Wix Review 2021: Is It Really Right For You?

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out of 5

110 million sites

Starting from


Free plan


Best for

Best All-Around

Overall rating

5 out of 5 stars

Wix’s drag-and-drop editor makes it easy to create a professional website – without having to know a line of code! With hundreds of templates and great tools Wix lets you build and sell through your site. Beginner-friendly and scalable, Wix is suitable for anything from personal online portfolios to small business websites.

What Are the Pros and Cons of Wix?


✔️ Wix’s drag-and-drop building tools make its editor extremely easy to use, even for beginners with no tech experience

✔️ Great help and support – I find Wix’s searchable knowledge base particularly useful

✔️ Tons of flexibility and creative freedom, meaning you can easily customize your template so it looks exactly how you want it


❌ You can’t switch your template once you’ve published your site without starting again from scratch

❌ For long-term scalability, you may have to pay extra to install third-party apps

❌ Can feel overwhelming when you first load the Wix editor – there’s a lot of features and design options, which can feel a tad daunting to start with

lucys cupcakes wix review example website
Here’s a website I created using the Wix website builder – it was quick and easy to build, and I didn’t even need to code! Click the image to visit Wix and create your own site.

Who Should Use Wix? And Who Should Avoid It?

Wix is perfect for small businesses, creatives, and beginners: 

  • It’s feature-rich, with awesome SEO tools and hundreds of apps
  • You choose from over 800 professionally designed and fully customizable templates
  • Anyone can create a beautiful website with Wix, even if you have no tech experience

However, I know Wix isn’t for everyone. If you want hands-on control over every aspect of your site, Wix isn’t for you. You don’t get a say over your site’s hosting, updates, or uptime. Wix is best if you want something easy to manage because it does all the hard work for you.

If you think Wix could be for you, read on for my full review!

Overview of Wix

In 2021, Wix has over 200 million users across 190 countries worldwide. Its popularity is largely down to how easy it is to use – in the past, you needed coding skills to create a professional looking website, but these days anyone can do it. And Wix makes it especially easy.

Wix comes with a big reputation, but here at Website Builder Expert, it’s my job to scratch beneath the surface and tell you exactly how good it is. I’m Lucy, and I’ve spent years testing, reviewing, and recommending website builders to help our readers grow their online presence.

Unlike many Wix reviews, here at Website Builder Expert, we conduct our own thorough research and testing to bring you expert analysis.

Throughout this review of Wix, I’ll help you explore its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.

Wix Rating: Breakdown

Wix scored 4.7 stars out of 5 overall, making it the best website builder I, along with the research team have tested so far. The areas we tested Wix on include:

  • Ease of use
  • Design
  • Value for money
  • Help and support
  • Ecommerce
  • Features

We also got people to build websites using Wix and rate their experience, meaning we could gather real feedback on ease of use and customer satisfaction.

Here’s a breakdown of Wix’s performance for each of these core areas:

Research category Wix’s star rating /5 Expert insights
Ease of use
Wix is totally beginner friendly. It uses drag-and-drop, so you don’t need coding skills, and even has Wix ADI, which creates a tailored site for you.
Value for money
Wix isn’t the cheapest website builder with a starting price of $14 per month (billed annually). But, it does offer great value for money thanks to the number of features it includes. It also has a free plan which you can use for as long as you like.
Wix is perfect for small online stores, but not for larger businesses. You can sell from Wix’s Business Basic plan ($23 per month) and above. There are no transaction fees, and abandoned cart recovery is included on every ecommerce plan, which is an important feature not often included on starter plans.
Design flexibility
Wix has over 800 templates to choose from, and they’ve all been professionally designed. Some are better than others, and it’s a shame you can’t switch templates once your site is live, but overall Wix’s designs will provide a great canvas for your site.
Wix has an impressive number of features included in its plans, and its templates come with built-in features relevant to their industry. For example, a restaurant template would already have a booking feature included!
Help and support
Wix scored top marks for its help and support options in testing. The only thing Wix doesn’t provide is live chat support, but makes up for it with useful in-editor guidance.
Customer score
In testing, our research participants were most likely to recommend Wix to a friend, awarding it full marks for customer satisfaction.
Overall rating
Wix is a powerful, professional website builder that makes building and running a website easy for everyone. It’d score even higher if it allowed template switching.

What the Experts Think

After thoroughly testing Wix, listening to feedback from users, and comparing it with other top website builders on the market, I can confidently say that Wix is an excellent website builder for the right users. 

Those who value creative freedom, in-editor support, and ease of use will get a lot out of Wix, while more ambitious users looking to create very complex, large-scale sites may hit a glass ceiling – in this case, a CMS like WordPress is a better fit.

Overall, I recommend Wix for anyone who wants an easy, enjoyable building experience without sacrificing on looks or features. Wix is particularly good for small businesses due to its in-house features, large app store, and SEO tools.

