Weebly Review 2024: Pros & Cons

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As far as website builders go, Weebly is a name that’s been in the game since 2007. Known for its simplicity and allowing users to sell online for free, Weebly was once one of the most popular builders out there. But is this still the case?

Recent years have seen rapid growth in the website-building industry, and while some platforms have only grown, others have fallen by the wayside. The real question is, does Weebly fall into this latter category or does it have the gusto to support your growing business?

In this Weebly review, I’ll take you step-by-step through creating a Weebly website, covering everything from ease of use and design to value for money and support. By the time I’m through, you’ll have all the information you need to decide if Weebly is the one for you.

Weebly Pros and Cons

Pros Cons
Plans are cheap which is good if you’re on a budget Outdated templates
Sell for free – great for online stores just starting. Limited customization
Good ecommerce offering – sell unlimited products, get shipping labels, and abandoned cart emails. No new tools or features to meet current digital demand
Difficult to scale because of limited marketing tools
Poor social media integrations

My Recommendations: Who Is Weebly For?

Use Weebly if…

  • You’re a small business that’s interested in establishing a basic online presence
  • You don’t plan to grow your business that much
  • You’re a beginner and want a basic, easy-to-use website builder
  • You’re on a budget and want to keep costs low

But, if you want…

  • A ton of innovative and constantly evolving features – use Wix.
  • Beautiful templates and generous customization options – use Squarespace.
  • Advanced ecommerce features to support online store growth – use Shopify.
  • To make the most of AI features – use Hostinger.

Cost and Value for Money

Before I get into the nitty-gritty of creating a website with Weebly, let’s address one of our readers’ biggest concerns: money.

The good news is that Weebly isn’t going to bust your wallet. All of its plans are very affordable, ranging from $10 to $26 per month, and if you really don’t want to spend a single cent, you don’t have to because Weebly has a free plan, too.

Pricing plan options displayed with four tiers: Free, Personal, Professional, and Performance, showing monthly costs, billing cycles, and primary features.
A snapshot of Weebly’s plans. Source: Website Builder Expert

Here’s a breakdown of Weebly’s four plans and a rough overview of what you’ll get for your money:

Plans Price (per month, billed annually) Price (per month, billed monthly) Features
Free $0 $0 ●500MB storage
●Sell unlimited physical items online
●Inventory management
●Free SSL
●SEO tools
●Lead capture
●Instagram feed
● Chat and email support
Personal $10 $13 Free features plus:
●Connect custom domain
●Sell digital goods
●Shipping calculator
●Shipping labels
● Pop-ups
Professional $12 $16 Free and Personal features plus:
●Unlimited storage
●Advanced site stats
●Remove Square Ads
●Free domain
●Password protection
● Phone support
Performance $26 $29 All other plan features plus:
●Accept payments through PayPal
●Item reviews
●Abandoned cart emails
●Advanced ecommerce insights

The bad news, however, is that although Weebly is cheap, it’s not necessarily good value for money. The free plan is a great option for small websites or businesses that are just starting out, but as you climb through the tiers, the features that Weebly offers are lacking in comparison to its competitors.

For example, Wix and Squarespace both offer built-in booking systems, whereas, with Weebly, you’ll need to rely on third-party apps, many of which come with a cost of as much as $249 per month.

The exception to this rule is when it comes to selling. This is because Weebly allows you to sell even on its Free plan. Of course, there are some restrictions, such as not being able to sell digital products or get access to shipping labels on the Free plan, but even so, the option to sell for free is a major bonus for small businesses and makes setting up an online store very affordable.

However, before you get too excited, there’s another big reason why we don’t consider Weebly to be good value for money, and that reason is Square. Back in 2018, the payment processor Square purchased Weebly and added it to its website-building portfolio alongside Square Online. However, since this acquisition, Weebly’s development has stagnated, and hasn’t released any new tools or features in the past six years.

This is disappointing and means that while other website builders have soared ahead with innovations, Weebly has lagged behind. In short, it’s no longer responding to the needs of the online world, so those businesses with a Weebly website will struggle to do so, too.

In short, this means that, although your monthly payments might be less than if you’d chosen Wix or Squarespace, your website will struggle to match others in terms of what it can offer your customers.

More Information

If you want to take a closer look at Weebly’s pricing, I recommend reading our more in-depth Weebly Pricing Review.

Setup

Now we’ve got the money talk out the way, it’s time to get stuck into Weebly and test how it actually handles as a functional website builder.

You’ll be pleased to know that getting started with Weebly is super easy. Once you’ve clicked the “Sign Up” button on the homepage, you’ll be asked to answer a few questions such as your name, your email, and your location. You’ll also be asked to set a password.

