GoDaddy Website Builder Review | GoCentral 2019

Fastest website builder to create a website.

3.8 out of 5

Powering

80 thousand sites

Starting from

$10.00

Free trial

Yes

Best for

Fastest to Build

GoDaddy Review
Overall rating

4 out of 5 stars

GoDaddy is a beginner-friendly website builder that uses Artificial Design Intelligence (ADI) to make creating your website easier and faster than ever before. It uses information you enter to create a customized site in a matter of minutes, making it perfect for beginners who want to publish a simple site online.

What are the Pros and Cons of GoDaddy?

Pros

  • You can create a website and get it live in a matter of minutes
  • It’s super easy to use
  • Its pricing plans are very cheap in comparison to some competitors

Cons

  • Not much creative freedom available
  • Lack of depth to some of its features
  • Sites aren’t as visually appealing as other website builders’
Website Builder Expert GoDaddy Review
Website Builder Expert GoDaddy Review

3.8 out of 5

Features

2.5 out of 5 stars

Design Flexibility

4 out of 5 stars

Help & Support

2 out of 5 stars

Value For Money

2.5 out of 5 stars

Customer Score

4 out of 5 stars

Ease of Use

4 out of 5 stars

Overview

In 2017, GoDaddy launched their new and improved website builder: GoCentral. It was a move away from their old drag-and-drop editor, and now really focuses on speed and simplicity. All you have to do is enter the information you want on your website and, hey presto, it generates a unique site for you! Easy, right?

GoDaddy is mostly known for being the world’s largest domain registrar, and this is still its main focus. However, it’s also expanding its website builder offering, having made some major improvements and releasing GoCentral as a bigger and better version of its old editor.

In fact, GoCentral now supports over 1,500 business ideas (a massive upgrade on the 300 GoDaddy’s old website builder did!) across 19 different themes, and comes with inbuilt features relevant to the information you provide.   

Though some of its features lack a little depth, GoDaddy’s GoCentral is a perfect solution for any individual or small business looking to get online without all the long-winded hassle and fuss.

Ever looked into using a website builder but thought it’s too difficult or time consuming?

Well fear not, GoDaddy’s new builder, GoCentral, has changed the game!

But before we get into that, for those of you who don’t know what a website builder is, let us explain.

A website builder is an online programme that allows you to create your own website with little to no technical knowhow.

If you’re familiar with website builders, you probably know a lot of them use a drag-and-drop editor, similar to PowerPoint. They allow you to edit your site and move content around the page.

These DIY builders are great, but they can take time to get your head around and, for some people, provide too many options. It can sometimes feel overwhelming.

So what’s the alternative?

Well, GoDaddy have actually taken a step back and put together a completely new website builder that does all of that complex design work for you! Good, right?

Here’s what GoDaddy’s general manager and senior vice president, Lauren Antonoff, had to say about their new product:

“Traditional DIY site builders got it wrong by forcing people to focus their time on tweaking page layout instead of generating results. We’re fundamentally changing the approach by creating a mobile-friendly experience that lets customers focus on achieving their goals, rather than worrying about site designs.”

GoDaddy Review Editor

Sounds amazing, but here at Website Builder Expert, we’re always keen to dig a little deeper and really put together a thorough GoDaddy website builder review.

We want to give you the best possible insight, not only from our dedicated team of experts, but by conducting thorough research and talking to people just like you!

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Get the Full Picture

Do you want to get familiar with GoDaddy and its features before jumping into our in-depth review? Head to its website for a proper look.

Further Information

How Easy Is GoDaddy To Use?

Ease of Use

How do we tell how easy a website builder is to use? We test them with regular, everyday people! We got participants of varying technical abilities to create sites using them.

We asked them to complete a list of tasks using GoDaddy and then caught up with them about how easy (or hard) they found the builder to use.

The results matched our own review that GoDaddy’s website builder is incredibly easy to use. 76% of participants said they would recommend GoDaddy to a friend who’s looking to get online.

It’s no surprise really, considering nearly all of the leg-work is done for you by the builder itself!

