Wix Review 2022: Pros & Cons, User Reviews, Videos & More

The best all-around website builder on the market.

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out of 5

220 million sites

Starting from


Best for

Best All-Around

Overall rating

5 out of 5 stars

Wix’s drag-and-drop editor, templates, and great tools make it super easy to create anything, from personal online portfolios to small business websites. And, if value for money is an important factor, Wix is a little pricier than other platforms, but it does offer a beginner-friendly and scalable free plan to start from.

What Are the Pros and Cons of Wix?

Wix is our top-rated website builder, achieving an overall score of 4.8 out of 5 in our research and testing. It’s ideal if you’re looking for a builder that’s easy to use, has a wealth of extra features, and offers great creative control. Check out its full pros and cons below:


✔️ Wix’s drag-and-drop building tools make its editor extremely easy to use, even for beginners with no tech experience

✔️ Great online store offering – Wix has a great selection of ecommerce tools that make it a top choice if you’re looking to open an online store

✔️ Everything you need to grow and scale – Its impressive features and extensive app store means that it has the tools you need, no matter what size website you’re building

✔️ Tons of flexibility and creative freedom, meaning you can easily customize your template so it looks exactly how you want it


❌ You can’t switch your template once you’ve published your site without starting again from scratch

❌ For advanced functionality, you may have to pay extra to install third-party apps

❌ Can feel overwhelming when you first load the Wix editor – there’s a lot of features and design options, which can feel a tad daunting to start with

lucys cupcakes wix review example website
Here’s a website I created using the Wix website builder – it was quick and easy to build, and I didn’t even need to code! Click the image to visit Wix and create your own site.

Who Should Use Wix? And Who Should Avoid It?

Wix is perfect for small businesses, creatives, and beginners: 

  • It’s feature-rich, with awesome SEO tools and hundreds of apps
  • You choose from over 800 professionally designed and fully customizable templates
  • Anyone can create a beautiful website with Wix, even if you have no tech experience

However, we know Wix isn’t for everyone. If you want hands-on control over every aspect of your site, Wix isn’t for you. Although the level of creative control is almost limitless, there are some boundaries that mean not everything is doable with the simple click of a button. Plus, you won’t be able to get the same level of insight into the nitty-gritty technical aspects of your site’s maintenance as you would with a content management system.

You don’t get a say over your site’s hosting, updates, or uptime. Wix is best if you want something easy to manage because it does all the hard work for you.

For this review, we’re going to focus on Wix as a website builder, but did you also know that it’s our top-rated ecommerce platform, too? This means it’s an awesome option if you’re looking to build an online store, or even if you just want to sell a little something on the side.

If you like the sound of all this, and you think Wix could be for you, read on for our full review!

Overview of Wix

 Currently, Wix has over 200 million users across 190 countries worldwide. Its popularity is largely down to how easy it is to use – in the past, you needed coding skills to create a professional-looking website, but these days anyone can do it. And Wix makes it especially easy.

Wix comes with a big reputation, but here at Website Builder Expert, it’s my job to scratch beneath the surface and tell you exactly how good it is. I’m Lucy, and I’ve spent years testing, reviewing, and recommending website builders to help our readers grow their online presence.

Unlike many Wix reviews, here at Website Builder Expert, we conduct our own thorough research and testing to bring you expert analysis.

Throughout this review of Wix, I’ll help you explore its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.

Wix Rating: Breakdown

Wix scored 4.8 stars out of 5 in our most recent research, making it the best website builder along with the research team have tested so far. The areas we tested Wix on include:

  • Ease of use
  • Design
  • Value for money
  • Help and support
  • Ecommerce
  • Features

We also got people to build websites using Wix and rate their experience, meaning we could gather real feedback on ease of use and customer satisfaction.

Heads up!

In this review, we’re going to be focusing on Wix as a website builder. If you’re more interested in using Wix to build an online store, we’d recommend checking out our Wix Ecommerce Review, instead. Or, head straight to Wix to find out more about its ecommerce offering and how it can help to elevate and grow your online business.

