Wix offers over 20 unique AI features across website building, ecommerce, business planning, and marketing.
In 2025, we spent over 300 hours testing, analyzing, and comparing builders to determine that Wix is our top-rated AI website builder! Wix first introduced AI to its platform in 2016, with its AI features continuing to evolve ever since.
Wix's AI builder is easy to use
Wix's AI tools enable complete website setup in under 60 minutes. Get started with Wix's free plan, no credit card necessary.
- Wix has over 20 AI features to help you build a site, generate content, and promote your business
- Chat with Wix’s AI builder to create a custom template
- Wix Astro provides 24/7 support and guidance, built into your account dashboard
- Advanced AI features, like meta tag creation, require Wix’s premium plans ($17-$159 per month)
- AI can make mistakes, so always review what it produces
The following Wix AI features are available on the free plan:
- AI website builder
- AI text creator
- AI image creator
- AI image editor
- AI section creator
- Theme assistant
- AI portfolio creator
- Switch layouts tool
- Image auto-enhancement
- Auto-background removal
- Upscale resolution
- Extend image
- Object eraser
- Wix Business Launcher
- Business Name Generator
- AI business assistant, Astro
- AI product descriptions (free to use, but upgrade to sell products)
- AI site-chat
- AI blogging tools
- AI email generator
- AI text for social captions
- AI Marketing Agent (upgrades available)
- Auto-generated trailers
- Wix Benchmarks
- AI Visibility Overview
You’ll need to upgrade to a premium plan to use or get full access to these Wix AI tools:
- Product recommender
- Logo Maker (download a free sample without a plan)
- AI meta tag creator
- AI for Google Ads
How Does Wix's AI Help Build Websites?
Wix provides 15+ AI tools for website creation, including an AI website builder, AI content generation, and automated image enhancement.
Designing Your Site With AI
- AI website builder – Let AI create a custom website for you using a conversational approach, asking questions about your business needs and priorities
- AI text creator – Describe what content you want and request tweaks, such as “Make shorter” or “Write as bullets” (read our AI content creation tips for help)
- AI section creator – Supply a description of what you need and Wix’s AI will design a new section for your page, including text and images
- Theme Assistant – You can get AI design support within Wix’s editor, such as advice on what font type to pick
- AI portfolio creator – Upload your portfolio work and use AI to organize your assets and categorize everything
- Switch layouts tool – When editing your site’s page, browse alternative AI-generated layouts based on your existing content
Using the switch layouts tool is better than starting from scratch with a new pre-designed section, since you don’t need to add the content or images again.
Creating Images With AI
- AI image creator – Share what type of image you want and let AI create it in your chosen style, such as “Illustration” or “Cartoon”
- AI image editor – Highlight or describe what you want to change in an image
- Image auto-enhancement – Use AI to boost the professional look of your images automatically
- Auto-background removal – AI can remove the background in your images or logo
- Upscale resolution – Improve the quality of your images at the click of a button
- Extend image – Expand your image’s dimensions and have this Wix AI feature fill in the gaps
- Object eraser – Like the background removal tool, use AI to erase objects and elements from your images
As of August 2025, Wix provides 2,000+ free templates, but its AI website builder creates more personalized sites than pre-designed templates. The conversational chatbot feels really natural to engage with, and I was really impressed by the AI’s responsiveness and reactiveness.
For example, I wanted to add my desire to include a blog on my site to a previous answer, but the chatbot had already asked another question. I decided to share my correction anyway, and Wix’s AI builder amended by site profile instantly, without minding that I ignored its current question. It felt a lot like I was chatting with a human expert, rather than AI.
How Can Wix's AI Tools Boost Online Sales?
Wix’s AI tools help online stores increase sales through automated product descriptions, AI customer chat, and smart product recommendations.
Wix's AI tools help online stores
Wix's AI features can help businesses boost sales, making it a great option for online stores looking to grow online. You'll need the Core plan or above to sell products.
- AI product descriptions – Craft SEO-optimized product descriptions, based on the product name and your business information
- Product recommender – Have AI recommend related products to your customers to encourage more sales
- AI site-chat – AI can handle and navigate customer queries 24/7, saving business owners the workload and providing customers with instant support, recommendations, and guidance
Most of the top website builders I’ve tested offer AI-generated product descriptions, which is a helpful time-saving feature when uploading a large inventory. With Wix, I could choose from three style options to start: professional, enthusiastic, and informative. The description used keywords I described, but I could refine it further with additional suggestions or style tweaks, such as “Simplify language” or translate the copy into one of 20+ languages. The copy Wix generates initially can be pretty generic, so I recommend adding as many target words and important information to the prompt right away.