The only issues some had was when they wanted more creative control. They didn’t like GoDaddy’s rigid design and so editing what was already in place became a little frustrating.

Here are just a couple of their opinions:

“What I really like was how it guided you to add things. It kind of felt like cheating because it was so well done.”

“It’s very fast. In less than an hour I have a site that looks good. It’s easy to use for basic functionality, but if you wanted to dig a bit deeper and personalize it more, then I think it’s a bit trickier.”

Customer Satisfaction

It’s all well and good getting people to test GoDaddy’s website builder, but what about people who actually have a site with them? Are they happy?

We surveyed 1,881 people about websites, and more specifically, if they’d used GoDaddy’s website builder to create their site.

Results showed that, of the people that had used GoDaddy’s website builder, 89% of them were satisfied with their website. Not bad.

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Will GoDaddy Tick All Your Boxes?

89% of GoDaddy customers were happy with their website. Could you join them? Find out by trying GoDaddy for free before making your choice.

Who Is GoDaddy Best For?

Blogging

Creating a blog on GoDaddy is, well, the same as doing most things on GoDaddy really, quick and simple.

You can add imagery, video and audio to accompany any blog posts, as well as allowing people to sign-up via an RSS feed and make use of analytical data supplied by Google.

GoDaddy has taken lots of steps to improve its blogging capabilities. You can now enable comments on your blog posts, and there is promise of further improvements to come. GoDaddy even claim you can get a blog live in just 19 minutes

That said, when it comes to blogging, there are better platforms out there. Check out our list of the 10 best blogging platforms to see which we recommend. 

to see which we recommend.

Business

As we said, after you tell GoDaddy’s website builder what you want, it’ll generate a site for you.

It’s no different for businesses. You simply enter your information, and GoDaddy will create a unique site with relevant features specific to your company.  

If there’s anything they’ve left out, you can just add it in after. Things such as analytics, bookings, listings and contact forms are all available.

GoDaddy is a great option for a small business looking to get online quickly without the all the fuss. It has everything you need and has the ability to pull any social media accounts you may have into one central hub.

eCommerce

Sold a few products on eBay, Etsy or other market places and now looking to take it to the next level with a website? GoDaddy’s website builder is a great choice.

You can add ecommerce functionality to your GoDaddy site in a matter of clicks.

For $29.99 per month, you can sell up to 1,500 products, include featured products, and add discounts/coupons.

GoDaddy Review Onlinestore Setup

To help you boost your sales, GoDaddy also offer SEO guidance (to help you rank on search engines like Google), an abandoned cart recovery function, and the ability to connect your site to your social media stores like Facebook.

After reviewing GoDaddy’s website builder, it’s clear all GoDaddy sites are mobile friendly and allow for credit and debit card payments, as well as the use of PayPal and Apple Pay via a trusted merchant service called Square.

GoDaddy’s eCommerce plan is ideal for individuals or small businesses looking to sell a variety of products. Due to its product cap, though, it isn’t the most scalable eCommerce builder on the market.

Best eCommerce Website Builders check out our comparison chart to see the best options out there
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Is GoDaddy Right for You?

There’s only one way to find out if GoDaddy is your perfect builder. Give it a go for free – if you’re not happy, you don’t have to pay a dime.

Personal

While there are some quality features that are suitable for personal use, GoDaddy isn’t the best when it comes to things like photography or portfolio sites.

GoDaddy’s website builder has image galleries with a host of stock photos available, and you can embed video and audio from YouTube/Vimeo and SoundCloud respectively.

You can also change between any of the eight themes GoDaddy offer, and your content will automatically update to fit the new format, both on desktop and mobile/tablet devices.

In our honest opinion though, there’s better builders out there with a more comprehensive set of features and design flexibility if you’re looking for the best personal website around.  

Scalability

GoDaddy’s scalability depends on what you’re looking to get out of your site.

If you’re a small business or individual we can safely say that, from our GoDaddy website builder review, it’s a product that has everything you need to grow your website.

