Build a Loyal Community With Squarespace’s New Subscription Features

Firstly, Squarespace now lets you block blog posts behind a paywall, meaning readers must subscribe to read your content. We recommend adding a blog to your website (if you haven’t already) to boost your expertise and authority within your niche, but you can transform your returning readers into paying subscribers at the click of a button.

Squarespace shares a preview of the blog post with visitors, but they’ll need to pay to unlock the full article.

The second new feature is video subscriptions, helping websites take recurring payments through an alternative media type. You can charge users for access to a single video or your entire video library.

This is useful for video creators who want to offer content like education classes, or even for entrepreneurs or influencers looking to reward loyal fans with exclusive website content.

The final new feature from Squarespace is the ability to bundle content into packages for customers to subscribe to. For example, you could set up membership tiers – the cheapest plan might grant access to an introductory blog and video package, while the most expensive tier could unlock an entire video course, consisting of over 20 videos.

You’ll need the Squarespace Business, Commerce Basic, or Commerce Advanced plan to access these new features – the Business plan starts from $23 per month (billed annually).

However, if you’re on the cheaper Personal plan, you’re not entirely restricted. You can subscribe to the Digital Products Add-On plan (prices start from $9 per month) to unlock these tools, but this is an additional cost on top of your core website plan.

As Paul Gubbay says, Squarespace is “committed to lowering the barrier of entry for anyone looking to share their knowledge online” and these new features are certainly a step in the right direction.