Wix Pricing 2024: Which Pricing Plan Is Best?

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Website Pricing
$0 Free – $159 Business Elite
Overall rating

5 out of 5 stars

Based on our 2024 research, Wix is our top-rated website builder. But how much does it cost? And, more importantly, is it good value for money? Wix’s pricing ranges from $17 per month to $159 per month (billed annually). 

Wix’s pricing increased in May 2024, making its plans slightly more expensive than before when its cheapest plan cost $16 per month. Still, there’s a free plan that you can use indefinitely, though it has a few limitations.

You can also get 10% off all Wix plans using the code “TAKE10” at checkout.

This pricing review will examine each plan in detail, from fees to features, to help you make an informed decision for your website.

How Much Does Wix Cost?

Four Wix website builder price plans
When you look at Wix’s pricing lined up, you'll see that there is a steep rise in fees between plans. Although, the quality of features included is impressive. Source: Website Builder Expert.

Wix offers a free plan that you can stay on for as long as you’d like. While it has its limitations (which I’ll discuss later), you’re granted more flexibility and time than the short free trials available with builders like Shopify or Squarespace.

When it’s time to upgrade – which I recommend doing as soon as possible to unlock additional perks – Wix has four premium plans to choose between. Its plans cost between $17 and $159 per month (billed annually).

Free Light Core Business Business Elite
Price per month (when billed annually) $0 $17 $29 $36 $159
Price per month (when billed monthly) $0 $24 $36 $43 $172
Storage space 500MB 2GB 50GB 100GB Unlimited
Ecommerce ✔️ ✔️ ✔️
Help and support 24/7 24/7 24/7 24/7 Priority 24/7

The cheapest plan, Light, is great for those seeking a personal website or a professional portfolio. However, the recent price hike has seen its cost increase slightly from $16 to $17 per month.

If you want to sell online, you’ll need to skip over this plan and choose either the Core, Business, or Business Elite plan. With these, you can sell up to 50,000 products and you’ll get access to advanced analytics and shipping capabilities.

Is Wix Good Value for Money?

Despite being the highest ranked website builder in our research this year, Wix is pretty average when it comes to value for money.

Wix’s plans can be expensive, especially with the increase to fees in May 2024. Other builders, such as GoDaddy and Hostinger, offer affordable alternatives.

Still, Wix is one of the few builders that offers a free plan with no time limit and an amazing depth of creativity and features.

Also, Wix’s high-quality features get rolled out at such a fast pace that other builders can barely keep up, justifying its higher price point. In just a year, Wix SEO secured integrations with Google Analytics, Semrush, and Microsoft Clarity.

For the best value for money, I recommend choosing Wix’s Core plan ($29) since this gives you access to a comprehensive range of website-building features, like ecommerce, events booking, and analytics.

Wix's Free Plan: $0 – For Testing

Wix’s free plan lets you start building and editing your website without making a dent in your budget. You don’t need to enter any card details, and there’s no time limit.

However, the free plan comes with limited and basic features:

  • 500MB storage space – this gives you very little wiggle room if you want to upload videos or high-quality imagery
  • Wix ads – a banner ad will appear at the top of your website’s pages
  • A Wix domain name – you can’t use a custom domain name on the free plan so your site’s URL will look like this: www.accountname.wixsite.com/siteaddress
  • Limited features – you can’t sell online and you won’t have access to analytics to track your site’s performance

Who Do We Recommend the Free Plan For?

Wix’s free plan is a great starting point for anyone new to website building, but it’s only really suitable for testing things out. The Wix domain and banner ads give any site an unprofessional look and feel. If you’re serious about your website, upgrading to a premium plan is a better choice.

Does Wix Have a Free Trial?

As an alternative to Wix’s free plan, you can opt to use its 14-day free trial of any Wix premium plan. This is much better suited for those who may want to access Wix’s premium features, like ecommerce tools or increased storage, but without the immediate commitment. Plus, there are no ads or other free plan limitations. However, the free trial does require payment details to kick things off and you won’t be able to accept payments until you upgrade.

