3 Easy Ways to Set Up a Facebook Store to Start Selling in 2018

Last updated on February 26, 2018

Set Up Facebook Page Selling on Facebook is an easy way to top up your income with a few extra dollars each month.

Whether you want to connect your ecommerce store to Facebook, or you haven’t built your store yet but want to start selling on Facebook, you’ve come to the right place.

This guide will show you:

  • What a Facebook Store is
  • Why ecommerce website builders are the easiest way to start selling on Facebook
  • How you can set up a Facebook Store on top ecommerce builders Shopify, BigCommerce and Wix

Why would you ever want to set up a Facebook Store to sell on Facebook?

Well, Facebook has over 2 billion active users every single month.

“If you’re an ecommerce store owner, you want access to such a massive audience right?”

“And if you don’t have your store yet, you’re looking for the best way to access them?”

Not all of Facebook’s users are going to be your customer. But even if a fraction of Facebook’s audience end up buying from your online ecommerce store, that’s still pretty darn good.

If you don’t have your own online store yet, these are the two guides you need:

1) Online Store Builder Comparison Chart – our top-rated ecommerce store builders.

2) How to Build an Online Store – step-by-step guide to creating an ecommerce store.

So What is a Facebook Store?

Facebook allows you to set up a store on your Facebook Page to sell products. Facebook Page is a dedicated page that you can set up for your business, so it is different your personal Facebook account.

I won’t go into how to set up a Facebook Page for your business here, but there are plenty of good step-by-step guides if you just search for them on Google.

Once you have your own Facebook Page set up, you can actually set up your Facebook store as one of the tabs on your Page.

How to sell on facebook store - Store Tab

You can see a Facebook store set up as one of the tabs on this Facebook Page

So when people visit your Facebook Page, they can click through on your Store Tab and actually purchase products directly on your Facebook Store.

Needless to say, to get people to buy from your Facebook Store, you should be growing your Facebook audience / community as part of your overall business marketing plan.

Engaging your Facebook community is an excellent way to grow your business since Facebook makes it super easy for you to target users with specific interests, and it also makes sharing (viral marketing) of your content much easier than anywhere else.

Setting Up A Facebook Store On A Facebook Page

Facebook allows you to create stores within your Facebook Page, but it does involve you knowing how to create an App, then uploading your products and pricing information into Facebook, then somehow connecting all that to some sort of shopping cart to process your payments.

Yes – it sounds a bit technical and probably we should reserve that for techie warriors.

So what can you (a normal guy or gal) do?

Is there a better (and easier) way to do this without pulling all your hair out? Or smashing your face into your keyboard every 5 minutes?

Yes, there are easier ways to do this!

Why Website Builders Are The Best Way To Sell On Facebook

There are actually quite a number of software or Apps out there that allows you to set up your Facebook store quite easily, all without requiring you to fudge around with codes at all.

In fact, there is a number of ecommerce online store builders that can automatically connect all your products to your Facebook store (more details below).

Once you have built your own online store, you can then expand your business presence by setting up a Facebook Store to start selling stuff on Facebook.

So if you used one of these ecommerce builder software to create your ecommerce store, any changes or updates you do to your products, these will be automatically “pushed” through to your Facebook store.

The benefit here is that you just have to update your product once, and your Facebook store will also be seamlessly updated – saving you time and sanity!

Let’s get started on seeing which ecommerce software allows you to automatically create your own Facebook store so you can start selling products on Facebook.

Set Up Your Facebook Store with Shopify

Shopify is one of the best and fastest growing ecommerce shopping cart software in the market today:

  • 500,000+ active online stores built (helped merchants process over $40 billion in sales)
  • Professional and polished design themes to make your store look great
  • Hundreds of Apps to expand the functionality of your online store. You can add them as your business grows and require more features.
  • 24/7 any time support

To create your Facebook Store through Shopify, you just have to add their free Facebook Store app to your Shopify store.