It gives you numerous features, analytics tools, SEO guidance, and allows you to change your sites layout or general aesthetic whenever you please.

If your main aim is to sell online and you have ambitions of selling products on a mass scale, then you may want to consider a different builder (see our ecommerce comparison chart here).

GoDaddy caps its ecommerce product allowance at 1,500 products. It’s more than enough if your shop isn’t the main feature of your site, but if you’re serious about expanding your online store, we’d recommend taking a look at Shopify.

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Does GoDaddy Sound Like the Best Builder For You?

GoDaddy isn’t the best for all types of sites. But it could be right for your needs – make sure it’s a perfect fit by trying it for free before deciding.

GoDaddy's Tools

Help & Support

GoDaddy offers a 24/7 phone line to deal with any issues you may have. There’s also a live chat feature that’s available Mon-Fri, 5am-6pm.

GoDaddy help and support

If you don’t want to wait around on the phone, or need help outside of those hours though, GoDaddy’s knowledge base and forum will be your go-to resource.

In all honesty, having tested and reviewed them, neither are fantastic.

General and broad questions are fine, but if you want to know something specific or niche on GoDaddy, chances are you’ll have to wait and speak to someone to get the answer.

For a website builders with better help and support, check out products like Wix or Squarespace.

Wix vs Squarespace 2018 | 4 Key Differences You Should Know – see our comparison as we pit Wix and Squarespace against each other

Social Media Integration

Social media is a prime example of where the feature is available on GoDaddy’s website builder, but upon review, its functionality is limited.

You can add icons to link out to various social pages and even connect your Facebook store, but at the moment, that’s as far as it goes.

You can’t embed a live social feed on your site nor can you get visitors to share your content via their social channels. To be fair though, this is something GoDaddy say they’re working on so stay tuned!

Analytics

GoDaddy uses Google Analytics to help you keep track of the visitors landing on your site.

This will allow you to track everything from which pages get most views, to the amount of time users spend on your site in general.

Lots of website builders have their own analytical tools, but by outsourcing it to Google, GoDaddy have ensured that their users are getting brilliant, free analysis.

SEO & Marketing

GoDaddy’s SEO wizard is one of the best things about its new website builder.

It starts by asking you a few simple questions to understand what sort of targeting you’d like to do. GoDaddy then suggests the best keywords to include to optimize your site and rank higher on Google!

If you’re on the eCommerce plan, you’ll also have access to personal SEO guidance from an expert to help get your products seen.

In terms of marketing, GoDaddy allows you to run targeted email marketing campaigns directly through the builder itself.

You can sync your site with your Facebook store for cross-channel marketing purposes, and even give out coupons to make your users aware of any discount codes.

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Ranking Made Easy

GoDaddy’s SEO wizard makes optimizing your site easy, even for beginners. Give it a go yourself to see just how easy GoDaddy is!

Domains

GoDaddy is one of the largest domain registrars in the world, and setting up a domain with them couldn’t be easier.

Pricing starts at $9.99 (VAT not included) to purchase a domain for 1 year but if you opt for 2 years or more, the 1st year only costs $0.01.

Already own a domain and want to transfer it over to GoDaddy? No problem.

Just follow the simple steps in this helpful guide and you’re good to go. It’s worth noting though that the transfer process may take between 7-10 days to complete.

Security

Unless you go with the Personal Plan, SSL (secure socket layers) security is included within all other GoDaddy packages.

Put simply, SSL security establishes a link between a web server and a browser to ensure all data passed between the two remains private and integral.

GoDaddy also offers a 99.9% uptime guarantee and full network redundancy.

Backups & Restores

GoDaddy’s website builder has a really useful auto-save feature that will backup your site, even if you forget to. This is a great feature to have just in case your site crashes or gets hacked.

Unlike some other website builders however, you can only restore your site from the last point it was saved.

This means if you make a mistake and it auto-saves, you’ll have to manually correct it rather then just restoring the site to a point before the mistake was made.

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Does GoDaddy Have the Tools You Need?