Wix Review Video

Whether you’re a computer whiz or just have a grasp of the basics, Wix is fast and easy to use for everyone – including my colleagues Hannah and Dan, who’ve spent countless hours testing this builder out themselves. See what they have to say about Wix below:

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Does Wix Sound Right For You?

If Wix was ticking all your boxes in our video review, why not try it for yourself? Don’t forget it’s totally free!

Wix User Reviews

Wix is the only website builder to earn a perfect 5/5 customer score in our research. We calculate this score by asking real users just how easy a builder is to use, and whether they would recommend a builder to their friends.

I reached out to various Wix users for insight into their own experience of using the website builder to create and grow their online businesses.


wix user review sara headshot“I highly recommend Wix to every small business owner I meet, for its ease of use, centralized business functions and for the convenience of being able to manage it all from my phone.”


Inspired by her passion for knitting, Sara started her small business, Cloud Nine Knits, to teach people across the UK how to crochet and arm knit using giant yarn. Sara created her website because she needed a place online where she could manage bookings for her workshops, as well as sell a small selection of handmade knitted products.

Why did you decide to build a website yourself?

I have a background in IT and Operations so I figured it couldn’t be that hard. Then Wix proved me right.

Why did you choose Wix to build your website?

After struggling with another website builder in the past and feeling limited by its templates, I turned to Wix because of its claim of simplicity. I instantly loved the Wix Editor, which gave me professional results with zero coding knowledge. SEO Wiz gave me the peace of mind I had that handled (and my stats tell me it’s working!). And I was attracted by the Ascend by Wix, an all-in-one business solution, whose features allow me to centralise most of my business functions.

How long did it take you to build your website?

It took a couple of hours to get the main pages as I wanted them. That was the easy part. Then it took a few more days of tweaking and rewriting my own content – being a perfectionist can be time consuming!

How easy was it to build your website?

I found Wix super intuitive. I chose to have a bit of design freedom using the Wix Editor (rather than use a template), and the drag and drop features made it so simple to start building out the pages. I loved how I could toggle through layouts and design features and see them update on screen, until finally selecting the one I liked best. The Wix apps made the process of adding instant functionality to my site a breeze too, such as Wix Bookings. I had my bookings page live within about 45 minutes of dragging the app onto the page.

Is there anything you’d improve about Wix?

I’d love there to be a little more functionality within the booking system: for example, being able to give my customers specific options, such as letting them pick their yarn colour from a list of options prior workshop.

How has having a website benefited your business?

It is the central hub for my business. I’d be lost without it and my business far less a success! I use it to take all bookings, sell products, manage my customer community, share video tutorials, send invoices and manage payments, run email marketing campaigns and track visitors to the site in real time. And the most wonderful part is that I do it all (for the most part) from the Wix app on my phone, wherever I am.


ella wix user review best musician website builders“We found Wix very easy to build our website. It’s really simple and does a lot of the legwork for you, such as providing pre-made templates and colour schemes.”


Ella plays guitar and sings backing vocals in her indie-folk band, Naz & Ella. The duo perform gigs in and around London, including functions at pubs and bars, as well as corporate events. Ella wanted a place online where she could promote her music, videos and gig dates to fans.

Why did you decide to build a website yourselves?

We decided to build a website ourselves as we didn’t have the money to pay a web designer/developer. We try and do as much ourselves as possible.

Why did you choose Wix to build your website?

We chose Wix to build our website as we had heard from other musicians in a similar position to us that it’s a good, easy-to-use platform for building a site. We also looked at reviews and Wix sounded right for what we were looking for.

What do you like most about Wix?

What I like most about Wix is the ease and speed at which you can create an attractive, professional-looking website. As musicians, our website acts as a portfolio of our work, so we don’t need a super sophisticated website.

We have also used their blog and email marketing functions, which have really helped spread the word about us. It’s great to have an all-in-one platform for your site, blog and email marketing.

Is there anything you’d improve about Wix?

I think one improvement Wix could make would be to sort out the glitches and slow loading time. It sometimes struggles when editing – an error message pops up and you are forced to refresh the page mid-design, which can be really frustrating.

How has having a website benefited your band?

Getting online has absolutely helped us to grow our band. It’s made us look a lot more professional when emailing people to book gigs and has given us a platform to share our content and grow awareness of our music. We’ve also had people get in touch who have found our site naturally through Google searches.

Would you recommend Wix to others?

I would definitely recommend Wix to other creatives and freelancers who want to build a simple portfolio or a simple small business website. It’s an easy-to-use way to build a nice website fast.


wix ecommerce user review claudia headshot

“I love how simple it is to navigate and create beautiful sites. I wanted a minimal, modern and professional looking site and this was so easy to create on Wix.”


Claudia runs The Vegan Bakes from her kitchen at home. She launched her business after turning vegan and struggling to get hold of any tasty vegan treats. Believing no one should have to miss out on a little indulgence, Claudia chose to create a Wix online store to sell and ship her brownies, cookies, and cakes to customers all over the UK.

