13 Ecommerce Blogs to Inspire You and Learn From

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Starting an ecommerce business, or looking to grow your existing online venture? Ready to start making some serious sales – and some serious money?

Awesome news. But sometimes, you have to learn before you earn – and for that, ecommerce blogs are an excellent place to start. For actionable advice, top trends, and superb step-by-step guides, ecommerce blogs are a no-brainer for anyone looking to get ahead in the dog-eat-dog world of ecommerce content marketing.

But life’s too short to sift through bad (or worse, boring) web content. So we’ve rounded up our top 13 ecommerce blogs to entertain and inspire you – enjoy!

Why Read Ecommerce Blogs?

They’re not Shakespeare, but there are so many benefits to reading ecommerce blogs. In fact, let us count the ways:

  • Keep up with the trends: the top ecommerce blogs post several times a week (some nearly every day) so the recent ones are always relevant. That means they’re a great way of keeping your finger on the pulse of the market – and staying ahead of your competition.
  • Save some money: ecommerce blogs are almost always free, and – while you may have to proffer up your email address to download something more substantial, like an ebook – you’ll rarely have to pay for good content.
  • Get inspired: whether it’s beautiful BigCommerce-built websites or slick Shopify storefronts, ecommerce blogs can provide a rich source of inspiration.
  • Gain new knowledge: they say you learn something new every day. Why not do it from an ecommerce blog?

What Makes a Great Ecommerce Blog?

Okay, okay. We get it. There are so many ecommerce blogs to choose from, you say – how am I meant to choose?

Well, the trick is to pick the right ones. The 13 we’ve picked below are all good, but – as a general rule – here’s what to look out for:

  • Data-driven: look for ecommerce blogs that use statistics to feed their arguments and back up their assertions. Better yet, find blogs that create their own proprietary data in the form of surveys and whitepapers.
  • Range of topics: good ecommerce blogs should have a mix of articles. Of content that’s both evergreen (i.e. big, comprehensive guides that age well) and topical (so it’s always fresh).
  • Human authors: good ecommerce blogs make their author names and bylines visible. Great ecommerce blogs humanize their authors with mini biographies that offer insight into their background and personality. Needless to say, good ecommerce blog content should also be written by a human. No one wants to read the work of automated robots. No one!

The 13 Best Ecommerce Blogs

Ready to dive into the 13 best ecommerce blogs?

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1. Shopify Blog

With articles covering everything from shipping and print on demand dropshipping to business guides – be it starting one, selling one, or growing one – the Shopify blog will suit ecommerce entrepreneurs at all stages of their journeys.

Better still, it contains a range of articles designed to help you get the most out of Shopify’s legendary store builder – and demonstrate exactly how Shopify works.

There’s some brilliantly clickbait-y headlines in there, too…Britney Spears-approved toilet paper rings, anyone?!

Shopify blog screenshot
Shopify’s blog covers shopping, selling, Spears, and everything in between.

2. Wix Blog

As an overall pick, Wix is the best website builder out there – so it makes sense that its blog is also among the top selections.

With three to four new articles every week, there’s always something to look forward to: whether that’s a comprehensive guide to brand awareness, or the “ultimate” guide to UX research.

With vibrant thumbnails acting as a welcome contrast to the ever-dull stock images most blogs rely on, Wix’s blog isn’t just a written treat – but a visual one, too!

Wix blog screenshot
Wix’s blog is a treat to read – and to look at!

3. Yotpo Blog

Ecommerce tool Yotpo is Shopify’s number one tool for SMS marketing. But its blog deals in a different type of text – the written variety.

Yotpo’s blog is stacked with content, so you’ll never get bored. Particularly when the tone is so punchy and playful, and the headlines – Retention is the New Black – so tuned in to the cultural zeitgeist.

You can filter by both topic and type, so it’s easy to navigate. And, because the blogs are mostly such quick reads, you can hop pacily, pleasantly between them.

Yotpo blog screenshot
Yotpo’s blog is the new black!

4. WooCommerce Blog

Whether you’re looking to sell online, streamline your shipping, or optimize your marketing, the WooCommerce blog boasts everything you need to get started. To get inspired, too – its “Business Ideas” section invites you to consider inventory as diverse as CBD, protein shakes, ebooks, and jewelry.

WooCommerce blog screenshot
From jetpacks to jumpers: the WooCommerce blog has it all!

5. BigCommerce Blog

BigCommerce is a big name in ecommerce – so it makes sense its blog is just as big as its eponym.

BigCommerce’s blog is a true treasure trove, with a remarkably diverse array of content. With seven categories – Omnichannel Strategies, Customer Stories, and Ecommerce Research among them – there’s a lot to choose from. (But don’t worry – if you’re desperate for more, you can easily sign up to BigCommerce’s email list from the blog!)

We love how much BigCommerce loves its staff, too. The BIGTeam Spotlight series shines a light on the stories of the ecommerce platform’s team. Humanizing them – and the brand.

BigCommerce blog screenshot
BigCommerce’s blog puts its people in the limelight.

6. Website Builder Expert

Now, it wouldn’t be fair if we didn’t give ourselves a little love, would it?

Website Builder Expert is packed full of guides dedicated to helping you get online: whether that’s to start a blog, showcase your portfolio, or sell pet supplies.

(And if you’re not sure what to blog about yet, we can help with that too!)

And, though it’s in our name, we don’t just cover website builders. We also have thoroughly researched, easy-to-read guides on hosting, email marketing, ecommerce platforms, and WordPress.

