Wix is our top-rated website builder, achieving an overall score of 4.8 out of 5 in our research and testing. It’s ideal if you’re looking for a builder that’s easy to use, has a wealth of extra features, and offers great creative control. Check out its full pros and cons below:
✔️ Wix’s drag-and-drop building tools make its editor extremely easy to use, even for beginners with no tech experience
✔️ Great online store offering – Wix has a great selection of ecommerce tools that make it a top choice if you’re looking to open an online store
✔️ Everything you need to grow and scale – Its impressive features and extensive app store means that it has the tools you need, no matter what size website you’re building
✔️ Tons of flexibility and creative freedom, meaning you can easily customize your template so it looks exactly how you want it
❌ You can’t switch your template once you’ve published your site without starting again from scratch
❌ For advanced functionality, you may have to pay extra to install third-party apps
❌ Can feel overwhelming when you first load the Wix editor – there’s a lot of features and design options, which can feel a tad daunting to start with
Who Should Use Wix? And Who Should Avoid It?Wix is perfect for small businesses, creatives, and beginners:
- It’s feature-rich, with awesome SEO tools and hundreds of apps
- You choose from over 800 professionally designed and fully customizable templates
- Anyone can create a beautiful website with Wix, even if you have no tech experience
However, we know Wix isn’t for everyone. If you want hands-on control over every aspect of your site, Wix isn’t for you. Although the level of creative control is almost limitless, there are some boundaries that mean not everything is doable with the simple click of a button. Plus, you won’t be able to get the same level of insight into the nitty-gritty technical aspects of your site’s maintenance as you would with a content management system.
You don’t get a say over your site’s hosting, updates, or uptime. Wix is best if you want something easy to manage because it does all the hard work for you.
For this review, we’re going to focus on Wix as a website builder, but did you also know that it’s our top-rated ecommerce platform, too? This means it’s an awesome option if you’re looking to build an online store, or even if you just want to sell a little something on the side.
If you like the sound of all this, and you think Wix could be for you, read on for our full review!
Currently, Wix has over 200 million users across 190 countries worldwide. Its popularity is largely down to how easy it is to use – in the past, you needed coding skills to create a professional-looking website, but these days anyone can do it. And Wix makes it especially easy.
Wix comes with a big reputation, but here at Website Builder Expert, it’s my job to scratch beneath the surface and tell you exactly how good it is. I’m Lucy, and I’ve spent years testing, reviewing, and recommending website builders to help our readers grow their online presence.
Unlike many Wix reviews, here at Website Builder Expert, we conduct our own thorough research and testing to bring you expert analysis.
Throughout this review of Wix, I’ll help you explore its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.
Wix Rating: Breakdown
Wix scored 4.8 stars out of 5 in our most recent research, making it the best website builder along with the research team have tested so far. The areas we tested Wix on include:
- Ease of use
- Value for money
- Help and support
We also got people to build websites using Wix and rate their experience, meaning we could gather real feedback on ease of use and customer satisfaction.
Heads up!In this review, we’re going to be focusing on Wix as a website builder. If you’re more interested in using Wix to build an online store, we’d recommend checking out our Wix Ecommerce Review, instead. Or, head straight to Wix to find out more about its ecommerce offering and how it can help to elevate and grow your online business.
