When building your ecommerce website you’ll probably focus on great product imagery, detailed product listings, and a quality payment system.
One thing that you might not pay much attention to is adding a blog to your website. But you should!
A blogging strategy is a great way of nurturing customer relationships, raising brand and product awareness, and generating inbound traffic to your ecommerce store.
If you take the time to get it right, blogs can be extremely beneficial to your ecommerce business which is why we’ve put together this list of 10 of the best ecommerce blogs on the internet.
Blogs are a crucial part of the online strategy for any successful ecommerce business. But what is a blog, and why are they so important?
They can direct visitors to your website who, once landed on your store, will navigate around and, with any luck, convert into customers.
They’re also a great way of raising awareness about your brand and specific products that you want to showcase to potential customers.
One of the key benefits of introducing a blogging strategy for your ecommerce store is that it can majorly improve your SEO results.
Search engines such as Google love new, relevant, and quality content.
If you’re able to regularly post blogs that are relevant to your niche, high-quality, and optimized for your target keywords, you’ll have a good chance of appearing in search results.
As we all know, the better you rank in search engine results for your target search terms, the more relevant traffic you’re likely to direct to your website. The more traffic your website receives, the more people you have an opportunity to convert into customers.
Blogging is a great way to insert relevant search terms into your website content without appearing spammy. Our top blogging tips include using keywords naturally in your copy, helping readers find ansers to their queries, and making your posts easy to read.
Luckily for you, all of the major ecommerce website builders such as Shopify, Wix, and Squarespace have a blog functionality available, which makes adding a blog to your ecommerce store quick and easy.
You can browse our expert guide on blog design ideas if you need some help with the key elements of designing a blog, or scroll on to see real life examples of ecommerce blogs in action!
Below we’ve listed 10 of the best ecommerce blog examples to help inspire you. Let’s take a look…
Built With: Shopify
Press is an ecommerce store that sells various plant-based juices, soups, and cleanse kits.
A major part of its ecommerce site is its blog, which has its own dedicated landing page and name: “The Squeeze”.
Press uses its blog to educate visitors about leading a healthy lifestyle and how its juices and soups provide an array of health benefits.
Blog posts are educational and informative and are used as a direct way to help customers make a more informed purchase decision.
The Squeeze blog is all about building trust in the Press brand and positioning Press as industry leaders.
Our Favorite Feature: The design and layout of The Squeeze blog is simple, and Press cleverly uses hero images that mirror the colors of the juices and soups to help create a strong sense of brand identity and cohesion.
Built With: BigCommerce
EPZ Fun sells plates, utensils, and other eating and drinking equipment aimed at toddlers and young children.
The ecommerce store is vibrant and contains a large volume of different products to help make mealtimes fun for children and stress-free for parents.
The products that EPZ Fun sell are supported by the on-site blog that features blog posts on an array of relevant topics including weaning tips, first food ideas, and recipes.
Whilst the ecommerce store is obviously targeted at parents, the on-site blog helps to reinforce this by positioning the EPZ Fun brand as a one-stop-shop for parents looking for both tips and advice and practical products.
The EPZ Fun blog is categorized into various topics including recipes, eating challenges, mealtime milestones, and feeding tips helping visitors to easily find the content that’s right for them.
Our Favorite Feature: The EPZ Fun blog posts directly link back to the products they sell and almost all posts use imagery to showcase the products available to purchase on the ecommerce site in action.
Built With: Shopify
Au Lit Fine Linens sells literally everything you could possibly need to get a good night’s sleep, from pillows and duvets to luxury sheets.
This ecommerce brand has been around for a while so it’s no surprise that it’s pretty experienced when it comes to offering an exceptional web experience.
Aside from the products, the ecommerce website also features an on-site blog that has its own name and brand identity.
“Between the Sheets” cleverly plays on the products offered on the ecommerce store as well as giving the content on the blog an exclusive feel.
The imagery and design of the blog create a relaxed and calming vibe thanks to the use of neutral and light blue colors, mirroring the overall website theme of sleep.
Our Favorite Feature: Almost all of the blog posts focus on a problem a visitor may have, with the solution being one of Au Lit Fine Linens products. This is a clever way of directing blog readers back to the ecommerce section of the website.
Built With: Squarespace
Supernatural Kitchen sells natural alternatives to all of our favorite baking ingredients such as frosting, chocolate chips, and food coloring.
This ecommerce website is bursting with examples of baked goods (enter at your own risk if you’re hungry!) and the on-site blog is used to support the overall ecommerce strategy.
The blog is simple and rather than being positioned as a blog, is listed as a recipes page instead. Here you’ll find – you guessed it – various recipes that you can make using Supernatural Kitchen products.
By keeping the blog simple and purely focusing on recipes, Supernatural Kitchen ensures it doesn’t take any focus away from what its products can do.
Our Favorite Feature: All of the recipes featured on the blog use many of the Supernatural Kitchen products, which encourages visitors to make a purchase once they’ve found a recipe they want to make.
This is a practically useful tactic for directing users who have stumbled across the recipe toward Supernatural Kitchen products.