Make sure GoDaddy has everything you need by heading to its website – you can explore, learn more, or get started building your free site.

GoDaddy's Pricing And Value For Money

When looking at a website builders’ pricing plans, we like to scratch beneath the surface and see how much you’re really going to get for your money.

So to start off, in comparison to other builders, GoDaddy have one of the lowest average pricing plans (Wix have the lowest read review here).

GoDaddy has four pricing plans: the $5.99/month Personal plan is cheapest, but you only unlock SEO tools on the $9.99/month Business plan. The $14.99/month Business Plus plan includes email marketing and online appointments. The $29.99/month Online Store plan comes with ecommerce features.

It also offers a months free trial to let you really explore if it’s the right option for you before signing up.

Now, let’s crack on and find out what you get within each plan.

GoDaddy Review Plan Pricing

Available Plans

Personal Plan For $5.99 a month, you’ll get a host of features from blogging functionality, to image galleries, video and audio implementation. Every site has rapid page-loading performance and are all mobile responsive. You also get access to all of GoDaddy’s help and support features.
Business Plan At $9.99 a month, you get everything included in the Personal Plan, plus inbuilt SSL security, the option to embed a PayPal ‘buy now’ or ‘donate’ button, and, crucially, the SEO wizard, helping you assess your business, and offering guidance on how to rank higher on Google.
Business Plus Plan At $14.99 a month you may be thinking ‘what’s the difference between this and the Business Plan?’ Well, quite a lot actually. You’ll be opened up to a host of new features such as the ability to accept credit card payments, client management tools for contact info, appointments and payment histories, and syncing your site with any business pages/stores you have on social media.
Online Store Plan For $29.99, you can launch a full-featured online store. It offers fast check-out, the ability to manage your products, inventory and orders, configuration of shipping and tax rates, the option to offer discounts and promotions, implement an abandoned cart recovery, and send customers text alerts when orders are placed.
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Did You Spot the Perfect Plan For You?

You can try GoDaddy free for one month to see if you love it. Just head to GoDaddy’s site to start building for free, and to explore its offers.

GoDaddy Website Builder Review – Summary

GoDaddy is a platform that provides many services, from domains to hosting. GoDaddy’s website builder uses AI to help make building your site as easy as possible, using information you enter to generate a site for you. This makes GoDaddy the fastest way to build a website.

With over 1,500 business options, an intuitive interface, and cheap pricing plans, our GoDaddy website builder review has found this product definitely has a lot going for it.

It’s moved away from a drag-and-drop editor to bring users a quicker, simpler way to build their own website.

Through design assistance, all you have to do is enter your details, and GoDaddy will generate you a unique site tailored to your needs.

GoDaddy’s website builder offers a range of in-house features and is great for selling online in small quantities, making it ideal for small businesses who are time-conscious and need a site live ASAP.

However, if you want a personal website, or your business is in an artistic industry, it may not be your best bet.

The speed at which you can get online takes away your creative control, leaving you with site that can look a little ‘plain’ aesthetically speaking.

The features bar the ecommerce ones – also lack a little quality, and could do with more depth to them (although GoDaddy do say this is something they’re working on!)

Overall, GoDaddy website builder is mainly for small businesses looking to get online effortlessly who may also want the option to sell online.

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Are You Ready to Try GoDaddy?

GoDaddy is an incredibly fast and easy way to build your website. It’s perfect for beginners – but does that mean it’s right for you? Find out with its one month free trial!

GoDaddy FAQs

Absolutely. Although customization is limited compared to other builders – as GoDaddy has chosen to favour the speed at which you can get online over design flexibility – there are still numerous ways to customize your site to make it unique to you or your business.

Instead of templates, GoDaddy offer eight different themes to choose from, alongside many different fonts and colours. You can of course add and re-position any text, images and videos to your liking, and also create different pages to represent what it is exactly you or your business does.

With the Online Store Plan, you can sell products and services on your website. Your store will be integrated into your website as a separate page, letting you add featured products for your visitors to scroll through, and make quick purchases using the likes of PayPal and Apple Pay.