Here’s a breakdown of Wix’s performance for each of these core areas:
|Research category||Wix’s star rating /5||Expert insights|
| Ease of use ||4.4|| Wix is totally beginner friendly. It uses drag-and-drop, so you don’t need coding skills, and even has Wix ADI, which creates a tailored site for you. |
| Value for money ||3.4||Wix isn’t the cheapest website builder with a starting price of $16 per month (billed annually). But, it does offer great value for money thanks to the number of features it includes which makes it an ideal option for anyone looking to scale their website in the long run. It also has a free plan which you can use for as long as you like.|
| Ecommerce ||4.5||Wix is perfect for small online stores, but not for larger businesses. You can sell from Wix’s Business Basic plan ($27 per month) and above. There are no transaction fees, and abandoned cart recovery is included on every ecommerce plan, which is an important feature not often included on starter plans.|
| Design flexibility ||4.4|| Wix has over 800 templates to choose from, and they’ve all been professionally designed. Some are better than others, and it’s a shame you can’t switch templates once your site is live, but overall Wix’s designs will provide a great canvas for your site. |
| Features ||4.9|| Wix has an impressive number of features included in its plans, and its templates come with built-in features relevant to their industry. For example, a restaurant template would already have a booking feature included! |
| Help and support ||4.3||Wix integrates its support features throughout the editor, with question mark buttons to guide you through the build. Each button opens up a step by step guide on how to use the element you’re working on. Not only this, but Wix offers a solid knowledge center filled with articles for more generic answers, as well as an email to shoot your queries through! However, it falls behind other platforms because, although it has recently introduced live chat, this is only available in certain languages.|
| Customer score ||4.6||In testing, our research participants were most likely to recommend Wix to a friend, but it hasn't achieved full marks as of yet because some of its editing elements took too long to load.|
| Overall rating ||4.8|| Wix is a powerful, professional website builder that makes building and running a website easy for everyone. It’d score even higher if it allowed template switching. |
What the Experts ThinkAfter thoroughly testing Wix, listening to feedback from users, and comparing it with other top website builders on the market, I can confidently say that Wix is an excellent website builder for the right users.
“I love that you can drag literally anything it to literally any position, and it doesn’t snap into the nearest grid position!”
“While using Wix is quite easy and satisfying it hasn’t achieved full marks yet, because some of its editing elements took too long to load.”
Overall, I recommend Wix for anyone who wants an easy, enjoyable building experience without sacrificing on looks or features. Wix is particularly good for small businesses due to its in-house features, large app store, and SEO tools.
Whether you’re a computer whiz or just have a grasp of the basics, Wix is fast and easy to use for everyone – including my colleagues Hannah and Dan, who’ve spent countless hours testing this builder out themselves. See what they have to say about Wix below:
Wix is the only website builder to earn an impressive 4.6 out of 5 for customer score in our recent research. We calculate this score by asking real users just how easy a builder is to use, and whether they would recommend a builder to their friends.
I reached out to various Wix users for insight into their own experience of using the website builder to create and grow their online businesses.
I highly recommend Wix to every small business owner I meet, for its ease of use, centralized business functions and for the convenience of being able to manage it all from my phone.
We found Wix very easy to build our website. It’s really simple and does a lot of the legwork for you, such as providing pre-made templates and colour schemes.
We have also used their blog and email marketing functions, which have really helped spread the word about us. It’s great to have an all-in-one platform for your site, blog and email marketing.
- Looking for inspiration? Check out our shortlist of the Best Wix Website Examples
I asked lots of everyday people to give Wix a try and tell me what they thought.
The feedback I got speaks for itself – most people loved Wix! Here are just a couple of their thoughts:
“I was genuinely surprised that making a website could be done that quickly. I didn’t think that it would all get done, but in an hour, I’ve done everything.”
“Once I’d got to grips with it, it became really easy. I can see myself definitely using Wix to actually create my own personal website.”
However, no website builder can make everyone happy, so here’s what people didn’t find so easy about using Wix:
“There is just so much on offer I don’t know exactly where to begin.”
“The first five minutes were information overload. I had to go over each thing and try and figure out what it was actually doing. But after the first five minutes everything was natural.”
A massive 88% of people who used it would highly recommend Wix to a friend.
To put that score into some context for you, that recommendation is:
- 24% higher than Weebly’s
- 20% higher than Squarespace’s
- 12% higher than GoDaddy’s
People loved the freedom Wix gave them when editing, and just how easy it was to drag and drop things around their website. They were also amazed at just how quickly they could create something they’d be happy to publish online.
The only criticism people had was that to begin with, Wix can feel overwhelming. There’s so much choice – in templates, features and customization – that it takes a few minutes to settle into the platform.
For pure ease of use and creative control, though, Wix is unrivalled.
Which Wix Editor Is Easier?
- Wix ADI designs your website for you, based on your answers to a few questions. You can make edits to the final design, but this process is not ideal if you want total control.
