25 Best AI Prompts Examples to Build Websites

To get the best results out of AI, you need to use the right prompts. To help you build a website with AI, I’ve found 25 of the best AI prompts and placed them into six categories, each tackling a different element of your website build.

1. Site Layout

• “Create a website layout that focuses on CTAs and encourages clicks”
• “Suggest a layout for long-form content that keeps readers engaged”
• “How can I display ecommerce products to encourage sales?”
• “Design a contact page that includes a contact form and social media icons”
• “Create a grid-style page layout to display portfolio items on a website”

Use Cases

Asking AI to analyze and improve the layout of your pages will give you a second pair of eyes to identify design flaws you may have skipped over. For instance, AI could point out areas that’re text-heavy or convoluted. This information will help you make your pages more digestible and visually engaging, and ensure priority page elements stand out.

Top Tips

• I initially used the prompt “make design suggestions for improving this About us page [link]”, and the AI pulled generic advice from online sources. To receive tailored suggestions, use explicit phrases, such as “analyze this page” and “explain how I can achieve [goal].”

2. Optimizing User Experience

• “Identify the areas of my website where users drop off and suggest how I can improve retention”
• “Design a web page that engages users with a content hierarchy and clear navigation”
• “Suggest ways I can personalize the user experience of my website”
• “Create a website navigation bar for a craft store. It should help a DIY enthusiast navigate the site easily and find everything they need to complete a purchase”

Use Cases

AI can analyze user behavior across your site, break this data down, and share actionable advice for improving your user experience. Not only can AI spot behavioral patterns that the human eye can’t, but it can track continually and provide real-time suggestions. This means any issues with user experience can be resolved quickly, minimizing the negative effects.

Top Tips

• Refine your results by requesting the AI tool’s response to be written from the viewpoint of your target audience.
• Giving broad instructions about the entire user journey increases the chances of misinterpretation. Instead, break them into small and specific prompts relating to one or two pages at a time.
• Share the end goal of your request, such as boosting conversions, reducing bounce rate, or increasing the time spent on the page.

3. Designing Your Homepage

• “Design a vibrant and eye-catching homepage for a furniture store”
• “Create a homepage with a clear content hierarchy and user journey”
• “Create a homepage that focuses on images for my portfolio website”
• “Design a homepage for a real estate company that includes a video header”
• “Create a banner to display on a website homepage”

Use Cases

Your homepage is often a user’s first impression of your site. These AI prompts will take the guess work out of homepage design by brainstorming page ideas that reflect your values, priorities, and brand personality.

Top Tips

• ChatGPT is great for providing pointers to consider when designing your homepage, whereas you’ll need a paid subscription to generate visual mockups.
• When prompting any AI graphic design tool, specify key elements and colors, your business’s goals, and your website type.
• Your design won’t be perfect straight away, so refine it with follow up instructions.
• Try designing your homepage with an AI website builder, such as Wix. This will refine your design in real-time based on your prompts and incorporate your brand colors and tone of voice.

4. SEO

• “Write a 500-word article about carpet cleaning, optimized for the keyword “how to clean a carpet””
• “Write accurate alt text for my website images to enhance usability”
• “Create a tagline for my burger restaurant, optimized for SEO”
• “Suggest anchor texts to use for backlinks pointing to my online coaching website”
• “Write a meta description for my outdoor furniture website”

Use Cases

AI can be used to improve SEO (search engine optimization) across all areas of your website. After using AI to research popular keywords, you can then use it to integrate these into new or existing written website content, which will help your pages get found on Google.

Regular AI-powered website audits will identify optimization areas across your pages and give you guidance on creating sound meta data. This means you can be confident you’re doing everything you can to rank well, even as an SEO beginner.

Top Tips

• When using AI to write alt text, be aware that the results will depict content and not underlying context. Always review and tweak your alt text to reflect your audience’s needs.
• Ensure accuracy by including optimal character ranges in your SEO prompts. Keep meta titles between 30 and 60 characters and meta descriptions between 120 and 160 characters.

5. Blog Post Ideas

• “Suggest SEO blog post ideas for my outdoor hiking blog”
• “Create a list of blog post titles, optimized for the term “pet supplies””
• “Suggest content ideas for an online personal trainer”
• “List 15 blog post topic ideas to help promote my latest vegan cosmetic product”
• “Write an engaging introduction for a blog post titled “How to prepare for a winter camping trip””

Use Cases

Whether you’re looking for a wall to bounce your ideas off or a helping hand right up to the first draft, these prompts demonstrate the multiple degrees to which AI can be used in business blogging.

After brainstorming multiple variations of topics, titles, plans, or drafts, you can choose your favorite topics and create a content bank of ideas to keep a steady flow of blog posts ready for your audience.

Top Tips

• When prompting your AI blog writer tool, include your keywords, tone of voice, and a word count range to get the most accurate results.
• Share links to your other blog posts with your AI platform so that it can learn from and match your brand voice.

6. Shop Page

• “Write a compelling product description for my personalized pet collars”
• “Design a product page that utilizes both product images and videos”
• “Create a layout for a simple product listing page”
• “Provide a list of the features a good product page should include”
• “Design a shop webpage that focuses on an “Add to cart” call to action (CTA)”

Use Cases

One of the best ways to use AI in ecommerce is to create compelling product pages. Commonly, AI is used to generate SEO-friendly product descriptions and titles, but it’s also great at pointing out design improvements to increase conversions, such as CTA buttons.

Top Tips

• It’s vital that your product descriptions include all the important information. I recommend writing drafts yourself and using AI to streamline then, rather than prompting AI to create them from rough ideas.

Now you’re ready to use these AI prompts to build your website, be sure to remember these best practices for using AI in web design:

• Choose the right AI tool – different tools will create different results. For instance, an AI website builder is great at bringing visual designs to life, whereas ChatGPT is best for brainstorming ideas and gaining feedback.
• Before you get started, be clear on what your goals are and share these with your AI tool – if you don’t know what you want, how can you expect a machine to?
• Provide your chosen AI tool with clear and specific instructions – include your overall goals, stylistic preferences, and information about your business and its target audience.
• Test and iterate your designs – discover which features work well and which will need to be adapted.
• Be realistic – AI tools can create amazing results, but it’s important to have a realistic expectation of the website an AI tool will be able to provide you with.
• Avoid reliance – AI tools can’t replace human designers entirely, so it’s important to perfect your design with personal touches and creative flair.

Your website is one of the most essential tools you can have, so you need to make sure it’s engaging, optimized, and functional.

Leaving such an important task up to AI can seem daunting, but providing you follow the advice in this article and make use of some of our AI prompt examples, there’s no reason why you can’t use AI to create a quality site.

Want to find out more about AI and the future of web design? Be sure to take a look at our expert article next.