Good to Know!

Don’t panic if, instead of Weebly, you start seeing Square branding everywhere. You haven’t taken a wrong turn – this is just another side effect of Weebly being brought into the Square fold.

After this, Weebly will ask you what kind of website you want to create: a business website or a personal website. If you select “I want a business website”, you’ll be directed to Square Online. This is very misleading, though, because you can still build a business website with Weebly.

Ultimately, Square wants more people to choose its primary platform, Square Online, which is why it makes it seem as though this is the best option for businesses. In reality, you can still sell and run a business on Weebly. Because I wanted to test what Weebly could do, I went ahead and selected “I want a personal website”.

Weebly sign-up page asking what kind of website you want to build with “I want a business website” on one side and “I want a personal website” on the other.
I was initially confused by the two options I was presented with because you can run a business and sell on Weebly, just like you can on Square Online. Source: Website Builder Expert

Unfortunately, Weebly doesn’t offer an AI site builder option like other popular website builders. This is disappointing because AI has become such a core part of website-building in the last year or so. Sadly, this is just another example where a lack of new and innovative features means that Weebly is being left behind its competitors. If you do want to use an AI builder, we’d recommend checking out Wix, Squarespace, or Hostinger.

After selecting Weebly, I was then directed to a page where I could choose my template – I’ll review Weebly’s design options later on. Once I’d chosen my theme, Weebly automatically took me into the editor.

Weebly editor with gray popup inviting you to connect your domain name.
I really like how easy Weebly makes it to connect your domain, but this got annoying pretty quickly because the popup kept appearing to remind me I hadn’t completed it yet. Source: Website Builder Expert

Immediately, I was greeted with a popup inviting me to connect my custom domain. I really like how upfront this is and it saved me loads of time having to search through all Weebly’s tools to figure out how to do this.

If you don’t want to connect your domain immediately, you can shut this popup down. However, be warned – it’ll keep appearing. This is slightly annoying, especially if you have no plans to attach a custom domain or you just want to get creating.

The Editor

If you’re a fan of simple and straightforward, the Weebly editor will tick your boxes. Website editing tools are located down the left-hand side, with a separate menu running along the top and giving you access to your pages, themes, apps, and settings.

Everything is very clearly signposted, with the “dark mode” appearance making it easy to see how it’s all organized.

Weebly editor showing a website in progress, with the first menu down the left-hand side and the second running along the top.
I found it very easy to navigate the Weebly editor – the layout felt very intuitive. Source: Website Builder Expert

Like most popular website builders, Weebly uses a drag-and-drop format. This means you can select any element on your website page and drag it. However, where some website builders like Wix allow you to drag elements wherever you want, Weebly works within a rigid row structure. This means that you’re restricted by the boundaries of the row you’re working in.

This has its positives. Firstly, it stops your site from looking too overcrowded and messy. It also means that you’ll never accidentally drag an element somewhere that it won’t be seen when your site is live. However, for those of you who like full creative control, this lack of flexibility is incredibly frustrating.

Weebly editor showing an image in the process of being moved, but only within Weebly’s preset row.
I found Weebly’s rigid row structure very frustrating as it limited how much I could tweak the overall look of my website. Source: Website Builder Expert

Overall, the Weebly editor is very pared back. Editing text is as simple as clicking the textbox and typing your personalized copy. You can also add a new element by selecting it in the left-hand menu and dragging it onto your webpage. But that’s as exciting as it gets. “Basic” is the keyword here, and for those of you who don’t want anything too complicated, Weebly will be a dream.

Weebly editor with textbox highlighted showing how you can add your own text.
I found it easy to make small changes, such as editing the text to match my business, but anything more ambitious was a challenge. Source: Website Builder Expert

However, if you want a little more from your website builder, Weebly’s editing capabilities are disappointing. In my opinion, its simplicity is its downfall, and ultimately, it makes it very difficult to ever create a site that’s truly unique.

Templates and Design

Given the simplicity of Weebly’s editor and design capabilities, surely its themes must be visually stunning and not need much editing to make them stand out, right? Unfortunately, this is not the case.

Weebly’s templates aren’t awful. In fact, they’re all pretty neat and tidy, with plenty of white space and clean lines. They’re just a bit boring. There’s nothing in them that really wowed me. In fact, when I was choosing my theme, not one of them jumped out at me as a template I was eager to use for my website.