Here’s a breakdown of Wix’s performance for each of these core areas:

Research category Wix’s star rating /5 Expert insights
Ease of use
4.4 Wix is totally beginner friendly. It uses drag-and-drop, so you don’t need coding skills, and even has Wix ADI, which creates a tailored site for you.
Value for money
3.4 Wix isn’t the cheapest website builder with a starting price of $16 per month (billed annually). But, it does offer great value for money thanks to the number of features it includes which makes it an ideal option for anyone looking to scale their website in the long run. It also has a free plan which you can use for as long as you like.
4.5 Wix is perfect for small online stores, but not for larger businesses. You can sell from Wix’s Business Basic plan ($27 per month) and above. There are no transaction fees, and abandoned cart recovery is included on every ecommerce plan, which is an important feature not often included on starter plans.
Design flexibility
4.4 Wix has over 800 templates to choose from, and they’ve all been professionally designed. Some are better than others, and it’s a shame you can’t switch templates once your site is live, but overall Wix’s designs will provide a great canvas for your site.
4.9 Wix has an impressive number of features included in its plans, and its templates come with built-in features relevant to their industry. For example, a restaurant template would already have a booking feature included!
Help and support
4.3 Wix integrates its support features throughout the editor, with question mark buttons to guide you through the build. Each button opens up a step by step guide on how to use the element you’re working on. Not only this, but Wix offers a solid knowledge center filled with articles for more generic answers, as well as an email to shoot your queries through! However, it falls behind other platforms because, although it has recently introduced live chat, this is only available in certain languages.
Customer score
4.6 In testing, our research participants were most likely to recommend Wix to a friend, but it hasn't achieved full marks as of yet because some of its editing elements took too long to load.
Overall rating
4.8 Wix is a powerful, professional website builder that makes building and running a website easy for everyone. It’d score even higher if it allowed template switching.

What the Experts Think

After thoroughly testing Wix, listening to feedback from users, and comparing it with other top website builders on the market, I can confidently say that Wix is an excellent website builder for the right users. 

“I love that you can drag literally anything it to literally any position, and it doesn’t snap into the nearest grid position!”

“While using Wix is quite easy and satisfying it hasn’t achieved full marks yet, because some of its editing elements took too long to load.”

Overall, I recommend Wix for anyone who wants an easy, enjoyable building experience without sacrificing on looks or features. Wix is particularly good for small businesses due to its in-house features, large app store, and SEO tools.

Wix Review Video

Whether you’re a computer whiz or just have a grasp of the basics, Wix is fast and easy to use for everyone – including my colleagues Hannah and Dan, who’ve spent countless hours testing this builder out themselves. See what they have to say about Wix below:

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Does Wix Sound Right For You?

If Wix was ticking all your boxes in our video review, why not try it for yourself? Don’t forget it’s totally free!

Wix User Reviews

Wix is the only website builder to earn an impressive 4.6 out of 5 for customer score in our recent research.  We calculate this score by asking real users just how easy a builder is to use, and whether they would recommend a builder to their friends.

I reached out to various Wix users for insight into their own experience of using the website builder to create and grow their online businesses.

Inspired by her passion for knitting, Sara started her small business, Cloud Nine Knits, to teach people across the UK how to crochet and arm knit using giant yarn. Sara created her website because she needed a place online where she could manage bookings for her workshops, as well as sell a small selection of handmade knitted products.

I highly recommend Wix to every small business owner I meet, for its ease of use, centralized business functions and for the convenience of being able to manage it all from my phone.

I have a background in IT and Operations so I figured it couldn’t be that hard. Then Wix proved me right.
After struggling with another website builder in the past and feeling limited by its templates, I turned to Wix because of its claim of simplicity. I instantly loved the Wix Editor, which gave me professional results with zero coding knowledge. SEO Wiz gave me the peace of mind I had that handled (and my stats tell me it’s working!). And I was attracted by the Ascend by Wix, an all-in-one business solution, whose features allow me to centralise most of my business functions.
It took a couple of hours to get the main pages as I wanted them. That was the easy part. Then it took a few more days of tweaking and rewriting my own content – being a perfectionist can be time consuming!
I found Wix super intuitive. I chose to have a bit of design freedom using the Wix Editor (rather than use a template), and the drag and drop features made it so simple to start building out the pages. I loved how I could toggle through layouts and design features and see them update on screen, until finally selecting the one I liked best. The Wix apps made the process of adding instant functionality to my site a breeze too, such as Wix Bookings. I had my bookings page live within about 45 minutes of dragging the app onto the page.
I’d love there to be a little more functionality within the booking system: for example, being able to give my customers specific options, such as letting them pick their yarn color from a list of options prior workshop.
It is the central hub for my business. I’d be lost without it and my business far less a success! I use it to take all bookings, sell products, manage my customer community, share video tutorials, send invoices and manage payments, run email marketing campaigns and track visitors to the site in real time. And the most wonderful part is that I do it all (for the most part) from the Wix app on my phone, wherever I am.
If you want to sell your products online like Sara, visit Wix Ecommerce to find out more.
Ella plays guitar and sings backing vocals in her indie-folk band, Naz & Ella. The duo perform gigs in and around London, including functions at pubs and bars, as well as corporate events. Ella wanted a place online where she could promote her music, videos and gig dates to fans.

