GoDaddy Website Builder Review 2023: Is It Right for You?

It’s the fastest website builder to create a website

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

godaddy logo


out of 5

18 million sites

Starting from


Best for

Fastest to Build a Website

GoDaddy Review
Overall rating

4.5 out of 5 stars

GoDaddy is a beginner-friendly website builder that uses Artificial Design Intelligence (ADI) to make creating your website easier and faster than ever before. It uses information you enter to create a customized site in a matter of minutes, making it perfect for beginners who want to publish a simple site online.

What are the Pros and Cons of GoDaddy?


  • It’s a very quick solution for creating a website
  • Your site will reformat your content accordingly if you switch themes
  • It’s super easy to use
  • Its pricing plans are very cheap in comparison to some competitors


  • Not much creative freedom available
  • Block elements are restrictive
  • Lack of depth to some of its features
  • Sites aren’t as visually appealing as other website builders’


out of 5
Ease Of Use

4.1 out of 5 stars

Value For Money

4.3 out of 5 stars

Design Flexibility

4.3 out of 5 stars


3.3 out of 5 stars

Help and Support

3.8 out of 5 stars

Customer Score

4.3 out of 5 stars

A website builder is an online programme that allows you to create your own website with little to no technical knowhow.

If you’re familiar with website builders, you probably know a lot of them use a drag-and-drop editor, similar to PowerPoint. They allow you to edit your site and move content around the page.

These DIY builders are great, but they can take time to get your head around and, for some people, provide too many options. It can sometimes feel overwhelming.

So what’s the alternative?

Well, GoDaddy have actually taken a step back and put together a completely new website builder that does all of that complex design work for you! You simply enter in some basic information about the site yuo want to build… and GoDaddy does all the hard work for you. Good, right?

Overview of GoDaddy

Chances are, you think of GoDaddy as the world’s largest domain registrar – and this is still one of its main focuses. But GoDaddy has definitely made waves in the website building world too!

Using its new and improved builder, Websites + Marketing, GoDaddy now powers over 20 million sites, and helps entrepreneurs and small businesses grow their online presence.

godaddy websites + marketing home
GoDaddy's website builder, Websites + Marketing, is designed to help you grow your online presence.
Websites + Marketing is powered by GoDaddy Insight, a smart technology system that helps you grow with tailored, ongoing guidance after you’ve hit publish. 

So, what’s included in GoDaddy’s Websites + Marketing tool? Here’s what you can expect:

  • Lots of modern template designs
  • AI advice from GoDaddy Insight to offer a helping hand
  • Built-in SEO and social media tools to boost engagement
  • Mobile-responsive themes
  • Simple updates for security purposes

Once you’ve finished building, you receive a score that measures how good your online presence is compared to others like you. You then receive a tailored action plan, followed by a detailed set of metrics to help you keep track of your growth and performance.

Who Is GoDaddy Best For?

GoDaddy is perfect for small independent businesses looking to grow their online presence effectively: 

Its ADI editor takes care of the time-consuming design process for you

GoDaddy’s Website + Marketing features help boost your SEO and overall customer reach

GoDaddy has recently improved its design functionality so you have more chance of creating a professional-looking website

Still, we have to take the good with the bad and accept that GoDaddy isn’t for everyone. By relying on its Artificial Design Intelligence (ADI) editor, you run the risk of your site looking really similar to others – regardless of the industry.

GoDaddy also isn’t an ideal choice if you’re looking for a lot of creative freedom. Still, if you want the design of your site handled for you, GoDaddy can guarantee a professional-looking website in a matter of minutes – without breaking the bank! 

If GoDaddy sounds good to you so far, keep on reading to see if it’s your perfect website builder match.

GoDaddy Rating: Breakdown

Here at Website Builder Expert, we do the research for you!

When we put GoDaddy to the test, it was clear that it works really efficiently to create your website in a matter of minutes. Other builders require more work from your side when designing a website, but GoDaddy knows that a lot of small business owners don’t have a lot of time on their hands.

