Beyoncé, MrBeast, Taylor Swift: Popular Celebs Selling on Shopify
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Shopify is a trusted ecommerce website builder for millions of merchants and enterprise businesses, such as Mattel and Gymshark. In fact, some 10% of all US ecommerce flowed through Shopify stores in 2023. It’s also a fan favorite with celebrity entrepreneurs, including influencers, athletes, and music stars.
Thanks to its impressive sales features, celebs are using Shopify to connect with fans, sell products, promote events, and grow their brands online.
Let’s take a look at some of the stars in the Shopify Hall of Fame before we dive into what these Shopify stores have in common:
1. MrBeast
The YouTube sensation MrBeast, also known as Jimmy Donaldson, has launched multiple websites through Shopify: ShopMrBeast, Feastables, and MrBeast Burger. If you’re one of the 250+ million YouTube subscribers, you’ll likely have seen a Shopify ad or partnership in one of Donaldson’s videos. And, the partnership regularly makes use of its joint audience to promote small businesses.
2. Beyoncé: Cécred
Beyoncé joined the ranks of celebrities using Shopify in early 2024, launching the haircare brand, Cécred. The American singer-songwriter smartly dropped the news alongside two new singles, building buzz for the beauty business ahead of her upcoming album release.
3. Taylor Swift
Mega popstar Taylor Swift uses Shopify to power her store, promoting new music and events, and selling merchandise via the Shopify platform. But the influence of Taylor Swift on the world of ecommerce doesn’t stop there – multiple Shopify stores have experienced what is being coined as the Taylor Swift Effect, seeing huge boosts in sales and visibility after Taylor Swift wears a product. For example, Blogilates saw a 600-700% increase in sales from Swifties after Taylor was seen wearing its popular pirouette skort.
4. Kylie Jenner: Kylie Cosmetics
Kylie Jenner, founder of the multi-million dollar beauty brand Kylie Cosmetics, uses Shopify Plus to power the business. Jenner, who first found fame on the reality show Keeping Up With the Kardashians, sold half of the enterprise-level brand to Coty in 2020 and is reportedly looking to buy back ownership. Since its launch, the brand has evolved to add new lines such as Kylie Fragrance, Kylie Skin, and Kylie Baby.
5. Jennifer Aniston: LolaVie
Known for her iconic hair (we all know and love “the Rachel” cut) A-list actress and producer Jennifer Aniston launched her cruelty-free haircare brand, LolaVie, using Shopify. The hair products, such as shampoo and hair oil, are made with plant-based ingredients and the product packaging is stripped-back and minimalist to mirror Aniston’s general brand.
6. Kim Kardashian: SKIMS
First launched in 2019, Kim Kardashian’s underwear, shapewear, and loungewear company has grown to be one of the biggest brands in the industry. Since then, the SKIMS brand has skyrocketed – the business provided the official underwear for Team USA at the 2020 Olympics, collaborated with luxury brand Fendi, and was recently announced as the official underwear of the NBA, WNBA, and USA Basketball in a three-year partnership.
7. Drake: Drake Related
Drake Related is the official Shopify-powered website of the Canadian rapper and singer, Drake. The site brings together all of Drake’s projects, including music, fragrances, tour dates, and clothing lines. Drake Related has collaborated with the Shop app to gift exclusive merch to fans following gigs, as well as Shopify Collective, which allows business owners to sell unique products from participating Shopify retailers.
8. Scarlett Johansson: The Outset
Scarlett Johansson is the Co-Founder and Chair of The Outset, a skincare brand focusing on gentle and simple skincare products. Powered by Shopify, the website delivers a clean design to complement the sustainable brand.
9. Nicki Minaj: Pink Friday Nails
Nicki Minaj introduced her business, Pink Friday Nails, to the world in March 2024 – the name is a nod to Minaj’s popular album, “Pink Friday.” The Shopify store sells customizable press-on nail products, reflecting Minaj’s style and brand, and the affordable kits sold out quickly at launch.
10. Serena Williams: WYN BEAUTY
The GOAT of tennis, Serena Williams, launched Wyn Beauty in April with a 10-product catalog for US customers. Williams weaves her personal brand and self-expression throughout the Shopify site, featuring a nod to her background with the tennis green packaging and a commitment to support causes close to her heart, such as maternal care services.
11. The Rock: Papatui
Dwayne “The Rock” Johnson sells men’s skincare and grooming products on Shopify through his store, Papatui – a name that honors Johnson’s father and grandfather. The actor, wrestler and entrepreneur is a huge advocate for men’s wellness, and his brand aims to deliver clean and premium products at affordable prices.
12. Hailey Bieber: Rhode
Shopify offers a range of skincare templates for businesses, but many will want to mirror the success of Hailey Bieber’s Rhode. The viral brand, which sells vegan and cruelty-free products for all skin types, connects with its target audience through social media campaigns and unique products, such as the “lip case” for storing your lip product alongside your mobile.
13. Shay Mitchell: BÉIS Travel
Shay Mitchell, known for her leading role in the hit show Pretty Little Liars, has turned to Shopify Plus to deliver high-quality and functional travel products to customers around the world. BÉIS Travel was first launched in 2018 and Mitchell recently discussed the company’s rapid growth with Shopify President, Harley Finkelstein, and Glossier CEO, Kyle Leahy, at NRF 2024: Retail’s Big Show.
14. Shaun White: WHITESPACE
After retiring from professional snowboarding following the 2022 Olympics, Shaun White unveiled WHITESPACE. The new chapter marked an opportunity for White – he wanted to shine a spotlight on his sport, often neglected by luxury brands, and sell functional but fashionable apparel and goods for snowboarders. Since its launch, the business has been showcased in pop-ups and has collaborated with other businesses, such as Utah Jazz.
Reaching for the Stars With Your Shopify Website
Sure, not everyone has the same budget, resources, and audience reach as celebrities. But these Shopify stores share key, achievable elements that you can replicate with your website:
✔️ High-quality imagery & videos – this is a great way to showcase your products in action and give customers a complete view of each item ahead of purchase
✔️ Product categories – not only does this provide good ecommerce architecture on your site, but it helps customers find what they’re looking for quickly
✔️ Consistent branding – your color scheme, font choice, and general site aesthetic contribute to your brand (which is essential for a celebrity-owned business)
✔️ Social media feeds – display content from your other platforms, such as Instagram and TikTok, to build a connected online community
✔️ Product reviews – customers trust other customers, so this can be a useful way to encourage sales and highlight the fact that other people are buying your products
✔️ FAQs – alleviate concerns and answer common questions using an FAQ section
✔️ About pages – celebrities use these pages to share their story about the brand and the values behind the business
✔️ Promotional banners – you can display useful information, such as shipping information or limited deals
Why do so many celebrities trust Shopify? Read our Shopify Review to learn more about the leading ecommerce website builder.
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