We found Wix very easy to build our website. It’s really simple and does a lot of the legwork for you, such as providing pre-made templates and colour schemes.

We decided to build a website ourselves as we didn’t have the money to pay a web designer/developer. We try and do as much ourselves as possible.
We chose Wix to build our website as we had heard from other musicians in a similar position to us that it’s a good, easy-to-use platform for building a site. We also looked at reviews and Wix sounded right for what we were looking for.
What I like most about Wix is the ease and speed at which you can create an attractive, professional-looking website. As musicians, our website acts as a portfolio of our work, so we don’t need a super sophisticated website.

We have also used their blog and email marketing functions, which have really helped spread the word about us. It’s great to have an all-in-one platform for your site, blog and email marketing.

I think one improvement Wix could make would be to sort out the glitches and slow loading time. It sometimes struggles when editing – an error message pops up and you are forced to refresh the page mid-design, which can be really frustrating.
Getting online has absolutely helped us to grow our band. It’s made us look a lot more professional when emailing people to book gigs and has given us a platform to share our content and grow awareness of our music. We’ve also had people get in touch who have found our site naturally through Google searches.
I would definitely recommend Wix to other creatives and freelancers who want to build a simple portfolio or a simple small business website. It’s an easy-to-use way to build a nice website fast.
wix logo

Could Wix Help You Sell Your Products Online?

Wix is our top-rated ecommerce website builder, and it has tons of tools and features to help you boost your online sales. Give it a go and find out if it’s your perfect ecommerce match!

Further Reading

How Easy Is Wix to Use?

I asked lots of everyday people to give Wix a try and tell me what they thought.

The feedback I got speaks for itself – most people loved Wix! Here are just a couple of their thoughts:

“I was genuinely surprised that making a website could be done that quickly. I didn’t think that it would all get done, but in an hour, I’ve done everything.”

“Once I’d got to grips with it, it became really easy. I can see myself definitely using Wix to actually create my own personal website.”

However, no website builder can make everyone happy, so here’s what people didn’t find so easy about using Wix:

“There is just so much on offer I don’t know exactly where to begin.”

“The first five minutes were information overload. I had to go over each thing and try and figure out what it was actually doing. But after the first five minutes everything was natural.”

wix review classic editor overwhelming
It’s easy to see why first-time users feel overwhelmed when they first land on Wix’s editor – there’s a lot to take in!
After everyone finished testing Wix, I asked them if they’d recommend it.. Well, the results are in – and they’re glowing.

A massive 88% of people who used it would highly recommend Wix to a friend.

To put that score into some context for you, that recommendation is:

  • 24% higher than Weebly’s
  • 20% higher than Squarespace’s
  • 12% higher than GoDaddy’s

People loved the freedom Wix gave them when editing, and just how easy it was to drag and drop things around their website. They were also amazed at just how quickly they could create something they’d be happy to publish online.

The only criticism people had was that to begin with, Wix can feel overwhelming. There’s so much choice – in templates, features and customization – that it takes a few minutes to settle into the platform.

For pure ease of use and creative control, though, Wix is unrivalled.

Which Wix Editor Is Easier?

With Wix, you have two choices – Wix ADI or Wix Editor:

  • Wix ADI designs your website for you, based on your answers to a few questions. You can make edits to the final design, but this process is not ideal if you want total control.
  • Wix Editor uses drag-and-drop functionality, meaning anything on your website can be repositioned simply by clicking and holding the item, then moving it where you want.