Weebly’s Theme page showing four example themes.
I was disappointed by the themes Weebly offered. There wasn’t a large variety, and they all seemed pretty plain. Source: Website Builder Expert

Perhaps part of my frustration is down to the fact that, like its tools and features, Weebly’s themes have remained largely the same for the last few years. They feel outdated and that’s because they are.

This might not be so glaringly obvious if there were more choices, but given that there are only around 50 to choose from (compared to, say, Wix’s 800 options), there isn’t anywhere for Weebly to hide. And unlike Squarespace, which justifies its small number of templates with exceptional design, Weebly’s efforts fall flat.

This disappointment only increases once you get your chosen template into the editor. Like its rigid row structure, Weebly is frustratingly restrictive when it comes to color schemes, and it only gives you two options: light mode and dark mode. This means that it makes it almost impossible for you to impose any kind of carefully chosen brand colors on your design.

Weebly editor with “Theme” menu open on the left-hand side, showing a “Dark” and “Light” option.
Only being able to change my color scheme to “Light” or “Dark” made it really hard to create a site that reflected my brand. Source: Website Builder Expert

In addition to this, Weebly performs poorly when it comes to mobile-first design. I was unable to edit my mobile view because Weebly claims that all of its themes are already engineered to be mobile-responsive. Even if this were the case, I found this slightly irritating because it’s yet another restriction which, although designed to make my life easier, stopped me from putting my stamp on my design.

Mobile view of a Weebly template, showing the theme in the middle, with grayed out areas to show that this cannot be edited.
I didn’t like that I couldn’t edit my website’s mobile view. Even if the themes were mobile responsive, I’d still have liked the freedom to edit this element of my website. Source: Website Builder Expert

However, the real frustration comes from the fact that Weebly’s original claim of mobile responsiveness simply isn’t true. Often, loading times are slow and mobile formatting is inconsistent. This is incredibly disappointing given that 92.3% of the global digital population access the internet from a mobile device

Of course, it isn’t all bad. Weebly does have some positives. For example, you can switch themes anytime and you won’t need to reformat your site when you do. This is more than you’ll get with website builders like Wix, which doesn’t allow you to switch once your website is live.

In addition to this, all of Weebly’s themes are free, so you won’t need to dish out any more cash when you choose one. This is a good thing, really, because I’m not sure that Weebly’s templates have the necessary shine to convince me to part with any extra dollars.

Selling Online

While Weebly disappoints when it comes to design, selling online is one area where I have few complaints.

This is largely because Weebly lets users on all plans sell for free. This is extremely rare in the website-building world, with top builders like Wix and Squarespace charging between $23 and $27 per month before you can take any payments.

Square’s acquisition of Weebly also means that its ecommerce tools are pretty substantial. Users can add a store in the editor, by selecting the “Pages” tab at the top and then clicking the “+” button.

The Weebly editor with the “Pages” tab open on the left, with the “Product Page” option highlighted.
I was able to add a product page to my website from the “Pages” tab. It was simple and easy to find, which I liked. Source: Website Builder Expert

Adding a product is just as easy as adding a store page. However, you’ll need to navigate away from the editor and head to the dashboard, using the “X” in the top-left corner. Once here, I was pleased that I didn’t have to do much searching to find what I was looking for. The “Items” tab was easy to find in the menu.

I was able to add a product by selecting “Site Items” and then “Create new item”. I was then directed to a page where I could add all my product details as well as item variations and pictures. I could also set my fulfillment method, choosing between shipping and pick-up – something that’s useful for businesses serving a local area.

At the top of the page, I was also able to change the product type and I was pleasantly surprised that there were a variety of types to choose from. I’d expected the choice to be limited to “Physical” or “Digital”, but instead I could select “Prepared food and beverage”, “Event”, “Donation”, or “Other”. This adds extra versatility to Weebly’s ecommerce offering and gives businesses more flexibility with their products.

Weebly “Add Item” page with a white popup showing the different item types users can sell.
I was impressed at the different types of products I could sell in my online store. Source: Website Builder Expert

Unlike builders such as Wix and Squarespace, Weebly doesn’t have a separate inventory management tool. Instead, its “Item List” serves this purpose, showing you your stock levels on the far right. This does make Weebly’s inventory management seem less advanced than some of its competitors, however, for smaller online stores, this isn’t too much of an issue.

Top Tip!

When you add your products, don’t forget to tick the box next to “Track stock on this item” in the “Additional Information” section – this means your stock levels will appear in your item list which is super important for inventory management.

Overall, I like Weebly’s ecommerce features, however, there is one area that I feel falls short, and that’s its limited number of payment options. Weebly only offers three payment processors – Square, Stripe, and PayPal. For a platform that’s owned by such a big ecommerce player, I’d expected there to be more, especially considering that you can only use PayPal on the most expensive plan.