Light Plan: $17 – For Portfolios & Personal Sites

Price per month (when billed annually): $24 per month
Price per month (when billed monthly): $17 per month

Besides the free plan, Wix’s Light plan is the cheapest option. You’ll unlock the following features:

  • Removal of ads – the primary benefit of upgrading from the free plan is that your site will be free of ads
  • 2GB storage space
  • Up to 30 minutes of video storage – comparable to Squarespace’s cheapest plan
  • Free custom domain for first year – this is available with all premium plans
  • 2 collaborators so you can delegate between a team
  • A light marketing suite, including features such as automated emails and lead-generation forms – this is useful for simple promotion
  • 24/7 help and support through phone, social media, and a detailed Help Center – live chat support is also available at most times of the day

Who Do We Recommend the Light Plan For?

Wix’s Light plan is ideal for small and informational websites, like blogs, portfolios, and resumes. It lacks advanced features, such as ecommerce, but it does remove ads and the Light plan is a great starting point for anyone looking to build a website.

Core Plan: $29 – For Small Online Stores

Price per month (when billed annually): $36 per month
Price per month (when billed monthly): $29 per month

The Core plan is Wix’s most cost-effective plan. Though it’s a slight step up in price from the Light plan, the Core plan introduces plenty of additional features:

  • Wix’s ecommerce features give you the opportunity to sell up to 50,000 products, recover abandoned carts, accept payments through Wix Payments, and sell via marketplaces and social media
  • 50GB storage space
  • Up to 5 hours of video storage
  • No transaction fees
  • 5 collaborators which is ideal for expanding teams
  • Basic site analytics to monitor traffic and site performance
  • Basic marketing suite – create more forms and introduce a site chat
  • Wix dropshipping – up to 25 products by Modalyst
  • Gain access to Wix Hotel and Wix Restaurants for specialized industry tools
  • Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events
  • Stream music and videos through your website
  • Sell original artwork

Who Do We Recommend the Core Plan For?

You need to sign up to at least the Core plan to sell online, making it ideal for anyone looking to start an online business or take an existing business online. While the Core plan’s features are impressive, many are still in their basic form. For this reason, I recommend the Core plan for websites and online stores in the early stages of growth. Once sales pick up, it might be time to reevaluate and upgrade to unlock advanced features.

Business Plan: $36 – For Established Businesses

Price per month (when billed annually): $43 per month
Price per month (when billed monthly): $36 per month

The Business plan costs $36 per month (billed annually), so it’s not the go-to choice for people just getting started online. You get all of the aforementioned features that come with the cheaper Core plan, plus some brand new features designed primarily for selling online:

  • 100GB storage space
  • 10 hours of video storage
  • Advanced ecommerce features, such as product reviews and improved shipping and dropshipping options
  • Automated sales tax on 100 transactions per month
  • Unlimited “back in stock” notifications
  • Sell in multiple currencies to reach international markets

Who Do We Recommend the Business Plan For?

Once your store is getting steady sales, the advanced tools available with Wix’s Business plan are necessary to keep up with demand. While it’s not the cheapest option on the market, it’s considerably less expensive than Shopify’s comparable plan which costs $79 per month. If your business is ready to scale up, it’s time to consider the Business plan.

Business Elite Plan: $159 – For Large Businesses

Price per month (when billed annually): $172 per month
Price per month (when billed monthly): $159 per month

At the high end of Wix’s pricing is the Business Elite plan, costing $159 per month (billed annually). Offering everything on the cheaper plans, you can expect the following additional features:

  • Unlimited storage space
  • 15 collaborators which is helpful for large businesses to delegate work
  • Advanced features, including marketing tools, analytics, and ecommerce
  • Priority VIP phone support so you can skip the queue
  • Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons
  • Collect up to 3,000 product reviews to help improve customer trust
  • Sell unlimited dropshipping products through Modalyst

Who Do We Recommend the Business Elite Plan For?