- Wix Editor uses drag-and-drop functionality, meaning anything on your website can be repositioned simply by clicking and holding the item, then moving it where you want.
Wix ADI is easier to use, because it does most of the hard work for you by creating a website tailored to your needs. All you need to do is tweak it a little and you’re ready to publish! However, I recommend the classic Wix Editor instead – it’s still super easy, but gives you more creative control.
Wix scored an impressive 4.4/5 for ease of use in our research, and I was particularly impressed with how quickly you can create a site with its drag-and-drop editor.
For those who are a little more tech savvy, you can also use Velo by Wix. This lets you access and edit the raw HTML behind your template for even greater customization. Using Velo by Wix is by no means essential, but the option’s there if you want to dig a little deeper.
Wix Editor vs Wix ADI – A detailed breakdown of the key differences between Wix’s website building options.
Wix has a free plan (ranked as our #1 best free website builder), plus a two-week money-back guarantee on all seven of its paid plans. Wix also offers a high-end business solution called Wix Enterprise, which is a custom price plan designed for big businesses. If you want to sell through your Wix website, you’ll need to pick one of the three Business plans, which are specifically for ecommerce.
Overall, Wix is a little pricer than other website builders on the market, which meant it fell short in our in-house testing – scoring 3.4 out of 5 for ‘value for money’.
For a full breakdown of each Wix pricing plan and its features, check out our Wix Pricing Review.
The more time you sign up for in advance, the better value your premium Wix plan will be. For example, you’ll end up paying less per month when you choose an annual pricing plan. Check out the differences in each Wix plan below:
|Plan||Paid Monthly||Paid Yearly|
If great value is what you’re after, then Wix’s Pro plan is for you. It’s designed for small businesses who need company branding taken care of for them. You get a free logo designed – normally worth $50 – plus access to the Events Calendar app and social media logo files.
Wix’s most popular plan, though, is its Business Unlimited plan. Unsurprisingly, you get unlimited bandwidth, along with access to all of Wix’s main help services, features, and apps. You can even build your own online store with Wix’s excellent ecommerce tools.
Wix has over 800 templates to choose from. While they’re all professionally designed, some look better than others. I recommend taking the time to choose your template carefully – especially because you can’t switch designs once your site is live.
Despite some designs looking a little dated, on the whole you’ll find that most designs are bang up to date with the latest trends.
All Wix templates are categorized into types of websites – such as business, blogging, photography etc – and are completely mobile responsive. This means your website will adjust automatically to fit both mobile and tablet screen sizes.
I sat down with an industry-leading web design expert to get their opinion on Wix’s templates compared to other top platforms out there. Here’s what they had to say:
Advice from the Experts
“I like Wix because it has these coherent features that run down the page. It’s the only website builder that has a sense of personality, although Weebly and Squarespace probably follow more consistent design patterns”
We put Wix’s design functionality to the test, and it’s safe to say Wix is an ideal solution if you want total creative freedom.
Supported by the largest app market, Wix offers greater customization than other builders out there. Integrating apps to improve your site bumped up Wix’s design score to a 4.4 out of 5, along with its ready-made templates.
Each template comes fully formed, with dummy text and images already in place. To really make the template your own, you’ll need to switch out this dummy content with your own colors, images, messages, and more!
Wix makes basic tweaks very easy. For example, to edit text, just click the dummy text and type away. Changing its size is also a simple matter of dragging a slider:
When you start getting more creative, Wix really comes into its own. You’ll soon find you can really turn that template into something special.
Wix offers a huge library of professional photos, graphics and videos, all free to use on your site. Wix’s free media content can save you tons of time and decision-making.
Wix also has hundreds of additional site features, which you can add by dragging them onto the template.
You can add blogs, restaurant menus, contact forms, music players, maps, interactive slideshows, video backgrounds… much more than we have room to list here!
Yes, you can absolutely sell online using Wix!
Wix lets you sell an unlimited amount of products – whether physical, digital, or service-based. You can also create discount and promotional codes, control your shipping options, and even manage your store on the go through its mobile app. The mobile app in particular is an asset, since mobile commerce is expected to account for 44% of total US retail sales by 2020.