There’s well over 600 articles on our site – why not stick around a little longer?

Website Builder Expert screenshot
Create, choose, sell, host, grow, expand – do it all, with us. (Website Builder Expert!)

7. Oberlo Blog

Looking for ways to make some passive income? Start an affiliate business? Wade into the colorful, competitive world of print on demand? The Oberlo blog has you covered.

It’s not only regular articles you’ll find there, either: but ebooks, podcasts, videos, and even online courses. There’s a sumptuous selection of stories, too – from the dropshipping store that made $6,667 in eight weeks to another entrepreneur’s near-death experience. Intriguing!

Oberlo blog screenshot
Oberlo’s stories are wild, wacky, and wonderful.

8. HubSpot Blog

Looking for some of the best sales, marketing, and customer service advice going? Try HubSpot’s blog on for size. Packed with evergreen, ever-growing swathes of content – from the 9 marketing mistakes you can’t afford to make to the top 6 nonprofit trends – there’s always something new to tuck into.

HubSpot also offers lots of downloadable guides and templates – such as style guides or marketing plans – which give you a headstart (and won’t cost you a penny!).

HubSpot blog screenshot
HubSpot sports content for all types of businesses.

9. OptinMonster Blog

For CRO (Conversion Rate Optimization) buffs, OptinMonster ticks all the boxes. Offering “practical tips to boost your site conversions”, this monster blog is filled with a terrifyingly wide breadth of high quality content.

Spanning a range of topics (including A/B Testing, Lead Generation, Content Marketing, and Ecommerce) OptinMonster’s blog also has a section dedicated to WordPress. And enough tutorials to make your head spin!

OptinMonster blog screenshot
OptinMonster has a superb selection of WordPress-related articles.

10. Printful Blog

Popular print-on-demand dropshipping brand Printful is many ecommerce entrepreneurs’ first port of call – as is its blog.

Showcasing customer success stories, marketing tips, and the latest styles and trends from across the print-on-demand universe, Printful’s blog is a must-see. It’s not limited to the print on demand industry alone, though. Want to learn how to make money off Twitch? Start an embroidery business? Dig in.

Printful blog screenshot
Printful’s blog: the paw-fect place for topical content.

11. A Better Lemonade Stand

Fashionable online ecommerce incubator A Better Lemonade Stand doesn’t just have a blog. It is a blog – and, for online store owners looking to steal a march on the competition, it’s a good one, too.

The “#1 Blog for Ecommerce Entrepreneurs”, A Better Lemonade Stand looks amazing, and reads even better. Whether you’re after conversion quick wins or selling home decor online, you’ll find it here.

Oh, and we particularly love its filter function. You can sort through articles not only by topic, but by phase: build, launch, or grow.

A Better Lemonade Stand blog screenshot
A Better Lemonade Stand. And a better blog.

12. The Moz Blog

For self-confessed SEO nerds (a group which we count ourselves an enthusiastic part of!), the Moz blog is the holy grail.

Packed to the rafters with some of the most intelligent, incisive information about SEO – be it algorithms or analytics – Moz is hard to top. Its team post nearly every day, and – while you won’t see the legendary Rand Fishkin popping up too often as an author – you can feel his inimitable style pervade the site’s content.

Moz blog screenshot
Moz is an ecommerce blog with a strong SEO inclination.

13. Zendesk Blog

For self-confessed SEO nerds (a group which we count ourselves an enthusiastic part of!), the Moz blog is the holy grail.

Packed to the rafters with some of the most intelligent, incisive information about SEO – be it algorithms or analytics – Moz is hard to top. Its team post nearly every day, and – while you won’t see the legendary Rand Fishkin popping up too often as an author – you can feel his inimitable style pervade the site’s content.

Moz blog screenshot
Moz is an ecommerce blog with a strong SEO inclination.

Summary: Why Ecommerce and Blogging Go Hand in Hand

To conclude, ecommerce blogs aren’t simply a valuable source of inspiration. And they’re not just a place to learn from what the content is saying.

They’re also a place to upskill – to learn from how those blogs are saying it. And, in the process, gain the techniques, tools, and tricks to pen your own ecommerce blog. After all, having a blog is important for any online store: not only for SEO reasons, but for social proof, brand identity, and community building.

With all that said, ecommerce blog writing is one of the most vital digital skills to learn. So get reading, get inspired – and get creating!

We also have another list of ecommerce blog examples if you need more inspiration.


The best ecommerce blogs come from Shopify, Wix, Yotpo, WooCommerce, BigCommerce, Website Builder Expert, Oberlo, HubSpot, OptinMonster, Printful, A Better Lemonade Stand, Moz, and Zendesk.
If you’re an ecommerce store owner with experience (and, of course, something to say!) you may be able to pen content for your favorite ecommerce blog. Head to your chosen blog and check out its website: if it accepts guest contributions, there’ll be a set of style and editorial guidelines your work must follow.

Have a read of them, then send off your pitch. Good luck!

Written by:
I’ve written for brands and businesses all over the world – empowering everyone from solopreneurs and micro-businesses to enterprises to some of the ecommerce industry’s best-known brands: including Yahoo!, Ecwid, and Entrepreneur. My commitment for the future is to empower my audience to make better, more effective decisions: whether that’s helping you pick the right platform to build your website with, the best hosting provider for your needs, or offering recommendations as to what – and how – to sell.


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