Top Tip!

If you choose to use Stripe, you’ll be able to accept payments through Google, Apple, and Android Pay.

It’s not immediately clear where you can manage your payment options, but after a little searching, I found them tucked away in the “Settings” tab at the bottom, hidden in the “Checkout” section.

No matter which payment option you choose, there’s a processing fee attached, even for Square’s native Square Payments. And where other platforms like Wix will waive the transaction fee if you choose to use its payment option, Square doesn’t do this either, and you’ll need to pay up to 2.5% per transaction.

Here are the processing fees you can expect to pay on Weebly:

Payment Processor Processing Fee
Square 2.5%
Stripe 1.4% - 2.9% + £0.20
PayPal 1.9% - 2.9% + £0.30

When considering whether Weebly is right for you, it’s worth bearing these processing fees in mind. Although this website builder does allow you to sell for free, you’ll have to account for the processing fees that will dig into your profits with each purchase. This will be particularly damaging for small stores, or stores that sell large-ticket items and will therefore have to pay a proportionally higher charge.

Although Weebly is a good option for small online stores, we recommend choosing its sister platform Square Online instead. Not only is Square Online specifically designed to support online stores, but it also benefits from being Square’s preferred platform, and as a result, it receives all of the updates and innovations that Weebly doesn’t.

Marketing and Scalability

Once your website is built, the work doesn’t stop there. Building an online brand requires good marketing if it’s going to be successful, so choosing a website with tools that can support this is vital. So is Weebly up to the task?

Email Marketing

The answer depends on how big you want your website to be. Smaller sites and businesses will be satisfied with Weebly’s marketing efforts, much of which centers around its email marketing service, Weebly Promote.

Weebly offers a small number of pre-made templates as well as a blank canvas for you to create your own. The email editor is similar in layout to the website editor, so I didn’t experience too much of a learning curve when jumping from one to the other.

Weebly email editor with editing menu open on the left and an email design checklist on the right, with an email template open in the center.
I liked how similar the email editor was to Weebly’s website editor – it made it very easy to use. Source: Website Builder Expert

However, Weebly Promote comes with some limitations. Those on the Free plan can use it, but will only be able to send two email campaigns ever. If you want to use it consistently, you’ll need to subscribe to one of its paid Promote plans, which start at $8 per month.

SEO

One of the biggest parts of marketing is SEO, and any website builder worth its salt will offer SEO tools to help boost your site up the rankings. Weebly is no different.

Although a little difficult to find – head to the “Settings” tab in the website editor – Weebly covers all the SEO basics. I was able to set my site description, as well as specify keywords. There’s also an option to input custom header and footer code, as well as a section for managing 301 redirects.

Weebly SEO page with blank fields where users can input SEO information about their site.
Weebly’s SEO covers all of the basics, but I was disappointed to see that anything more complex needs more technical knowledge. Source: Website Builder Expert

But that’s it. There isn’t any SEO support such as checklists or guides like its competitors Wix and Squarespace offer, and if you want to do anything more advanced such as adding canonical tags or amending your URL strings, you’ll need to either use an external app or have coding knowledge.

This means that although Weebly simplifies generic SEO for beginners, any inexperience will start to cause issues once you want to step things up a notch. Given that SEO is a huge part of growing and building your website, I found this disappointing.

Social Media

Another area that I found lacking is Weebly’s social media. Although users can add their Instagram, this is the extent of what the builder offers. This feature isn’t even built-in. Rather, you’ll need to use a third-party app. Other than this, users can add a line of basic social icons.

This oversight puts Weebly at a severe disadvantage when compared to other builders. Social media strategies form a huge part of many businesses’ growth plans, which is why platforms like Wix and Squarespace allow users to create and manage social posts all from their dashboards.

Weebly is nowhere near offering something like this, once again highlighting how its lack of new and innovative features is harming its standing in the website-building world.

App Market

The only bright side is that Weebly does have a good App Center which is full of third-party apps to help you fill the many gaps that Weebly’s offering leaves.

Weebly App Center, with four different colored tiles showing the different kinds of apps you can add to your website.
I was pleased to see that Weebly’s App Center covers all the main areas of website building, from SEO to ecommerce and socials. Source: Website Builder Expert

One thing to bear in mind, though, is that not all of the apps on Weebly’s App Center are free. In fact, some of them can cost as much as $300 per month if you opt for the premium subscription plans.