Wix ADI is easier to use, because it does most of the hard work for you by creating a website tailored to your needs. All you need to do is tweak it a little and you’re ready to publish! However, I recommend the classic Wix Editor instead – it’s still super easy, but gives you more creative control.

Wix scored an impressive 4.4/5  for ease of use in our research, and I was particularly impressed with how quickly you can create a site with its drag-and-drop editor.

wix editor example
Wix is quick and easy to build a site with - click on the image to visit Wix and try its drag-and-drop tools yourself!

For those who are a little more tech savvy, you can also use Velo by Wix. This lets you access and edit the raw HTML behind your template for even greater customization. Using Velo by Wix is by no means essential, but the option’s there if you want to dig a little deeper.

wix logo

Will You Love Wix?

There’s only one way to find out! 88% of people who tested Wix in our research were likely to recommend it – try it yourself for free to learn why.

Further Reading

Wix Editor vs Wix ADIA detailed breakdown of the key differences between Wix’s website building options.

Wix Pricing and Value for Money

Wix has a free plan (ranked as our #1 best free website builder), plus a two-week money-back guarantee on all seven of its paid plans. Wix also offers a high-end business solution called Wix Enterprise, which is a custom price plan designed for big businesses. If you want to sell through your Wix website, you’ll need to pick one of the three Business plans, which are specifically for ecommerce.

Overall, Wix is a little pricer than other website builders on the market, which meant it fell short in our in-house testing – scoring 3.4 out of 5 for ‘value for money’.

More Resources:

For a full breakdown of each Wix pricing plan and its features, check out our Wix Pricing.

The more time you sign up for in advance, the better value your premium Wix plan will be. For example, you’ll end up paying less per month when you choose an annual pricing plan. Check out the differences in each Wix plan below:

Plan Paid Monthly Paid Yearly
Combo $23/month $16/month
Unlimited $29/month $22/month
Pro $34/month $27/month
VIP $49/month $45/month
Business Basic $34/month $27/month
Business Unlimited $38/month $32/month
Business VIP $64/month $59/month

If great value is what you’re after, then Wix’s Pro plan is for you. It’s designed for small businesses who need company branding taken care of for them. You get a free logo designed – normally worth $50 – plus access to the Events Calendar app and social media logo files.

Wix’s most popular plan, though, is its Business Unlimited plan. Unsurprisingly, you get unlimited bandwidth, along with access to all of Wix’s main help services, features, and apps. You can even build your own online store with Wix’s excellent ecommerce tools.

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Do You Want Great Value For Money?

Wix’s Pro plan offers the best value for money, but no matter which premium plan you choose, you’ll get great bang for your buck.

How Good Are Wix’s Templates?

Wix has over 800 templates to choose from. While they’re all professionally designed, some look better than others. I recommend taking the time to choose your template carefully – especially because you can’t switch designs once your site is live.

wix review template bad example
Choose your template carefully. Some, like this one, are a little outdated and while you could customize this template to make it much more appealing, it’s not the most modern or attractive starting point!

Despite some designs looking a little dated, on the whole you’ll find that most designs are bang up to date with the latest trends.

wix review template selection
Wix’s templates are mostly modern, sleek, and on-trend, giving your site design a great foundation. Click on the image to browse Wix’s templates for free.

All Wix templates are categorized into types of websites – such as business, blogging, photography etc – and are completely mobile responsive. This means your website will adjust automatically to fit both mobile and tablet screen sizes.

wix review template industries
Wix has over 800 templates covering a huge range of industries, from pet stores to vlogs. Click on the image to browse Wix’s templates.
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Wix Has Over 500 Templates Specifically For Online Stores

And you can browse them all for free! Take a look at Wix’s stunning ecommerce designs to see if it’s got the perfect one for your online store.

I sat down with an industry-leading web design expert to get their opinion on Wix’s templates compared to other top platforms out there. Here’s what they had to say:

Advice from the Experts

“I like Wix because it has these coherent features that run down the page. It’s the only website builder that has a sense of personality, although Weebly and Squarespace probably follow more consistent design patterns”

Design Customization

We put Wix’s design functionality to the test, and it’s safe to say Wix is an ideal solution if you want total creative freedom. 