How to sell on facebook store - Shopify

Here are also some really cool features that Shopify allow you to control over your Facebook store:

  • Visual Organization – You can add banners & change the number of columns of products
  • Choose which products you want to sell on Facebook, and automatically import them from your Shopify store to your Facebook store
  • Real-time updates – update your products on your Shopify store, and your Facebook store is automatically updated as well
  • Liking Gate – set up you Facebook store so that your visitors has to “Like” your Facebook Page before they can see your products (this is optional)

So if you set up an ecommerce website using Shopify, they make it so simple for you to transport your products to your own Facebook store.

Shopify offers a 14-day free trial, so you can get started without spending any of your own money. Click the button below to get started on Shopify.

Try Shopify Free for 14 Days

Our Shopify Review – See our comprehensive discussion about the pros & cons of using Shopify

Facebook Buy Button – With Shopify’s help, you can now easily sell to Facebook users directly on their Facebook News Feed.  See how it works.

Set Up Your Facebook Store with BigCommerce

BigCommerce is also a very reputable ecommerce online store builder, helping you build your own e-store without having to touch codes at all (same as Shopify above):

  • Helped merchants process over $9 billion in sales
  • Comprehensive set of “out of the box” tools to help you build your store
  • Leverages on different social channels to help you grow your sales (such as Facebook Store)
  • You can add more advanced tools through their App store (just like Shopify)

How to sell on facebook store - Bigcommerce

Setting up your Facebook store with BigCommerce is pretty straightforward, and you just have to follow these steps here.

The total number of steps can be completed in just a few minutes and you can start selling products on Facebook.

BigCommerce is also one of the better ecommerce shopping cart software available in the market today. In our opinion, their biggest competitor is Shopify (discussed above), and each of them has their own pros and cons.

Like Shopify, BigCommerce offers a free trial period, so you can try it and see if it’s the right builder for you. Hit the button below to get started.

Try BigCommerce Free for 15 Days

Set Up Your Facebook Store with Wix

Wix is most well known as a drag and drop website builder. Even though their core focus is not ecommerce (unlike Shopify and BigCommerce, which are solely focused on ecommerce), they do give you some pretty functional ecommerce tools.

How to sell on facebook store - Wix Banners

  • Over 109 million websites have been built with Wix
  • Pure drag and drop interface, so you can insert content anywhere on your website
  • Hundreds of beautifully designed templates
  • Apps Market to add more functionality to your website (see our discussion here)

Wix also allows you to easily build a Facebook Store for free, which you can manage all in Wix’s editor. Here are the instructions on how to get it set up.

For instance, all your inventory is managed in your Wix online store and all updates are automatically “pushed” through to your Facebook store.

How to sell on facebook store - Wix

This makes is very simple and is an efficient way to manage your store across different platforms.

Try Wix for Free


You no longer need to have a lot of technical knowledge to create your own Facebook store to sell products to potential customers who are hanging out on Facebook.

Reputable ecommerce solutions such as Shopify and BigCommerce, as well as website builders such as Wix, have built-in programs so that you can quickly (and painlessly) create your own Facebook store based on your existing portfolio of products.

The best part is that any updates you have are automatically synchronized with your Facebook store – saving you a lot of time and preventing any potential human errors from making a lot of updates over and over again.

The Facebook community is growing and thriving, so it is wise to incorporate Facebook social media strategy within your overall marketing strategy. Grow your community on Facebook – it’s an easy way for your community to help you spread the word about your business.


Which website builder is it easiest to set up a Facebook store with?

If you choose Shopify as your website builder, all you have to do to create your Facebook store is add their free app and you’re good to go!

Is having a Facebook store worth it?

Having a Facebook store is a great way to grow your business as you can tap into new audiences and gain more customers.

It makes sharing your content really easy so it’s a great way to market your store and products, increase sales and boost your bottom line!

How do you increase your conversions from a Facebook store?

To increase your conversions from your Facebook store, you need to grow your Facebook audience. This can be done through promoting Facebook posts if you have the budget for this, or simply through increasing your Facebook activity.

This could be through upping the number of posts you do or through liking potential customers posts.

