In this post, we’ll dive further into Wix’s price plans to help you make the best choice for your site, while avoiding any hidden costs.
Wix prices range from $14 per month to $500+ per month (billed annually) across eight pricing plans. The Combo plan is the cheapest at $13 per month, and gives you an ad-free site. The $17 per month Unlimited plan is best for freelancers, while online sellers can start with the $23 per month Business Basic plan. Wix also has a free plan, which is a good way to test the waters before you commit.
Overview of Wix’s Price Plans
|Wix Plan||Monthly Cost||Paid Annually||Saving||Best for?|
|Free||$0, always||Building and testing your site, or for projects/hobbies|
|Combo||$18||$14||22%||Removing Wix ads – portfolios, personal sites, service businesses etc.|
|Unlimited||$23||$18||22%||Perfect for growing sites with lots of content (thanks to increased storage)|
|Pro||$28||$23||18%||A step up for marketing and branding your business|
|VIP||$47||$39||17%||Priority support, max storage allowance|
|Business Basic||$28||$23||18%||Cheapest ecommerce plan – start selling|
|Business Unlimited||$33||$27||18%||Growing online stores. More storage, extra features|
|Business VIP||$56||$49||13%||Growing online stores that need even more storage and priority support|
|Enterprise||$500+||$500+||-||A completely custom plan, with a dedicated account manager|
- Connect Domain plan: £4.50/month (£3/month paid yearly)
- Combo plan: £8/month (£6/month paid yearly)
- Unlimited plan: £11/month (£8.50/month paid yearly)
- VIP plan: £22/month (£18/month paid yearly)
- Business Basic plan: £16/month (£13/month paid yearly)
- Business Unlimited plan: £19/month (£16/month paid yearly)
- Business VIP plan: £25/month (£22/month paid yearly)
- Connect Domain plan: €7/month (€4.50/month paid yearly)
- Combo plan: €12/month (€8.50/month paid yearly)
- Unlimited plan: €16/month (€12.50/month paid yearly)
- VIP plan: €30/month (€24.50/month paid yearly)
- Business Basic plan: €21/month (€17/month paid yearly)
- Business Unlimited plan: €30/month (€25/month paid yearly)
- Business VIP plan: €40 month (€35/month paid yearly)
Should you go for an annual plan?
You can see from the table above that there’s a huge amount to be saved by paying for your plan upfront for a year (or more), rather than month to month. We totally get it – signing up to a year can feel intimidating. But the reality is that you’ll probably want your site for at least a year, and in most cases a whole lot longer. If your concern is committing to Wix as a platform, remember:
- The free plan is perfect for testing out how Wix works, and building a site you like, without paying a cent
- There’s a 14-day money-back guarantee with all premium plans, so you have two weeks to try the additional features, then change your mind
We’ve tested Wix thoroughly across different areas, including design, ease of use, and features. One of the areas we tested was value for money, where it scored an impressive 4.5 stars out of 5. You can see Wix’s star ratings below:
- Do you want to know more about Wix? Read our in-depth Wix Review for more details.
- Good news – you don’t have to pay for your website! Just take a look at our list of the Best Free Website Builders.
- Not sold on Wix? See how it compares or choose a different builder in our Website Builder Comparison Chart.
- Make sure you choose a great quality builder by checking our review of the Best Website Builders.
Wix has four plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or a business site, one of these plans will be for you.
These plans range from $14/month up to $39/month. Here’s an overview of the key differences between them:
|Price/month (paid annually)||$14||$18||$23||$39|
|Price/month (paid monthly)||$18||$23||$28||$47|
|Video Hours||30 mins||1 hour||2 hours||5 hours|
|$300 Ad vouchers||✗||✓||✓||✓|
|Site Booster (SEO) App||✗||✓||✓||✓|
|Events Calendar App||✗||✗||✓||✓|
|Professional Logo Design||✗||✗||✓||✓|
Storage space relates to the amount of content you can hold on your site (that’s pages, blog posts, images etc.), and still have your site work normally. Your site won’t suddenly get ‘full’ and block you from uploading more, but as you get closer to the limit, you will notice it gets slower, and possibly experiences downtime or times out visitors.
Here’s some context around storage space limits:
- This high-res image (not compressed) is 2.3MB, or 0.077% of the Combo plan storage, 0.023% of the Unlimited plan storage, and 0.007% of the VIP plan storage.
- The homepage of this Wix-made site is 81.86MB, or 3,73% of the Combo plan storage, 0.82% of the Unlimited plan storage, and 0.23% of the VIP plan storage.