Below, we’ll discuss GoDaddy’s strengths and weaknesses in various categories such as:

  • Ease of use
  • Design
  • Value for money
  • Help and support
  • Ecommerce
  • Features

Here’s a quick overview of GoDaddy’s performance in each of these core areas:

Research category Rating /5 Expert insights
Ease of use 4.1 GoDaddy is really easy to use. In testing, users said they’d recommend it because of how simple it makes putting together a website from scratch.
Value for money 4.3 GoDaddy has significantly cheaper pricing plans compared to other builders on the market. Its cheapest plan starts at $9.99/mo, but for businesses, we’d recommend the $16.99/mo Commerce plan because it unlocks 5000 product listings, shoppable social posts, and real-time shipping rates.
Design flexibility 4.3 GoDaddy works with ADI (Artificial Design Intelligence) to design your website. The ADI tool creates a site based on your answers to a few questions. However, this simplicity does mean you’ll lose out on some creative control along the way.
Features 3.3 GoDaddy has a range of features, especially marketing-focused ones. The builder automatically optimizes your site for search engines, and uses Google Analytics to help you track your progress! Still, there are some key features that GoDaddy lacks, such as the ability to integrate third-party apps.
Help and support 3.8 GoDaddy offers a 24/7 phone line to handle any issues you may have. If you do require more help, GoDaddy provides both a knowledge base and forum filled with other users offering advice and resources. The platform’s help and support feature isn’t great if you want to know something more specific. If you want more of a helping hand with your site, builders like Wix are better suited.
Customer score 4.3 In testing, our research participants felt that GoDaddy was ideal for anyone looking for a clean and professional site, since its simple editor isn’t too overwhelming.
Overall rating 4.4 GoDaddy is the quickest website builder on the market, and it helps entrepreneurs and small businesses get a site up and running smoothly. Its improved marketing tools allow businesses to easily expand their reach.

Further Information

How Easy Is GoDaddy To Use?

GoDaddy earned itself a nice 4.1 out of 5 rating for ease of use in our most recent research, placing it among our top three website builders in this category.

It’s no surprise that GoDaddy’s ADI editor plays a major role here. Based on your answers to a few simple questions, the platform gets to work on designing a site. This way you don’t have to deal with the techie part of the creation process!

It’s reassuring to know that you don’t need any coding skills to get started with GoDaddy. It’s just a matter of inserting elements and changing the fonts if you want to customize your site even further than what the ADI already does for you.

How do we tell how easy a website builder is to use? We test them with regular, everyday people! We got participants of varying technical abilities to create sites using them.

Here’s what they had to say:

Advice from the Users

“I think GoDaddy would work well for a coffee shop or small independent business. It has all the necessary pages that you’ll want, but it’s not jam-packed enough to overwhelm you.”

Customer Satisfaction

It’s all well and good getting people to test GoDaddy’s website builder, but what about people who actually have a site with them? Are they happy?

We surveyed 1,881 people about websites, and more specifically, if they’d used GoDaddy’s website builder to create their site.

Results showed that, of the people that had used GoDaddy’s website builder, 89% of them were satisfied with their website. Not bad.

Ecommerce: Can You Sell Online With GoDaddy?

Sold a few products on eBay, Etsy or other marketplaces and now looking to take it to the next level with a website? GoDaddy’s website builder is a great choice.

Here’s an overview of the ecommerce features you an expect with GoDaddy:

  • SSL Security to protect customer payments and transactions
  • Abandoned cart recovery
  • Promotions and discounts
  • Marketplace and social selling
  • Site performance tracking

For $16.99 per month, (renews at $24.99), you can sell up to 5,000 products, send abandoned cart emails, and add discounts/coupons. At this price, you’ll have access to GoDaddy Insight to help grow your business even further.

For $29.99 per month (renews at $44.99), you can sell an unlimited number of products, gain automated sales tax calculations, and sell more via marketplaces, up to 1,000 orders per month.