Supported by the largest app market, Wix offers greater customization than other builders out there. Integrating apps to improve your site bumped up Wix’s design score to a 4.4 out of 5, along with its ready-made templates. 

Each template comes fully formed, with dummy text and images already in place. To really make the template your own, you’ll need to switch out this dummy content with your own colors, images, messages, and more!

Wix makes basic tweaks very easy. For example, to edit text, just click the dummy text and type away. Changing its size is also a simple matter of dragging a slider:

wix review editor drag and drop
Wix makes easy work of basic tweaks like editing text and changing font size. Click the image to visit Wix and have a go creating your own site!

When you start getting more creative, Wix really comes into its own. You’ll soon find you can really turn that template into something special.

wix review editor animation setting
Bring your site’s features to life by animating them using Wix’s easy built-in tool. Click the image to give Wix's editor a try.

Wix offers a huge library of professional photos, graphics and videos, all free to use on your site. Wix’s free media content can save you tons of time and decision-making.

Wix also has hundreds of additional site features, which you can add by dragging them onto the template.

You can add blogs, restaurant menus, contact forms, music players, maps, interactive slideshows, video backgrounds… much more than we have room to list here!

wix review customization add features
Add contact forms, maps, restaurant menus and more – just by dragging onto your template. Click the image to choose a template and experiment with Wix's editing tools yourself.
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Do You Want a Stunning Site?

Wix gives you total creative control with its easy drag-and-drop tools, making customization quick and easy for beginners and pros alike.

Further Reading

Wix Templates Overview – Click here to see our detailed review of Wix’s templates.

Awesome Homepage Layouts You Can Copy – Need some design inspo? Here are some tips.

Ecommerce: Can You Sell Online With Wix?

Yes, you can absolutely sell online using Wix!

Wix lets you sell an unlimited amount of products – whether physical, digital, or service-based. You can also create discount and promotional codes, control your shipping options, and even manage your store on the go through its mobile app. The mobile app in particular is an asset, since mobile commerce is expected to account for 44% of total US retail sales by 2020.

In fact, our research shows that Wix – with a 4.7 out of 5 rating – is the best choice for someone looking to start an ecommerce store. In recent years, Wix has made considerable improvements to its ecommerce offering, upgrading its sales features across the board. As a result, it scores a very impressive 4.4 out of 5 for this category. 

It’s also a cheaper price point compared to the likes of Shopify and BigCommerce, which means Wix is a great option for anyone starting out on the ecommerce scene. 

That said, if you’re generating six-figure monthly profits and need a powerful platform capable of managing bulk orders and scaling with you, you’ll want to opt for either Shopify or BigCommerce. Shopify scored a glowing 4.7/5 for its sales features, and BigCommerce takes the lead for design functionality with a 4.1/5.

veronica solomon interior design store wix review example
Interior designer Veronica Solomon’s website features a shop, using Wix to promote and sell products online. Click on the image to check it out!

Wix has also put a lot of energy into making its ecommerce analytics much more powerful. Through its dashboard store analytics you can now access in-house data to rival that of dedicated ecommerce platforms.

Do You Want to Make Money Online?

Wix is one of the best platforms for selling online. Specially designed templates and tons of sales tools make it a great choice for a small store.

Further Reading

Wix eCommerce ReviewFor a more detailed look at Wix’s ecommerce capabilities, see our dedicated review.

Shopify vs BigCommerceSee how these two ecommerce giants stack up against each other.

Best Ecommerce Website Builders for Small Business – See why we recommend Wix as our first-choice ecommerce website builder for small businesses.

Who Do We Recommend Wix For?

Wix is the best overall website builder on the market, but that doesn’t necessarily mean that it’s the perfect choice for your needs. Here’s a quick rundown of the industries that Wix is best for – click on each drop-down to read more about each one.

Business websites are Wix’s bread and butter. There are hundreds of templates to choose from, designed specifically for different industries. From handy services to advertising and marketing, real estate to finance and law, everything is covered.

Wix also has a whole host of amazing business features – like subscription forms, appointment bookings and email marketing – and an app market bursting with amazing add-ons.

If you want to use your website to sell online specifically, Wix has tons of features to help with that! You can choose from one of its three ecommerce-specific Business plans to get you started.

