How To Use an AI Product Description Generator To Boost Conversions
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Comments: AI product description generators can automatically create engaging product copy in seconds using your product details as prompts. Most AI website builders, like Wix, offer built-in generators that eliminate the need to manually write descriptions for large inventories.
If you’re not sure where to start, follow along with my guide to learn how to use an AI product description generator successfully.
Key Takeaways 🔍
- AI builders, such as Wix, include AI product description generators built-in
- Generate good product descriptions with AI by providing key details, such as keywords and benefits
- Make sure to add a human touch and ensure your brand identity is present
- Monitor the performance and success of your product descriptions to help optimize the copy
- Using an AI product description generator can save you time with a large inventory, but you still need to check for errors
How To Choose the Right AI Product Description Generator
Choose an AI website builder like Wix with built-in product description generators rather than standalone tools, like ChatGPT or Jasper AI. Built-in tools automatically integrate descriptions into your store without the manual work.
That’s why I recommend building your website with AI since the functionality is already included. As our top-rated AI website builder, I’ll be using Wix as an example throughout this page.
Is Wix's AI text creator free to use?
Yes, Wix’s AI text creator is available on its free plan. However, while you can set up products and generate product descriptions without spending a cent, you will need to upgrade to a premium plan to actually sell to customers. As of August 2025, Wix’s pricing ranges from $17 to $159 per month (billed annually).Get 10% off your Wix plan
Where Can You Find Wix's AI Product Description Generator?
Most website builders offer AI text creation, making it easier than ever for business owners to build an online store with optimized and engaging product pages.
Wix’s AI text creator is available when adding or editing products within your dashboard. The tool is compatible with both physical and digital goods.
Once you’ve chosen to add a new product (or tweak an existing product’s information), look for the blue “Generate AI Text” button above the product description box. The AI product description generator is also marked by a sparkle icon.
How To Write an AI Prompt for Product Descriptions
Typically, an AI product description generator will ask you to submit a prompt detailing what you want the tool to describe. Include target keywords, essential product details, benefits, and brand voice in your AI prompt. The more specific qualities and features you provide, the better the AI output will be.
With Wix’s AI feature, you’ll be asked for a product name (up to 100 characters) and for key information you want to share with customers (up to 350 characters).
Prompt example...
I asked Wix’s AI text creator to generate a product description based on this prompt:
“Colored blue glass watering can, stylish and easy-to-hold handle, functional, decorative, great as a gift, round shape”
Does Wix Create Good AI Product Descriptions?
With Wix’s AI product description generator, after adding your product information, click “Create Text” – this is the blue button below your prompt. It took less than five seconds for Wix to generate a product description for me.
Wix generates three results for you to choose from. During my test, my three product descriptions matched different styles: professional, enthusiastic, and informative.
At this point, if you’re happy with the result, you can proceed by clicking “Use Text,” or you can make further edits.
AI-generated product description example...
After using the prompt I shared above, Wix generated three possible descriptions for me to use. I chose the following “professional” option, and asked Wix to shorten the original description until I ended up with this:
“Introducing the Blue Glass Watering Can from Green Thumbs, designed for efficient and elegant plant watering. Its round shape and ergonomic handle combine functionality with style. This sleek can fits any space, ideal for indoor gardens and unique gifts. Elevate your plant care with this stylish tool.”
How To Edit Your AI Product Descriptions
You can refine your product description in Wix’s AI text creator sidebar panel, or directly in the product description box. With any AI content creation tool, there should be an expectation that edits will be needed – it’s an evolving tool, meaning mistakes can slip through. Plus, a human touch can take your product description from good to great.
With Wix’s AI product description generator, I had the following editing powers:
- Regenerate copy for a new result
- Add additional keywords, phrases, or product information
- Make shorter
- Make longer
- Change tone (professional, casual, funny, confident, enthusiastic, personalized, informative, friendly, bold, inspirational, encouraging, or persuasive)
- Simplify language
- Translate to another language
Once you’re happy with your product description, click “Save” in the top right of the product page. Your product information will then appear on the relevant live website pages.
Should You Continue Testing Your AI Product Descriptions?
The work doesn’t stop once you’ve generated your product descriptions. After your products start receiving traffic and appearing in search results, it’s time to monitor their success. Can you see what type of product description is performing best?
You can then tweak your AI prompt to improve results in the future based on your learnings.
Top Tip 💡
If you don’t want to lose any AI-generated product descriptions as you edit and play around with the text, Wix gives you the option to hover over each result and click the “Copy” icon in the top right. Then, you can save your results in a separate document while you continue to refine the content.What Are the Pros and Cons of AI Product Descriptions?
Using AI can speed up and simplify a lot of processes, including writing product descriptions. Here are a few of the main benefits and drawbacks of AI product description generators:
Pros
✔️ Helps spark creativity
✔️ Create descriptions in seconds
✔️ Boost rankings and sales
✔️ Build brand consistency
✔️ AI tools can be cheap
✔️ Automate workflows
✔️ Help reach international markets
Cons
❌ Human edits still needed
❌ Ongoing testing needed to optimize
❌ Not suitable for complex products
❌ Risk of AI inaccuracies
❌ Could sound generic or unnatural
➡️ Read more ways you can make money online with AI in our helpful guide.
Summary: Why Use AI for Product Descriptions?
If your business isn’t using AI, you run the risk of falling behind the competition. According to PayPal, over 50% of US small businesses plan to adopt AI operations, with 25% already using AI daily. For online stores, it’s a natural fit to ask AI to create product descriptions.
Yes, you’ll still need to edit the content and check everything’s accurate, but using an AI product description generator can speed up the process dramatically. And, as your store continues to grow and your inventory gets larger, it’s a handy tool to rely on.
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