Why did you decide to build a website yourself?

I decided to build a website myself as I’d already previously made one on Wix for a wedding planning business, and loved how easy and user friendly it was. I was also trying to keep costs down when launching my vegan bakery as I didn’t have the money to spend on branding and website design. I also knew this way I could create it exactly how I wanted it to be and maintain/make changes whenever necessary.

Why did you choose Wix to build your website?

Wix was the first platform after WordPress that I tried and I loved how easy it was to use. I had a look at Squarespace too as I know a lot of people use it, but I struggled to get to grips with it so stuck with Wix.

How easy was it to build your website?

Wix is super easy to use, it almost reminds me of using Microsoft Word as it uses a simple drag-and-drop system. This means you can select any of the features and drag them to where you need to create the design of your website.

What did you find the most challenging when building your website with Wix ?

I wanted to add a subscription option to my website to allow people to get boxes of brownies and cookies delivered to their door each month! Initially when I was looking this option wasn’t available, but I got creative and managed to use an app to create the subscription functionality.

Do you think Wix is good value for money?

I think Wix is pretty affordable for what it is. I paid a one off payment for the year and it works out a low price per month.

Would you recommend Wix to others?

I would definitely recommend Wix to anyone looking to create their own website at a low cost. It’s so straightforward to use and you can personalize every part of your site.

wix logo

Could Wix Be Right for You?

Whether you’re setting up a small business website, portfolio or online store, give it a go and find out if it’s the right website builder for you!

How Easy Is Wix to Use?

I asked lots of everyday people to give Wix a try and tell me what they thought.

The feedback I got speaks for itself – most people loved Wix! Here are just a couple of their thoughts:

“I was genuinely surprised that making a website could be done that quickly. I didn’t think that it would all get done, but in an hour, I’ve done everything.”

“Once I’d got to grips with it, it became really easy. I can see myself definitely using Wix to actually create my own personal website.”

However, no website builder can make everyone happy, so here’s what people didn’t find so easy about using Wix:

“There is just so much on offer I don’t know exactly where to begin.”

“The first five minutes were information overload. I had to go over each thing and try and figure out what it was actually doing. But after the first five minutes everything was natural.”

wix review classic editor overwhelming
It’s easy to see why first-time users feel overwhelmed when they first land on Wix’s editor – there’s a lot to take in!
After everyone finished testing Wix, I asked them if they’d recommend it.. Well, the results are in – and they’re glowing.

A massive 88% of people who used it would highly recommend Wix to a friend.

To put that score into some context for you, that recommendation is:

  • 24% higher than Weebly’s
  • 20% higher than Squarespace’s
  • 12% higher than GoDaddy’s

People loved the freedom Wix gave them when editing, and just how easy it was to drag and drop things around their website. They were also amazed at just how quickly they could create something they’d be happy to publish online.

The only criticism people had was that to begin with, Wix can feel overwhelming. There’s so much choice – in templates, features and customization – that it takes a few minutes to settle into the platform.

For pure ease of use and creative control, though, Wix is unrivalled.

Which Wix Editor Is Easier?

With Wix, you have two choices – Wix ADI or Wix Editor:

  • Wix ADI designs your website for you, based on your answers to a few questions. You can make edits to the final design, but this process is not ideal if you want total control.
  • Wix Editor uses drag-and-drop functionality, meaning anything on your website can be repositioned simply by clicking and holding the item, then moving it where you want.

Wix ADI is easier to use, because it does most of the hard work for you by creating a website tailored to your needs. All you need to do is tweak it a little and you’re ready to publish! However, I recommend the classic Wix Editor instead – it’s still super easy, but gives you more creative control.

Wix scored an impressive 4.3/5 in our research for ease of use, and I was particularly impressed with how quickly you can create a site with its drag-and-drop editor.

wix editor example
Wix is quick and easy to build a site with - click on the image to visit Wix and try its drag-and-drop tools yourself!

For those who are a little more tech savvy, you can also use Velo by Wix. This lets you access and edit the raw HTML behind your template for even greater customization. Using Velo by Wix is by no means essential, but the option’s there if you want to dig a little deeper.

wix logo

Will You Love Wix?

There’s only one way to find out! 88% of people who tested Wix in our research were likely to recommend it – try it yourself for free to learn why.

Further Reading

Wix Editor vs Wix ADIA detailed breakdown of the key differences between Wix’s website building options.

Wix Pricing and Value for Money

Wix has a free plan (ranked as our #1 best free website builder), plus a two-week money-back guarantee on all seven of its paid plans. Wix also offers a high-end business solution called Wix Enterprise, which is a custom price plan designed for big businesses. Overall, Wix earns a 4.5/5 in the “value for money” category of our research.

More Resources:

For a full breakdown of each Wix pricing plan and its features, check out our Wix Pricing Review.