Further Reading:

Personal websites are another strength of Wix’s. Whether you need a site for an event (like your wedding), a portfolio to showcase your work, or even just an online résumé, Wix has you covered.

There are templates for almost everything imaginable, and with Wix’s intuitive editor, you can really get your personality across.

However, if you’re in a creative field – such as photography, art or graphics – you may be better off using Squarespace. Its templates are beautiful, and cater better to those areas.

Further Reading:

Wix provides more than enough features for you to create a fantastic blog. That said, if you need a website solely for blogging, there are better options out there.

Wix allows you to create blog posts, separate them into categories, and even add a comments section and search bar for your users. Perfect if you want a blogging section on your site – and most of us do, since companies with blogs generate 55% more website visits than those without.

For a more rounded experience, though, you can’t look past Squarespace. Its blogging features are more advanced than Wix’s, and its blogging designs are better too. Explore our list of the best blogging platforms to see how Squarespace and Wix compare.

A Note On Scalability

When speaking to our users, some expressed concern about whether you could outgrow a Wix website. This is a valid concern – the last thing you want is for your website builder to fall short of the task just as your business is blowing up in all the right ways. Luckily, Wix has made its platform fully adaptable, so that no matter how big you want to go, your website can handle it.

Its dedicated team of experts work around the clock to manage this ambitious infrastructure and maintain its 99.98% uptime. You won’t need to panic about how your larger website will sustain its performance, even amidst a huge traffic surge. Wix also employs cutting-edge technologies to make sure that your website can be accessed quickly and securely across the world, as well as attaining the highest international standard of security certificates and PCI DSS compliance. This means that your data and the data of all of your customers is as safe and protected as it possibly can be.

Aside from the technical stuff, Wix’s app market is also great for scalability, and is always releasing new, exciting add-ons that will enhance its websites – either in terms of the functions it can perform, or the quality of existing ones.

If you need a big, powerful website (ecommerce or otherwise), in most cases, Wix will have exactly what you need. However, I would encourage you to explore the other options that are out there if you want to run an extremely large, enterprise-level business or a very complex site. Otherwise, Wix’s developers are constantly improving the platform, and it keeps pace with almost every need. I’ll walk you through Wix’s tools and features in the next section!

Wix’s Tools and Features

Wix scored 4.9 stars out of 5 for its features in testing. So if you want the overall takeaway for this section then I can tell you Wix has excellent, scalable features. Here’s a quick look at Wix’s key features:

  • App Market: Wix’s app market is well stocked with hundreds of free and paid integrations that you can install with a single click
  • Domain names: All Wix’s annual premium plans come with a free domain name for the first year
  • Social media integration: Connect your site to your social accounts to add social buttons to your site
  • SEO: Wix’s SEO Wiz tool creates a personalized action plan for you to follow to optimize your site for search engines like Google
  • Security: Your site automatically comes with a free SSL certificate, which is essential these days. Wix also has an autosave feature and backs up your site for you
  • Marketing: Wix Ascend is Wix’s in-house all-in-one marketing suite, and includes email marketing, live chat, and Wix automations

To read more about any of these features, click on the headings below to unfold more information on each:

Wix’s built-in tools are excellent, but they can’t quite do everything. Fortunately, if there’s something they can’t do, there’s probably a Wix app that can.

Basically, this means there are certain tools that Wix does not provide as part of its core services, so to fill this void, Wix provides 1-click, hassle-free installation of tools made by external services providers.

Wix apps are like the ‘plugins’ you can add to WordPress, or the ‘extensions’ you can add to Chrome; different names, basically the same thing.

“Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends.”

– Avishai Abrahami, Wix CEO & Founder

Wix App Market includes useful integrations such as shopping carts, live chat widgets and marketing tools. A lot of these apps are completely free, although some offer you premium versions for a small monthly fee so that you can access even more functions.

App spotlight: 123FormBuilder

With hundreds of apps to choose from, it can be hard to know where to start. I recommend 123FormBuilder, which is a cloud-based software designed to work for any business and individual that need to collect data online and offline. Their flexible platform offers a variety of possibilities for creating any type of form, survey, questionnaire, quiz, poll, and even time-sheets

Further Reading: 

If you sign up to any of Wix’s premium plans, you’ll get a custom domain name free for the first year. The renewal price is $16.89 annually, and you can also transfer an existing domain and connect it to your Wix site once you upgrade to a paid plan.

