These 3 Simple Tips Can Supercharge Your Facebook Growth

For initial engagement, I recommend inviting your Facebook friends to like your new page. However, only invite friends who will be genuinely interested in your content, or have already expressed their desire to help you grow your page. This is an easy way to get your first few likes, comments, and shares flowing in.

To invite my friends, all I had to do was enter my Facebook Business page and click on the three dots underneath my banner. From there, I could select “Invite Friends.” 

When posting on Facebook, you can’t just post three times in one day and then disappear for two weeks – your posting schedule must be consistent. This is because of two key reasons: to win over Facebook’s algorithm that favors regular, high-quality content, and to build a sense of familiarity with your audience.

How often you post will depend on your business. If you only have a small team and limited time and resources, posting a few times a week on certain days is enough. Just make sure that you’re posting at a regular time so your audience knows when to find you.

If you’re wondering when you should post each week, you can use our infographic below. As a general rule of thumb, Monday to Thursday sees the most user engagement on Facebook posts throughout the week, but avoid posting on Sundays since there’s typically little user engagement on this day. 

⌚ Curious about posting times on other platforms? Read our guide to the best times to post on social media for more information.

What Kinds of Facebook Content Can I Create?

Your content should engage your target audience and appeal to their unique needs, so make sure that you tailor your Facebook posts accordingly. Some different content types you could experiment with include:

• Facebook Live: To livestream to your audience (you must have at least 100 followers and a profile that’s at least 60 days old to begin)
• Facebook Reels: To upload shortform videos
• Facebook stories: To share photos or video clips with your audience that will expire in 24 hours
• Photo or video posts: To share photos or videos from your Facebook Business page

To reach audiences with a genuine interest in your content, I recommend being active in Facebook groups that are relevant to your niche or cover the area that you’re offering your goods or services in. In these groups, you could post about your business (if allowed) and engage with relevant posts to increase your visibility. 

While using my business account, I used Facebook’s search bar to look for relevant groups, narrowing down my search via the “Groups” tab on the lefthand sidebar.

After you’ve joined a few relevant groups, keep these pointers in mind before posting:

• Read the rules carefully: Each Facebook group will have its own unique set of rules to follow. If you want to be a valuable member of the community, carefully read through these rules first. You don’t want to publish a post that goes against these guidelines and risk being removed from the group.
• Don’t be too salesy: While it’s great to be enthusiastic about your business, the last thing you want to do is post constant sales pitches. Instead, tailor your posts to your audience’s needs and pain points to offer value.
• Contribute to relevant discussions: To showcase your brand’s knowledge and expertise and build trust with customers, it’s also worth responding to members asking for advice. Don’t view this as another opportunity to promote your business, but as a way to offer additional value.

As you continue to grow your Facebook Business Page with these three key steps, you’ll need to check your progress along the way. Don’t forget to take advantage of Facebook’s built-in “Insights” tab. You can track how effectively you’re reaching new audiences, be it through your post reach, visitor demographic data, or comparisons with other businesses in your niche.

With this data, you can start tweaking your current social media strategy and improve the quality of your content, enabling you to reach even more audiences online. This is an ongoing process, so don’t forget to check your Facebook metrics regularly for sustained growth.