The more time you sign up for in advance, the better value your premium Wix plan will be. For example, you’ll end up paying less per month when you choose an annual pricing plan. Check out the differences in each Wix plan below:

Plan Paid Monthly Paid Yearly
Combo $18/month $14/month
Unlimited $23/month $18/month
Pro $28/month $23/month
VIP $47/month $39/month
Business Basic $28/month $23/month
Business Unlimited $33/month $27/month
Business VIP $56/month $49/month

If great value is what you’re after, then Wix’s Pro plan is for you. It’s designed for small businesses who need company branding taken care of for them. You get a free logo designed – normally worth $50 – plus access to the Events Calendar app and social media logo files.

Wix’s most popular plan, though, is its Business Unlimited plan. Unsurprisingly, you get unlimited bandwidth, along with access to all of Wix’s main help services, features, and apps. You can even build your own online store with Wix’s excellent ecommerce tools.

wix logo

Do You Want Great Value For Money?

Wix’s Pro plan offers best value for money, but no matter which premium plan you choose, you’ll get great bang for your buck.

How Good Are Wix’s Templates?

Wix has over 800 templates to choose from. While they’re all professionally designed, some look better than others. I recommend taking the time to choose your template carefully – especially because you can’t switch designs once your site is live.

wix review template bad example
Choose your template carefully. Some, like this one, are a little outdated and while you could customize this template to make it much more appealing, it’s not the most modern or attractive starting point!

Despite some designs looking a little dated, on the whole you’ll find that most designs are bang up to date with the latest trends.

wix review template selection
Wix’s templates are mostly modern, sleek, and on-trend, giving your site design a great foundation. Click on the image to browse Wix’s templates for free.

All Wix templates are categorized into types of websites – such as business, blogging, photography etc – and are completely mobile responsive. This means your website will adjust automatically to fit both mobile and tablet screen sizes.

wix review template industries
Wix has over 800 templates covering a huge range of industries, from pet stores to vlogs. Click on the image to browse Wix’s templates.
wix logo

Wix Has Over 800 Templates

And you can browse them all for free! Take a look at Wix’s stunning designs to see if it’s got the perfect one for your website.

I sat down with an industry-leading web design expert to get their opinion on Wix’s templates compared to other top platforms out there. Here’s what they had to say:

“I like Wix because it has these coherent features that run down the page. It’s the only website builder that has a sense of personality, although Weebly and Squarespace probably follow more consistent design patterns”

Design Customization

Wix’s templates are ready-made websites in their own right. Each one comes fully formed, with dummy text and images already in place. To really make the template your own, you’ll need to switch out this dummy content with your own colors, images, messages, and more!

Wix makes basic tweaks very easy. For example, to edit text, just click the dummy text and type away. Changing its size is also a simple matter of dragging a slider:

wix review editor drag and drop
Wix makes easy work of basic tweaks like editing text and changing font size. Click the image to visit Wix and have a go creating your own site!

When you start getting more creative, Wix really comes into its own. You’ll soon find you can really turn that template into something special.

wix review editor animation setting
Bring your site’s features to life by animating them using Wix’s easy built-in tool. Click the image to give Wix's editor a try.

Wix offers a huge library of professional photos, graphics and videos, all free to use on your site. Wix’s free media content can save you tons of time and decision-making.

Wix also has hundreds of additional site features, which you can add by dragging them onto the template.

You can add blogs, restaurant menus, contact forms, music players, maps, interactive slideshows, video backgrounds… much more than we have room to list here!

wix review customization add features
Add contact forms, maps, restaurant menus and more – just by dragging onto your template. Click the image to choose a template and experiment with Wix's editing tools yourself.
wix logo

Do You Want a Stunning Site?

Wix gives you total creative control with its easy drag-and-drop tools, making customization quick and easy for beginners and pros alike.

Further Reading

Wix Templates Overview – Click here to see our detailed review of Wix’s templates.

Awesome Homepage Layouts You Can Copy – Need some design inspo? Here are some tips.

Ecommerce: Can You Sell Online With Wix?

Yes, you can absolutely sell online using Wix!

Wix lets you sell an unlimited amount of products – whether physical, digital, or service-based. You can also create discount and promotional codes, control your shipping options, and even manage your store on the go through its mobile app. The mobile app in particular is an asset, since mobile commerce is expected to account for 45% of the US ecommerce market by 2020.

veronica solomon interior design store wix review example
Interior designer Veronica Solomon’s website features a shop, using Wix to promote and sell products online. Click on the image to check it out!

If you want to take your online store to the next level, we’d recommend using a Wix app called Ecwid. This gives you access to guest checkouts, inventory tracking, social commerce and more.

Wix has also put a lot of energy into making its ecommerce analytics much more powerful. Through its dashboard store analytics you can now access in-house data to rival that of dedicated ecommerce platforms.

That said, if you’re generating six-figure monthly profits and need a powerful platform capable of managing bulk orders and scaling with you, look at either Shopify or BigCommerce.