GoDaddy offers a free plan if you want to try it out risk-free, and its ecommerce plan is one of the cheapest options for selling online.

GoDaddy's ecommerce page
GoDaddy's ecommerce plan is great for small businesses.

After reviewing GoDaddy’s website builder, it’s clear all GoDaddy sites are mobile friendly and allow for credit and debit card payments, as well as the use of PayPal and Apple Pay via a trusted merchant service called Square.

GoDaddy also has its own in-house payments gateway called GoDaddy Payments, whcih allow syou to create and send customized payment requests via Pay Links.

Overall, GoDaddy’s two ecommerce plans are ideal for individuals or small businesses looking to sell a variety of products. 

godaddy logo

Do You Want to Sell Online?

GoDaddy is an affordable option for small businesses or entrepreneurs looking to start selling online quickly, without too much technical upkeep.
Best Ecommerce Website Builders – check out our comparison chart to see the best options out there

GoDaddy’s Tools and Features

In our research, GoDaddy scored 3.3 out of 5 for tools and features. Here’s a quick look at its key features:

  • 24/7 phone support: GoDaddy’s support team is available to help you any time of the day
  • Social media integration: You can easily add icons to link out to your social media pages, but this feature is fairly limited
  • Analytics: You can integrate Google Analytics to track the amount of visitors landing on your page
  • SEO: GoDaddy automatically reviews your website to optimize it for the likes of Google and Bing
  • Backup and restore: GoDaddy backs up your site to protect against the unlikely event that your website crashes or is hacked

If you’re interested in knowing more about GoDaddy’s features, then keep reading for a deeper dive into these tools.

Social Media Integration

Social media is a prime example of where the feature is available on GoDaddy’s website builder, but upon review, its functionality is limited.

You can add icons to link out to various social pages and even connect your Facebook store, but at the moment, that’s as far as it goes.

In all fairness, GoDaddy is beginning to roll out social sharing, which will really help take your website to new heights – so watch this space!

In addition, GoDaddy has recently enabled a live feed section and a post creator. You can also integrate YouTube live streaming, which is an increasingly popular way of interacting with more people.

If you’re selling online, the good news is you can now sell across social platforms too, such as Instagram and Facebook. You can sell up to 50 orders per month on the Commerce plan, and up to 1,000 order per month on the Commerce Plus plan.


GoDaddy uses Google Analytics to help you keep track of the visitors landing on your site.

This will allow you to track everything from which pages get most views, to the amount of time users spend on your site in general.

Lots of website builders have their own analytical tools, but by outsourcing it to Google, GoDaddy have ensured that its users are getting brilliant, free analysis.


GoDaddy is one of the largest domain registrars in the world, and setting up a domain couldn’t be easier.

Pricing starts at $9.99 (VAT not included) to purchase a domain for 1 year but if you opt for 2 years or more, the 1st year only costs $0.01.

Already own a domain and want to transfer it over to GoDaddy? No problem.

Just follow the simple steps in this helpful guide and you’re good to go. It’s worth noting though that the transfer process may take between 7-10 days to complete.

You can connect a custom domain on any of GoDaddy’s paid plans.


SSL (secure socket layers) security is included with all GoDaddy packages.

Put simply, SSL security establishes a link between a web server and a browser to ensure all data passed between the two remains private and integral.

GoDaddy also offers a 99.9% uptime guarantee and full network redundancy.

Backups & Restores

GoDaddy’s website builder has a really useful auto-save feature that will backup your site, even if you forget to. This is a great feature to have just in case your site crashes or gets hacked.

Unlike some other website builders however, you can only restore your site from the last point it was saved.

This means if you make a mistake and it auto-saves, you’ll have to manually correct it rather then just restoring the site to a point before the mistake was made.

GoDaddy's Pricing And Value For Money

When looking at a website builders’ pricing plans, we like to scratch beneath the surface and see how much you’re really going to get for your money.