You could also try searching for Facebook groups related to your store and post about your store in those to increase your traffic and boost your conversions.

Found This Guide Helpful?

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Jeremy Wong

About Jeremy Wong

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


Jeremy Wong

About Jeremy Wong

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.

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75 Responses to 3 Easy Ways to Set Up a Facebook Store to Start Selling in 2018

  1. #

    Hi Jeremy,

    Thanks for the info. I recently created an online store through GoDaddy and was hoping to connect it automatically to my Facebook store in the way that you suggest. Do you know if it is possible to create the Facebook store by uploading from my GoDaddy website? When I spoke to the GoDaddy rep he said it was possible on one of their older platforms but didn’t think that it was possible any longer.

    Any help you could offer would be appreciated.


    Tim Huffman

    • Tom Watts

      Hi Tim,

      I believe it is still possible to connect your GoDaddy Store to your Facebook Store.

      It requires you to make a local business or place page on Facebook for your business first (this isn’t the same as your own, private Facebook profile).

      You can then connect the two through the ‘Promote’ menu in your GoDaddy back-end.

      This helpful guide from GoDaddy will help you through the exact steps.

      Hope it helps,
      – Tom

  2. #

    Hi this post is really worth for who want’s to create store on Facebook.

    Can we create affiliate program in the store also?

    • Tom Watts

      Hi Jhon,

      Thanks for your positive feedback.

      I’m not too sure how possible it would be to create an affiliate style program through your Facebook store.

      As the purpose of an affiliate site is to redirect traffic to the partner site, it might prove hard to implement this on a Facebook store without simply displaying the affiliate links and hoping people click through.

      I understand that there are third party programs that could help you, but they are beyond the scope of our site discussions.

      Facebook is not really set up to be an affiliate marketing platform, so it may prove difficult, but I’m sure there’s no harm in trying!

      Thanks for reading,
      – Tom

  3. #

    HI! We are a Not for Profit, based in the southern zone of Costa Rica.. our mission is to assist families, women and children with basic necessities of life. Our mandate is that 98% of all funds raised, goes towards helping families.

    What is the best way for us to “sell” our donation packages… such as “provide a family of 4 with a months supply of food” – $100.00

    We are learning and working to be efficient in our fundraising… help!

    • Tom Watts

      Hello Rita,

      I believe the solution would be to simply add a donation plugin/app to your website, maybe the ‘Get Funding App’ on Wix, and accept donations like that? The ‘Get Funding App’ can be fund in the Wix App Market and is safe, secure and connects directly to PayPal.

      As for specifying ‘recommended’ amounts, I would recommend creating content for your website around this and then adding donation buttons near it, e.g. writing some content about the cost of living and the issues faced by the people you are supporting. This is a great way of building awareness and also highlighting the costs needed to support these communities. With a donation button nearby, this could help encourage people to donate after reading.

      It would be a serious design challenge to create custom donation buttons that each donated different set amounts!

      I hope that helps,
      – Tom

  4. #

    Is there a way to use my already built wordpress website? Or do I have to use the three mentioned “BigCommerce, Wix or Shopify?

    • Tom Watts

      Hi Ana,

      It’s definitely possible to connect a WordPress site with Facebook in order to sell. You’ll want to have a look through the plugins available for WordPress to find the right one for your needs.

      A good starting point would be to look into WooCommerce or ‘StoreYa’ for WordPress.

      Hope that helps,
      – Tom

  5. #

    Does this setup connect to the Facebook market place and will new items that are added to your online shop be posted to the marketplace on Facebook?

    • Tom Watts

      Hi Grace,

      It’s probably best to quickly clarify that selling an item through a Facebook store is a bit different to selling an item on the Facebook marketplace.

      The FB Store is more of an ecommerce platform like ASOS or Amazon, whereas the FB Marketplace is more of user-driven car boot sale where items can be put up for sale but where money can’t actually be exchanged and so requires a face-to-face exchange, sort of like Gumtree or Craigslist.

      In answer to your question, unfortunately this setup doesn’t combine the FB store and Marketplace together as this currently isn’t possible.

