How To Use an AI Product Description Generator To Boost Conversions

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Updated on August 28, 2025
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AI product description generators can automatically create engaging product copy in seconds using your product details as prompts. Most AI website builders, like Wix, offer built-in generators that eliminate the need to manually write descriptions for large inventories.

If you’re not sure where to start, follow along with my guide to learn how to use an AI product description generator successfully.

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Write product descriptions quickly with Wix

Wix's AI tools free up time for business owners, giving you more time to focus on the big stuff.

Choose an AI website builder like Wix with built-in product description generators rather than standalone tools, like ChatGPT or Jasper AI. Built-in tools automatically integrate descriptions into your store without the manual work.

That’s why I recommend building your website with AI since the functionality is already included. As our top-rated AI website builder, I’ll be using Wix as an example throughout this page.

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Gif showing a Wix product page in the backend with the mouse clicking on the AI text creator, resulting in a sidebar popping up to generate a product description
I found it easy to locate Wix's AI product description generator. Source: Website Builder Expert

Most website builders offer AI text creation, making it easier than ever for business owners to build an online store with optimized and engaging product pages.

Wix’s AI text creator is available when adding or editing products within your dashboard. The tool is compatible with both physical and digital goods.

Once you’ve chosen to add a new product (or tweak an existing product’s information), look for the blue “Generate AI Text” button above the product description box. The AI product description generator is also marked by a sparkle icon.

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I've tested website builders for years, and Wix continues to improve and develop its AI tools to support business owners.

Wix's AI text creator being used to generate a product description
Wix’s AI text creator asks for details before generating the product description. Source: Website Builder Expert

Typically, an AI product description generator will ask you to submit a prompt detailing what you want the tool to describe. Include target keywords, essential product details, benefits, and brand voice in your AI prompt. The more specific qualities and features you provide, the better the AI output will be.

With Wix’s AI feature, you’ll be asked for a product name (up to 100 characters) and for key information you want to share with customers (up to 350 characters).

Quote
Prompt example…

I asked Wix’s AI text creator to generate a product description based on this prompt:

“Colored blue glass watering can, stylish and easy-to-hold handle, functional, decorative, great as a gift, round shape”

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Emma Ryan Lead Writer

With Wix’s AI product description generator, after adding your product information, click “Create Text” – this is the blue button below your prompt. It took less than five seconds for Wix to generate a product description for me.

Wix generates three results for you to choose from. During my test, my three product descriptions matched different styles: professional, enthusiastic, and informative.

At this point, if you’re happy with the result, you can proceed by clicking “Use Text,” or you can make further edits.

Quote
AI-generated product description example…

After using the prompt I shared above, Wix generated three possible descriptions for me to use. I chose the following “professional” option, and asked Wix to shorten the original description until I ended up with this:

“Introducing the Blue Glass Watering Can from Green Thumbs, designed for efficient and elegant plant watering. Its round shape and ergonomic handle combine functionality with style. This sleek can fits any space, ideal for indoor gardens and unique gifts. Elevate your plant care with this stylish tool.”

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Emma Ryan Lead Writer
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Wix's AI tools generate content in seconds

Wix's AI text creator generates customized product descriptions for your store in seconds, freeing up your time for other tasks.

Gif showing Wix AI text creator showing refinement options for a product description
I could make additional tweaks to the product description with the tool directly. Source: Website Builder Expert

You can refine your product description in Wix’s AI text creator sidebar panel, or directly in the product description box. With any AI content creation tool, there should be an expectation that edits will be needed – it’s an evolving tool, meaning mistakes can slip through. Plus, a human touch can take your product description from good to great.

With Wix’s AI product description generator, I had the following editing powers:

  • Regenerate copy for a new result
  • Add additional keywords, phrases, or product information
  • Make shorter
  • Make longer
  • Change tone (professional, casual, funny, confident, enthusiastic, personalized, informative, friendly, bold, inspirational, encouraging, or persuasive)
  • Simplify language
  • Translate to another language

Wix gives you the option to translate your product description into 21 alternative languages. These include: Spanish, Portuguese, German, French, Japanese, Italian, English, Czech, Danish, Hindi, Korean, Dutch, Indonesian, Norwegian, Polish, Swedish, Thai, Turkish, Ukrainian, Chinese, and Vietnamese.

Once you’re happy with your product description, click “Save” in the top right of the product page. Your product information will then appear on the relevant live website pages.

Highlighted product description on Beck and Cap store
Here’s an example of a product description appearing on a Wix-powered store. Source: Website Builder Expert

The work doesn’t stop once you’ve generated your product descriptions. After your products start receiving traffic and appearing in search results, it’s time to monitor their success. Can you see what type of product description is performing best?

You can then tweak your AI prompt to improve results in the future based on your learnings.

Using AI can speed up and simplify a lot of processes, including writing product descriptions. Here are a few of the main benefits and drawbacks of AI product description generators:

Pros

✔️ Helps spark creativity

✔️ Create descriptions in seconds

✔️ Boost rankings and sales

✔️ Build brand consistency

✔️ AI tools can be cheap

✔️ Automate workflows

✔️ Help reach international markets

Cons

❌ Human edits still needed

❌ Ongoing testing needed to optimize

❌ Not suitable for complex products

❌ Risk of AI inaccuracies

❌ Could sound generic or unnatural➡️ Read more ways you can make money online with AI in our helpful guide.

If your business isn’t using AI, you run the risk of falling behind the competition. According to PayPal, over 50% of US small businesses plan to adopt AI operations, with 25% already using AI daily. For online stores, it’s a natural fit to ask AI to create product descriptions.

Yes, you’ll still need to edit the content and check everything’s accurate, but using an AI product description generator can speed up the process dramatically. And, as your store continues to grow and your inventory gets larger, it’s a handy tool to rely on.

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Use Wix for AI product descriptions

Wix's AI product description generator provides multiple options for you to choose from and you can customize them completely.

Written By

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Emma is Deputy Editor of MVF’s B2B brands, specializing in website builders, ecommerce, marketing, and vibe coding. Emma combines her wealth of knowledge and years of hands-on testing with a passion for helping small businesses and website owners navigate the highs and lows of being online. Her work has been featured in Newsweek, Digiday, TechRound, and Industry Today.

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