Do You Want to Make Money Online?

Wix is one of the best platforms for selling online. Specially designed templates and tons of sales tools make it a great choice for a small store.

Further Reading

Wix eCommerce ReviewFor a more detailed look at Wix’s ecommerce capabilities, see our dedicated review.

Shopify vs BigCommerceSee how these two ecommerce giants stack up against each other.

Best Ecommerce Website Builders for Small Business – See why we recommend Wix as our first-choice ecommerce website builder for small businesses.

Who Do We Recommend Wix For?

Wix is the best overall website builder on the market, but that doesn’t necessarily mean that it’s the perfect choice for your needs. Here’s a quick rundown of the industries that Wix is best for – click on each drop-down to read more about each one.

Business websites are Wix’s bread and butter. There are hundreds of templates to choose from, designed specifically for different industries. From handy services to advertising and marketing, real estate to finance and law, everything is covered.

Wix also has a whole host of amazing business features – like subscription forms, appointment bookings and email marketing – and an app market bursting with amazing add-ons.

Further Reading:

Personal websites are another strength of Wix’s. Whether you need a site for an event (like your wedding), a portfolio to showcase your work, or even just an online résumé, Wix has you covered.

There are templates for almost everything imaginable, and with Wix’s intuitive editor, you can really get your personality across.

However, if you’re in a creative field – such as photography, art or graphics – you may be better off using Squarespace. Its templates are beautiful, and cater better to those areas.

Further Reading:

Wix provides more than enough features for you to create a fantastic blog. That said, if you need a website solely for blogging, there are better options out there.

Wix allows you to create blog posts, separate them into categories, and even add a comments section and search bar for your users. Perfect if you want a blogging section on your site – and most of us do, since companies with blogs generate 55% more website visits than those without.

For a more rounded experience, though, you can’t look past Squarespace. Its blogging features are more advanced than Wix’s, and its blogging designs are better too. Explore our list of the best blogging platforms to see how Squarespace and Wix compare.

A Note On Scalability

When speaking to our users, some expressed concern about whether you could outgrow a Wix website. This is a valid concern, which is why I don’t recommend Wix for extremely large, enterprise-level stores or very complex sites. However, in most cases Wix has more than enough tools, features, apps, and resources to scale with you as you grow your website.

Wix’s app market is great, and is always releasing new, exciting add-ons that will enhance its websites – either in terms of the functions it can perform, or the quality of existing ones.

As mentioned, if you need a big, powerful ecommerce website, Wix may not be the best fit. Otherwise, Wix’s developers are constantly improving the platform, and it keeps pace with almost every need. I’ll walk you through Wix’s tools and features in the next section!

Wix’s Tools and Features

Wix scored 4 stars out of 5 for its features in testing, so if you want the overall takeaway for this section then I can tell you Wix has excellent, scalable features. Here’s a quick look at Wix’s key features:

  • App Market: Wix’s app market is well stocked with hundreds of free and paid integrations that you can install with a single click
  • Domain names: All Wix’s annual premium plans come with a free domain name for the first year
  • Social media integration: Connect your site to your social accounts to add social buttons to your site
  • SEO: Wix’s SEO Wiz tool creates a personalized action plan for you to follow to optimize your site for search engines like Google
  • Security: Your site automatically comes with a free SSL certificate, which is essential these days. Wix also has an autosave feature and backs up your site for you
  • Marketing: Wix Ascend is Wix’s in-house all-in-one marketing suite, and includes email marketing, live chat, and Wix automations

To read more about any of these features, click on the headings below to unfold more information on each:

Wix’s built-in tools are excellent, but they can’t quite do everything. Fortunately, if there’s something they can’t do, there’s probably a Wix app that can.

Basically, this means there are certain tools that Wix does not provide as part of its core services, so to fill this void, Wix provides 1-click, hassle-free installation of tools made by external services providers.

Wix apps are like the ‘plugins’ you can add to WordPress, or the ‘extensions’ you can add to Chrome; different names, basically the same thing.

“Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends.”

– Avishai Abrahami, Wix CEO & Founder

Wix App Market includes useful integrations such as shopping carts, live chat widgets and marketing tools. A lot of these apps are completely free, although some offer you premium versions for a small monthly fee so that you can access even more functions.

App spotlight: 123FormBuilder

With hundreds of apps to choose from, it can be hard to know where to start. I recommend 123FormBuilder, which is a cloud-based software designed to work for any business and individual that need to collect data online and offline. Their flexible platform offers a variety of possibilities for creating any type of form, survey, questionnaire, quiz, poll, and even time-sheets

Further Reading: 

If you sign up to any of Wix’s premium plans, you’ll get a custom domain name free for the first year. The renewal price is $16.89 annually, and you can also transfer an existing domain and connect it to your Wix site once you upgrade to a paid plan.

