How To Use an AI Product Description Generator To Boost Conversions

The first step is to find the right AI product description generator for your business. You could use popular tools, like ChatGPT or Jasper AI, but you’ll have the added work of transferring the AI-generated descriptions to your online store afterward.

That’s why I recommend choosing an AI website builder, such as Wix, since the functionality is already built-in. I’ll walk you through the process step-by-step, using Wix’s AI text creator as an example.

Most website builders offer AI text creation, making it easier than ever for business owners to build an online store with optimized and engaging product pages.

Wix’s AI text creator is available when adding or editing products within your dashboard. The tool is compatible with both physical and digital goods.

Once you’ve chosen to add a new product (or tweak an existing product’s information), look for the blue “Generate AI Text” button above the product description box. The AI product description generator is also marked by a sparkle icon.

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Typically, an AI product description generator will ask you to submit a prompt detailing what you want the tool to describe. With Wix’s AI feature, you’ll be asked for a product name (up to 100 characters) and for key information you want to share with customers (up to 350 characters).

Wix encourages you to use specific words and phrases when describing your product. The more unique qualities and features you provide, the better the AI output will be.

When writing your AI prompt, I recommend keeping these factors in mind:

• Include target keywords
• Provide essential details (e.g., “natural ingredients” or “oversized fit”)
• Mention product benefits
• Know your target audience
• Set your brand voice for consistency

Prompt example...

I asked Wix’s AI text creator to generate a product description based on this prompt:

“Colored blue glass watering can, stylish and easy-to-hold handle, functional, decorative, great as a gift, round shape”

Emma Ryan Lead Writer

With Wix’s Ai product description generator, after adding your product information, click “Create Text” – this is the blue button below your prompt. It took less than five seconds for Wix to generate a product description for me.

Wix generates three results for you to choose from. During my test, my three product descriptions matched different styles: professional, enthusiastic, and informative.

At this point, if you’re happy with the result, you can proceed by clicking “Use Text,” or you can make further edits.

AI-generated product description example...

After using the prompt I shared above, Wix generated three possible descriptions for me to use. I chose the following “professional” option, and asked Wix to shorten the original description until I ended up with this:

“Introducing the Blue Glass Watering Can from Green Thumbs, designed for efficient and elegant plant watering. Its round shape and ergonomic handle combine functionality with style. This sleek can fits any space, ideal for indoor gardens and unique gifts. Elevate your plant care with this stylish tool.”

Emma Ryan Lead Writer

Wix's AI tools generate content in seconds

Wix’s AI text creator generates customized product descriptions for your store in seconds, freeing up your time for other tasks.

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You can refine your product description in Wix’s AI text creator sidebar panel, or directly in the product description box. With any AI tool, there should be an expectation that edits will be needed – it’s an evolving tool, meaning mistakes can slip through. Plus, a human touch can take your product description from good to great.

With Wix’s AI product description generator, I had the following editing powers:

• Regenerate copy for a new result
• Add additional keywords, phrases, or product information
• Make shorter
• Make longer
• Change tone (professional, casual, funny, confident, enthusiastic, personalized, informative, friendly, bold, inspirational, encouraging, or persuasive)
• Simplify language
• Translate to another language

Once you’re happy with your product description, click “Save” in the top right of the product page. Your product information will then appear on the relevant live website pages.

The work doesn’t stop once you’ve generated your product descriptions. After your products start receiving traffic and appearing in search results, it’s time to monitor their success. Can you see what type of product description is performing best?

You can then tweak your AI prompt to improve results in the future based on your learnings.

Using AI can speed up and simplify a lot of processes, including writing product descriptions. Here are a few of the main benefits and drawbacks of AI product description generators:

If your business isn’t using AI, you run the risk of falling behind the competition. Over 50% of small businesses in the US are looking at adopting AI into their operations, with 25% using AI in their day-to-day tasks already. For online stores, it’s a natural fit to ask AI to create product descriptions.

Yes, you’ll still need to edit the content and check everything’s accurate, but using an AI product description generator can speed up the process dramatically. And, as your store continues to grow and your inventory gets larger, it’s a handy tool to rely on.

Use Wix for AI product descriptions

Wix’s AI product description generator provides multiple options for you to choose from and you can customize them completely.

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