- This post is 666.25KB, or 0.022% if the Combo storage, 0.007% of the Unlimited plan storage, and 0.002% of the VIP plan storage.
$300 ad voucher is comprised of:
- $100 Google Ads (with a $25 purchase)
- $100 Bing Ads
- $100 in Local Listings
There are some pretty stringent terms and conditions around this one – you have to purchase an annual Wix plan upfront, and your Google AdWords account must be under 2 weeks old, among others – but this is actually a pretty great perk. If you were already considering paid ads, this is a huge pro for the Unlimited plan and above.
Every Wix customer has access to the Logo Maker, but unless you’re on the Pro or VIP plan, you’ll only be able to download a very low res version. With the Pro and VIP plan, you get around 40 high-res versions in different styles/formats. Your logo design is created using AI (Artificial Intelligence), rather than a professional designer, so calling it a ‘professional’ design is a bit of a stretch. They do come out pretty good, though.
English-speaking customers can request a callback 24/7, but those with the VIP plan’s ‘priority support’ will always be brought to the front of the queue. The same applies for responding to tickets.
Combo Plan: $14.00/month
- Ideal for portfolios, resumes, small blogs, personal sites
- Great for fuss-free business promotion
- Far more professional than the free plan
- A great starter plan
Ella wanted a place online where she could promote her band’s music, videos, and gig dates to fans. Her website, nazandella.com, uses the Combo plan – it offers everything her site currently needs, and the custom domain/lack of Wix advertising makes it look super professional.
Unlimited Plan: $18.00/month
- SEO app (helps local people find you)
- Paid ad vouchers (great for testing the water with paid advertising)
- More storage (faster site)
- Increased video allowance
- A worthwhile step up for small businesses and freelancers
Indie band The Plug Sockets started out on the Combo plan too, but hit a wall when they wanted to upload a longer video of a gig. Upgrading to the Unlimited plan gives them an hour of video, rather than just 30 minutes. They also unlock extra features they hadn’t previously considered, like the SEO app, which could prove helpful for being discovered for local bookings.
Pro Plan: $23.00/month
- Free additional features, like the calendar app
- A leg up with branding and marketing
- Use of the Wix Logo Maker for rebranding
- Access Wix Ascend for bespoke marketing support
Jess owns a small coffee shop in the city. It’s quite tucked away, without much footfall, so she’s relying on word of mouth – and performing well on Google – for new business. Upgrading to the Unlimited plan helped with that (the Site Booster App was the perfect assistant for someone with no SEO experience), but she’s not done yet. There are a lot of coffee shops around, and she needs to stand out. She starts running events in the evening, and upgrades to the Pro plan so she can add a calendar of events to the site. She wants to give the coffee shop a bit of a rebrand, and now has access to the Wix Logo Maker to help with that.
VIP Plan: $39.00/month
- Best for big/popular sites
- Maximum storage capacity
- Priority support
- A bit overpriced for what it is, but worth it if you make money from your site
Michael started a travel blog when he went on exchange to Europe in college. He thought it would be a fun way to keep his family up to date on his travels, but it quickly took off after one of his posts went viral. Now, thousands of people visit his travel guides every day, and he publishes several pieces of new content a month. He upgrades to the VIP plan, as his site is very content-heavy, and he also wants the extra support. At some point in the near future, he’ll probably migrate his site to WordPress (a better option for big blogs).
For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually). Here’s a side-by-side look at Wix’s ecommerce plans, comparing key features:
|Business Basic||Business Unlimited||Business VIP|
|Price/month (paid annually)||$23||$27||$49|
|Price/month (paid monthly)||$28||$33||$56|
|Sell on marketplace||✗||✓||✓|
|USPS discounts||✗||Up to 60%||Up to 70%|
|Automate sales tax||✗||100 transactions/month||500 transactions/month|
|Dropshipping||✗||Up to 250 products||Unlimited products|
|Product reviews||✗||Up to 1000||Up to 3000|
|$300 Ad vouchers||✓||✓||✓|
Business Basic Plan: $23/month
- Best plan for starting with ecommerce
- Stripped back features, but fine for starting out
- You’ll want to upgrade to the Unlimited plan (below) as soon as sales start to pick up
Sam built his photography portfolio on the Combo plan, and has a large Instagram following on his photography account. He has been getting a lot of messages from people interested in buying his images as prints, so has decided to trial selling his five most popular pictures in a few sizes. He upgrades to the Business Basic plan to build the shop page of his site, and to start taking payments.