Built With: BigCommerce
Kelty is an ecommerce store focusing on camping gear for beginners and experts alike. Visitors can find everything from sleeping bags to backpacks and tents on the website.
The Kelty website is packed with content, not least on the on-site blog which acts as an all-round camping hub.
Th blog posts cover an array of camping topics and include camping tips, destinations, and essential products.
For anyone interested in camping and adventure, the Kelty blog is full of useful information and interesting articles, all of which link back to the camping equipment the brand is known for.
This ecommerce blog example acts as a hub of information and inspiration for those looking to plan their next outdoor adventure. The content cleverly encourages visitors to plan a camping trip, for which they will need various pieces of equipment available to purchase on the website.
Our Favorite Feature: All of the blog posts on the Kelty blog feature stunning imagery that has one clear aim, inspiring you to take a camping trip. Even the most novice of campers are likely to be convinced to book a night under the stars after visiting this blog!
Built With: Squarespace
The Sorry Girls is a rather unique online experience but we had to include it in this list because it so cleverly combines ecommerce and blogging.
The website is centered around DIY and craft projects and also has an adjoining YouTube account with over 2 million subscribers.
What makes The Sorry Girls so unique is that in this case, the ecommerce section of the website is used to support the blog, rather than the other way around.
On the blog, users will find an array of DIY tips and tutorials as well as upcycling and room makeover features. Many of these blog posts will directly link to the ecommerce section of the blog where users can buy DIY templates and kits to complete the projects themselves.
Our Favorite Feature: The Sorry Girls blog features a lot of content but it’s cleverly divided up into specific categories including upcycling and room makeovers to make navigation as simple as possible.
Built With: Square Online
Dash Bar is a salon based in Miami but its website is something of an all-rounder.
The website combines ecommerce (visitors can purchase various Dash-approved products) with a booking system to make salon reservations. There’s also an on-site blog bursting with beauty tips and tricks.
This ecommerce blog focuses on answering some of the most popular questions that visitors have such as “will lash extensions damage my natural lashes?” and “what is a cryoskin facial?”
Dash Bar uses its on-site blog to position itself as experts in the beauty industry, helping to build trust with customers who may be debating whether to make a purchase or book an appointment.
The simple grid layout makes navigating from one blog post to another quick and easy.
Our Favorite Feature: Dash Bar cleverly links its blog posts to calendar dates and popular topics such as Halloween makeup ideas and Thanksgiving beauty tips. This ensures that the content on the blog posts is super relevant to website visitors at the time of posting.
Built With: BigCommerce
The Bearded Chap sells Australian-made beard care and grooming products. Whilst its ecommerce website focuses on the products, the on-site blog offers a more all-round focus on beard care.
Post topics range from product reviews to top tips and beard grooming tutorials. The Bearded Chap’s blog focuses on topics that its target audience will be interested in.
It’s not just blog posts either, the blog also features podcasts and videos ensuring the content is kept engaging and interesting.
The brand also features a pinned blog post covering all of its FAQs, allowing users to easily find the answer to their questions before making a purchase.
Our Favorite Feature: The use of branded cover images for each blog post helps to create a brand identity and ensures that each post always links back to The Bearded Chap brand and products.
Built With: Squarespace
The Creative Law is an ecommerce store selling legal contract templates for small businesses.
Created by a team of qualified lawyers, the website aims to make legal processes and contracts simple by selling templates.
This ecommerce blog example focuses on advice on an array of legal topics that small businesses may face including creating client contracts and requesting retainers.
Each of the blog posts are written by a qualified attorney, allowing users to trust the brand and information they’re providing.
The Creative Law’s blog is not just a place to provide information to visitors but it’s also a great way of highlighting the team’s expertise and knowledge, helping customers to feel more confident about buying one of the legal templates.
Our Favorite Feature: The blog sticks to a strict blue and orange color scheme and by creating header images using a cohesive font and design, The Creative Law is able to position itself as professional, corporate, and high-quality.
Built With: Zyro
While the ecommerce section of the website is bursting with products, the on-site blog is packed full of posts all centered around everyone’s favorite pick-me-up: coffee.
The Pact blog covers almost everything you can think of relating to coffee such as recipe ideas, tips on how to create the perfect cup, and common myths about a cup of joe.
Thanks to the extensive amount of content on the blog it also includes a search feature as well as the option to filter posts via category.
With so much online competition when it comes to coffee, Pact’s extensive ecommerce blog positions it as an expert on all things coffee and helps the brand to stand out from the crowd.
Our Favorite Feature: The main blog page features a list of the blog posts available to read. If a user hovers over the image for each post they’ll be able to read the first few lines before deciding whether to click through to the full article
As you can see from the examples in this article, adding a blog to your ecommerce website is an excellent idea.
Offering you the chance to create high-quality content that positions you as an industry leader whilst showcasing your own brand and products, blogging can help to raise brand awareness and drive traffic to your website.
We know that starting a blog can seem a little daunting though which is why we’ve put together various guides to help you out. Make sure you check out our tips on what to blog about and how to write a blog post before you get started.