Social media trends move fast, so if you want to reap the benefits, it’s important to react to them as quickly as they arrive.
I’ve put together a list of the top social media trends for July 2025, each tried and tested by small businesses. To help you stay as up to date as possible, I’ll be adding to this page in real-time as trends come in throughout the month.
Instagram Trend: Something To Take the Edge Off
🎵Trending audio: Deep In It: Berlioz
Everyone has a vice – whether it’s impulse shopping, doom scrolling on social media, or eating an entire bar of Hershey’s chocolate. This Instagram trend for July plays on this, with participants miming the act of smoking a cigarette, but instead, holding their favorite guilty pleasure between their fingers.
Businesses have used this comical video template as a way to show off their latest and bestselling products and services, holding anything from a phone case to an entire coffee between their fingers – the more implausible the better!
- Find a product you want to promote, or an item that’s essential to your business
- Select the trending sound above and click “Use audio”
- Hold the item between your index and middle fingers, along with the caption “Just a little something to take the edge off”
TikTok Trend: I Grieve Different
🎵Trending audio: Original sound: Clipse
Over on TikTok, businesses are loving the sped-up version of Kendrick Lamar’s song “United in Grief.” The beat flits back and forth between an uplifting and catchy beat to slow and remorseful – a perfect depiction of the emotional rollercoaster that is running a business.
- Select the trending sound above and click “Use sound”
- Clip 1: Film a clip that lasts throughout the upbeat part of the song (around four seconds) of yourself looking joyful, alongside text that explains a a highlight of your job
- Clip 2: When the beat shifts, switch to a clip (around four seconds) of you looking reflective or sad, and share the bittersweet reality or a struggle that comes with the previous point
- Clip three (optional): The rest of the trending TikTok sound is upbeat, so end on a positive note by sharing how you’re able to push past the struggle
July Dates for Your Social Media Calendar
By keeping tabs on this year’s marketing calendar, you’ll be able to plan timely social media content that fits current trends and conversations to keep your audience engaged. The key dates to know for the rest of July are:
- Jul 13: National French Fry Day
- Jul 14: National Mac & Cheese Day
- Jul 16: National Hot Dog Day
- Jul 17: National Tattoo Day
- Jul 17: World Emoji Day
- July 18: World Listening Day
- Jul 20: National Ice Cream Day
- July 24: Tell an Old Joke Day
- Jul 30: International Friendship Day
- Jul 30: National Cheesecake Day
Boost Engagement With Social Media Trends
These social media trends for July are well worth a try for businesses looking to keep their audiences entertained and encourage engagement.
Plus, social media algorithms reward trending content. By jumping on the right trends for your business, algorithms will help connect you to new users within your niche so you can grow your business on social media.
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