Connecting your website to your social media accounts is a great way of increasing engagement for both. Wix allows you to add social buttons, likes, shares, feeds, and follower counts into your website, so people can easily find and follow you anywhere.

One thing Wix hasn’t cracked yet is multi-channel selling. Currently, you can’t sell products directly on social media or marketplaces like you can with Shopify and BigCommerce.

When it comes to SEO (Search Engine Optimization), Wix is one of the best website builders at helping you rank highly on Google with its built-in SEO tools. You can edit meta titles and descriptions, customize URLs, and even tweak header code.

There’s also a whole host of SEO apps available from Wix’s app market if you need guidance or keyword support. From our own SEO testing, only Weebly came close to Wix for how good its SEO offerings were.

Want to learn more about SEO? Read our amazing guides for pro tips:

All Wix websites come with built-in SSL security certificates. SSL stands for ‘Secure Sockets Layer’, and all it really means is that your visitors will know the site they’re on is safe thanks to the little padlock icon that appears next to your URL.

To stop you tearing your hair out should anything go wrong, Wix also has a handy autosave feature. Multiple versions of your website will be backed up, so you can restore your website to a previous point in a matter of clicks. Phew!

As the name suggests, Ascend by Wix helps your business reach higher levels. It’s an all-in-one solution, letting you connect with customers, automate your workflow, and generally promote your business.

What makes Ascend so different? While Squarespace and Weebly have introduced more marketing tools, the Wix package is much more ambitious. It covers 20 product areas all in one place, including:

  • Live chat
  • Wix automations (like personalized messages and notifications)
  • Email marketing
  • Social media posts
  • SEO

Like the sound of that? The free version of Ascend by Wix comes with all Wix plans, and its premium plans are available as a separate subscription, ranging from just $10 to $49 per month. Let’s take a look at what you can get on each plan below.

wix ascend pricing table

This shows how much Wix can help your business grow, and with three pricing options, it suits almost anyone. Will your website be in the ascendancy this year?

Wix's Security

When it comes to choosing a website builder, security is always high up on users’ lists of concerns. After all, no one wants to invest a chunk of time into building the perfect website for it to be flayed open and plundered by hackers! So is Wix a safe option to use, and will your data – and that of your customers – be protected?

The short answer is yes! Wix comes with a ton of built-in features that help to keep your website safe and secure. These include:

  • In-built SSL certificate – every Wix site is served over HTTPS, which means it’s protected by an SSL (Secure Sockets Layer) certificate.
  • Customer log-in area – all of your customers will have their designated area of your site.
  • Ability to have securely pre-saved card details – any payment details your customers save are secure and protected.
  • PCI Compliant – the gold standard for ecommerce security, this is the highest standard of security, keeping payment details safe from theft and fraud.
  • Double payment authentication for online payments  – double authentication reduces the success of fraudulent payment attempts.

How Good Is Wix's Help and Support?

Wix’s help and support rating has fallen since the last time we put it under the spotlight. While previously earning a perfect 5 out of 5, it currently sits at 4.3 out of 5, making it our second-best builder for help and support after Squarespace. 

Wix scatters question mark buttons throughout its editor to provide step-by-step guides, no matter where you are in the building process. These buttons are small in size, but super useful! 

wix review editor question mark button support
Simply click on the question mark symbol to pull up step by step guides on using the element you’ve selected.

Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s huge Help Center. Some boxes even feature a video tutorial:

wix review in editor support video tutorial

If you’re looking for a more personal touch, Wix provides a 24/7 callback service, or you can fill out Wix’s Customer Care contact page to receive more tailored support.

Wix has recently introduced live chat support, however, this is not available in all languages, so we recommend checking this before contacting Wix’s support. If your language isn’t available, you can get your questions answered by contacting Wix directly on social media, or by a fellow user on Wix’s official forum.

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Is Support Important to You?

We all need a little help from time to time. Wix has great on-page support while you build, plus an expert team to give you a hand if you get stuck.

Wix Example Gallery

It’s all very well reading a long Wix review, but all that research can be pretty tiring. If what you really need is some inspiration, here’s a quick tour of three websites that are using Wix to show exactly what you can create using this website builder…

#1. CeliaB: Fashion

celia b wix review example website
Click on the image to visit the CeliaB website and explore!

