your Facebook store.
The Facebook Store app makes it very simple and efficient to manage your store across different platforms.
Just like Shopify and Bigcommerce, Wix have a 14-day free trial for their ecommerce plan. This means you can try it out risk free for 2-weeks too see if it’s the right platform for you.
You no longer need to have a lot of technical knowledge to create your own Facebook store to sell products to potential customers who are hanging out on Facebook.
Reputable ecommerce platforms such as Shopify and BigCommerce, as well as website builders such as Wix, have apps that allow you to quickly (and painlessly) create your own Facebook store based on your existing portfolio of products.
The best part is that any updates you have are automatically synchronized with your Facebook store – saving you a lot of time and preventing any potential human errors from having to make a lot of updates over and over again.
The Facebook community is growing and thriving, so it is wise to incorporate a Facebook social media strategy within your overall marketing strategy. Grow your community on Facebook – it’s an easy way to help you spread the word about your business.
To get started building your online store so you can sell on Facebook easily, follow the links below to try out the website builders in this guide:
Which website builder is it easiest to set up a Facebook store with?
If you choose Shopify as your online store builder, all you have to do to create your Facebook store is add their free app and you’re good to go! Your products will update automatically and your customers can even check out directly on Facebook.
Is having a Facebook store worth it?
Having a Facebook store is a great way to grow your business as you can tap into new audiences and gain more customers.
It makes sharing your content really easy so it’s a great way to market your store and products, increase sales and boost your bottom line!
How do you increase your conversions from a Facebook store?
To increase your conversions from your Facebook store, you need to grow your Facebook audience. This can be done through promoting Facebook posts if you have the budget for this, or simply through increasing your Facebook activity.
This could be through upping the number of posts you do or through liking potential customers’ posts.
You could also try searching for Facebook groups related to your store and post about your store in those to increase your traffic and boost your conversions.