      Hoep that clears things up,
      – Tom

  6. #


    I did not know the breath on the scope of all the plugins available for FB business page.

    Thank you for the information!!


    Brandon Miller

  7. #

    Which is better option? I haven’t heard of wix before. I want to make online store for Hair Extensions website.

    • Tom Watts

      Hi Maria,

      You will need to consider what features and functions would best suit what you want to achieve with your Hair Extensions website.

      Should people be able to contact you? Submit photographs or view existing images, share across social networks, make purchases?

      Your needs will determine the best site builder for your business. Going by your message you are interested in selling products online so it would be best for you to look into ecommerce website builders such as Shopify, Wix or BigCommerce.

      If it’s a smaller business, I would suggest Wix as it has the simplest interface and the ecommerce offering is aimed at independent and small businesses, whereas Shopify + BigCommerce are aimed at a much wider range of businesses and are more sophisticated platforms because of this.

      Hope that helps,
      – Tom

  8. #

    you are the best i like it

  9. #

    Hi Jeremy Wong, great article. I’m doing some research in this area.

    I was wondering what your opinion is using wordpress-woocommerce powered website to set up a facebook store with.

    I see there’s a couple of woocommerce plugins that connect this such as storeya, display-woocommerce-shop-on-facebook. plugins

    In your opinion, comparable to the above platforms you suggested? Cons to wordpress for this etc. Thanks and Regards, pHil

    • Jeremy Wong

      Hey Phil,

      WooCommerce is a reputable WordPress-based plugin. In fact, they were purchased by WordPress’s parent company (Automattic).

      Having said that, the primary challenge you should be aware of is that if you want to use WooCommerce, you’ll need to use WordPress and manage your own hosting for your website. WordPress is an amazing website builder, flexible, comprehensive, perfect for those who don’t mind climbing a steeper technical curve and don’t mind closely managing their website. Also, to use WordPress effectively, it’s best if you have some coding knowledge (or hire someone who has it).

      Compared to hosted website builders (such as the ones we highlighted above), who will manage all the technical aspects of running a website for you, and also provide you with 24/7 support.

      If you need support from WooCommerce, you can get that too as they also have a dedicated support team. But if you have questions about using WordPress (the platform), then you’ll have to dig through online tutorials from the community (which is very broad and comprehensive, but require digging) as there is no dedicated support team from WordPress.org.

      So to answer your question, I would think WooCommerce is a very capable tool. But just be aware of the extra technical work you’ll have to do and learn if you decide to use WordPress. The other builders I’ve highlighted above are a lot more user-friendly and comes with dedicated support for their entire platform. So in a way, they can free up some of your time to do other things, versus having to solve your own problems if you come across a WordPress issue.


  10. #

    Great article! I was wondering if only Shopify, BigCommerce and Wix are the only “recognized” platforms for Facebook Shop integration? I would love to setup FB Shop in my Page (I’m from outside US btw) in a jiffy but I’m currently using OpenCart… Any suggestions? 🙂

    • Jeremy Wong

      Hey Charlie,

      There are other ones but this guide only discusses platforms that we’ve used and support based on our own experiences.

      I’m sure there are plenty of other solid platforms that can integrate with Facebook!


  11. #

    Well done. This is just what I needed. Thanks a bunch

    • Jeremy Wong

      Thanks for your feedback Halima. I appreciate it!


  12. #

    Thanks Jeremy, very insightfull article to start my venture.

    • Jeremy Wong

      Hi Marc,

      Thanks for your comment, and best of luck in 2017!


  13. #

    Hi Jeremy, I recently set up my own interiors/ building design website through weebly and have decided that I would like to sell some interiors products through my Facebook page. I went about setting up ecwid only to find that the Facebook shop does not show on mobile applications like iPad & mobile. Is there any way around this? I would prefer not to have a shop on my I actual website.

    • Jeremy Wong

      Hi Jayne,

      If you don’t want an online store outside of Facebook, then our suggestions above probably won’t make sense for you.