In fact, our research shows that Wix – with a 4.7 out of 5 rating – is the best choice for someone looking to start an ecommerce store. In recent years, Wix has made considerable improvements to its ecommerce offering, upgrading its sales features across the board. As a result, it scores a very impressive 4.4 out of 5 for this category.
It’s also a cheaper price point compared to the likes of Shopify and BigCommerce, which means Wix is a great option for anyone starting out on the ecommerce scene.
That said, if you’re generating six-figure monthly profits and need a powerful platform capable of managing bulk orders and scaling with you, you’ll want to opt for either Shopify or BigCommerce. Shopify scored a glowing 4.7/5 for its sales features, and BigCommerce takes the lead for design functionality with a 4.1/5.
Wix has also put a lot of energy into making its ecommerce analytics much more powerful. Through its dashboard store analytics you can now access in-house data to rival that of dedicated ecommerce platforms.
Wix eCommerce Review – For a more detailed look at Wix’s ecommerce capabilities, see our dedicated review.
Shopify vs BigCommerce – See how these two ecommerce giants stack up against each other.
Best Ecommerce Website Builders for Small Business – See why we recommend Wix as our first-choice ecommerce website builder for small businesses.
Wix is the best overall website builder on the market, but that doesn’t necessarily mean that it’s the perfect choice for your needs. Here’s a quick rundown of the industries that Wix is best for – click on each drop-down to read more about each one.
Wix also has a whole host of amazing business features – like subscription forms, appointment bookings and email marketing – and an app market bursting with amazing add-ons.
If you want to use your website to sell online specifically, Wix has tons of features to help with that! You can choose from one of its three ecommerce-specific Business plans to get you started.
- How To Build A Business Website – Looking to get your business online? Follow our 5 easy steps.
- 5 Best Small Business Website Builders – Check out our guide to see the best platforms on the market.
There are templates for almost everything imaginable, and with Wix’s intuitive editor, you can really get your personality across.
However, if you’re in a creative field – such as photography, art or graphics – you may be better off using Squarespace. Its templates are beautiful, and cater better to those areas.
- 9 Best Portfolio Website Builders – See our definitive list of the best portfolio platforms out there.
- How to Build a Website – Our step-by-step guide to easy setup.
Wix allows you to create blog posts, separate them into categories, and even add a comments section and search bar for your users. Perfect if you want a blogging section on your site – and most of us do, since companies with blogs generate 55% more website visits than those without.
For a more rounded experience, though, you can’t look past Squarespace. Its blogging features are more advanced than Wix’s, and its blogging designs are better too. Explore our list of the best blogging platforms to see how Squarespace and Wix compare.
A Note On Scalability
When speaking to our users, some expressed concern about whether you could outgrow a Wix website. This is a valid concern – the last thing you want is for your website builder to fall short of the task just as your business is blowing up in all the right ways. Luckily, Wix has made its platform fully adaptable, so that no matter how big you want to go, your website can handle it.
Its dedicated team of experts work around the clock to manage this ambitious infrastructure and maintain its 99.98% uptime. You won’t need to panic about how your larger website will sustain its performance, even amidst a huge traffic surge. Wix also employs cutting-edge technologies to make sure that your website can be accessed quickly and securely across the world, as well as attaining the highest international standard of security certificates and PCI DSS compliance. This means that your data and the data of all of your customers is as safe and protected as it possibly can be.
Aside from the technical stuff, Wix’s app market is also great for scalability, and is always releasing new, exciting add-ons that will enhance its websites – either in terms of the functions it can perform, or the quality of existing ones.
If you need a big, powerful website (ecommerce or otherwise), in most cases, Wix will have exactly what you need. However, I would encourage you to explore the other options that are out there if you want to run an extremely large, enterprise-level business or a very complex site. Otherwise, Wix’s developers are constantly improving the platform, and it keeps pace with almost every need. I’ll walk you through Wix’s tools and features in the next section!