What AI Business Planning Tools Does Wix Offer?
Wix offers AI-powered business planning tools, including business idea generation, automated logo creation, and 24/7 AI assistant support through Astro.
- Wix Business Launcher – Build a profile (based on your skills and experience), choose from AI-generated business ideas, and receive a personalized launch kit to help get your business off the ground
- Business Name Generator – Share information about your business to get personalized brand name suggestions
- Logo Maker – Let AI create a custom logo for your site, based on your business information and branding
- AI business assistant, Astro – Available in your Wix dashboard, Astro provides chat-style support on all things business-related
I used Wix’s new AI assistant, Astro, repeatedly during my testing. It’s easily accessible in the Wix dashboard, making it easier than digging around the Help Center for advice, but at times I found it to be slightly less responsive than other AI assistants I’ve tested. I asked Astro for help with adding meta descriptions to my pages and, after clarifying further, it provided me with step-by-step guidance. Unfortunately, because the task involved going to the Wix editor, the Astro sidebar pop-up disappeared, along with the steps. However, for tasks within the main dashboard, I loved being able to keep Astro to the side for reference.
How Does Wix's AI Handle Marketing and SEO?
Wix’s AI handles marketing automation with tools for blog post creation, email campaign generation, Google Ads optimization, and social media caption writing.
- AI Marketing Agent (Kleo) – A personal assistant that helps generate a custom marketing plan for your business, completing tasks such as social post creation and setting up paid ads.
- AI blogging tools – Wix’s AI feature crafts complete blog posts for you, including images, keywords, and your brand’s tone of voice
- AI email generator – Describe your desired email campaign and let AI handle the work for you, whether that’s promoting a new product or sharing news about an upcoming sale
- AI meta tag creator – Wix creates three meta tags and descriptions for you to choose from, handling the SEO basics for you to help optimize your pages for search engines
You need to upgrade to one of Wix’s four premium plans (ranging from $17 to $159 per month, billed annually) to unlock the AI meta tag creator feature.
- Auto-generated trailers – Let AI transform your existing videos into professional trailers, which is great for building brand awareness and generating buzz about new products or services
- AI for Google Ads – Generate keyword-optimized titles and descriptions for your Google Ads, all from the Wix dashboard
- AI text for social captions – Use AI to create engaging captions for your social media posts (compatible with Instagram, Facebook, X, LinkedIn, and YouTube)
- AI Visibility Overview – Wix lets you know if your site appears across AI platforms, such as ChatGPT, Gemini, Perplexity, and Claude, helping you to optimize your content for AI search results
- Wix Benchmarks – Get AI-generated recommendations and insights into how your website is performing against its competitors and where it can improve
I could input a lot of information when using Wix’s email generator, in addition to the email campaign’s purpose, including business name, business type, the intent behind the email, tone of voice, and email length. So, while I let AI carry out the work for me, I still felt like I guided the outcome. Plus, it only took about five seconds to create the email campaign, which is ideal if you’re in a rush to spread the word and build buzz about what’s going on with your business.
Are Wix's AI Tools Worth Using?
Wix
Best AI website builder
- End-to-end AI support
- AI content creation
- Get online quickly
Free plan available
Paid Plans: $17.00 – $159.00 / month
PROS
- Beginner-friendly
- New AI tools regularly
- 24/7 AI support
CONS
- Vast toolkit can be overwhelming
- Can be slow to load
- Not all AI tools on free plan
After 300+ hours of testing and analysis, we ranked Wix as the number one AI website builder for 2025.
Wix offers so many website features to its users, which can feel overwhelming at times, so having a suite of AI tools to hand simplifies the onboarding and design process. The AI features can also support business owners manage the day-to-day as the site grows online.
Just remember that AI is AI, and it can make mistakes – you must review what it produces to ensure it meets expected standards. Wix shares this reminder across the platform when using its AI tools.
Should You Use Wix?
You should absolutely consider using Wix as your website builder. Not only is it the best website builder we’ve tested (for the 10th year running), but Wix also beats out the competition when it comes to AI features. And, as AI becomes more and more expected by businesses, Wix has a clear head start.
Wix offers more AI tools than competing website builders tested in our analysis. And, that list is only going to continue to grow, with Wix planning to release additional features soon, including the ability to:
- Create pages
- Recreate existing images
Wix also teases that all AI design tools will soon be available from within the Wix editor directly, making it easier for users to access the support. Currently, the blue AI logo in the editor sidebar shows just a handful of AI features, including the AI text creator and Theme Assistant.
📢 This page will be reviewed regularly to reflect the latest AI features from Wix.
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