      I’ve seen some software out there that allows you to sell on Facebook (without having another dedicated website). But that was a while back. Perhaps a Google search will provide you with some options?


  14. #

    I wish to setup a platform Like shopify or better a platform people can setup a store, Is it possible to connect such platform to the platform facebook page and the stores/products on my platform will show on facebook store as it is on my platform or the owners of individual shops have to create their own facebook page to advertise and have their own shop?

    • Jeremy Wong

      Hello Diego,

      I think so, though creating an online store building platform is way beyond my expertise. Facebook has APIs and if you understanding how to use it you can connect your platform to it. Sorry, but this topic of building a web creator is beyond me!


  15. #

    Thanks Jeremy!

  16. #

    So useful thank you!

  17. #

    Hi Jeremy. I’ve been reading all your answers and I appreciate what I have learn from you.

    I couldn’t find though, any reference to shopial, which is the e-commerce platform that shows up in my Facebook page when I hit the link “get a free Facebook store” in my Wix editor. So far it seems it integrates my Wix store to Facebook but in a limited way unless I upgrade. Besides that, I haven’t been able to know how it works or how to make changes in the free version. What I mean is that the free version doesn’t work at all, it is a facade just to get new clients. That’ s why I haven’t been sure if upgrading or not. Do you know anything about Shopial? is it functional? is it a good alternative in case I don’t want to use ECwid or shopify?

    • Jeremy Wong

      Hey Juan,

      I actually haven’t used Shopial before, so can’t provide you with any feedback. If others reading this comment have experiences with them, please do share them with us!


  18. #

    Thanks for the great article. Very good information.

    I already have my ecommerce website built for my product, and am wondering if that can be utilized to create a Facebook webstore rather than using Shopify, and Big Commerce, platforms?

    Thank you once again. Look forward to hear from you.


    • Jeremy Wong

      Hi NKabani,

      Yes you can definitely create a Facebook page separately. But if you can sell directly on Facebook or if it can be integrated with your online store depends on the ecommerce platform you are using to power your website.

      If the platform that you are using doesn’t offer such integration, then you’ll have to manage both your online store and your Facebook listings individually. That’s why using something like Shopify that can integrate with Facebook streamlines the entire process – less work for you.


  19. #

    Hi, Jeremy!

    Do you recommend selling through a Facebook Page or Group? I like the Group idea because you can add members to the group, as well as they can add themselves. So, that eliminates the need for some users to “like” your page, since they can be automatically added. (For example, check out Discount Divas in Huntsville, AL on Facebook.)

    Also, I noticed some boutique clothing sellers who ask their customers to simply comment their size, color, and email address in a post’s comment section. Is there software that automatically grabs this information and spits out an invoice?

    I hope I’m making sense. 🙂


    • Jeremy Wong

      Hey Laura,

      Great question. I think there are many different strategies with regards to using Facebook as a platform to grow your business, so if any one reading this has any suggestions, I’m here to learn too!

      My immediate thought is that even though you can sell products directly on Facebook, my own preference is to lead them back to my online store to make the actual purchase (But if people choose buy on Facebook, that’s great too!)

      The primary reason is that I can add them to my “customers only” newsletter, then I can follow up with them separately via emails.

      The idea is that the content that you share with your newsletter subscribers should be different depending if they are existing customers, or if they are still new prospects.

      For instance, you might not have to explain your brand as much if you are emailing your existing customers, versus someone who has yet to purchase and want to find out more about you.

      Also, you can probably offer less discounts to existing customers since if they love your products, they are more likely to purchase at full price (or closer to full price). For your prospects, a steeper discount might nudge them over to purchase from you for the first time.

      So separating customers from prospects using an newsletter email tool (such as Aweber) makes you a better marketer. It’s something I don’t think Facebook can do quite yet.

      So if you post something on Facebook either in your Page or in your Group, you are just shotgunning your message to everyone (including existing customers or new prospects). So it might not be as effective.