Business Unlimited Plan: $27/month
- Upgrade to this plan once you’re getting steady sales
- Tools to level up your ecommerce efforts
- Add product reviews to your site – a huge trust signal
- Unlock USPS discounts, and automated sales tax calculations (up to 100 transactions)
- Option to start dropshipping and accepting subscriptions
Sam’s prints are selling fast, and this is quickly becoming a major revenue stream for him. He upgrades to the Business Unlimited plan – this unlocks pro ecommerce features, like the currency converter (for selling globally) and marketplace integrations (for selling on other platforms, like Etsy). For just $4/month more, this is a quick and cheap way to level-up his store.
Business VIP Plan: $49/month
- Streamline, refine, grow
- Upgrade your caps: more online reviews, more transactions with automated sales tax
- Additional USPS discount
- A steep price hike, but worth it if you’re making good money
If you’re not already with Wix and this plan looks most suitable for you, you’d be better off starting straight off on a dedicated ecommerce platform, like Shopify.
Sam is now making some pretty serious money from his business, and his site consistently has over 100 transactions a month. His last plan upgrade was all about really levelling his business up, but this time he’s upgrading in order to really streamline processes, and to save time. With the Business VIP plan, he gets priority support (less profit lost when something goes wrong on his site), and automated tax calculations for up to 500 transactions. The extra USPS discount is a helpful bonus, as is the extra storage space – his site feels a little faster now. Yes, it’s a steep price hike – but he’s earning enough to justify it.
This plan is a relatively new Wix addition. It has previously been listed as $500/month, then ‘Custom price’ and is now ‘starting at $500/month’.
Honestly, it’s a bit of an enigma. It’s hard to see what you’d be getting for anywhere near this price, or why it’s worth pursuing as an option. Our advice? If you feel the Business plans above won’t serve your needs, or you’ve outgrown them, it’s time to check out a dedicated ecommerce platform, like Shopify or BigCommerce.
Yes. Wix offers a completely free plan, with up to 500MB storage. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.
You don’t need any payment details to sign up to Wix’s free plan, either – all you do is create an account with your email address, and you can start building your site. But we do warn users against sticking on the free plan for too long, as it limits growth and isn’t too professional.
However, the free plan is not so great in other ways. It provides limited features, and your website will have Wix adverts on each page. There’s also a range of other drawbacks, which we’ll cover below.
5 Things You Should Know About the Free Plan
- You can’t use your own domain name
- You’ll have Wix adverts displayed on your site
- You can’t sell online
- You only get limited features, e.g. no access to Google Analytics
- You receive basic customer support, e.g. no priority support options
Here’s a demo website that one of our team made with the free Wix plan, which shows some of this in action: https://carnagelucy.wixsite.com/lucyscupcakes
So, do we recommend Wix’s free plan? Well, sort of – but only because it’s free. If you want a successful, professional, or popular website, you will need a better plan than the free version.
The free plan is really only suitable for playing on. If you’re at all serious about your site, then picking a paid plan is a much smarter move (although you can always take your time building on the free plan, then upgrade).
There’s no denying that Wix has changed tact with its pricing over the years, doing away with cheaper plans like the ‘Connect Domain’ option, which used to be around $5/month (and is still available in the UK for £3/month). The Combo plan (Wix’s cheapest paid plan) has increased by around $1/year over the past few years to $14, meaning this is now one of the more expensive ad-free starting plans on the market.
Here’s a quick breakdown of how Wix’s pricing compares with our other top-rated website builders. We’ve included each builder’s cheapest paid plan (in purple) alongside its best value for money plan (in blue):
Does being more expensive make Wix a bad option? No. Wix rolls out new features, tech developments and templates pretty regularly. It’s constantly evolving, and good value for money (4.5 out of 5 stars in our research).
If you want to get the most out of Wix, we’d recommend signing up to its $23/month Business Basic plan which gives you access to a wide range of quality tools and features (and is the cheapest plan which allows you to sell online).
Beyond paying the monthly subscription fee, there are other Wix costs you should keep in mind:
1. Wix auto-renewal
Not an additional cost, but may be unexpected
This is not exactly an additional charge, but many customers don’t realize that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.
If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:
- Go to Billing and Payments in your Wix account
- Click Plan Actions
- Click Cancel Now
Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires.
2. Wix domain name cost (only free for first year of annual plans)
$14.95 to $24.85 per year
Wix domains are free for the first year, after which most domains cost $14.95 per year. More specialized domains can cost up to around $24.85 per year.
If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. Your domain name’s renewal happens automatically, so that you don’t accidentally lose your domain.
- We have a complete domain names guide that will dig into this.
- If you do decide to get your domain name from Wix, here is their page that will give you more information.
