The information superhighway that is the internet has made it possible for everyone to contribute as a blogger. Blogs are widely popular all over the world, and some bloggers are, quite obviously, more successful than others. It’s estimated that there are over 500 million blogs posted on over 1.7 billion websites.
And, in 2020, there were around 31.7 million bloggers in the US alone.
We’ve all heard about blogs – but do we really know what a blog is? In short, a blog is a website that features new articles regularly. We often refer to these articles as blog posts.
With only around 5% of bloggers succeeding in making any real money or even having an impact by attracting a loyal band of followers, it can be a little intimidating to start a blog of your own. Most people, in fact, find themselves wondering what to blog about. Don’t be discouraged, though. Blogging can be a lot of fun and a great way to release some of that creative energy you may have bottled up inside of you.
Before you rush into blogging, we’ve looked at some effective strategies to turn you into a great blogger but – more importantly – help you find the perfect blogging topics to capture your target audience. Let’s explore!
One of the first places you should navigate to when considering starting your own blog is a site you really like or admire.
What is it you like about the site? Do you like the topics discussed in the blogs or the style of the blogger’s writing? Is the layout of the information and the visual styling of the blog posts easy on the eye, or could you do better?
Pay attention to the small details, as they may come in handy when you start your own blog.
Many successful bloggers will tell you that you need to find your niche. Sure, everyone needs that one brilliant idea or topic to get started – but do you really need to stick to one niche or topic? The answer is a definite no!
Some of the most successful bloggers may have started with an umbrella niche – or a collection of titles all related to a similar field – but to really succeed, bloggers need to evolve and grow as their blog site does.
The beauty of the blog site is that you are in charge of your own content – so instead of sticking to one niche, play around with a few different topics and see what inspires you to write. Don’t go overboard, though. For example, you don’t want to be a fashion blogger and suddenly start writing about car engines!
Keep your topics relative to the vision you have for the site, and let your creative impulses guide the way. And, for more info, delve into our guide to finding your website’s niche for a full breakdown of the process.
The world wide web is a wonderful way of keeping tabs on what’s trending, and what some of your potential competitor sites are up to. You don’t have to know exactly what they’re doing, but you may get a little extra dose of inspiration – not to mention a few good ideas, too!
Social media is also a great place for checking out what’s popular in the blogging community. Posting your blog site’s content to your social media pages is a tried-and-tested method of fostering engagement, and getting even more eyes on your posts.
Everyone is interested in something – so have a think about how can you convert your passion into awesome content. Make a list of the things you like: do you enjoy the culinary arts, or are you more of a green-fingered guru? Are you a DIY dynamo, or do you have an eye for the latest trends that could translate into a fashion blog?
Once you have your list, start examining what you feel you’re most knowledgeable about. Once you have this downpat, you can convert “what should I blog about?” into some seriously informative content.
- Sporting interests
- Social activities
Some blog topics come and go, but some are always popular. Do a quick search in Google Trends, or visit some blogging forums to find out what the hottest topics are right now. Oh, and don’t just be a spectator – you can always contribute to these forums with questions and advice of your own!
Even the best writers use tools to ensure their blogs are written with the perfect grammar, and just the right tone. Unfortunately, that’s just not enough to give your blog the exposure you need to make a splash in what’s a super saturated space.
For more eyes on your blog writing, use tools such as:
- Keyword and trend research tools. Some big names include Keywords Everywhere, Moz Keyword Tracker, and Google Trends
- SEO (Search Engine Optimization) platforms – we think SEMrush is great!
- Spelling and grammar checkers. Grammarly is gold!
- Plagiarism checkers. Copyscape works for us, but there are a whole bunch on the market!
If the main goal of your blog is to feature high in Google’s SERPs (Search Engine Results Pages) – and, let’s face it, why wouldn’t it be? – then these tools will prove invaluable. You may not reach the upper echelons of these rankings with your first blog, but don’t be disheartened – your content will start to climb through the ranks as your blog continues to develop an engaged and loyal audience.
Good to Know
- Understand exactly what your readers are interested in. If in doubt, don’t be afraid to ask – you can place a poll on your site, or send out a brief questionnaire to your mailing list!
- Get to know how search engines work – and what you need to do to rank highly in them. Check out our guide to the best SEO tips for bloggers for more info!
Most bloggers will tell you; the first blog is always the hardest, but only because it’s hard to settle on a single topic to write about. Play around with a few different topics and titles from your list of interests or hobbies, and write down the important points to include in each blog.
Then, just…get started!
Once you write your first blog, do some more research, and compare it to any similar ones written by other bloggers. Before you post the first one online, write a few more. Not only will this give you a few blogs to add to your site, but you’ll also start developing your own writing style as you go.
Top Blogging Topics for 2021:
- Food & dining
- Health and fitness
- DIY crafts
- Home improvements
Before we finish up here, let us ask you a question – is there anything holding you back? Are you worried about the costs of getting started? Perhaps, you lack the confidence – or feel like you simply don’t have the time to get started.
And indeed, getting started is the hardest part, but so is allocating funds to get the ball rolling. A custom website with your own domain name is the best way to go, but you should also consider using some free or low-cost hosting providers when you first start blogging.
Time and confidence are often the biggest obstacles for some bloggers, but don’t second guess yourself. Start writing a blog post, and you may be amazed at how easily the words pour out of you. As for time, consider your blog to be like a journal…all you need is 20 minutes a day to start creating your content!
Want to build a WordPress blog? Just a second...Thought about using WordPress to start your first blog? With around 70 million new WordPress blog posts popping up every month, it’s certainly a popular choice.
Check out our guide to find out how to start a WordPress blog in 2021.
Here’s a quick, whistle-stop tour of our six top tips for finding your blog topic:
- Make a list of topics or niches you are interested in
- Check out some of your competitors’ blogs
- Find the right platform
- Find your niche or go with the flow
- Write a few potential titles and start writing
- Use SEO, keyword and grammar tools
Once you’ve discovered where your expertise lies, you’re ready for the next step – starting your own blog!
Turn your passion into your very own creative outlet and have fun working on something you love. Trust us – it’s one of the most rewarding things you’ll ever do!