      What you can consider, however, is setting up a Group for existing customers. In theory, the members will be much more engaged and interactive since they should be familiar with your brand and products. You can also tailor your messages / marketing promos specifically to this group, which in my mind is much more effective.

      Again I’m sure there are a lot of different strategies of using Facebook, so if others have input please do share / comment!


  20. #

    Hi Jeremy, great site! I was hoping to be able to create a facebook shop, but without having an actual website. Is this possible?

    • Jeremy Wong

      Hello Tamanatha,

      Glad our website is helpful to you!

      To answer your question – I think you can create a completely standalone Facebook shop. There are a lot of tutorials on how to do that if you just Google for them.

      However, I’d suggest you consider setting up a separate ecommerce site to complement your Facebook shop.

      You don’t have to have it done right away (I know just getting a FB shop up and running is hectic enough already!) but it’s something we discuss in this post here. The article focuses on Etsy, but the principle is similar. You just never know if any changes on Facebook are going to benefit or hurt your shop. So having a separate online store can bring some level of stability to your business.

      Hope this helps!


  21. #

    Her Jeremy, what if I want to link my facebook shop to other e-commerce sites such as lazada or zalora? Is that possible? Or it’s only limited to shopify, wix, and Bigcommerce?

    • Jeremy Wong

      Hey Jason,

      I’m not entirely sure as I’m not familiar with the platforms you mentioned. It’s entirely possible as there are a lot of platforms out there that can integrate with Facebook. Our discussion here focuses on website builders that we’ve used extensively and know very well.

      You can probably find out quite quickly if you visit their websites or reach out to their support team.


  22. #

    Hi WBE aka Jeremy Wong and thanks for the info. If I add SHOPIFY to a FB fanpage, that is, NOT a website, will the products appear in search engines such as Google et al.?

    • Jeremy Wong

      Hey Ross,

      I don’t think products that are listed on Facebook appear on search engines – at least I haven’t seen it anyway. But it may change down the road, maybe?


  23. #

    Hello, after 3 years working with well known Ecwid, I learned a lot about eCommerce platforms. I started with dropshipping items from eBay and Dealextreme, it was pretty good. Last year I decided to pay developers to create website for me..as I used blogspot and wordpress, and youtube and social media to promote my blogs, It wasn’t enought to get more sales. I paid for website, and I paid for SEO. Me and my family have started to produce pumpkin seed oil. For payment methods we use PayPal and 2Checkout, for larger purchases Wire payments.

    Then I made Facebook fanpage, and found that Ecwid Support Facebook online store. I created it, paid $50 for ads on facebook and sales increased for 41% in 2 days.

    I didn’t know the power of Facebook and store option! I just wanted to share my little story with you, this is my first post, so sorry for bad english, I am from eastern europe.

    Facebook Ecwid store + Ads works great, and it will increase your sale definately!

    About ecwid – they have free plan if you want to try (not trial!). You can use it free forever but it’s for 10 products,

    Price for 100 products is $15 and for 2500 products is $35 per month..or unlimited products for $99 per month, but if you would like to get discount, then you should hurry up and buy your plan because discounted price now is $69 for unlimited!

    They are most popular for facebook stores, anyway, if you have more questions, fell free to ask me..

    • Jeremy Wong

      Thanks for sharing Mary!


    • #

      hey Mary

      Please I would like to contact you privately, maybe through mail or facebook.

      on Facebook I’m Okoli Gabriel Chukwudi.

      I’m currently working on creating a facebook store to sell my products and found your explanation helpful. Thanks

      Meanwhile Jeremy, you did an amazing job in this article.

  24. #

    If I m starting a new brick and mortar business but am not ready to sell on my Facebook page yet, what kind of Facebook page do I choose? I want to be able to add “selling” at a later date.

    • Jeremy Wong

      Hi Melanie,

      Just set up a basic Facebook Business Page. You can always convert it into a store later.


  25. #

    Hi, I have been making custom shirts for over 25 years. I want to open up an ecommerce store via Facebook. What builder would one recommend; shopify, big commerce, or wix. I plan on selling local school spirit printwear and team uniforms.

