Home » News » Don’t Miss These Social Media Trends for July 2025

Don’t Miss These Social Media Trends for July 2025

We may receive a commission from our partners if you click on a link and purchase a product or service on their website. Learn more

Written by

Updated on July 14, 2025

A person holds a smartphone displaying a folder labeled "Social Media" with various app icons, including Instagram, Facebook, TikTok, LinkedIn, Snapchat, and YouTube.

Social media trends move fast, so if you want to reap the benefits, it’s important to react to them as quickly as they arrive.

I’ve put together a list of the top social media trends for July 2025, each tried and tested by small businesses. To help you stay as up to date as possible, I’ll be adding to this page in real-time as trends come in throughout the month.

Instagram Trend: Something To Take the Edge Off

🎵Trending audio: Deep In It: Berlioz

Everyone has a vice – whether it’s impulse shopping, doom scrolling on social media, or eating an entire bar of Hershey’s chocolate. This Instagram trend for July plays on this, with participants miming the act of smoking a cigarette, but instead, holding their favorite guilty pleasure between their fingers.

Businesses have used this comical video template as a way to show off their latest and bestselling products and services, holding anything from a phone case to an entire coffee between their fingers – the more implausible the better!

How To Use This Trend

Find a product you want to promote, or an item that’s essential to your business
Select the trending sound above and click “Use audio”
Hold the item between your index and middle fingers, along with the caption “Just a little something to take the edge off”

A hand holds a cup of strawberry matcha latte with visible layers of red, white, and green, placed on a dark table next to a leafy plant. — Coffee store Boba + Brew is a great example of exaggeration done well. Instead of holding a latte straw, the employee balanced their entire drink for comedic effect. Source: Website Builder Expert

TikTok Trend: I Grieve Different

🎵Trending audio: Original sound: Clipse

Over on TikTok, businesses are loving the sped-up version of Kendrick Lamar’s song “United in Grief.” The beat flits back and forth between an uplifting and catchy beat to slow and remorseful – a perfect depiction of the emotional rollercoaster that is running a business.

How To Use This Trend

Select the trending sound above and click “Use sound”
Clip 1: Film a clip that lasts throughout the upbeat part of the song (around four seconds) of yourself looking joyful, alongside text that explains a a highlight of your job
Clip 2: When the beat shifts, switch to a clip (around four seconds) of you looking reflective or sad, and share the bittersweet reality or a struggle that comes with the previous point
Clip three (optional): The rest of the trending TikTok sound is upbeat, so end on a positive note by sharing how you’re able to push past the struggle

three screenshots showcasing colorful, handmade phone cases and craft items, discussing their experiences as a small business artist. — TikTok user JunkedByC shows how she struggles to achieve consistent orders, but that her loyal customers help her get through this. Source: Website Builder Expert

July Dates for Your Social Media Calendar

By keeping tabs on this year’s marketing calendar, you’ll be able to plan timely social media content that fits current trends and conversations to keep your audience engaged. The key dates to know for the rest of July are:

Jul 13: National French Fry Day
Jul 14: National Mac & Cheese Day
Jul 16: National Hot Dog Day
Jul 17: National Tattoo Day
Jul 17: World Emoji Day
July 18: World Listening Day
Jul 20: National Ice Cream Day
July 24: Tell an Old Joke Day
Jul 30: International Friendship Day
Jul 30: National Cheesecake Day

Boost Engagement With Social Media Trends

These social media trends for July are well worth a try for businesses looking to keep their audiences entertained and encourage engagement.

Plus, social media algorithms reward trending content. By jumping on the right trends for your business, algorithms will help connect you to new users within your niche so you can grow your business on social media.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.