You can also use email marketing campaigns to send email communications to your subscribers and customers about sales in your store, coupon offers, and events.

Establishing a strong ecommerce presence can boost your current sales and make you look like a real, credible retailer.

Of course – think of your website as your central hub. From there, you can link out to multiple social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+.

If you’re selling online, you can also sync your website to your Facebook store, allowing for cross-channel marketing, and alert customers about new products, deals, and discounts that may be on offer.

Linking your social media to your website creates a seamless transition for your users where they can engage with you across multiple platforms.

As well as keeping a stronger line of communication with your audience, you’re also increasing your brand’s authority as an online presence.

No – all of GoDaddy’s features are built in-house and already exist within the website builder. This comes with its own pros and cons.

Because everything’s already there for you, it limits the time it takes you to get set up, as you don’t have to search around an app market to find what you’re looking for.

It also means that all features are specifically designed with GoDaddy in mind, so you can guarantee they’re all fit for purpose.

On the other hand, some features lack depth such as blogging and social media integration (see relevant sections in this review) meaning they may not be able to perform every task you want of them to.

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Analyses and graphics in this article are based on authentic sources cross-validated by our in-house experts. We take great care to ensure the information we publish is reliable and accurate. However, WBE takes no responsibility for any inaccuracy in information supplied to us by users, research participants, or other entities.

Please note the insight contained within this article is for general information purposes only. We’re glad to answer any questions you may have about this article and its supporting research. For further information, please contact Website Builder Expert directly via email at info@websitebuilderexpert.com.

