Dos and Don’ts of AI Content Creation: Blogs, SEO & Marketing
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Generating content for your website can be time-consuming and drain your creativity. But using an AI website builder and its built-in AI tools can help you produce high-quality content consistently.
While AI content creation can speed up the process and spark new ideas, it does come with drawbacks as well. AI can’t match the natural tone of human writers, and you run the risk of your content sounding generic and robotic. Below, I’ll walk you through the key dos and don’ts of AI content creation so you can use AI effectively.
Key Takeaways 🔍
- Use AI as a springboard, not as a shortcut to avoid creating content yourself
- Make sure your prompts are detailed for a higher quality result
- Wix has the best AI features I’ve tested for content creation
- Review AI-generated content for inaccuracies or errors
- Add expertise and unique elements to enhance AI-generated content
With a simple prompt, AI can generate entire blog posts, images, and copy for your site. Or, you can use AI for ecommerce to create product descriptions or sales reports. As a result, you can produce large volumes of content in seconds, making it easy to populate your site, schedule content ahead of time, and get ahead of the game.
However, AI tools are just that – a tool. AI shouldn’t be relied on exclusively when it comes to content creation. Humans should oversee the work at all stages of the journey to check for inaccuracies, potential copyright issues, and to inject originality and real experiences into the copy where possible.
AI Blog Content Creation
Using AI to create blog content can be a valuable way to boost productivity, queue up content in the pipeline, and encourage consistent posting. AI can help you brainstorm blog post ideas and write and structure your content, and it can even suggest how to make your content more engaging.
However, AI content creation comes with its own risks, such as potential plagiarism and a lack of human insights, which can make it difficult for your content to stand out in search results. And, your AI result could show bias, since AI learns from existing data which could favor one opinion over another.
Here are the key dos and don’ts for using AI to create blog content:
Dos
✔️ Understand your niche
✔️ Check for quality and accuracy
✔️ Involve a human in the process
✔️ Make your content relatable
✔️ Use AI for brainstorming
✔️ Add unique insights
✔️ Give the AI detailed prompts
Don’ts
❌ Ignore AI bias
❌ Publish AI content without editing it
❌ Expose your brand to legal issues
❌ Allow a robotic tone of voice
❌ Hide that you’re using AI
❌ Fail to fact-check
Top Tip 💡
Use AI to create a first draft for your blog, but after that, it’s time to let a human take over. AI can save you a lot of time when it comes to generating fresh content ideas and outlining the structure of your page. Unfortunately, AI content can be guilty of oversimplifying topics, sounding generic, and potential plagiarism, since it’s pulling information from across the web. Make sure you add your distinctive brand voice and engaging and unique elements (such as interviews and personal insights), and check for readability and clarity before publishing.
My advice for using AI...
As a writer myself, the argument is blurry as to whether or not you should use AI for content creation. Wix’s AI features, such as its AI text creator and AI blogging tools, are really impressive nowadays, and make adding content to your site incredibly easy and quick, but it’s all about striking a balance.
In my opinion, I don’t think AI can fully replicate the relatability, personal touch, or first-hand experience a human can bring to a blog post!
My advice is to use AI as a starting point – if you’re struggling to come up with ideas or create content, AI can give you a great foundation to work from and tweak.
AI SEO Content Creation
An important part of any content strategy is optimizing for SEO, including incorporating keywords, reviewing performance data with AI analytics, and improving on-page elements. For example, Wix’s AI text creator could rephrase or shorten content for me, and I could use the AI meta tag creator to add metadata to my pages.
If you don’t adapt to the latest market changes, Google algorithm updates, and industry news, your content could become outdated and irrelevant. And, if you don’t update content when necessary, you could lose traffic, positions in the SERPs (search engine results pages), and fall behind the competition.
Here are the dos and don’ts when using AI for SEO content creation:
Dos
✔️ Use it for keyword research
✔️ Review competitors
✔️ Track content performance
✔️ Optimize content
✔️ Automate SEO basics
✔️ Translate content for local audiences
✔️ Repurpose content for other channels
Don’ts
❌ Avoid adapting to new AI or SEO developments
❌ Write for AI and algorithms
❌ Produce spam content
❌ Fail to update existing content
Top Tip 💡
I used Wix Astro, Wix’s AI-powered business assistant, to assist with optimizing my content for SEO. I asked for help with keyword research for my blog posts and Astro gave me five tips to help me approach the task, including example keywords and keyword tool suggestions. You can use Wix Astro with Wix’s free plan or any of Wix’s premium pricing plans (ranging from $17 to $159 per month, billed annually).
AI Marketing Content Creation
One of the most important parts of marketing is understanding your target audience, increasing engagement, and building an online community. Thankfully, AI content creation can help you with this, whether that’s coming up with a fresh email marketing campaign idea or highlighting the best times to post on social media.
According to Ahrefs, roughly 87% of marketers now use AI for content creation, but you must use it in the right way.
Like blogging and SEO, AI shouldn’t be managing your marketing solo for a few reasons. I’ve listed the dos and don’ts of using AI to create marketing content below:
Dos
✔️ Generate marketing ideas
✔️ Target the right audience
✔️ Stay on top of trends
✔️ Focus on engaging content
✔️ Add personality to generated content
Don’ts
❌ Put sensitive data at risk
❌ Forget about personalization
Top Tip 💡
With marketing content, your audience should drive every decision. You can use AI to analyze data, market insights, and the latest trends from social media. These insights will help you create current and personalized content that suits all of your target demographics. AI can improve your subject lines, help you tweak email copy, and flag important holiday dates so you don’t miss out.
Summary: Should You Use AI for Content?
AI is a constantly evolving tool, ready to support and speed up the process of content creation for businesses looking to build an online store or individuals creating a personal site. It can be easy to jump on the AI train with the promise of quick content, but you must remember that AI is a tool and not the expert.
By all means, use AI to spark new content ideas, deliver briefs, automate workflows, and generate rough first drafts for marketing campaigns. But the content creation process should be collaborative, with humans checking in at all stages of the journey and refining the final copy with unique insights.
AI can’t, and shouldn’t, replace human creativity. That said, as long as you’re cautious of the risks and don’t rely on AI too much, it can be an invaluable tool for content creation.
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