GoDaddy scored a 4.3 out of 5 rating in our value for money research. This is mainly due to its relatively low pricing plans compared to other builders out there. Not only are the plans fairly affordable, but they also give you a lot of bang for your buck.

GoDaddy has four website builder pricing plans: the $9.99/month Basic plan is cheapest (billed annually). The $14.99/month Premium plan lets you accept online payments and run recurring classes. The $16.99/month Commerce plan comes with basic sales features, allowing you to sell up to 5,000 products. The $29.99/month Commerce Plus plan lets you sell unlimited products, plus send up to 100,000 emails per month.

It’s worth checking out GoDaddy’s renewal prices before committing to your plan, because each plan renews at a higher price than these initial discounts. For example, the cheapest Basic plan renews at $11.99 per month once your first term is over, and the Commerce plan jumps from $16.99 per month to $24.99 per month.

GoDaddy also offers a free plan to let you really explore if it’s the right option for you before signing up.

Now, let’s crack on and find out what you get within each plan.

GoDaddy's four website builder plans and pricing
We recommend GoDaddy’s Commerce plan, which lets you make the most of its sales features.

Available Plans

Basic Plan For $9.99 a month, you’ll get a host of features from blogging functionality, to image galleries, video and audio implementation. Every site has rapid page-loading performance and are all mobile responsive. You also get access to all of GoDaddy’s help and support features. SSL Security, social sharing, and GoDaddy's marketing suite, called GoDaddy Insights, are all built-in as well.
Premium Plan At $14.99 a month, you get everything included in the Basic Plan, plus increased email sends per month and, crucially, the SEO wizard, helping you assess your business, and offering guidance on how to rank higher on Google. You also get more appointment features such as accepting payments for bookings.
Commerce Plan At $16.99 a month you may be thinking ‘what’s the difference between this and the Premium Plan?’ Well, quite a lot actually. You’ll be opened up to a host of new ecommerce features such as the ability to sell up to 5,000 products online, offer gift cards and discounts, and shoppable social posts.
Commerce Plus Plan For $29.99 a month, you can grow your online store through features such as automated sales tax calculation and auto-populated tax forms, to make your life as a business owner quicker and easier. Most importantly for your store's growth, you can sell an unlimited number of products!
godaddy logo

Do You Want Great Value for Money?

GoDaddy scores 4.3/5 for value for money in our research. It’s extremely affordable, with a free plan for you to try out risk-free!

How Good is GoDaddy’s Help and Support?

GoDaddy offers a 24/7 phone line to deal with any issues you may have. There’s also a live chat feature that’s available Mon-Fri, 5am-6pm.

godaddy phone and live chat
GoDaddy offers a pretty good range of support options.

If you don’t want to wait around on the phone, or need help outside of those hours though, GoDaddy’s knowledge base and forum will be your go-to resource.

General and broad questions are fine, but if you want to know something specific or niche on GoDaddy, chances are you’ll have to wait and speak to someone to get the answer.

For a website builders with better help and support, such as video tutorials and email support, check out products like Wix or Squarespace.

Find out more

Wix vs Squarespace – see our comparison as we pit Wix and Squarespace against each other

Design Flexibility and Templates

GoDaddy has shown major developments in its design functionalities, and it scores a 4.3 out of 5 design rating. In fact, its noticeably improved templates and customization earned GoDaddy a 14% increase in this category since we last put it to the test!

GoDaddy’s website builder has image galleries with a host of stock photos available, and you can embed video and audio from YouTube/Vimeo and SoundCloud respectively.

GoDaddy has a lot more themes than it used to, with over 200 now available. Its Theme Customizer lets you view your website in 20 different styles without losing your content, which is a great addition!

Furthermore, your content will automatically update to fit the new format, both on desktop and mobile/tablet devices.

godaddy review templates
GoDaddy uses ADI, meaning it creates a layout for you - but it has over 200 templates in its system. Click on the image to browse and choose one as a starting point!