3. Custom email addresses
$4.08 per month per email address
Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, set up, and configure your email addresses right inside Wix’s dashboard.
It costs $4.08 per month if you sign up for an annual plan, or $5.00 if you decide to go with a month-to-month plan.
Not sure you need a custom email? Think again! 75% of US ecommerce customers say that a professional email is an essential factor in trusting a business. When a generic email address can make 33% of buyers doubt your trustworthiness, paying out for a custom email address is worth it!
4. Add extra for apps
Free to $20+/month per app
While Wix has tons of free apps in the Wix App Market – 55 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.
Premium apps vary in price, usually ranging between $3 and $20/month per app. Some apps come with a free trial, while others are paid from day one.
You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.
5. Wix Ascend (marketing support for small businesses)
$0 – $49 per month
Wix Ascend is a one-stop shop marketing and customer management suite. It’s a set of business tools that comes built directly into your site, and is designed to help you grow traffic, gain customer insights, boost engagement and conversions, and manage your business.
You can use Wix Ascend for free, and it actually comes pre-installed within your Wix website. However, this gives you limited access to all Ascend business tools – so if you want to remove Ascend branding or unlock more powerful features, you’ll need to upgrade.
|Free plan||$0 forever!||A great range of features, templates, and apps, but with limits on your site’s functions, Wix branding and adverts on your site, and a wix.com website address|
|Combo||$14/month||Best for personal use. Get a free domain for one year on the annual plan, more storage, and more bandwidth, and remove Wix ads.|
|Unlimited||$17/month||Popular for businesses. More storage, higher video allowance, SEO support app.|
|Pro||$23/month||Your very own professional logo design, plus access to more marketing tools.|
|VIP||$39/month||Priority support and extra storage. A bit overpriced, but worth it for large/popular sites.|
|Business Basic||$23/month||The cheapest plan for selling online. Stripped-back features, but good for starting out.|
|Business Unlimited||$27/month||A step up for your online store, with plenty of features designed to automate and help you grow.|
|Business VIP||$49/month||Streamline and automate further. Add more reviews, get priority support.|
|Enterprise||$500/month||Advanced support, custom plan, account manager.|
No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs there, or the effort of finding your own hosting provider, as Wix sorts out everything for you.
The cheapest Wix domains cost $14.95 per year. However, your domain will be free for one year if you choose an annual paid plan! Domain prices do vary, but on the whole Wix domains cost between $14.95 and $24.85 per year.
Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then, make sure to finish off by clicking Confirm Plan Change.
If you have a personal or business website that doesn’t need to sell anything online, we recommend the Combo plan. At just $11 a month it’s great value for money and provides everything you’ll need to grow your website, such as a free domain and 3GB storage.
Yes! You can choose whether you pay for your Wix plan monthly or yearly, but remember that you won’t have access to the same perks, features and offers if you pay monthly. For example, you won’t get the free domain for a year. Paying monthly is also more expensive than paying for a yearly subscription.
The main thing you should know about is Wix’s auto-renewal, which we discuss in more detail in the article above. You’ll need to turn this off in your account settings if you don’t want Wix to charge you automatically when renewal time rolls around.
Yes! Wix has a free plan you can stay on as long as you like. This is a great way to pick the right plan, as you get access to all the features it has to offer, plus the comfort that if you’re not happy you’ll get your money back.
Yes! All of Wix’s premium plans offer a 14 day money back guarantee, so you can test this platform out without worrying. This means there aren’t any surprises when you sign up with Wix.
Yes, Wix has a discount code! When you enter the code TAKE10 at checkout, you’ll save 10% on any Yearly Premium Plan, apart from Combo and Connect Domain. Wix has great value for money to begin with, but now you can save even more than usual.
No, you can only sell products after you’ve signed up to a Wix premium plan. However, you can start building and designing your store on the free plan, and have it ready to go for when you do decide to upgrade.
Yes, you can transfer your domain to Wix in just a few clicks. When you transfer your domain to Wix, your domain’s contact information and registration payments can all be managed from within your Wix account.
Wix accepts credit card payments from Visa, MasterCard, American Express, Discover, JCB, and Diners. Wix also accepts debit card payments from Visa and MasterCard. You cannot purchase a Premium Plan, domain, mailbox, or third-party app using PayPal.
Yes, Wix costs more than Squarespace – Wix’s cheapest plan costs $13 per month, while Squarespace’s cheapest plan costs $12 per month. That said, Wix has a pretty generous free plan, meaning you can build and publish a website without paying a cent! Squarespace, meanwhile, has a 14-day free trial instead of a free plan.
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