Due to its expensive nature, the Business Elite plan is only really suitable for thriving businesses that need the support and can easily foot the bill. Beginners and small businesses won’t require the features provided.

Enterprise Plan: Custom Pricing – For Global Brands & Industry Leaders

Wix’s Enterprise plan isn’t meant for the average website owner. Used by the likes of Kroger, Clarins, and Hello Fresh, this plan is intended to be used by large brands and industry leaders.

Since it’s a custom plan, I can’t comment on the exact pricing Wix offers, but our research estimates it at around $5,000 to $25,000 per year, depending on your business size.

You get everything on the Business Elite plan, plus the unique feature of having a dedicated account manager to help you run your website. This includes a custom, super-charged Wix editor with developer-built component blocks and a global infrastructure of networks to support you – all managed from a multi-site dashboard.

Who Do We Recommend the Enterprise Plan For?

The majority of our readers are small or medium-sized businesses, and Wix’s premium plans will be enough to grow with. The Enterprise plan is suitable for industry-leading businesses that need specialized support and features. If you find your business becomes wildly successful one day, you might need the support of an enterprise plan like this.

Additional Wix Fees

Like many website builders, Wix has some additional fees to be aware of that could swiftly add up over time. These include:

  • Domain name – while these are free for the first year, you’ll need to pay around $14.95+ after the initial 12 months to keep the name registered
  • Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)
  • Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site
  • Processing fees – Wix charges a standard 2.9% + $0.30 per transaction, no matter which payment provider you use
Wix app market showing a page for the app: Site Booster
I could easily see which Wix apps featured a free plan or browse the pricing options. Source: Website Builder Expert

How To Save Money With Wix

Despite the expensive nature of Wix’s plans and various additional fees to keep an eye on, there are a number of ways you can save money when using Wix:

  • Pay annually instead of monthly – unless you only want a subscription for a few months, you’ll lose money by paying monthly over the long-term
  • Don’t overpay for a plan you don’t need – for example, there’s no need to upgrade to the Core plan if you’re not looking to sell online
  • Turn off auto-renewal – if you don’t want to keep things rolling, you can stop being charged automatically when your subscription expires
  • Limit your extra expenses – monitor your additional fees, such as apps, to make sure you’re not paying for something unnecessarily if you don’t use it

For more ways to save money with Wix, you can check out our guide on Wix’s promo codes to read about the latest deals.

How We Test Website Builder Pricing

We put Wix through hours of testing to determine whether it’s good value for money or not. How do we do it? Our research process looks at a variety of categories, including website features and design functionality, but when it comes to price, we analyze a few key areas.

For our pricing reviews, we pay close attention to a builder’s free trial or plan (and if one is even offered), the average plan cost, and the quality of features available for the price you pay. We also assess the minimum standard of features you get for the lowest fee.

Wix Pricing: Which Plan Is Best for You?

From our research, Wix is our best-performing website builder overall. It offers four premium plans, plus a free plan and enterprise option for large businesses. To recap, pricing ranges from $17 to $159 per month (billed annually).

Of the plans I’ve discussed, the $29 per month Core plan is the best value for money. While it’s a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the number of features and support options available on the Core plan.

If you have a small online store or growing business, the value of the Core plan is worth the higher price tag. Of course, it’s worth using the free plan or premium free trials to get familiar with Wix first and see which plan is the right fit for your website.

Written by:
emma ryan author bio
Emma’s been a Senior Writer at Website Builder Expert since 2022, having first-hand experience with website builders, such as Wix and Shopify, through hands-on testing and research analysis. Her work and expertise have been featured in Digiday, TechRound, Industry Today, and Digital Information World. Specializing in writing about website builders, ecommerce platforms, and hosting providers, Emma stays in the loop of industry updates by attending conferences such as eCommerce Expo and managing Website Builder Expert’s news articles.
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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