The only issue with using ADI to create your site is the lack of creative control you have. Websites end up looking quite generic with GoDaddy, which can prove problematic if you’re wanting to stand out from the crowd.

This is why, if design is top of your list of requirements, you’re better off considering another website builder. Squarespace came out top in our research for design, so that would be a good place to start.

However, if having a pretty site isn’t at the top of your priority list, or you’re not quite sure how you want your site to look, then GoDaddy is ideal. You can still achieve a professional appearance – it just may be more minimalistic than if you were to create a site with the likes of Squarespace or Wix.

godaddy logo

Do You Want to See GoDaddy's Templates?

GoDaddy has over 200 templates – you can let GoDaddy’s ADI tool create your site layout, or choose one of its templates as a starting point.

SEO and Marketing

With more marketing tools than ever before, better SEO, and tailored action plans to help you achieve your goals, Websites + Marketing is a small business owner’s dream – especially if you’re not too tech-savvy!

SEO: 3/5

GoDaddy’s SEO tools are great for beginners. GoDaddy Websites + Marketing now automatically reviews your website and optimizes it for popular search engines such as Google, Bing, and Yahoo! If you run a business you can also list your details on Google and Yelp in order to reach more customers online.

Here’s what you can do with GoDaddy’s SEO tools:

  • Edit meta titles and descriptions
  • Change URL slugs
  • Add image alt text
  • Receive keyword support
  • Use mobile responsive themes

It’s good to note at this point that GoDaddy’s advanced SEO tools aren’t available on the cheapest plan, which is something to take into account when picking your plan.

GoDaddy’s SEO wizard is a really beginner-friendly way to get started with optimizing your website. Although it doesn’t have some of the more advanced SEO functions that Squarespace or Wix have, such as canonical tags, GoDaddy is definitely ideal for SEO newbies.

Marketing: 4/5

In terms of marketing, GoDaddy provides you with your own custom email address for one year through G Suite, and GoDaddy also has its own free, built-in email service you can use. Through this service, you can run targeted email marketing campaigns because – love it or hate it – email marketing isn’t going anywhere any time soon!

You can send up to 100 emails per month on the cheapest plan, and up to 100,000 on the most expensive Commerce Plus plan!

GoDaddy also offers a Digital Marketing Suite to help take your business website to the next level. The suite lets you manage your business listings, social media posts, and email marketing all from one dashboard – not bad!

Its tailored action plans make it clear what elements of your site need more work to help boost engagement.

Blogging: 3/5

GoDaddy has taken lots of steps to improve its blogging capabilities. You can now enable comments on your blog posts, and there is promise of further improvements to come.

Still, it’s tricky to really let your blog stand out with GoDaddy. We’d like to see GoDaddy add more blogging features, such as blogging analytics, writer profiles, and a search feature.

There are better platforms out there for blogging, so we’d recommend checking out our list of the best blogging platforms to see which one works for you.

GoDaddy Website Builder Review – Summary

We recommend GoDaddy for anyone looking to build a website quickly without compromising too much on professionalism. For both entrepreneurs and small businesses, GoDaddy is an ideal choice. Its ADI editor makes building your site as easy as possible, and also gives you options for customization.

GoDaddy has great marketing features on offer at a very reasonable price point. But if you’re looking to scale your online business, we’d recommend taking a look at Shopify!

The best things about GoDaddy are: 

  • How fast it is to use: GoDaddy is by far the quickest website builder to use, giving you more time to focus on your business endeavours
  • Its awesome value plans: If you’re looking to sell online, GoDaddy has one of the cheapest entry prices in terms of ecommerce – so you can get selling without emptying your pockets!
  • Its easy-to-use ADI editor: The ADI editor takes care of the website creation process so you don’t have to put too much thought into the overall appearance of your site

The things we want GoDaddy to improve are: 

  • Limited creative control: ADI editor limits your creative control and only lets you customize basic features like fonts, texts, and themes
  • Lack of unique designs: Sites can be fairly generic and similar-looking because of the restrictive customization
  • Basic features: There’s a lack of depth to some features such as blogging functionalities and social sharing elements which, if improved, would help boost customer engagement

GoDaddy’s website builder is great for selling online in small quantities, making it ideal for small businesses who are time-conscious and need a site live ASAP. However, if you want a personal website, or your business is in an artistic industry, it may not be your best bet.