Wix scored 4.9 stars out of 5 for its features in testing. So if you want the overall takeaway for this section then I can tell you Wix has excellent, scalable features. Here’s a quick look at Wix’s key features:
- App Market: Wix’s app market is well stocked with hundreds of free and paid integrations that you can install with a single click
- Domain names: All Wix’s annual premium plans come with a free domain name for the first year
- Social media integration: Connect your site to your social accounts to add social buttons to your site
- SEO: Wix’s SEO Wiz tool creates a personalized action plan for you to follow to optimize your site for search engines like Google
- Security: Your site automatically comes with a free SSL certificate, which is essential these days. Wix also has an autosave feature and backs up your site for you
- Marketing: Wix Ascend is Wix’s in-house all-in-one marketing suite, and includes email marketing, live chat, and Wix automations
To read more about any of these features, click on the headings below to unfold more information on each:
Basically, this means there are certain tools that Wix does not provide as part of its core services, so to fill this void, Wix provides 1-click, hassle-free installation of tools made by external services providers.
Wix apps are like the ‘plugins’ you can add to WordPress, or the ‘extensions’ you can add to Chrome; different names, basically the same thing.
“Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends.”
– Avishai Abrahami, Wix CEO & Founder
Wix App Market includes useful integrations such as shopping carts, live chat widgets and marketing tools. A lot of these apps are completely free, although some offer you premium versions for a small monthly fee so that you can access even more functions.
App spotlight: 123FormBuilder
With hundreds of apps to choose from, it can be hard to know where to start. I recommend 123FormBuilder, which is a cloud-based software designed to work for any business and individual that need to collect data online and offline. Their flexible platform offers a variety of possibilities for creating any type of form, survey, questionnaire, quiz, poll, and even time-sheets
- Wix App Market Review – One of our many Wix reviews, focusing on its app market.
Connecting your website to your social media accounts is a great way of increasing engagement for both. Wix allows you to add social buttons, likes, shares, feeds, and follower counts into your website, so people can easily find and follow you anywhere.
There’s also a whole host of SEO apps available from Wix’s app market if you need guidance or keyword support. From our own SEO testing, only Weebly came close to Wix for how good its SEO offerings were.
Want to learn more about SEO? Read our amazing guides for pro tips:
To stop you tearing your hair out should anything go wrong, Wix also has a handy autosave feature. Multiple versions of your website will be backed up, so you can restore your website to a previous point in a matter of clicks. Phew!
- Live chat
- Wix automations (like personalized messages and notifications)
- Email marketing
- Social media posts
Like the sound of that? The free version of Ascend by Wix comes with all Wix plans, and its premium plans are available as a separate subscription, ranging from just $10 to $49 per month. Let’s take a look at what you can get on each plan below.
This shows how much Wix can help your business grow, and with three pricing options, it suits almost anyone. Will your website be in the ascendancy this year?
When it comes to choosing a website builder, security is always high up on users’ lists of concerns. After all, no one wants to invest a chunk of time into building the perfect website for it to be flayed open and plundered by hackers! So is Wix a safe option to use, and will your data – and that of your customers – be protected?
The short answer is yes! Wix comes with a ton of built-in features that help to keep your website safe and secure. These include:
- In-built SSL certificate – every Wix site is served over HTTPS, which means it’s protected by an SSL (Secure Sockets Layer) certificate.
- Customer log-in area – all of your customers will have their designated area of your site.
- Ability to have securely pre-saved card details – any payment details your customers save are secure and protected.
- PCI Compliant – the gold standard for ecommerce security, this is the highest standard of security, keeping payment details safe from theft and fraud.
- Double payment authentication for online payments – double authentication reduces the success of fraudulent payment attempts.
Wix’s help and support rating has fallen since the last time we put it under the spotlight. While previously earning a perfect 5 out of 5, it currently sits at 4.3 out of 5, making it our second-best builder for help and support after Squarespace.
Wix scatters question mark buttons throughout its editor to provide step-by-step guides, no matter where you are in the building process. These buttons are small in size, but super useful!
Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s huge Help Center. Some boxes even feature a video tutorial:
If you’re looking for a more personal touch, Wix provides a 24/7 callback service, or you can fill out Wix’s Customer Care contact page to receive more tailored support.