Connecting your website to your social media accounts is a great way of increasing engagement for both. Wix allows you to add social buttons, likes, shares, feeds, and follower counts into your website, so people can easily find and follow you anywhere.

One thing Wix hasn’t cracked yet is multi-channel selling. Currently, you can’t sell products directly on social media or marketplaces like you can with Shopify and BigCommerce.

When it comes to SEO (Search Engine Optimization), Wix is one of the best website builders at helping you rank highly on Google with its built-in SEO tools. You can edit meta titles and descriptions, customize URLs, and even tweak header code.

There’s also a whole host of SEO apps available from Wix’s app market if you need guidance or keyword support. From our own SEO testing, only Weebly came close to Wix for how good its SEO offerings were.

Want to learn more about SEO? Read our amazing guides for pro tips:

All Wix websites come with built-in SSL security certificates. SSL stands for ‘Secure Sockets Layer’, and all it really means is that your visitors will know the site they’re on is safe thanks to the little padlock icon that appears next to your URL.

To stop you tearing your hair out should anything go wrong, Wix also has a handy autosave feature. Multiple versions of your website will be backed up, so you can restore your website to a previous point in a matter of clicks. Phew!

As the name suggests, Ascend by Wix helps your business reach higher levels. It’s an all-in-one solution, letting you connect with customers, automate your workflow, and generally promote your business.

What makes Ascend so different? While Squarespace and Weebly have introduced more marketing tools, the Wix package is much more ambitious. It covers 20 product areas all in one place, including:

  • Live chat
  • Wix automations (like personalized messages and notifications)
  • Email marketing
  • Social media posts
  • SEO

Like the sound of that? The free version of Ascend by Wix comes with all Wix plans, and its premium plans are available as a separate subscription, ranging from just $10 to $49 per month. Let’s take a look at what you can get on each plan below.

wix ascend pricing table

This shows how much Wix can help your business grow, and with three pricing options, it suits almost anyone. Will your website be in the ascendancy this year?

How Good Is Wix's Help and Support?

Wix earned a 5/5 in our research for help and support. That makes it our number one builder for customer service, and the only builder to score above 4.5/5.

The question mark buttons scattered throughout Wix’s editor are small in size, but mighty useful!

wix review editor question mark button support
Simply click on the question mark symbol to pull up step by step guides on using the element you’ve selected.

Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s huge Help Center. Some boxes even feature a video tutorial:

wix review in editor support video tutorial

If you’re looking for a more personal touch, Wix provides a 24/7 callback service, or you can fill out Wix’s Customer Care contact page to receive more tailored support.

Wix doesn’t currently offer live chat support, but you can get your questions answered by contacting Wix directly on social media, or by a fellow user on Wix’s official forum.

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Is Support Important to You?

We all need a little help from time to time. Wix has great on-page support while you build, plus an expert team to give you a hand if you get stuck.

Wix Example Gallery

It’s all very well reading a long Wix review, but all that research can be pretty tiring. If what you really need is some inspiration, here’s a quick tour of three websites that are using Wix to show exactly what you can create using this website builder…

#1. CeliaB: Fashion

celia b wix review example website
Click on the image to visit the CeliaB website and explore!

Celia Bernado is the founder of CeliaB, a fashion brand that uses Wix to showcase its vibrant products. This site uses Wix’s ecommerce tools to sell its items, and also features video, slideshow galleries, newsletter subscriptions, social integration, and more.

#2. Useless Treasures: Graphic Design Shop and Studio

useless treasures wix review website example 2
Click on the image to visit Useless Treasures and explore!

Useless Treasures is a graphic design website that uses Wix to combine both shop and studio – I like how this site merges ecommerce with a portfolio vibe. It’s a great showcase of Wix’s galleries and animation features as well as its ecommerce capabilities.

#3. Mikaela Reuben: Culinary Nutrition Consulting

mikaela reuben wix review website example 3
Click on the image to visit Mikaela Reuben and explore!

Mikaela Reuben is a culinary nutrition consultant, and her website features recipes, videos, and even a press section to help her connect with clients. I like how this site showcases Wix’s video backgrounds, contact form, search feature, and lightbox in particular. They work together to create a really professional site!

Wix Review: Summary

I recommend Wix to anyone looking to build either a small business or personal website. For businesses, Wix has brilliant templates, SEO and marketing tools, and tons of apps to help you scale. For personal sites, you have everything you need for blogging, portfolios or CVs at your fingertips.

The best things about Wix are: 

  • How easy it is to use! Anyone can create a professional, powerful website using Wix – no coding skills required.
  • Its designer templates – okay, so they’re not all super stunning, but out of 800 there’s still hundreds of beautiful templates to choose from, giving you a great head start and tons of creative freedom
  • Its great value plans. Wix’s best premium features only cost a few bucks a month. They’re excellent value – and they’ll make your visitors think you’ve paid thousands of dollars for a custom-built website.