Let’s not forget that GoDaddy has made great headway in improving its design functionality, so we can only expect it to level up from here – watch this space!

godaddy logo

Are You Ready to Try GoDaddy?

If GoDaddy’s fast, easy-to-use website builder sounds right for you, there’s only one way to make a final decision; try out its free plan!

GoDaddy FAQs

Absolutely. Although customization is limited compared to other builders – as GoDaddy has chosen to favor the speed at which you can get online over design flexibility – there are still numerous ways to customize your site to make it unique to you or your business.

GoDaddy now offers over 200 different themes to choose from, alongside many different fonts and colors. You can of course add and re-position any text, images and videos to your liking, and also create different pages to represent what it is exactly you or your business does.

With the Commerce Plan, you can list 5000 products and services on your website. Your store will be integrated into your website as a separate page, letting you do cart recovery, discounted shipping, and real-time shipping rates.

You can also use email marketing campaigns to send email communications to your subscribers (25,000 of them to be exact) and customers about sales in your store, coupon offers, and events.

Establishing a strong ecommerce presence can boost your current sales and make you look like a real, credible retailer.

Of course – think of your website as your central hub. From there, you can link out to multiple social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+.

If you’re selling online, you can also sync your website to your Facebook store, allowing for cross-channel marketing, and alert customers about new products, deals, and discounts that may be on offer.

Linking your social media to your website creates a seamless transition for your users where they can engage with you across multiple platforms.

But keep in mind, you’ll need to move to the Premium plan or higher to get access to paid social boosts or to create shoppable posts.

No – all of GoDaddy’s features are built in-house and already exist within the website builder. This comes with its own pros and cons.

Because everything’s already there for you, it limits the time it takes you to get set up, as you don’t have to search around an app market to find what you’re looking for.

It also means that all features are specifically designed with GoDaddy in mind, so you can guarantee they’re all fit for purpose.

On the other hand, some features lack depth such as blogging and social media integration (see relevant sections in this review) meaning they may not be able to perform every task you want of them to.

Yes! You won’t be charged if you stick with GoDaddy’s free plan when creating your website. However, if you really want to make the most of your site, we’d recommend upgrading to a paid plan and, more specifically, the Premium plan if you’re a small business. GoDaddy also has a one-month free trial, so you can test out the ADI editor risk free!
Well, Wix outperforms GoDaddy in our research, making Wix the better builder overall. However, it really depends on what you’re looking for!

GoDaddy creates your website for you with its ADI editor, but Wix offers more creative control with its drag-and-drop editor. Both platforms make website creation an easy and stress-free process. If you’re looking to build a site in a matter of minutes, GoDaddy is ideal. You can find out more in our Wix vs GoDaddy comparison guide!

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Analyses and graphics in this article are based on authentic sources cross-validated by our in-house experts. We take great care to ensure the information we publish is reliable and accurate. However, WBE takes no responsibility for any inaccuracy in information supplied to us by users, research participants, or other entities.

Please note the insight contained within this article is for general information purposes only. We’re glad to answer any questions you may have about this article and its supporting research. For further information, please contact Website Builder Expert directly via email at

Found This Guide Helpful?

Question – Did this guide benefit you? Leave a comment below. 

Do you know anyone who can benefit from this guide? Send them this page or click on the share buttons on the left.

You’ll be helping us out by spreading the word about our website, and you’ll be helping them out!

Written by:

It's my job to research website builders and find out which one's really are best for your specific needs. Having tested numerous builders, I'm in a great position to help you guys not only get online, but have great success once there.

Researched by:
Natasha Willett Lead Researcher

I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience. As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


Your email address will not be published. Required fields are marked *