Wix has recently introduced live chat support, however, this is not available in all languages, so we recommend checking this before contacting Wix’s support. If your language isn’t available, you can get your questions answered by contacting Wix directly on social media, or by a fellow user on Wix’s official forum.
It’s all very well reading a long Wix review, but all that research can be pretty tiring. If what you really need is some inspiration, here’s a quick tour of three websites that are using Wix to show exactly what you can create using this website builder…
#1. CeliaB: Fashion
Celia Bernado is the founder of CeliaB, a fashion brand that uses Wix to showcase its vibrant products. This site uses Wix’s ecommerce tools to sell its items, and also features video, slideshow galleries, newsletter subscriptions, social integration, and more.
#2. Useless Treasures: Graphic Design Shop and Studio
Useless Treasures is a graphic design website that uses Wix to combine both shop and studio – I like how this site merges ecommerce with a portfolio vibe. It’s a great showcase of Wix’s galleries and animation features as well as its ecommerce capabilities.
#3. Mikaela Reuben: Culinary Nutrition Consulting
Mikaela Reuben is a culinary nutrition consultant, and her website features recipes, videos, and even a press section to help her connect with clients. I like how this site showcases Wix’s video backgrounds, contact form, search feature, and lightbox in particular. They work together to create a really professional site!
To put it bluntly, Wix has something for everyone. For businesses, Wix has brilliant templates, SEO and marketing tools, plus tons of apps to help you scale. For personal sites, you have everything you need for blogging, portfolios, or CVs at your fingertips.
The best things about Wix are:
- How easy it is to use! Anyone can create a professional, powerful website using Wix – no coding skills required.
- Its designer templates – okay, so they’re not all super stunning, but out of 800 there are still hundreds of beautiful templates to choose from, giving you a great head start and tons of creative freedom
- Its great value plans. Wix’s best premium features only cost a few bucks a month. They’re excellent value – and they’ll make your visitors think you’ve paid thousands of dollars for a custom-built website.
Wix doesn’t have everything for everyone, though. The things that aren’t so good about Wix are:
- Lack of ownership over the technical aspects of your site such as hosting, server locations, and so on
- Despite being an awesome option for an online store, its ecommerce functions aren’t as powerful or scalable in the long-term as Shopify or BigCommerce
- It doesn’t let you switch templates once your site is live, making redesigns tricky
None of those drawbacks are deal breakers for us. For example, for non-techy users, the lack of technical upkeep is a positive rather than a negative, as it leaves you free to focus on running your site rather than struggling with updates or security issues.
It’s also important to remember that, although this review has focused on Wix as a website builder, it’s also an awesome ecommerce platform, too. In fact, in our research, it came in first place, so it’s an ideal choice if you’re planning to open an online store.
Overall, Wix is easy (and free) to get started with, so if you’re still in any doubt about whether it’s right for you, we definitely recommend giving it a try yourself. After all, that’s the only way you’ll know for sure whether Wix is the right choice for your needs!
The cost of hosting is included in your monthly fee. The same goes for your domain and security. If you’re on Wix’s free plan, you still don’t have to pay anything – although you will have a Wix subdomain and Wix adverts on your site.
Wix and WordPress are two separate platforms that people use to create websites. Wix is an all-in-one solution where everything is taken care of for you. WordPress is open-source and comes as either a blogging platform (WordPress.com) or fully-fledged content management system (WordPress.org).
Yes! Build a site in your main language, then when you’re ready, translate it with Wix’s new tool – Wix Multilingual. Text image backgrounds, links, SEO settings and Wix Stores can all be translated into a secondary language. Très bon!
Wix allows you to have multiple editors with different levels of authority. You can also set limits so that some editors can’t access certain parts of your website. This is a very handy tool if you plan on having a team to help you manage, edit, or build your site.
Besides the extortionate rate most developers charge, with Wix, you’re in charge of your own site. Not having to rely on others means you can make changes to your site whenever you please. It’s a great way of feeling in control while simultaneously keeping costs down.