Wix doesn’t have everything for everyone, though. The things that aren’t so good about Wix are: 

  • Lack of ownership over the technical aspects of your site such as hosting, server locations, and so on
  • Its ecommerce functions aren’t as powerful or scalable in the long-term as Shopify’s
  • It doesn’t let you switch templates once your site is live, making redesigns tricky

None of those drawbacks are deal breakers for me. For example, for non-techy users, the lack of technical upkeep is a positive rather than a negative, as it leaves you free to focus on running your site rather than struggling with updates or security issues.

Overall, Wix is easy (and free) to get started with, so if you’re still in any doubt about whether it’s right for you, I definitely recommend giving it a try yourself. After all, that’s the only way you’ll know for sure whether Wix is the right choice for your needs!

wix logo

Are You Ready to Try Wix?

Wix is beginner friendly, with stunning designs and a generous free plan. Don’t just take our word for it – try it risk-free to discover if it’s right for you.

Wix FAQs

The cost of hosting is included in your monthly fee. The same goes for your domain and security. If you’re on Wix’s free plan, you still don’t have to pay anything – although you will have a Wix subdomain and Wix adverts on your site.

Wix and WordPress are two separate platforms that people use to create websites. Wix is an all-in-one solution where everything is taken care of for you. WordPress is open-source and comes as either a blogging platform (WordPress.com) or fully-fledged content management system (WordPress.org).

Yes! Build a site in your main language, then when you’re ready, translate it with Wix’s new tool – Wix Multilingual. Text image backgrounds, links, SEO settings and Wix Stores can all be translated into a secondary language. Très bon!

Wix allows you to have multiple editors with different levels of authority. You can also set limits so that some editors can’t access certain parts of your website. This is a very handy tool if you plan on having a team to help you manage, edit, or build your site.

Besides the extortionate rate most developers charge, with Wix, you’re in charge of your own site. Not having to rely on others means you can make changes to your site whenever you please. It’s a great way of feeling in control while simultaneously keeping costs down.

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.