Because Weebly’s built-in features aren’t as impressive as they should be, this could mean that your monthly bill might end up spiraling pretty quickly. Costs can rack up, and before you know it, your cost-effective website builder is draining your savings.

Scalability

So what does all of this mean for Weebly’s scalability? Well, the news isn’t good.

Weebly has everything a small website could need to keep things ticking over. It’s ideal for anyone with an in-person business who’s looking to establish a digital presence. But if you’re looking to grow and turn your small startup into a high-level enterprise? Weebly just doesn’t have the muscle to support you.

Plus, given that Weebly hasn’t responded to the demands of the market or made any substantial improvements in recent years, I’m not convinced that this builder is a smart choice to grow with. Your website will end up getting stuck – just as outdated as Weebly’s feature offering.

Customer Support

All customers can get in touch with Weebly 24/7 by email or through a Support Assistant on the website. Those on the Professional or Performance plans can take advantage of phone support, too, although the phone lines are only open between 6 AM and 6 PM (US Pacific Time). If you’re on the Performance plan, you’ll also benefit from priority support, too.

I tested the AI Support Assistant on Weebly’s site and was very disappointed with the experience. When I asked it how to add Instagram to my website, it didn’t understand my query, no matter how slowly I typed or how many different ways I phrased it.

I then tried selecting one of the preset options around adding content to my site, at which point the bot led me through a lengthy explanation about how to add texts and pictures to my website. Helpful, but not relevant to my query.

The Weebly Knowledge Base with a live chat with Weebly’s Support Assistant open on the right-hand side, showing an ongoing conversation.
I found Weebly’s Support Assistant to be pretty useless and very frustrating – getting an answer to my question was impossible. Source: Website Builder Expert

Exasperated with going around in circles, I selected “Contact Support” in the hopes that I would be directed to a live agent who could help with my problem. Instead, I was sent to the email page and invited to send an email. Not only does this process take much longer than it should, I still didn’t have an answer at the end.

This whole experience was very frustrating, and I was only submitting a test query. I can imagine that it would be highly inconvenient for users who are experiencing real website problems and need a solution fast.

The only upside to Weebly’s support is its Knowledge Base. When contacting support fails, this massive database of help articles is likely to have an answer for you. Unfortunately, though, it still couldn’t answer my query about how to add Instagram to my website!

Weebly Website Builder Review: Summary

In this review, I’ve covered all the key aspects of the Weebly site builder to help you decide whether it’s the right website creator for you. And the final verdict? I wouldn’t recommend it.

Although Weebly does have its pros, there aren’t many. Its designs are outdated and its customization potential is severely limited. To add to that, it isn’t mobile responsive, and its marketing tools are lacking.

The only points in Weebly’s favor are its incredibly cheap prices and its ecommerce offering. Being able to sell for free is a massive perk, particularly for businesses that are at the beginning of their journey. However, I would warn you – scaling with Weebly isn’t easy and you may find yourself outgrowing the platform before long.

The biggest rub with this website builder is that, compared to its competitors, it’s stagnated. The lack of new improvements has left it stuck in the past, unable to meet the demands of today’s digital landscape.

For small websites and businesses who want nothing more than to establish a digital footprint, Weebly is easy to use and it’ll tick off the basics with no problems. Just don’t expect too much from it because it’s sure to disappoint. If you want a website builder that has the muscle to really take your website places, we’d recommend either Wix or Squarespace instead.

FAQs

Yes. Weebly has been around since 2007, making it a contemporary of website-building giant Wix. To date, 30 million people have created a website with Weebly.
Wix is the better website builder. Although Weebly has everything a small site needs to get started, it can’t compete with the much better functionality and versatility of Wix. It’s severely lacking in comparison and doesn’t support growth in the same way that Wix does.

 

If you want more information about Wix, I recommend checking out our comprehensive Wix Review, where we take a deep dive into everything that Wix offers.

At present, Square has no plans to discontinue the Weebly website builder. However, the payment giant isn’t doing much to bring it up to scratch, either. Weebly will continue to exist, but no new features have been released in recent years, meaning it’s pretty much stayed the same since 2018. We aren’t too hopeful that this will change in the future.
Written by:
jordan-glover
Once upon a time, my digital knowledge was virtually nonexistent – I couldn’t even hook a printer up to my laptop without a good helping of blush-inducing curses. Since then, I’ve worked hard to change that and, thanks to the team here at Website Builder Expert, I’ve learned a lot (who knew that hosting doesn’t just refer to handing out drinks at a summer BBQ?). Using my passion for words and my own experiences with website-building and digital marketing, I’m determined to help others like me get comfortable and take the internet by storm– without any stress or the need for profanities!

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