GoDaddy Partners With Paze For A More Convenient Checkout

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a info with both Paze and GoDaddy's logos
  • GoDaddy has partnered with online payment solution company Paze to help streamline its checkout and provide a more convenient shopping experience.
  • GoDaddy is the first website builder to integrate Paze, a service that allows customers to skip manual card entries and passwords.

Website builder GoDaddy has announced its intention to partner with online payment solutions company Paze to streamline its checkout page. This new integration will allow customers to complete their purchases even faster and reduce the amount of abandoned carts, thus leading to more conversions for GoDaddy merchants.

Founded in 2015, Paze is a digital wallet service that allows customers to skip manual card entries, thus optimizing the checkout. Paze is partnered with other 150 million eligible credit and debit cards, meaning customers can simply pay at the checkout without having to create or present a username or password, meaning the entire transaction can be finished in seconds.

For small business owners using GoDaddy Payments, this means that more transactions can occur without the customer abandoning the purchase due to slow, disordered checkout services. As Head of Payments Products at GoDaddy, Saurabh Mangal said in the announcement,

“Abandoned carts are difficult to convert after the fact, so it’s vital to get the checkout process right. GoDaddy Payments’ partnership with Paze will aid small businesses in streamlining their customers’ checkout experience and help close more sales.”

Digital wallets like Paze are becoming increasingly popular, especially in conjunction with alternative currencies such as Bitcoin or crypto. Digital wallet use has jumped from 14% in 2014 to 32% in 2022, with a prediction to reach 41% by 2026.

The benefits aren’t just for the customer either. A better checkout means more conversions and more growth for GoDaddy businesses. According to GoDaddy, small businesses using GoDaddy Payments save over 20% on card processing compared to other leading providers.

Currently, Paze has been piloted to a select few US businesses on the GoDaddy platform but promises a full rollout will happen soon.

Written by:
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Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions. I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it! Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts. The internet is made for everyone, so come online and let us help you get there.

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