Celia Bernado is the founder of CeliaB, a fashion brand that uses Wix to showcase its vibrant products. This site uses Wix’s ecommerce tools to sell its items, and also features video, slideshow galleries, newsletter subscriptions, social integration, and more.

#2. Useless Treasures: Graphic Design Shop and Studio

useless treasures wix review website example 2
Click on the image to visit Useless Treasures and explore!

Useless Treasures is a graphic design website that uses Wix to combine both shop and studio – I like how this site merges ecommerce with a portfolio vibe. It’s a great showcase of Wix’s galleries and animation features as well as its ecommerce capabilities.

#3. Mikaela Reuben: Culinary Nutrition Consulting

mikaela reuben wix review website example 3
Click on the image to visit Mikaela Reuben and explore!

Mikaela Reuben is a culinary nutrition consultant, and her website features recipes, videos, and even a press section to help her connect with clients. I like how this site showcases Wix’s video backgrounds, contact form, search feature, and lightbox in particular. They work together to create a really professional site!

Wix Review: Summary

To put it bluntly, Wix has something for everyone. For businesses, Wix has brilliant templates, SEO and marketing tools, plus tons of apps to help you scale. For personal sites, you have everything you need for blogging, portfolios, or CVs at your fingertips.

The best things about Wix are: 

  • How easy it is to use! Anyone can create a professional, powerful website using Wix – no coding skills required.
  • Its designer templates – okay, so they’re not all super stunning, but out of 800 there are still hundreds of beautiful templates to choose from, giving you a great head start and tons of creative freedom
  • Its great value plans. Wix’s best premium features only cost a few bucks a month. They’re excellent value – and they’ll make your visitors think you’ve paid thousands of dollars for a custom-built website.

Wix doesn’t have everything for everyone, though. The things that aren’t so good about Wix are: 

  • Lack of ownership over the technical aspects of your site such as hosting, server locations, and so on
  • Despite being an awesome option for an online store, its ecommerce functions aren’t as powerful or scalable in the long-term as Shopify or BigCommerce
  • It doesn’t let you switch templates once your site is live, making redesigns tricky

None of those drawbacks are deal breakers for us. For example, for non-techy users, the lack of technical upkeep is a positive rather than a negative, as it leaves you free to focus on running your site rather than struggling with updates or security issues.

It’s also important to remember that, although this review has focused on Wix as a website builder, it’s also an awesome ecommerce platform, too. In fact, in our research, it came in first place, so it’s an ideal choice if you’re planning to open an online store.

Overall, Wix is easy (and free) to get started with, so if you’re still in any doubt about whether it’s right for you, we definitely recommend giving it a try yourself. After all, that’s the only way you’ll know for sure whether Wix is the right choice for your needs!

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Are You Ready to Try Wix?

Wix is beginner friendly, with stunning designs and a generous free plan. Don’t just take our word for it – try it risk-free to discover if it’s right for you.
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Want to Build an Online Store With Wix?

Wix has everything you need to start selling online, and it’s super easy to use! Try it out for yourself – we don’t think you’ll be disappointed!

Wix FAQs

The cost of hosting is included in your monthly fee. The same goes for your domain and security. If you’re on Wix’s free plan, you still don’t have to pay anything – although you will have a Wix subdomain and Wix adverts on your site.

Wix and WordPress are two separate platforms that people use to create websites. Wix is an all-in-one solution where everything is taken care of for you. WordPress is open-source and comes as either a blogging platform (WordPress.com) or fully-fledged content management system (WordPress.org).

Yes! Build a site in your main language, then when you’re ready, translate it with Wix’s new tool – Wix Multilingual. Text image backgrounds, links, SEO settings and Wix Stores can all be translated into a secondary language. Très bon!

Wix allows you to have multiple editors with different levels of authority. You can also set limits so that some editors can’t access certain parts of your website. This is a very handy tool if you plan on having a team to help you manage, edit, or build your site.

Besides the extortionate rate most developers charge, with Wix, you’re in charge of your own site. Not having to rely on others means you can make changes to your site whenever you please. It’s a great way of feeling in control while simultaneously keeping costs down.

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.


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