    • Jeremy Wong

      Hey Huey,

      That really “depends”. Shopify and Bigcommerce have much more advanced tools when it comes to ecommerce, whereas Wix have more “basic” tools when compared to Shopify / Bigcommerce.

      You can see that the differences in price points reflect this point as well.

      I think the way forward is for you to map out what you want the store to be able to do, then see if each of the platform will be able to do them. Don’t worry about not mapping all your requirements out – just make sure you jot down the bigger, more important items.

      The best way to find out if the ecommerce builder has the features you’re looking for, is to sign up for a free trial account, and invest some time into using them. That’s the only way you can get an actual sense of which one you prefer to work with.

      Hope this points you in the right direction.


  26. #

    I want to sign up with Facebook online store, but i want to use my own service merchants account that i use everyday in my business. Is that possible?

    • Jeremy Wong

      Hi Cynthia,

      You can, as long as the merchant account you are using is included in one of the 70 payment processors that Shopify has partnered with. Here is the list of payment processors.

      If you want to start setting up a Facebook online store that’s integrated with Shopify, click here.


    • #

      Hi Cynthia, hi Jeremy,

      to be totally honest I tried both Shopify and Ecwid and the benefits over Ecwid are just irresistible. The ability to have a feature-rich free plan, wide range shipping carriers and options for free, huge variety of payment options available for no additional cost is just a no brainer for me.
      They are most popular for facebook stores, anyway, if you have more questions, fell free to ask me..

  27. #

    I did it. But it’s pretty easy. Now, it’s working.

    • Jeremy Wong

      Awesome! Good to hear you got your Facebook shop up and running.

  28. #

    I cannot find what it cost when you open a FB store? I wanted to know before I try it . Is there a limit of items ? Does cost grow per item listed or fees are charged on sale price? Monthly cost? Per click when people go into your store?. I have been looking for 2 days online and no where do I see pricing plans or fees? Maybe you have a phone number to call someone to ask?
    Thank you!

    • Jeremy Wong

      Setting up a Facebook page doesn’t cost you anything. However, if you want to integrate it with an ecommerce builder such as Shopify or Bigcommerce, then you will have to subscribe to these builders’ services. But Shopify and Bigcommerce offer you a 14 day and 15 day free trial, respectively. So give them a shot to see if you like them.


  29. #

    Interesting, my issue with the Facebook store is still that it is behind the scenes and not frontend of my Facebook page. Let’s be honest, most of our followers (and most people in general) spend their time in the Newsfeed, and nobody is clicking into backend of a Facebook page.

    I’ve been using the software of a company called Mbeddo for my Etsy store where you can do sales into the Newsfeed (their program puts a call-to-action Buy Now button into a post) and sales are processed in one click on the following page.

    • Jeremy Wong

      Hi Elliot,

      If you are living in the US, you can also insert “Buy” buttons directly into your newsfeed items (see more discussions here).

      But in general, I haven’t seen Facebook stores set up directly on a Facebook Business Page either. But what you can do, in addition to showing your store tab on your FB Page, is pin a post so that it is always displayed at the top of your FB page. And have the Post lead your visitors directly to your store tab, or at least just tell them to click on your store tab.

      So it’s just a workaround to get people to land on your store page. Not ideal, but may work well.


  30. #

    Is it possible to have the facebobok-store WITHOUT a blog? If you need a domain for registration, could’nt it just be a big thumbs up on it describing your product? So all the payments go trough facebook,and orders get e-mailed directly from the facebook-store

    • Jeremy Wong

      Do you mean if you can run an free standing Facebook store, without having it be connected to an ecommerce website?

      I’m not entirely sure if you can, as even though you can display a store on Facebook, you’ll somehow need to power a purchasing process, such as a shopping cart, and as far as I know Facebook doesn’t provide that (at the moment anyway).

      So that’s why ecommerce builders such as Shopify makes it easier for you to create a Facebook store, and bring them back to your ecommerce website to conduct the check out process.