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179 comments

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  • Avatar
    Paula
    Thank god there was something to walk me through this terrain. I’m well out of my comfort zone & would not have carried on w/o guidance.
  • Avatar
    Abby
    Godaddy has its perks: its easy to use and requires little to no knowledge of html code. However, godaddy is very limited in the things its able to do. I just added an online store to my website and godaddy gave me almost nothing to work with. I couldn't set a minimum quantity or price breaks. I understand the appeal of godaddy but I would not recommend it.
    1 reply
    • Charlie Carmichael
      Charlie Carmichael
      Hi Abby, Thanks for your comment. We definitely agree with you that GoDaddy's a really easy to use website builder but because its so simple, it does have its limitations. In terms of using GoDaddy for ecommerce, it really depends what the purpose of your site is. It's nice if you want to sell a couple of products on the side, but if your website is solely for selling, then you're probably better off looking elsewhere. Powerful ecommerce platforms like Shopify and BigCommerce are fantastic to grow your online store, but Wix, Weebly and Squarespace are great options if you want more creative control and don't have ambitions of turning your online store into an ecommerce empire! I'd recommend checking out the best five ecommerce platforms here and seeing what you think. Hope that helps! Thanks, Charlie
  • Avatar
    Sophia Adams
    The great guidance you have put here. Target is my fashion blog where i share my fashion blog at a low cost. godaddy 12 dollar Hosting - you can find all latest clothing at low cost.
  • Avatar
    john
    thanks
  • Avatar
    jasminali
    I have been using GoDaddy for 3 yrs. Over 3 year, many times I've experienced server errors in my websites, Whenever I contacted customer care for resolving the issues, they ask me to upgrade my hosting plan. I upgraded to high-end plan than they suggested, even though the problem is not yet solved. Customer support is worst and inefficient. They advise you to go for the upgraded plan, simply because of they want extra money from you. I advise don't use GoDaddy hosting, even if you receive a notification to upgrade the plan. Please don't upgrade it. Better find a good hosting
    1 reply
    • Fred Isaac
      Fred Isaac
      Hi Jasminali, thank you for sharing your experiences with GoDaddy. Good luck finding a more reliable hosting service. Bluehost is worth a shot.
  • Avatar
    Tami
    I've had only great experience with customer service. They have held my hand while I was learning some website techniques. I'm technology savvy, but not a programming wizard, so I know enough to understand drag and drop etc. I've called from everything from SEO to inserting tables and they are ALWAYS there for me.
  • Avatar
    Mark
    I posted a GoDaddy site on January 3, 2018. It was easy to do and I was happy with the look and functionality. Here's the problem: even after 3 months my site, rarely shows up ANYWHERE on Google using the keywords that I used on the GoDaddy SEO optimizer. The site does, however, show up on the first page of Bing and Yahoo. This is quite a disparity. Apparently, there is something inherently wrong with the GoDaddy template code to optimize SEO. I am very, very dissatisfied with the GoDaddy template and am in the process of converting over to a WordPress site.
    1 reply
    • Natasha Willett
      Natasha Willett
      Hi Mark, Thanks for joining the conversation. SEO is definitely an important factor for any website. Have you explored GoDaddy's help functionality to identify whether the keywords are being picked up? GoDaddy does have a specific SEO service department (https://uk.godaddy.com/online-marketing/seo-services), so it may be worth contacting them directly to see if they can assist you further. I've also linked you to another article we wrote last month about website builder SEO vs Wordpress SEO if you are thinking of converting. Best of luck, Natasha.
  • Avatar
    Karen T.
    Can you sell a website that you built on GoDaddy website builder on a site such as Flippa,?
    1 reply
    • Fred Isaac
      Fred Isaac
      Hi Karen, I believe you can sell a website you've built up on GoDaddy through a marketplace like Flippa. Before you list your site, it's worth going through the process of valuing it and sourcing a buyer through different means. Services like Flippa are useful, but a broker will be able to filter the list of potential buyers to only show credible options. There's pros and cons to both approaches. This page on GoDaddy might be useful to you: https://www.godaddy.com/garage/how-much-is-my-website-worth-and-is-it-time-for-me-to-sell/ Thanks for the comment, Fred
  • Avatar
    Lee Raybould
    Hi Tom, fellow website builder reviewer here (in your shadow of course), just wanted to pick your brain in relation to GoDaddy. You see, I just finished updating my review and as I said there, if a friend asked me if they should use GoCental and they only wanted a basic business website, then to be honest, I'd tell them to go right ahead as long as they definitely weren't going to need more of the "trimmings" further down the line. I'd also be confident that the support team would be on hand to help them out if they run into problems. What stumps me though, is there eCommerce platform. On one hand, I found it to be very user-friendly and it's a breeze to create a store and sell physical products. They also have some pretty cool features such as being able to create discount codes, real-time shipping calculator and abandoned cart recovery. On the other hand, it's quite an expensive option if you only need a small store but if you need something larger, there's no option to export products which could mean a LOT of work down the line if the user wishes to move platforms. I feel like I want to give GoDaddy's eCommerce offering a thumbs up but somethings holding me back. What are your thoughts?
    2 replies
    • Avatar
      Alice
      Hey Lee. As you said, there is no built in feature to export your products to a CSV. But I found a pretty handy tool that allowed me to export my GoDaddy products to a nice CSV formatted to the shopify standard. https://export-godaddy-products.com
    • Tom Watts
      Tom Watts
      Hi Lee, I'd agree that GoDaddy is making strides in the right direction, but for me the ecommerce functionality is still all too basic. There's just no real scope to grow your online store and as you point out, you can't export products so once you do hit your limits you are effectively locked in unless yo uwant to start from scratch elsewhere. Wix eCommerce offers a lot more scalability and function for the bidding entrepreneur - and costs pretty much the same as GoDaddy. I'd also recommend Weebly for eCommerce too. Both are ideal for small online stores or more boutique-style businesses. However, if large long-term growth is your plan then it's worth starting and sticking with either Shopify or BigCommerce. Thanks for joining the conversation, - Tom
  • Avatar
    michael Kelly
    Hi Jeremy, Thanks for the review. Have you tried the new GoDaddy webbuilder yet? It's GoCentral and does not have drag and drop capability but is pretty easy to use and looks great.
    1 reply
    • Tom Watts
      Tom Watts
      Hi Michael, We haven't just yet, but thanks for the heads up. I'll get a member of the team to have a look into it. Thanks, - Tom