- Wix has announced integration with the premier online advertising platform Google Ads.
- Wix users can now create ad campaigns and bid for keywords straight from their Wix dashboard, giving users even less of a reason to leave the platform.
Website builder Wix has announced that users are now able to create and release ad campaigns through Google Ads from the Wix Dashboard. Google Ads is the biggest online advertising platform, responsible for 80% of all ads users see on a daily basis.
The new partnership will allow users to be able to send off campaigns and monitor their success all from the same place. Wix has also stated that it will include a step-by-step guide for beginners and that users who have never advertised with Google Ads before can get up to $500 in Google Ads credit.
Google Ads is an extremely important tool in the world of online marketing. It alone gets 246 million unique visitors each month, and according to WebFx is responsible for 65% of all traffic to small-to-mid-sized businesses. When creating ads, business owners will bid on keywords daily that Google will then display across the web. Online marketing guru Joe Balestrino recommends a beginning spend of $300 per month. This may sound like a lot, especially if you are just starting out, but according to Google’s own reports, it has an ROI of 8:1.
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Wix: Total Web-Building Forever?
The news of Google Ads’ integration with Wix is just another in a long history of acquisitions and partnerships designed to keep users in the Wix dashboard.
A few months ago, we reported on Wix integrating with Meta, allowing users to handle all their inboxes from Wix with its new feature, Wix Inbox. In the following month, Wix also announced it would be introducing a new feature that allowed web developers to use its backend dashboard while customizing the front end with whatever code they wanted.
This amount of consumer-friendliness is certainly welcome but also suggests a degree of market domination from within Wix headquarters. Wix already has the biggest library of features of any website builder we’ve tested, and this integration with Google Ads could mark the end of ever needing another software again. While this is certainly an exciting proposition for Wix (and its shareholders), time will tell what next major partnership it has up its sleeve.