      Shopify and Facebook has also partnered up so now Facebook users can purchase products directly on Facebook news feed. But the actual check out / payment procedure will be powered by Shopify.


  31. #

    Jeremy, thank you for your detailed overview of these sites. My question is how is a blog integrated into these online stores? Is the blog stored and space counted?
    Thank you

    • Jeremy Wong

      Hi Barbara,

      You can definitely create a blog with the website builders I referenced above (Shopify, Bigcommerce, Wix). They are all automatically hosted / saved by the builders and so you won’t have to worry about that. There should be no limitations as to how many blog posts you can create.

      Hope this helps!


  32. #

    Does Facebook charge any fees for you to host a store?

    • Jeremy Wong

      Hey Dan – I don’t think so. Not that I know of anyway!


  33. #

    Is there any open source software for this purpose?

    • Jeremy Wong

      Hi Ahsan,

      I’m not sure but it won’t surprise me if there is a few. The challenge is that you’ll have to be a bit more technical to make things work, which can be a bit time consuming as you grow your Facebook store as making updates and general maintenance work can consume time.

      With the software / programs as discussed above, they take care of most of the technical work so you can focus on growing your business.


      • #


  34. #

    Wow, got to learn a lot about facebook store. But I wan’t to know whether Facebook store’s pouplarity is high or less than OLX and quicker.

    • Jeremy Wong

      Hey there,

      I think each platform has its own pros and cons, and more importantly, each platform has its own unique set of users.

      So depending on what business you are in, if you think your ideal customer tend to be on Facebook from time to time, then that should tell you if Facebook is going to be a good business channel for you.

      But it’s hard to say sometimes so the best thing to do is not to guess, but to test it out to see if it works for you!

      You can either start engaging other Facebook pages (e.g. a fan page about photography) so that people may find you there through your interactions with others. Or you can advertise on Facebook and get people to visit your Facebook page, which can have a store there.

      Hope this gives you something to think about!


  35. #

    I had the same problem with my Shopify store not supported mobile on Facebook. ShopTab, one of the Facebook store apps not listed, provides a mobile version of their Facebook store. Here’s their site: ‘www.shoptab.net

  36. #

    Hi Jeremy,

    Among these three platforms, which one does support Facebook Store in mobile version? I tried Shopify’s Facebook Store (to have a new tab integrated on my Facebook page) but it seems only work on desktop, not mobile browser or official Facebook app.


    • Jeremy Wong

      That’s a great question Kitt. I’m not sure if the FB mobile app supports custom tabs.

      Have you tried asking FB’s support team, or even Shopify’s support team to see what they think?

      – Jeremy

      • #

        Hi Jeremy,

        This is what Shopify replied:

        “Unfortunately the facebook store is not available on mobile devices for viewing. We wish that it could be but unfortunately this is out of our control, facebook controls which apps are available via mobile devices and currently ours is not one of them.”

        I’m surprised that this is a known limitation for most facebook store implementation considering the huge growth of mobile usage these days, and no permanent solution to this from any vendor. I only found a workaround by StoreYa so far – https://storeya.zendesk.com/hc/en-us/articles/203852508-How-can-one-access-my-Facebook-store-via-mobile-tablet-

        Thanks anyway for your reply and good article.


        • Jeremy Wong

          Hi Kitt,

          Thanks for sharing this piece of intel! Much appreciated.

          I agree, a lot more people are surfing FB on their mobile devices. I’m hopeful that it’s something that will be updated soon, as online shopping on FB using mobile devices can be a massive market!

          – Jeremy

  37. #

    This article is great! I already have a Wix website and was tossing up whether to start selling via my facebook page or Website. Awesome to know that I can do both for hopefully the one price!

    • #

      hey Dan depends on the store app you use like AddStore is free I use it for art what they do which is different is set your shop up for u. my shops called crazy scotsman with a chainsaw if you want to see how it looks on fb. my page issnt that popular but from the little traffic that came in I sold around 50-50 conversion which is awesome

      • #

        yea Jeremy people are definitely opting in on mobile as a shopping preference now