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  • Douglas
    Thank you for this in depth review! I am a retired healthcare provider & want to build a nutritional supplement website that is bloggish but is primarily a landing pad to connect interested people to other websites that I have professional accounts with that already exist & the interested parties can purchase from directly with my unique provider access information. I am not interested in making products available that I would have to keep an inventory of at this time. I want the site to be graphically appealing with plenty of pictures & descriptions of the products that I am featuring on the site with easy to use buttons to take them to those external sites to purchase from directly that also makes sure that I am “credited” for the purchase. I also have accounts with other nutraceutical companies that require a professional account to order from & another feature of the site would be for prospective clients to interact with me via chat or email in order to evaluate their specific nutritional needs so that I could order their specific products on a one one basis. Please advise on the best website builder you recommend based on this apologetically limited amount of information. None of the information that would be shared by individual clients would be subject to federal HIPPA regulations.
    1 reply
    • Zara Choudry
      Hi Douglas! Thanks so much for your comment - this all sounds super exciting! In terms of which website builder would be best for you, Wix is really good for the requirements you've mentioned including the chat or email feature, and providing cool templates for the blogging style you're going for! Wix also lets you hold zoom meetings and charge for these consultations as a service. Just to note, none of the website builders that we recommend would allow you to be credited outside of a recognised payment portal, so you would need to organise this directly with the interested parties yourself. Hope this helps! Zara
  • Mike
    This sounds like a great site and I’m interested in learning more! I’m looking to do family photos and “digitally “ sell them to the photographed family. Would I be able to do this with WiX? What plan would you recommend? Thank you.
    1 reply
    • Zara Choudry
      Hi Mike! Thanks for taking the time to leave a comment for us. It's great to hear that you're finding it useful and want to know more. We actually have a separate article that goes into depth on the 6 best photography website builders which will definitely help direct you in this field! Wix have lots of design layouts that are great for showcasing your photography work and the drag and drop editor make it easy to make the site unique to you. The 'Business Unlimited' plan is the one I'd recommend going for if you're looking to sell online. Hope that helps! Zara
  • JRM
    Hi, great review. This is terrific for a new business startup like myself. I am setting up an Aesthetic practice and plan to use the website and social media sites facebook and instagram primarily as advertising. Can these all be linked together? Also, can these be used to make appointments and collect advance payments as well? Thanks again
    1 reply
    • Zara Choudry
      Hi there! Thank you for taking the time to leave a comment - we're happy to hear you enjoyed this article. In regards to your first question, the answer is yes! The great thing about Wix is that it can be integrated with both Facebook and Instagram. I'd recommend using Wix Bookings as that allows you booking appointments and also lets you charge clients when they book and pay online. I hope this helps, and all the best with your practice - you're going to smash it! Zara
  • Jo Anna
    I could not find this answer. If I choose the free plan, do I still have to pay for the domain name on a monthly basis? Thanks.
    1 reply
    • Lucy Carney
      Hi Jo, Thanks for your question! You can't use a custom domain on Wix's free plan, as you have to use the "accountname.wixsite.com/yoursiteaddress" free subdomain. So to answer your question, you don't have to pay extra for the domain name. Hope this has helped! Best, Lucy
  • Dawn
    I think this WILL be the best site for me to sign up for but this is what I plan to do, and what do you advise: I have had over 70 years in the Performance and theater life. I have a performance history of over 125 shows, lots of musical performance and dance, and a lengthy resume complete with reviews of my work. Even though still performing at age 76, I intend to use this site as simply a remembrance scrapbook kind of thing so I can share the link/site, etc with Family members, FB page and E-Mails to friends, etc. so they can view it. If in other shows, can add in after active Im assuming??? I am kind of laying out order and pages on paper for my viewing before pugging in. The process of adding items onto site could take months before I would actually be done and wanting it viewed. Is this feasible???? If yes, advise on first steps.
    1 reply
    • Lucy Carney
      Hi Dawn, Thanks for sharing your plan with us, it sure does sound like Wix is a great choice for your website. What an exciting project! Yep, once the site is live you can keep updating and adding to it as you continue to perform new shows. Laying your plan out on paper is fine - whatever works for you and makes you feel confident about getting started! You can take as long as you need to build your site so don't worry about it taking months. It's definitely feasible, you can add all sorts to your website including your own images, videos, text, galleries, and more. The first step is to pick your website builder so you've already ticked that off! Once you've finished planning, create your Wix account and pick a template. Then start adding your content and changing the design until you're happy. We have a couple of guides I think you'll find useful: How to Use Wix and How to Build a WebsiteBest of luck, I hope this has helped! Lucy
  • Tammy
    Thank you for this article. I had a question is Wix compatible with other marketing platforms such as Hub Spot?
    1 reply
    • Lucy Carney
      Hi Tammy! Thanks so much for your question - yes, Wix has a HubSpot app in its app store that you can integrate with your site. After adding the app, any leads from Wix Forms will automatically be added to your HubSpot contact list. You can read more about this integration on Wix's Support page here. For any other marketing integrations I'd recommend checking out Wix's app store. I hope this has helped! Best, Lucy
  • Sally
    Thanks for helpful info. I am thinking about setting up a Wix website to replace our current one which is disappearing when the host service closes down next year. I am wondering if I can start by making a blog to practise with the free plan and Wix domain, and later transfer contents to final website with own domain from current supplier. Does this make sense?
    1 reply
    • Lucy Carney
      Hi Sally, Thanks for your comment! You can definitely create a blog on Wix's free plan using a Wix subdomain. However, you can't export your Wix website - if you're planning on transferring your Wix content, pages, etc. to a different platform then sadly it won't be possible. If you simply wanted to connect your own domain to your Wix website then that is possible, you'd just need to upgrade to a paid subscription. If your plan was to export the temporary Wix site to a new self-hosted website, you will struggle. Instead, I'd recommend migrating your current site to a new host before your current host service closes - plenty of hosts offer free migration and do the hard work for you, which is a plus. We actually have a guide on How to Transfer Website Hosting if you want to find out more. You may have already considered it, but without knowing more detail this is the option I would recommend! I hope this has helped, best of luck! Lucy
  • James
    I have Wix and am pleased with my website, but it does not seem to get any response online, and I keep getting notes to upgrade my SEO, which I have done a number of times. I have no idea if anyone has visited my site, except friends that i've directed to it. Connect with Google--and I use Google as a search engine, and Google Chrome, Gmail, etc. but it keeps asking me to connect. I follow prompts but nothing happens and the $$$ per year keeps going up up up, and only my pride in my artwork keeps me a member.
    1 reply
    • Maura Monaghan
      Thanks for your comment, James -- it sounds like "Connect with Google" might be referring to Google Analytics, Google's tool for tracking website traffic over time. As long as you have a paid Wix plan, you can access this service for free and set it up in no time. If you want a more in-depth look at Wix's SEO capabilities, we've also reviewed them ourselves. Let us know how you get on! Maura
  • Donna
    Our church would like to embed an outlook calendar on our website for the congregants to view, can wix to this.
    1 reply
    • Maura Monaghan
      Good question, Donna! Yes, you can use your Outlook calendar on a Wix website. To do this, go to the Wix App Market and add the "Events Calendar" app to your site. With this app, you can connect your Outlook calendar to your Wix site calendar, automatically displaying all of your events in one place. I hope this helps! Maura
  • Lori
    I have needlework craft business that I do a local craft shows and I'm wanting to set up a website to show and sell my pieces. Can I do this with a Wix website?
    1 reply
    • Maura Monaghan
      Hi Lori, You absolutely can! For selling your pieces, you'll need to choose one of Wix's ecommerce plans, instead of its regular website builder plans. You can find more information about selling online in our dedicated Wix eCommerce Review -- let us know if you have any more questions! Maura