Where’s the E-Commerce Traffic for Website Builders?

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increase website traffic to ecommerce siteThe idea of building an online business website is a pretty attractive one.  E-commerce, virtual business, click of a mouse, profits-galore!!

It looks easy, it sounds easy.  There are so many website builders in the markets nowadays, with the likes of WeeblyJimdoWixgetting an e-commerce store up and running is just a matter of spending a day on building a website.

So why aren’t we all billionaires?

The fundamental flaw about the concept of starting a business online is not the concept itself.

It is absolutely true that there are a ton of potential customers in the online world.

It’s true that anyone with an internet connection could potentially see what you have to sell.

And it is true that no matter how unique your product is, there is a good chance that there are people out there interested in it.

The flaw, which is a very common one amongst many online entrepreneurs, is that once you have the online shop up and running, no one walks through your e-commerce doors.  Where’s the e-commerce traffic?

The Truth

Fundamentally and simplistically, to be successful in an e-commerce business is not that much different than building a physical business.

You need a product and you need customers.

A lot of times, failing to drive e-commerce traffic from your potential customers’ computer to your online shop is what leads to failed ventures. 

There is no point in having the best looking website or best product if no body even knows you exist.  Period.

What can you do?

So what can you do?  Driving online traffic to your e-business is not a simple or straight forward subject matter.  But simplistically speaking, you could either buy traffic, or you can drive traffic organically.

1) By buying traffic, you could quickly usher potentially customers into your online store.

However, if you are not careful in managing your marketing spend, you could quickly spend you way out of business if the traffic does not convert into paying customers.

The simplest and one of the most common way is to advertise your business using Google Adwords.

When your potential customers search for specific terms related to your product on Google, you can pay Google to show your ad either at the top or the right hand side of the search results page.

This is one of the easiest way of buying traffic to your online business.  However as mentioned, you better ensure that your that your website is optimized in a way that maximizes your chances of converting these traffic into paying customers.

2) The other method of driving traffic, which is usually the preferred method by many since it is free, is to increase your search engine ranking.

Basically, if you are on the first page of Google search, you are significantly increasing your e-commerce’s chances of doing well.

How do you improve your search engine ranking?  The purest way to do so is to provide valuable online content or information to the online community.  The more relevant and useful your content is, the more search engines such as Google would like you.

Writing original and useful articles about your products is an excellent way to provide value to people looking for information related to your product.  Becoming an authority in the online world and hence having others recognize you as an authority by linking their website to yours is also another effective method of rising in search rankings.

The more you contribute, the more you will receive.  The price in this case is not your marketing budget, but more so, your time.


In summary, there are all sorts of different techniques in driving e-commerce traffic to your online business.  What I have mentioned above is just the tip of the iceberg.

The key message to remember is, traffic is equivalent to blood to a living organism.  If there is no online traffic, there is no business.

About Jeremy


Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


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  • Digital twentyfourseven
    thank you for sharing your article, the content are great and informative. hope to read more of your article in the near future.
    1 reply
    • Tom Watts
      Hey Digital twentyfourseven, Thanks for leaving such kind feedback - it's great to know you found the discussion so useful, - Tom
  • Donna Menner
    Getting organic business is much harder now. You can be on page one of Google, but with all the Amazon ads at the top of the page, many shoppers never even venture down the page past Amazon. So your business may be there organically, but customer's may never click on your website. Google, in my opinion, allows too much Amazon advertising at the top of the page.
    1 reply
    • Tom Watts
      Hi Donna, It can be a challenge to get noticed past Amazon and other paid advertising, which can be super competitive. But I would guess this is only for certain products, no? I don't get Amazon ads on every search I make, so it could be worth doing a little keyword research to find out what other terms your target market are searching for, like variations or longer phrases, and then try to tailor your content to those where Amazon may have less of a presence. Don't forget most ecommerce web builders give you the ability to link through to Facebook shops too as well as other platforms - so you could expand your visibility this way too. - Tom
  • Ben
    Great article, Jeremy. Amazing that with all the comments on the other articles you've written, this one had NO comments before I posted here; it seems like, unfortunately, that many people are interested in building a good looking website, but don't seem to think about the importance of "how" to drive real traffic TO that website- thus the lack of interest in this very important article. Of the website builders that you have reviewed, how do/which ones help you the most with what you've described: building real, valuable, relevant content? - Do they provide keyword positioning helps? - Do they provide keyword search statistics? - Do they analyze content written for value/keyword use? Readability? - Do they analyze content written for optimal picture/link use? - What kind of link exchange/traffic tracking tools do they have? - Do they help you do research and find a unique "niche" within your field of interest? - Do they provide brainstorming helps for article writing/business building tips? - Do they "ping" search engine spiders automatically to update them on your site progression? - Do they provide auto-submission/management of articles to social media outlets? - Do they provide auto-submission/management of newsletters? I'm REALLY not interested in building a nice website that no one sees: I'm interested in helping people and providing a full-time income for my family by working hard on a real business from home, and these things look like essentials to driving real traffic to a site. There is a website builder that I used years ago (before I really had the disciple to create a business) which still offers all of these things, and I am honestly trying to see if any other website builder actually stacks up with it's content creation/brainstorming/review capabilities before I "open my doors". All the best, Ben
    1 reply
    • Jeremy
      Hi Ben, I don't think any of the website builders that we've discussed here provide tools (such as the ones you mentioned) for SEO. There are other software out there that can help you do that, and they do charge a monthly fee based on my understanding. Or else you can just do things "old school" and use Google's Keyword Planner to get an idea of which keywords to pick, its traffic, competitiveness, etc. Jeremy